model me | almax | experience design
TRANSCRIPT
BITBOT
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“53% of millennials shop in-store at least once a week, and 81% of their dollars are spent in brick-and-mortar
stores”
-NPD Report-
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Young shoppers are not only transforming their own shopping behaviors but those of their parents.
https://www.accenture.com
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“58% of young consumers love to shop, compared to 40% of adults overall”
-Shullman Study-
TARGET
Young shoppers between the age of 18-35
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Why We Need In-store Experience ?
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“Young consumers embrace technology that delivers value when they’re shopping. ”
http://www.theretailbulletin.com/news
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Antho-
“This new generation loves the environment of the store, and values the interaction it offers. ”
http://blog.gfk.com
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Nike Window Display WESC Window Display
AIM
HELP YOUNG SHOPPER CHOOSE
CORRECTLY
HAVE A MEMORABLE IN-SHOP
EXPERIENCE
HELP SHOPS COLLECT REAL-TIME
DATA OF THE SHOPPERS
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Why the retail sector needs information on Body Shape?
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“The last body-measurement of the civilian population for apparel sizing purposes was conducted in 1941 and was not
accurate for modern body shapes.”
Cornell University, College of Human Ecology
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• Accurate data for better mass customisation.
• Facilitates consumer satisfaction and reduce commercial waste due to ‘ill-fit’ returns
• The 3D body scans data can be used to create more realistic mannequins.
Application of 3D body Scan in Retail Sector - By Phoebe R. Apeagyei
Department of Clothing Design & Technology, Manchester Metropolitan University, England, UK
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Inspiration
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14Matthew Brodie | Photographer
COLOR -‐ SHAPES -‐ DEPTH
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COLLAGE -‐ CUSTOMISED -‐ OBJECTS
Prada App Rossetto
3D Scan and Archaeology
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Fondazione PradaExhibition ‘Serial Classic’, co-curated by Salvatore Settis and Anna Anguissola, focuses on classical sculpture of Roman culture.
The exhibition illustrates the technologies and methods used in the making of the copies.
FULL BODY PRECISE MEASUREMENTS
3D scan and FitnessUsing real time feedback and elite level coaching, Nike+ Kinect Training delivers a personalised program that evolves as you do.
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MOTION TRACKING-‐ REACTS INSTANTLY
Solution
MODEL-ME
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A gamified experience for shoppers through which retail
stores can collect body measurements of public.
The memory of this experience can then be shared online.
It allows customers to have clothing suggestions on their body type.
ModelMe
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Step on specific location + Screen turns on + Hand gesture to start
3D scan starts appearing on front screen.
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WELCOME TO MODEL-ME
SAY “CIAO” WITH YOUR HAND TO START
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ARE YOU READY FOR A SURPRISE?
WAVE YOUR HAND TO CHOOSE
Your body scan is done.
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ARE YOU READY FOR A SURPRISE?
HAND GESTURE TO CHOOSE
YESNO
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ARE YOU READY FOR A SURPRISE?
WAVE YOUR HAND TO CHOOSE
YESNO
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ARE YOU READY FOR A SURPRISE?
WAVE YOUR HAND TO CHOOSE
YESNO
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Choose The Background Change The Background
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Choose The Background Change The Background
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Choose The Background Change The Background
Insert name and email.Get your card with your code.
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Collect DataShare
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Word of mouthShare your experience
Your own page
Your body shapeYour fits and cuts Recommendation from the latest collectionPostcard which you can share on social media
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Use QR Code with website Go to the link written Scan the codeEnter your name and emailAccess your page
Use App Download the app Scan the code Enter your name and emailAccess your page
Fitting Room Your experience starts from here
Screen show Information
play interactive games
Lenticular Card Save your body shape information
Profile Update body shape information
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MODEL-ME
Shoppers Shop
Body Shape Attract Shoppers
Data On Fits And Cuts
Gamified Experience
Personal Information
Suggestions
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Movement!
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Jump!
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Crap!
Your experience just started。
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GRAZIE.
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