modern nerd pitch deck - balind sieber
Post on 21-Oct-2014
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DESCRIPTION
This is the deck I used to introduce the runway show held at Cross Campus in March 2013TRANSCRIPT
Why the brand exists and what they stand for
1. Our Brand2. Our Strategy3. Our Future
Overview
Modern Nerd ApparelDigital Marketing Strategy
Our Brand
Why the brand exists and what they stand for
Core Nerds
Karen M. Soto Dina Lam Joshua Washington
Obsessive
Social Mobile
Why the brand exists and what they stand for
Modern Nerds
The social generation of entrepreneurs want to impress clients while remaining casual enough to work comfortably and be stylish enough to stand out from their peers.
Our Product
Modern Nerd ApparelDigital Marketing Strategy
Our Strategy
Market Forces
Social
Economic
Technology
Americans want to be associated with social good (particularly in U.S.)
Market Force: Social
Challenging creative industries to re-think education
Social generation of entrepreneurs are slim and mobile, so they appreciate fit and comfort.
Market Force: Economic
Our tee's are bold enough to wear casually but understated enough to throw on under a jacket.
They say something about you.
L.A. has become an emerging hub for tech and fashion startups
Market Force: Technology
Premium fabric that's been made entirely in Los Angeles without harsh chemicals
Modern Nerd ApparelDigital Marketing Strategy
Our Future
Why the brand exists and what they stand for
Build Community
The next generation of entrepreneur that want to be stylish, comfortable, and more importantly - connect with others.
Why the brand exists and what they stand for
Expand Product Line Minimal, staple pieces that can be worn together in a versatile manner - intended to be the base of the mobile/social professional's wardrobe.
Modern Nerd ApparelDigital Marketing Strategy
ModernNerdApparel.com