moderne communications creds jan 2016

CREDENTIALS PRESENTATION

Last updated January 2016

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Event Marketer Magazine Top 100 Event Agency

Moderne Communications is a full service NON TRADITIONAL COMMUNICATIONS and EXPERIENTIAL EVENTS agency specializing in

creating ENGAGING and MEASURABLE BRAND EXPERIENCES for our clients. "

Event Marketer Magazine Top 100 - 8 YEARS in a row"

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What Makes Us Unique?

Independent

25+ YEARS SUCCESSFULLY

owned and operated

with exponential ORGANIC COMPANY

GROWTH and heritage.

A small CORE EXPERT TEAM

with no layers. Creating

efficiencies for your business

by ACTIVATING FAST but

effectively.

Nimble

A LOCAL AGENCY WITH

BIG REACH, thanks to our PROPRIETARY

MEDIA & targeting

capabilities for GM and

Multicultural.

Localized

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Our Recent Clients - Our Partners

Moderne can be a complete turnkey business provider, or we can help complete the puzzle of a larger GM or MULTICULTURAL brand campaign. "

INGLÉS

LIVE IT TO BELIEVE ITvis i tmexico.com

Travel/Tourism & Auto"Food & Beverage" Personal & Beauty"Agencies/Partners" Tech/Telecom/TV"

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Core Expertise

We are A FULL SERVICE NON TRADITIONAL communications and experiential event agency "

Planning & Execution

Non Traditional Media Services

Strategy & Creative

Media Network

Measurement & Analytics

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Event & Consumer Experiences

Sampling/Brand Ambassadors

Guerrilla Media Tactics

Digital & New Technologies

We have built out our non traditional media services over the course of 25+ years"

Core Expertise

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Our 4 CORE PILLARS of EXPERTISE:"

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TURN KEY EVENTS Pop Up’s CUSTOM OUTDOOR


Mobile Vehicles

SOCIAL MEDIA INTEGRATION

MARQUEE EVENTS

ONE OFF OR LONG

TERM EVENTS

SURPRISE & DELIGHTS

CELEBRITY

NEGOTIATIONS

MULTICULTURAL SPECIALTIES

EXECUTE SHORT

LEAD TIMES

REAL ESTATE & PERMITS

An award winning, turn key provider or multi partner solution for all your event marketing needs.

Creatively Led, Production Focused &

Measurement Bound

Challenge: ""In"record"/me,"IMAGINE,"DESIGN"and"BUILD"an"immersive""‘thank"you’"event"for"valued""airline"VIP’s/Customers"

Solution: ""Took"over"an"en/re"AIRPORT"HANGER"and"brought"in"celebrity"host"RUSSEL"WILSON"AS"MC."Programmed"a"fun"Q&A,"with"giveaways"and"#"TWITTER"WALL"integra/on"."Promoted"through"INFLUENCERS"&"PRES"aZendance."

Celebrity VIP awards"Result: 1400"VIP’s"4.1""MIL"Miles"donated"to"MakeAWish"280K"Impressions"

Alaska"Airlines"VIP"Event"

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Challenge: ""To"RAISE"AWARENESS"of"CNN’s"new"series,"High"Profit,"in"a"way"that"captured"millennials"aZen/on"and"engagement"

Solution: ""Deployed"a"DIRECT"TO"CONSUMER"promo/on"with"branded"street"vehicles"handing"out"munchies"(a"crea/ve"play"on"the"effects"of"cannabis)""by"street"teams"with"a""#highprofits"social"campaign"/e"in."

NYC Mobile Tour "Result: 5"Million+"total"impressions"13,000+"BA"Interac/ons"

CNN"High"Profits"

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Challenge: ""Create"and"design"mul/ecity"events"for"consumers"embodying"ALL"THAT"AIR"NEW"ZEALAND"AND"THE"COUNTRY"HAS"TO"OFFER"

Solution: ""Deliver"an"IMMERSIVE"NEW"ZEALAND"CULTURAL"EXPERIENCE"in"a"landmark"unique"to"each"city"of"Toronto,"Chicago"and"Houston."Programmed"with"surf"lessons,"free"giveaways,"authen/c"cuisine,"music"and"dance."Promoted"through"consumers"and"influencers"via"social"media"using"campaign"#Sandmanselfie"and"a"sweepstakes"/eein."

CULTURAL EXPERIENCES"Result: 3MM+"Social"Media"impressions""100k+"Local"Impressions"Over"9,000"Consumer"Interac/ons"

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+ Media Network

STREET STENCILING CHALK ART WILD POSTINGS


DIGITAL PROJECTIONS REMOVABLE MEDIA BIKE/MOBILE

FAST TO MARKET

HYPER TARGETED

HIT KEY DEMO’S

MULTICULTURAL PENETRATION

LOW COST

OUTSMART VS.

OUTSPEND

AMPLIFY FOOTPRINT

PREMIUM

MATERIALS

AWARD WINNING

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Challenge: ""Take"the"“WTFF”"campaign"to"the"target"masses"&"CUT"THROUGH"in"an"IMPACTFUL"and"ENGAGING"way"

Solution: ""Employ"a"media"mix"of"HIGH"IMPACT"Removable"Media,"TEASER"based"street"stencils,"TONS"of"wild"pos/ngs"e"ALL"DELIVERED"through"our"network"with"#WTFF"

#WTFF " WINNER"Result: 13"MIL+""Impressions"10K+"Social"men/ons"

#WTFF"Burger"King"Winner"

TAKE ONE’s/FSI’s HAND SANITIZER ADS POSTERS

Place Based + Media Network

NEW MEDIUMS

INCENTIVE BASED/

REV. SHARE

PENETRATION IN CORE MARKETS

PREMIUM

PROTECTION POSTER

REPLACEMENT

MULTIPLE PLACEMENTS

VENUE EXCLUSIVITY

LIMIT WASTE

HYPER TARGET

A National Media Network that we can activate immediately.

Reaching the core of your consumers where they Eat,

Sleep, Play and Pray

MALLS

TARGETING PEOPLE NOTE PLACES

16"Check Cashing . Laundromats . Barber Shops . Nail Salons . Beauty Salons . C-Stores . Medical/Dental Clinics . Bars . Restaurants . Specialty Stores . Colleges . Churches

581,031,000" 114,862,500" 7,222,950" variable" 15,234,000"

*Es$mated*impressions*Per*Month*for*Network*Loca$ons*

110,883,900""2,125,000"

Neighborhood"venues"Field"Market"Managers"Premium"Impressions"

TARGET PENETRATION 85+ Markets @ NATIONAL REACH

SEGMENT MINDSET & MESSAGING

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Tying it all together is key

These campaigns COMPLETE SUCCESS comes from our ability to leverage our GRASSROOTS MEDIA NETWORK "

This enables us to get the RIGHT MESSAGE in front of the RIGHT CONSUMER in a HIGHLY PERSONALIZED and LOCALIZED way"

The message" The Consumer" The Local Connection"

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Challenge: ""CREATE"A"DISCOURSE"around"HIV"&"DRIVE"REAL"CONSUMER"ACTION"for"Gilead’s"HIVANSWERS.COM"plaoorm"

Solution: ""U/lized"our"PROPRIETARY"MEDIA"NETWORK"and"MIX"OF"NON"TRADITIONAL""MEDIA"TACTICS"(Poster"Media,"Wild"Pos/ngs,"Chalk"Stencils,"Digital"Projec/ons)"to"speak"directly"to"our"target"with"A"CLEAR"CTA."

Result: 30%+"Site"Traffic"20%+"Script"Inc."1100%"Growth"in"Investment"

HIV"Answers"Digital"Projec/ons"

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Challenge: ""Drive"AWARENESS"&"SUBSCRIPTIONS"among"low"income"African"American"&"La/no"for"the"Internet"Essen/als"Program"

Solution:"Leverage"exis/ng"rela/onships"with"CHURCHES"&"our"local"FAITH"BASED"MEDIA"NETWORKS"to"deliver"a"grassroots"media"strategy"that"would"reach"the"core"consumer"target"where"and"when"they"are"most"likely"to"engage"with"the"Internet"Essen/als"messaging."

Comcast Internet Essentials Faith Based Initiative

Result: Over"2.7"Million"targeted"Impressions;"Reached"150+"churches;""7"markets;""""""""""""""""""""""

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In store sampling In Store & Event Digital Influencers

SAMPLING & BRAND AMBASSADORS

SAMPLING NETWORKS

BI LINGUAL STAFF

MODELS

EXTENSIVE MEDIA

TRAINING

SHORT & LONG TERM SOLUTIONS

SUPERMARKET PARTNERSHIPS

MULTICULTURAL

PARTNERS

DATA CAPTURE

DIGITAL EMPOWERMENT

Custom App Collect Consumer Info

Collect Consumer Engagement/Sentiment

Reward Use

CRM Use

Social Use

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#LIFEWELLPAIRED Times Square"Challenge: ""In"a"CLUTTERED"TIMES"SQUARE"‘Best"of"France’"mass"consumer"event"–"make"President"Cheese"+"BuZer"FRONT"AND"CENTER"

Solution: ""Plan"a"GUINNESS"WORLD"RECORD"“BuZer"Sculpture”"+"ac/vate"our"BA’s"+"chalk"stencils"around"the"event"to"DRIVE"TO"BOOTH."Garner"social"media"with"PHOTO"CAPTURE"+"promote"DATA"CAPTURE"with"sweeps"

Result: 25k+"samples"2k"products"sold;"95k+"social"media"impressions"

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Challenge: ""Get"product"in"hand"by"those"MOST"TRUSTED"AND"RELATABLE"to"our"consumer."

Solution: ""Complete"MEDIA"TAKEOVER"using"HIGH"IMPACT"media"mix"+"our"GRASSROOTS"MULTICULTURAL"NETWORK"with"laser"focus"in"target"neighborhoods"upscale"venues."

10 CITY SALON TAKEOVER"Result:"82%"Product"Recall"35%"Brand"Liv"10MM"Impressions"490K"Samples"

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Vending Machines Photo/Data Capture PaveGen

DIGITAL AND NEW TECHNOLOGIES

Social Currency

Exchange

Interactivity at the heart

Data Collection

Reengagement/

retargeting

Buzzworthy Tech

Real Time Data

Tracking Behaviors

Augmented Reality Live Twitter Walls Wearable Tech

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Challenge: ""Create"+"execute"a"MULTIeCHANNEL"summer"program"suppor/ng"exis/ng"Brand’s"Summer"campaign.""

Solution: ""A"mul/etouchpoint"strategy"leveraging"BUZZWORTHY"TECHNOLOGY"on"a"mul/ecity"tour"with"DATA"CAPTURE"&"SOCIAL"MEDIA"INTEGRATION"capabili/es"""""""""""""""""""

#ElectrifyYourSummer"Result: 37M"Social"Media"Impressions"500M+"PR"Impressions"30K"AZendees"

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Challenge: ""REVITALIZE"a"brand"that's"been"around"for"5"decades"and"make"it"relevant"to"younger,"hipper"consumer"base."

Solution: ""Launch"a"6eweek"Off"the"Leash"“PHYGITAL”"MOBILE"TOUR"throughout"our"COLLEGE"&"LOCAL"NETWORKS."Empower"DIGITAL"INFLUENCERS"with"exclusive"content"&"tools"to"engage"their"online"communi/es."

Phygital “Off the Leash”"Result: 50K"Engagements"26K"New"FB"Like"4.5M"Social"Media"Imp.""""""""""""""

Our Partnership: ""We"are"PaveGen"LIVE’s"OFFICIAL"US"EVENT"AND"EXPERIENTIAL"PARTNER."Working"in"official"capacity"with"the"UK"technology"developers"to"integrate"the"patented"sustainable"technology"into"events"of"all"shapes""&"sizes."

The Present/The Future: ""Awarded"CANNES"LIONS"2015"for"#MAKETHEFUTURERIO"for"Shell"Event"Tech"2015"Presenta/on"–"“THE"FUTURE"OF"RENEWABLE"TECHNOLOGIES"&"Events”"

Official USA Partner"

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#PaveGen2015Wrap"

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Bringing It All together – The Value of Integrated Marketing

Example plan on a page

Integrated Marketing At a Glance

Understanding the bigger objectives

& goals

Connecting the offline & online

experiences

Reaching the right people

Contextualizing the plan for our

clients

Delivering TTL disciplines

In-house Skill Set

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Why Us?

CREATIVELY LED

On Point

On Time

On Budget

PLANNING

To People

NOT

Places

ADDING VALUE

Integrating our plans into your activity

THANK YOU!

moderne communications creds jan 2016

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