module 1: 5-step vision creation exercise1/module+1.pdf · module 1: 5-step vision creation...
TRANSCRIPT
![Page 1: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/1.jpg)
Module 1: 5-Step Vision Creation Exercise
1©Lori Kennedy Inc. 2015 & Beyond
![Page 2: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/2.jpg)
What You Will Learn
• Why You Need a Vision
• Questions to Ask Yourself
• 5-Step Vision Creation Exercise
• Take Action
2©Lori Kennedy Inc. 2015 & Beyond
![Page 3: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/3.jpg)
Entrepreneurship“Entrepreneurship is the pursuit ofopportunity without regard toresources currently controlled.” –HBS professor Howard Stevenson
“They see an opportunity and don’tfeel obstructed from pursuing itbecause they lack resources,” saysStevenson. “They’re used to makingdo without resources.”
3©Lori Kennedy Inc. 2015 & Beyond
![Page 4: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/4.jpg)
A VISION STATEMENT IS A WORD PICTURE THAT
PROVIDES THE INSPIRATION AND FRAMEWORK
FOR BUILDING THE BUSINESS OF YOUR DREAMS
4©Lori Kennedy Inc. 2015 & Beyond
![Page 5: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/5.jpg)
Why Do You Need a Vision?
• Where do you envision yourself to be in 90 days, 1 year and 5years from now?
• A vision provides the framework for setting goals and creating astrategic plan
• Having a vision helps to guide decision-making
• Dictates your daily, weekly, monthly and yearly actions
• Points you to a final destination
• Gives you the motivation to succeed
• Written as if you already achieved it
5©Lori Kennedy Inc. 2015 & Beyond
![Page 6: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/6.jpg)
Questions to Ask Yourself
• What is the end date of your vision – 1 year, 2 years or 5 years?
• How will you know if you are successful?
• What does it FEEL like?
• What will you be spending your time doing?
6©Lori Kennedy Inc. 2015 & Beyond
![Page 7: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/7.jpg)
Questions to Ask Yourself
• What would you do all day long for free?
• What do you refuse to do?
• How do you want to spend your time?
• What does your desired lifestyle look like?
• What are you willing to sacrifice?
7©Lori Kennedy Inc. 2015 & Beyond
![Page 8: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/8.jpg)
5-Step Vision Creation Exercise
• Step 1: Pick a time frame (5 years)
• Step 2: Make a list of accomplishments – focus on the positive
• Step 3: Use the answers to your questions to write the first draft –write in the present
• Step 4: Review it. Rewrite it
• Step 5: Share it and reread it daily
8©Lori Kennedy Inc. 2015 & Beyond
![Page 9: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/9.jpg)
Module 1:Create Your Client
Avatar
9©Lori Kennedy Inc. 2015 & Beyond
![Page 10: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/10.jpg)
What You Will Learn
• What Is a Client Avatar
• Why Your Success Dependson Your Ability to ClearlyDefine Your Ideal Avatar (nichemarket)
• 10 Steps to Find Your IdealClient Avatar
• Take Action
10
![Page 11: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/11.jpg)
What Is an Ideal Client Avatar?
• A detailed description of a specific type of person, including theirdemographics and psychographics
• A well-thought-out and clearly defined persona of your dreamclient
• Should include a list of morals, ethics, values, likes, dislikes, pains,dreams, wants and needs in addition to the client demographicssuch as age, location, marital status, finances, education etc.
11
![Page 12: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/12.jpg)
Success Depends on Your Avatar
• You’ve got to be able to solve a very specific problem for a veryspecific type of person
• You need to be able to communicate using your ideal client’s ownwords, about your solution (program/service), in the mostcompelling way possible
• Without going deep into who your ideal client is, what they wantand how they feel, your marketing will be generic and ineffective
• You will spend countless dollars trying to reach your targetmarket but won’t be able to
12
![Page 13: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/13.jpg)
Success Depends on Your Avatar
• Having a target market isn’t enough – you need to position yourprogram for ONE specific person with one specific pain point
• Business becomes fun – work with your perfect type of clients
• You will reach business goals faster because you are talkingdirectly to someone who is listening
• You are dialled into a specific target market – people hang withpeople just like them
13
![Page 14: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/14.jpg)
Walk in Someone Else’s Shoes
• Understand the psychology ofyour target market
• Uncover the “buy triggers” bygoing deep into theirpsychology
• It doesn’t matter what YOUthink – think like your avatar
• Get vulnerable anduncomfortable by using theirlanguage to communicate
14
![Page 15: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/15.jpg)
Take Action
• Do the client avatar for each one of your service offerings
• Don’t stop when you feel uncomfortable...keep going
• Finish the client avatar worksheet before creating any marketingmaterials
15
![Page 16: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/16.jpg)
Take Action
• List traits of your ideal client – demographics and psychographics
• Roll together all of the traits and describe one specific person –not a general type of person
• Feel the emotions of that person as you write them – go deep(get Kleenex)
16
![Page 17: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/17.jpg)
Example
• I’m not sure if you can help me. I know I eat healthy and I’ve triedall of the weight loss diets before. I was successful with some ofthem but then my daughter had a baby and my son lost his job…I was under stress and had no time to really prepare my meals oreven think about getting to the gym.
• I’d like to try your program but I know my husband will kill me ifI spend any more money on weight loss stuff. He always nags meabout my weight and doesn’t understand how I feel half thetime… so I eat.
17
![Page 18: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/18.jpg)
Example• I can’t control my cravings, especially now since I’m going through
menopause. I feel like such a failure… I don’t know when I gainedall of this weight. I’m frustrated. My clothes don’t fit and I’m sopissed that I have to go up a size.
• It would be so much easier if I could just take a 6-month leave ofabsence from my job, and go away to a fat camp and lose theweight – no temptations, no stress and no family members totake care of. I don’t know what to do to get this weight off andI’m scared that if I don’t do something now I will end up withdiabetes or have a heart attack.
• Do you think this program will work?
18
![Page 19: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/19.jpg)
Module 1: Positioning & Branding
19
![Page 20: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/20.jpg)
What You’ll Learn• What is positioning & how to
do it well
• What is branding & how it applies to you
• How to create a brand identity
• The must-haves in your brand identity
• Take action now
20©Lori Kennedy Inc. 2015 & Beyond
![Page 21: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/21.jpg)
What Is Positioning?• Positioning is defined as claiming a
position or reputation in a market orseveral markets – for a company,product or service. Where do yourank in the mind of your dreamclients, in relation to yourcompetition?
• What do you do differently and howcan you use that to set yourselfapart?
• How can you create a distinctimpression on your dream clients?
21©Lori Kennedy Inc. 2015 & Beyond
![Page 22: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/22.jpg)
How Do You Position Your Brand?
• You position your company/brand by first choosing a target market.
• Determine how your company, products and services differentiate from your competitors, so that you can position yourself properly.
• Once you have nailed down your market, how you are different and what your big promise is, you can use your brand identity to position yourself.
22©Lori Kennedy Inc. 2015 & Beyond
![Page 23: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/23.jpg)
What Is Branding?Entrepreneur Magazine definesbranding as:
The marketing practice ofcreating a name, symbol or designthat differentiates a product fromother products (or services).
Your brand identity is the wayyou communicate to the public tolet them know what to expectfrom you.
23©Lori Kennedy Inc. 2015 & Beyond
![Page 24: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/24.jpg)
What Is Branding?What’s the difference between marketing and branding?
• Marketing is tactical, strategic and is used to communicate and promote a specific product or service
• Branding should precede and underlie all marketing efforts. Branding is the expression of the values, the feel, the outcome and the service a company embodies.
• Marketing = Buy Me Because.
• Branding = The Story of Who I Am & What I Believe.
24©Lori Kennedy Inc. 2015 & Beyond
![Page 25: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/25.jpg)
How Does Branding Apply to You?
• Your brand is your voice and it communicates to the public onyour behalf, about who you are, what you believe and givespeople a feel for the results you promise.
• If you are confused about who you serve and what you offer, it’slikely that your brand identity is all messed up as well andattracting the wrong type of dream clients.
25©Lori Kennedy Inc. 2015 & Beyond
![Page 26: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/26.jpg)
How to Create a Brand Identity
• Create a great logo
• Write down your brand messaging – the key messages you wantto communicate and what you stand for
• Integrate your brand – everything you do in your business shouldreflect your brand
• Develop a tag line – write a memorable and meaningful tag linethat communicates the essence of your brand
• Be consistent – congruence in your brand is vital to gaining trustof your dream clients
26©Lori Kennedy Inc. 2015 & Beyond
![Page 27: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/27.jpg)
Branding Must-Haves• Logo
• Tag line
• Colour palette
• Fonts
• Branded words and language
• Symbols
• The way you want your brand to be perceived and talked about
27©Lori Kennedy Inc. 2015 & Beyond
![Page 28: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/28.jpg)
Branding Tips & Tricks
• Google X colour palette and look at IMAGES
• Use http://www.whatfontis.com/ to collect fonts you like
• Review magazines targeted at your niche market to collect visualbranding ideas
• Ask your niche market what their favourite colour is
• Get a graphic designer to create mood boards and get yourniche market to vote on their favourite
28©Lori Kennedy Inc. 2015 & Beyond
![Page 29: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/29.jpg)
Take Action Now
• Complete the positioning and branding worksheet
• Research brands you admire and pay attention to the visuals
• Ask your ideal client avatar for feedback on the brandingelements you choose
29©Lori Kennedy Inc. 2015 & Beyond
![Page 30: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/30.jpg)
Module 1: Create Packages & Set Pricing
30
![Page 31: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/31.jpg)
• 4 in 1 Program Offerings
• Consistent Cash Flow System
• Additional Revenue Streams
What You Will Learn
31
![Page 32: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/32.jpg)
4 Ways to Offer Your Program• 1:1 offline
• 1:1 online
• Group offline
• Group online
• BONUS – group evergreen online (means no support or interaction from you)
32
![Page 33: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/33.jpg)
Program Options
• Option A: 6-week/session program – weekly or biweekly
• Option B: 12-week/session program – weekly or biweekly
• Option C: 4-session maintenance program – biweekly or monthly
33
![Page 34: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/34.jpg)
Session Times
• Transformation Conversion Consultation (aka sales consult) – 45 minutes to 1 hour
• 1:1 Session 1 program delivery – 1 hour
• 1:1 Weekly sessions – 30 minutes
• 1:1 Mid-program evaluation – 45 minutes
• Group program delivery – 90 minutes
• Group weekly sessions – 1 hour including Q & A
• Group evergreen – 20 to 30 minutes of recordings/week
34
![Page 35: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/35.jpg)
Hot Hook Program Name
• Create a hot hook for your program name – avoid calling it the6-week weight loss program
• The program name should easily describe what program theperson is enrolling into
• The program name should be motivating and describe theoutcome your program promises
35
![Page 36: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/36.jpg)
Hot Hook Examples
• 6 Weeks to a Slim New You
• 12-Week Body Transformation
• 6-Week Rapid Slim Down
• 6-Week Metabolic Booster
• 12-Week Metabolic Repair Program
• 12-Week Balance & Vitality Program
• 6-Week Slim Down Challenge
• 12-Week Body Transformation Challenge
36
![Page 37: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/37.jpg)
Consistent Cash Flow System
• STOP offering one-off sessions with 1–2 follow-ups
• Figure out your true hourly rate and roll that into the package
• When deciding on your true hourly rate include: hard costs,business expenses, travel, research time, administration, customerservice, billing, marketing and facilitation time
37
![Page 38: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/38.jpg)
Consistent Cash Flow System
• Step # 1: Choose an amount you’d like to make per month (e.g. $3,000)
• Step # 2: Choose an amount you’d like to make per hour or use your current hourly rate
• Step # 3: List the number of hours of actual face time with the client
• Step # 4: Multiply your chosen hourly rate by the total number of hours you will be with the client
38
![Page 39: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/39.jpg)
Consistent Cash Flow System
Example: T.C.C. and the 6-Week Package
T.C.C. = 1 hour
Program Delivery = 1 hour
5 30-minute weekly sessions = 2.5 hours (30 x 5 / 60 = 150 minutes)
Total number of hours with client = 4.5 hours
39
![Page 40: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/40.jpg)
Consistent Cash Flow System
• Step # 5: Add up your hours of non-client face time
• Step # 6: Add non-client face time hours to the total program hours
• Step # 7: Multiply the total number of hours by your desired hourly rate
• Step # 8: The end result gives you the price of your program
40
![Page 41: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/41.jpg)
Consistent Cash Flow SystemExample:
Total number of hours with client = 4.5 hours
Total number of non-client hours = 3 hours
Total number of hours per program = 7.5 hours
Desired hourly rate x total number of program hours = program price
$75 x 7.5 hours = $562.50 for a 6-week program
41
![Page 42: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/42.jpg)
Consistent Cash Flow SystemExample: $562.50 for the 6-week
program
30% to expenses = $168.75
20 % to marketing = $112.50
Profit = $281.25 ($37.50/hr)
42
![Page 43: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/43.jpg)
Package Prices
• Transformation Conversion Consultation (aka sales consult) – 45 minutes to 1 hour - FREE
• 1:1 6-week program $570 ($95/session)
• 1:1 12-week program $999 ($83.25/session)
• 1:1 Maintenance program (4-sessions) $364 ($91/session)
• Group program 6-week (Live) $150 - $200
• Group program 12-week (Live) $300 - $360
• Group program 6-week (Automated) $97 - $150
43
![Page 44: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/44.jpg)
Additional Revenue Streams
• Private sessions added on to a group program
• Supplement packages
• Helpful products that alleviate a problem for the client
• Partnering with a complimentary practitioner i.e. personal trainer/meal service delivery
44
![Page 45: Module 1: 5-Step Vision Creation Exercise1/Module+1.pdf · Module 1: 5-Step Vision Creation Exercise ©Lori Kennedy Inc. 2015 & Beyond 1. What You Will Learn •Why You Need a Vision](https://reader035.vdocument.in/reader035/viewer/2022062914/5e821bc37de9641dd64cde7e/html5/thumbnails/45.jpg)
Tips & Tricks • Create 1-2 bonuses for both your
6 and 12-week programs that newclients get when they enroll
• Offer a small discount, freeadditional sessions or freeproduct for the 12-week program
• Create a referral system whereclients can earn points towardsfree stuff when they referprospects
45