Example ofHorizontal thinking

Profession

Coffee

Bear

Garden work

Dental care

Helicopter

HorisontalThinking

VerticalThinking

Allergy MedicineMasks

Nasal Filters

Allergy

Separate particles from air

Avoid allergic reaction

Industrial dust collectors

Remove particles from air

Allergy

Industrial dust collectors

Negev-Tornado,Israel (expert)

Cyclone

Using the principle of cyclone

Allergy

“Healthy Breath Filter”- inserted in nostrils

•Inlet creates cyclone•Sticky walls

•Breath drives the machine

•95% effectiveness for particles• Low breathing resistance

• Cost $2 for 40 pieces.• IP protection: USA, EU, Japan, China

Allergy

Horisontal Thinking

Horisontal Transfer

Defi

ning

Pro

blem

Horisontal Search

1. Principal Level

2. Practical Level 3. Practical Level

Vibrate the wire

Remove ice

From wire

Helicopter

Heat the wire

Ice on power lines in Alaska

Bear

Using the principle of turbulence

Vertical – Horisontalknowledge

1. We want to assample this swing2. The Angle bar is missing3. The problem is to attach the bar to the pole4. The branch on the tree is a horisontal solution to

the problem5. The principal the branch use is to ”Grow on”6. The bar can ”grow on” the pole by drilling a hole in

the pole and putting the bar in the hole7. Drilling the hole and mounting the bar in the pole

is using vertical knowledge

Horisontal Thinking

Horisontal Transfer

Defi

ning

Pro

blem

Horisontal Search

1. Principal Level

2. Practical Level 3. Practical Level