module 4 - lesson 2 types of offers 4... · kickstarter open source death star by backers 2.388...
TRANSCRIPT
THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER THE FREE COOKIE OFFER
THE MAFIA OFFER
An offer you can’t refuse.
CASE-STUDY
You are done when you can create “ready” customers at a 80% production rate.
The Goal:
>80% conversion rate
THE SMOKE TEST OFFER
CASE-STUDY
You are done when you can demonstrate “sufficient” interest-based market demand.
The Goal:
>X leads
THE PRE-ORDER OFFER
CASE-STUDY
You are done when you can raise “sufficient” funds from customers .
The Goal:
> $X funds raised
THE FREE COOKIE OFFER
You are done when you can can build a ready audience of potential customers .
The Goal:
>X engaged users
THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER THE FREE COOKIE OFFER
THE MAFIA OFFER
THE SMOKE TEST OFFER
THE PRE-ORDER OFFER
THE FREE COOKIE OFFER
DISTANCE FROM CUSTOMER
SCALABILITY
THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER THE FREE COOKIE OFFER
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Before you can define a solution, you need to understand the problem.
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Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
Life is too short to build something nobody wants…