mof issue 21

Upload: qween

Post on 30-May-2018

217 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/14/2019 MoF Issue 21

    1/28

    McKinsey onFinance

    Creating value: The debate over public vs.private ownership 1

    A panel o executives explores why private equity has been

    giving public ownership such a run or its money.

    Shaping strategy from the boardroom 8

    As companies turn their attention rom compliance to growth

    and innovation, boards must ocus on strategy.

    Successful mergers start at the top 12

    A cohesive top-management team is essential or integrating

    acquisitions successully.

    When should CFOs take the helm? 17

    CFOs can bring much-needed skills to the CEO role, but the

    career path isnt always a direct one.

    Perspectives on

    Corporate Finance

    and Strategy

    Number 21,

    Autumn 2006

  • 8/14/2019 MoF Issue 21

    2/28

    McKinsey on Finance is a quarterly publication written by experts and practitioners in

    McKinsey & Companys Corporate Finance practice. This publication oers readers

    insights into value-creating strategies and the translation o those strategies into company

    perormance. This and archived issues oMcKinsey on Finance are available online at

    www.corporatefnance.mckinsey.com.

    Editorial Contact: [email protected]

    To request permission to republish an article send an e-mail to

    [email protected].

    Editorial Board: James Ahn, Richard Dobbs, Marc Goedhart, Bill Javetski,

    Timothy Koller, Robert McNish, Herbert Pohl, Dennis Swinord

    Editor: Dennis Swinord

    External Relations: Joanne Mason

    Design Director: Donald Bergh

    Design and Layout: Veronica Belsuzarri

    Managing Editor: Sue Catapano

    Editorial Production: Roger Draper, Karina Lacouture, Scott Le, Mary Reddy

    Circulation: Susan Cocker

    Cover illustration by Jon Krause

    Copyright 2006 McKinsey & Company. All rights reserved.

    This publication is not intended to be used as the basis or trading in the shares o any

    company or or undertaking any other complex or signifcant fnancial transaction without

    consulting appropriate proessional advisers. No part o this publication may be copied

    or redistributed in any orm without the prior written consent o McKinsey & Company.

  • 8/14/2019 MoF Issue 21

    3/28

    Creating value:The debate over

    public vs. private ownership

    A panel of executives explores why private equity has been giving public

    ownership such a run for its money.

    Not so today. More than hal o all

    CFOs say they would cut a project with a

    positive net present value to hit a short-

    term earnings target set by the market.1

    Private equity rms are raising capital at

    a record pace, acquiring businesses, and

    in many cases creating tremendous value

    or themselves and their investors. Andcorporate boards o directors, which are

    meant to manage or the long term, are

    getting sucked into short-term issues, such

    as compliance. Family-controlled companies

    (or those infuenced by amilies with a

    substantial stake) have oten perormed

    better than companies that are ully

    publicly ownedparticularly in Asia.

    At a McKinsey CFO orum in London

    during the summer, a panel o experts

    dug into the current trends in value creatio

    varied approaches to ownership, and

    the governance implications or both pub

    and private companies. The panelists

    were Kurt W. Bock, CFO at the publicly

    listed German chemical companyBASF; Johannes P. Huth, managing directo

    and head o European operations at

    Kohlberg Kravis Roberts (KKR); David

    Pitt-Watson, chie executive o Hermes

    Focus Funds (Europes leading shareholde

    activist und); and Lennart Sundn,

    president and CEO o Sanitec, a private-

    equity-owned company. The panel

    What ails the public-company ownership model? For generations, public ownership was

    unassailable as the right way to promote the best management o a companys short-te

    perormance and long-term health. As a worldwide equity culture blossomed during

    the second hal o the last century, the evidence appeared everywhere: mutually owned

    companies demutualized, amily- or employee-owned businesses undertook IPOs, andgovernments privatized state-held enterprises to capture the long-term value created by t

    capital market approach to governance.

    1John R. Graham, Campbell R. Harvey,

    and Shivaram Rajgopal, The economic

    implications o corporate nancial reporting,

    NBER working paper number 10550,

    January 11, 2005 (http://papers.ssrn.com).

  • 8/14/2019 MoF Issue 21

    4/28

    McKinsey on Finance Autumn 2006

    discussion was moderated by Richard

    Dobbs, a partner in McKinseys London

    ofce. What ollows is an abridged version

    o the roundtable debate.

    Richard Dobbs:Johannes, lets start

    with you. How do private equity frms

    create value?

    Johannes Huth: There has really been a

    change in how private equity frms have

    generated value over the past 30 years. In

    the 1980s private equity frms generatedvalue simply by being able to buy companies

    relatively cheaply and later selling them

    at a better price. In the 1990s a lot o value

    was generated through what you could

    broadly call fnancial engineering. Today

    the markets are airly efciently priced,

    and fnancial engineering is no longer a

    dierentiating actor. Everyone can do it,

    and everyone has the same tools.

    So the way that private equity creates

    value today is by undamentally changing

    businesses and driving growth. We can

    do that by making sure that management

    is a signifcant participant in value creation

    and by maintaining our ocus. I you

    run a large conglomerate, there is always

    one business that isnt a priority in terms

    o capital allocation, but we can run every

    one o our businesses as a priority and

    dedicate the necessary capital to them. Were

    probably also better at corporate governance

    than a public company. When we acquire abusiness, we spend a lot o time on due

    diligence so that when we sit on the board,

    we have a detailed understanding o what

    the company does. That enables us to be very

    good sparring partners or the management

    team in urther driving value.

    Richard Dobbs:Lennart, you have

    worked at a listed company in the past.

    Johannes P. Huth is managing director and head

    o European operations at Kohlberg Kravis Roberts. KKR

    is one o the original US buyout frms and now operates

    in Europe as well. The frm has taken the view that

    the private equity model is a way o creating more value

    than a quoted company does.

    The panelists

    Kurt W. Bock is CFO at the German-based chemical

    company BASF. BASF itsel is publicly held, but a number

    o its businesses have been sold to private equity

    frms, and many o its major competitors are now private

    equity owned.

  • 8/14/2019 MoF Issue 21

    5/28

    Creating value: The debate over public vs. private ownership

    You are now the CEO at a private-equity-

    owned company. What differences have

    you seen between the two models as youve

    moved from one to the other?

    Lennart Sundn: The two models are

    actually considerably dierent, but more so

    around implementation than around

    strategy. There really arent any shortcuts to

    developing a business; you have to do what

    is right in the industry. But how to go about

    itdeveloping the business plan, deciding

    on the value creation program, and makingdecisions while under waythese things

    are quite dierent.

    In a private equity context, or example,

    we can make decisions very quickly.

    We dont have to wait or the next planned

    board meeting, we dont need to commu-

    nicate anything to a wide range o investors,

    and we dont need to tell competitors

    anything i we dont want tojust a very

    short communication between the owner

    and management and its done. That mak

    it a very competitive model compared

    with larger public companies, where the

    board may be coming in on a more

    inrequent basis and a lot o time is spen

    meeting all the requirements that listed

    companies ace today.

    Richard Dobbs:And what about long-

    term value generation?

    Lennart Sundn: Its true that private

    equity unds are temporary owners o a

    business; thats their model. But i we expe

    to generate good value when we sell that

    business either to the stock market or to

    another acquirer, we have to remember th

    those potential acquirers will only pay o

    something that they believe will have val

    in the long term. So i we havent invested

    Lennart Sundn is president and CEO o Sanitec, a

    leading European provider o bathroom products, wh

    is currently owned by the private equity group EQT.

    From 1977 until 1998, he worked in various positions

    publicly held companies, including 21 years at Electro

    and 5 years as president and CEO o Swedish Match.

    David Pitt-Watson serves as chie executive o Hermes

    Focus Funds, Europes largest shareholder activist und

    manager and the worlds only one sponsored by a major

    investment institution. Hermes invests in companies that

    are grappling with issues concerning strategy, manage-

    ment, governance, or capital structure. It works with the

    board to ensure that change is implemented.

  • 8/14/2019 MoF Issue 21

    6/28

    McKinsey on Finance Autumn 2006

    in research and development, i we havent

    invested in marketing, i we basically

    have stripped a business o its uture growth

    opportunities, we wont get paid or that

    business when we sell it. The only way that

    we can actually create something that will

    have value is i we do invest in that uture

    growth, and I really undamentally believe

    in that.

    Richard Dobbs:Kurt, many of the

    players in your industry are private equity

    owned, but you are listed. How do Lennart

    and Johanness comments resonate with

    your experience?

    Kurt Bock: In the chemical industry, the

    dierence between a private equity company

    and a publicly quoted company is rather

    small, at least in terms o managements

    approach. The major dierence is that as a

    large group with about 50 billion in annual

    sales, we certainly look at the synergies

    between our businesses, compared with

    private equity, where they have separate

    investments and they look at every separate

    investment on its own. The consequence

    or us is that whenever we realize that

    a business no longer ts in our organization,

    we sell it o. In that sense, we also eed

    the private equity industry.

    Richard Dobbs:So the relationship

    between the public and private models has

    become symbiotic, in a way?

    Kurt Bock: At least in the sense o healthycompetition, yes. Private equity has helped

    tremendously to make our industry more

    disciplined, particularly around corporate

    perormance and health. We in the chemical

    industry were always talking about good

    health and orgetting about good short-term

    perormance. Only in the past ten years

    has the industry aced up to the act that

    it has to deliver more to its investors. In

    BASFs case, we have restructured quite

    dramatically and over the past three years

    have earned a signicant premium on

    cost o capital. Also, the time we spend

    making dicult decisions has shortened

    dramatically over the past ve to ten years.

    Today managers realize that they either

    get it done or theyre out.

    We should remember, though, that private

    equity companies can also mismanage a

    business. Sometimes they do seem to

    walk on water, and some investors today

    are extremely comortable with private

    equity investors. Some banks, or example,

    really throw money at private equity

    rms as i they know how to do this better

    than anybody else. Thats a very strange

    development when people who work in

    private equity oten have a reputation or

    being more capable o running a business

    than people who have industry-specic

    experience in management.

    Richard Dobbs:Johannes, to follow up

    on Kurts earlier point, do public market

    investors look at business in the same way

    as private equity investors?

    Johannes Huth: No. The two are un-

    damentally dierent. A public market

    investor might reason that i one business is

    trading at 10 times earnings and a similar

    one is trading at 15, then the ormer is

    undervalued and the investor should buy

    the undervalued stock and then trade up.

    Thats not the way private equity investorslook at a business. We look at the latter

    business and reason that while its trading

    at 15 times earnings, i we take out some

    costs, maybe restructure something here,

    sell something there, we can get this busi-

    ness really at an implied value o 10 times,

    and thats much better. So we look at

    it, really, rom an industry perspective, and

    I think thats why we are much closer to

  • 8/14/2019 MoF Issue 21

    7/28

    Creating value: The debate over public vs. private ownership

    the way that some o the better-run com-

    panies are. I you ask whats our role model,

    it isnt Goldman Sachs. Its much more

    like GE: we want to be a very good manager

    o businesses.

    Richard Dobbs:Let me just throw

    out this question: what motivates the board

    members of private companies compared

    with public ones?

    Lennart Sundn: I think it comes down

    to the involvement o board members.

    Family owners are very involved, and i they

    have the multigenerational perspective,

    they are oten ever more so. In a public

    company, board members are a little more

    come and go. There may be a ew replace-

    ments every year, and there are always some

    who are less inormed. And while in most

    cases they make the eort to really be

    inormed, they are inevitably a bit less into

    the business than the others. In the private-

    equity-owned rms that I have been

    involved in, the board members are very,

    very inormed and ollow the business

    closely, partly because they oten have a

    substantial stake in it.

    Johannes Huth: Yes, I agree. In private

    equity, the people who sit on the board are

    the ones who have actually acquired the

    business, and when you acquire a business

    you tend to go through three to our

    months o very intensive due diligence to

    understand it better. So when you join

    the board, youve already spent an extensiveand very intensive period o time learning

    the business and working with the manage-

    ment team to develop a business plan.

    Youve talked to the CEO, yes, but youve

    probably also gone two or three levels

    down and visited a branch manager here or

    gone to a oreign country and visited

    the manager there. And, o course, we have

    our remuneration tied directly to how a

    business perorms, so we are very interest

    in making sure it does well. Those mech

    nisms are in place to make sure that you p

    attentionbut they may not exist in the

    larger public businesses.

    Kurt Bock: I would add that its really

    important or a board member to have a

    intrinsic motivation to do the right

    things. At BASF we support that by maki

    compensation heavily dependent on the

    companys success in the marketplace, so

    that managers and employees alike are

    highly motivated to make the company

    better every single day, both rom a compa

    and a personal point o view. Indeed, we

    have the same compensation matrix acro

    the entire company, so we have about

    1,000 people who are members o our sto

    option program. Even the bonus payment

    or our workers in Germany is paid on

    the same matrix as our board compensat

    and this is all very transparent, so people

    can really understand what they will get

    we achieve a certain return on capital or

    premium on the cost o capital.

    Richard Dobbs:So, David, you have

    been an investor in both private equity an

    directly in public markets. Whats the

    key difference between the two ownershi

    models?

    David Pitt-Watson: I think the point

    Johannes made is key, actually, about th

    way dierent owners behave. You can

    have a public company that behaves as i iwere private; its extremely well run, its

    nancing itsel properly, and yet its public

    The dierence Johannes would note is

    that with private equity, i youre not we

    run the owner is going to be on top o

    you immediately. Private equity investors

    will make sure that youre running yours

    correctly. They will identiy companies

    that are really underperorming, see how

  • 8/14/2019 MoF Issue 21

    8/28

    McKinsey on Finance Autumn 2006

    they can be improved, invest in them, and

    incentivize management to do the right thing.

    As someone whos interested in the public

    equity side, I would say, Gosh! I would

    really like public equity companies to be

    run that way. In contrast, I would observe

    that what most public equity unds do, as

    Johannes reminds us, is buy and sell shares

    they dont actually take an awul lot o care

    about how it is that they own companies.

    And I would say, My goodness, we seem to

    be losing an awul lot o value rom public

    markets i a private equity rm can take over

    a company at a premium, incentivize itsel,

    and then turn around and make almost

    as good a return in ve years time as you

    would have made in public equity.

    For public-company managers, the big issue

    is that i youre running a company and

    you have a bunch o so-called owners who

    arent actually owners at alltheyre

    tradershow do you respond to them? For

    investors, the question is how they create

    the advantages o private equity ownership

    while maintaining public-company

    ownership. Intriguingly, o course, the way

    over this problem is to recognize that were

    all getting our unds rom exactly the same

    places; were all trying to make decent

    returns with the savings o people who are

    saving or their pensions, or their lie

    insurance over 20, 30, 40 years. O course,

    we have to be interested in the short term,

    but actually we need to be paying our

    pensions in 30 years. It seems to me that i

    public equity managers could say, We

    will do all the things that we would i we

    were under private equityindeed we can

    be much longer term than private equity can

    possibly bethen that would be a better

    model than the one that we have right now.

    Too oten, companies in the current model

    eel they have to respond to the short-term

    pressures o share price and analysts.

    Richard Dobbs:Kurt, does that

    difference between owners and traders

    show up differently among different types

    of investors? Whats your experience,

    especially with hedge funds?

    Kurt Bock: Our experience so ar with

    the hedge und managers has been positive

    because most o them are really value

    investors, who are undamentally interested

    in the development o the company.

    However, in one recent unsolicited takeover,

    we came across very, very short-term

    arbitrageurs or the rst time, and theyre

    a totally dierent type o animal. They

    clearly couldnt care less about our long-

    term emphasis on innovation. When we

    explained why our proposal to the targets

    shareholders was better than the man-

    agements proposal, they listened politely,

    but they just wanted us to pay more money,

    ull stop. With those people, you really

    cant have an intelligent discussion about the

    company. Those who care, they want to

    be strategically convinced, and they want

    management to deliver. So its all about

    credibility, and credibility is the result o

    years o hard work to deliver what you

    promised, and that is important rom the

    investors point o view.

    Richard Dobbs:On another topic,

    what do you each think about the way to

    measure a businesss performance

    and its health? How do you think about

    balancing the two?

    Lennart Sundn: In a highly leveraged

    company, one would ollow dierent

    indicators than in a listed company with

    a normal balance sheet. On a daily or

    monthly basis, you measure cash fow,

    covenants, and the ulllment o initiatives,

    or example. Then you ollow the growth

    plans or the restructuring plans over a

    couple o years to see how the company

  • 8/14/2019 MoF Issue 21

    9/28

    perorms on a monthly basisto see that

    the company actually delivers on what

    it has promised. Reporting on those things

    is very tight in my present environment,

    whereas the public reporting or a listed

    company might just have a ew lines

    mentioning that there are projects going on.

    David Pitt-Watson: Like every other

    investor, were trying to invest long-term

    insurance and pension money, so we put

    it in companies that we think will give us

    a long-term return. Wed obviously like

    them to be maximizing that return, which

    underpins all sorts o amiliar nancial

    disciplines. Were hugely prepared to take

    on individual risks in companies because

    we are investing in 3,000 o them. I

    a risk looks sensible we would love to back

    it, but we need to understand what the

    risk is. We want people to be properly incen-

    tivized to do the right thing. We want

    clarity o strategy. We want, or example,

    to know that a company is the best

    owner o the businesses in its portolio, that

    it is competitive in the market, and that

    its organization is constantly being renewed

    to ace new challenges. We want companies

    to behave in a way that is sustainable

    partly because they will attract regulation

    i they dont, and partly because were

    representing literally millions upon millions

    o pensioners, and it makes very little sense

    or us to be encouraging companies to

    do unsustainable or unethical things. So

    these are the sort o measures that we look

    or. Frankly, we get very worried aboutcompanies that use ddleable accounting

    measures like EPS as the basis or driving

    themselves orward.

    Richard Dobbs:Johannes, what kinds

    performance indicators does KKR look f

    Johannes Huth: Measurement systems

    and perormance indicators are very

    important, and we pay a lot o attention

    to them when we actually enter a busines

    This goes beyond the monthly P&L cash

    fow and balance sheets, to include

    the kinds o metrics that will give us som

    visibility into the uture. That metric

    could be understanding customer behavio

    or it could be a measure o our own

    perormance in a related area. For examp

    we own a business that makes machinery

    or plastics, and one o the things we look

    at is how BASF does in sales o plastics,

    because thats a leading indicator. I there

    a lot more sold, customers will need more

    machines; thereore we know roughly wh

    to expect. We develop these measurement

    as part o the acquisition process and the

    implement them once we take ownership

    Clearly, were very cash fow driven, rath

    than earnings driven, because or the

    rst ew years we have to repay the loans w

    take on to buy a business. So we have

    rolling daily cash fow orecasts in every

    business, and with todays technology,

    thats quite possible to implement in pret

    much any business. Yet again and again

    were amazed at how unsophisticated som

    o the cash-fow-monitoring mechanisms

    are, even in large businesses. MoF

    Richard Dobbs ([email protected]) is a partner in McKinseys London office. Copyright 20

    McKinsey & Company. All rights reserved.

    Creating value: The debate over public vs. private ownership

  • 8/14/2019 MoF Issue 21

    10/28

  • 8/14/2019 MoF Issue 21

    11/28

    with boards we nd that too many simply

    lack directors who have the industry exper-

    tise to participate eectively in shaping

    strategymuch less to reshape it on the fy

    as the business climate changes. And in

    the postscandal chill, even as the business

    landscape has become more complex,

    many boards have taken to playing deense.

    Too many have blandly populated them-

    selves with less capable people and denied

    CEOs sucient say in selecting directors

    who could oer crucial assistance in shaping

    long-term strategy.

    Building a boards strategic mind-set isnt

    easy. The eort requires rethinking what

    makes a director t to serve on a board, the

    tenor o its deliberations, and the way it

    interacts with management to help develop

    a strategic vision, although that must

    originate with the CEO. Progressive CEOs,

    or their part, need the ability to articulate

    a clear strategy and the personal condence

    to build board teams that include experts

    who may be ar more skilled in certain indus-

    try and operational areas than the CEOs

    themselves are.

    No single approach will serve every

    company well. In our experience, however,

    several concrete steps can build a good

    oundation.

    Raise strategys profile in board work

    Why is there no committee, no vehicle, that

    could put strategy on the agenda o every

    board meeting? We nd many boards withcommittees or political aairs or technol-

    ogy but have yet to come across a single US

    company that has one devoted to the

    ormulation and review o strategy. Today

    strategy isnt included in the job description

    o any director.

    Within the hierarchy o board activities,

    strategy should be raised at least to the level

    o accounting compliance. One way to

    achieve this goal would be to make strate

    a ormal subset o the regular work o

    the nominations or governance committe

    thereby ensuring that it gets discussed

    regularly at board level. Moreover, CEOs

    might use the establishment o such a

    strategy council to appoint more strategica

    minded directors to appropriate committe

    roles. No doubt some old-guard CEOs w

    ght the ormalization o strategy within

    board unctions; that resistance should in

    itsel serve as a warning to investors look

    or boards that create the most value.

    Populate boards more boldly

    Boards must become less politically corre

    and more strategically correct in popu-

    lating their ranks. We nd that sitting CE

    and board chairs oten make the most

    capable directors, particularly or providi

    strategic insights based on current marke

    realities. Yet in the wake o stronger

    compliance regulations, investor groups h

    arbitrarily pressured companies to restric

    the number o boards on which current

    CEOs and board chairs may sitostensib

    to keep directors rom spreading their

    time on boards too thinly.

    Our research shows the eectiveness o th

    pressures. Top executives now account

    or 32 percent o new board appointment

    down rom 53 percent ve years ago.2 At

    the same time, demand or academics, ex

    utives o nonprot organizations, and

    retired executives has soared. Such peoplmay oer time and good general-

    management experience, but unless boar

    members (including even retired executiv

    are directly involved with competitive

    changes its easy to all behind on ast-

    moving trends such as the economic devel

    ment o China and India. The net eect o

    recent tendencies is a move toward boar

    that are older and less market savvy.

    2Spencer Stuar t US Board Index 2005, Spencer

    Stuart, November 2005.

    Shaping strategy from the boardroom

  • 8/14/2019 MoF Issue 21

    12/28

    0 McKinsey on Finance Autumn 2006

    We believe that on a board o, say, a dozen

    directors, a litmus test o strategic energy

    is the presence o at least three or our mem-

    bers who have deep industry expertise

    in the core business and market conditions

    the company aces. In the same way

    that boards brought on nancial expertise

    in the wake o Sarbanes-Oxley, they

    should now ensure that their ranks include

    directors with the industry knowledge

    crucial to the primary business o their com-

    panies. Once that expertise is in place,

    other board members can be screened or

    deep unctional or geographic expertise.

    To achieve that level o specialization,

    some boards may have to risk seeking out

    executives without board experience.

    Forward-thinking companies could be well

    served by going deeper into their ranks

    to nd younger, up-and-coming executives

    who are amiliar with the industry trends

    and market orces that are essential to

    their global strategy. Private equity rms

    regularly demonstrate the benets that

    can fow to investors when they use

    specialized, intense due-diligence work to

    support business strategy. Nothing prevents

    the directors o public companies rom

    building such capabilities into their boards.

    Restore power to CEOs in choosing

    directors

    One o the more glaring aronts o the

    1990s era o corporate excess was the way

    CEOs staed their boards with golng

    buddies and other cronies. Unortunately,

    the inevitable backlash has meant that

    even value-minded CEOs are denied the

    chance to put together a board team that

    is truly aligned with managements strategic

    approach. Where CEOs once had a near-

    exclusive right to select their own boards,

    they now nd themselves taking a back-

    seat to the chairman o the boards

    nominating committee in deciding who

    becomes a director.

    As a companys chie strategy architect, the

    CEO must provide the vision or a strategic

    course that a good board can enrich and

    support. And to be eective, directors must

    have an anity or the CEOs approach.

    Better boards have to some extent swung the

    pendulum back, restoring the CEOs role

    in selecting directors together with the nom

    inating committee. We believe that giving

    both the committee and the CEO a veto on

    any candidate can ensure that boards are

    populated not by puppets but by specialists

    who can work in a challenging partner-

    ship with the CEO. Progressive CEOs

    should welcome this kind o partnership.

    Reform board processes

    Theres nothing wrong with annual board

    retreats, but we see the best companies doing

    much more. Most retreats take the orm o

    show-and-tell sessions where operating

    executives report on initiatives. They provide

    snapshots o a companys current status, not

    ull-motion video, complete with dialogue,

    on its strategic direction.

    To keep pace with change in the business

    world, CEOs should lead regular strategyupdates at least every other board meeting.

    These updates might lter new inor-

    mation and assess its impact on various

    elements o the strategy. Should the company

    stay on its strategic course when two

    major competitors merge, or example? Do

    directors see new risks that might argue

    or a dierent approach?

    Some better boards have swung the pendulum back,

    restoring theCEOs role in selecting directorsalong

    with the nominating committee

  • 8/14/2019 MoF Issue 21

    13/28

    With beeed-up industry expertise in place,

    three or our board members might serve as

    a sounding board or the CEO, since people

    who are close to the ormulation o strategy

    can help make important judgments about

    it. Industry experts on the outside can serve

    to challenge conventional thinking.

    Dennis Carey is a partner at the executive search firm Spencer Stuart; Michael Patsalos-Fox (Michael_

    [email protected]) is a partner in McKinseys New York office. Copyright 2006 McKinsey &

    Company. All rights reserved.

    None o these steps need undermine the r

    o the CEO. Rather, they should reinorce

    checks and balances and stimulate debat

    among directors capable o helping the

    CEO to evaluate all options. As complian

    issues move backstage and attention turns

    to growth and innovation, a new source

    shareholder value will fow rom compani

    with boards that embrace this kind o

    strategic dynamism. MoF

    Shaping strategy from the boardroom

  • 8/14/2019 MoF Issue 21

    14/28

    McKinsey on Finance Autumn 2006

    Successful mergers

    start at the top

    A cohesive top-management team is essential for integrating

    acquisitions successfully.

    David G. Fubini, Colin Price,

    and Maurizio Zollo

    Unortunately, recent thinking about change

    management no longer emphasizes the

    pivotal role o the top team. The consensus

    on how to manage change has shited

    to a dispersed approach because too many

    initiatives designed to cascade down

    the hierarchy have delivered disappointing

    results. The usual interpretation is that top-

    down change ails because at every step

    messages get diluted, so that each succeedingone seems less compelling and less authentic.

    While this may be true in certain circum-

    stances, a merger requires direction rom

    the top because that is the only way to

    initiate change throughout an organization.

    The change required to integrate companies

    cannot be driven rom an entrepreneurial

    business unit, an innovative unctional unit,

    or the ront line. Too much coordinated,

    programmatic change must be achieved

    in too short a time or such approaches to

    succeed. The spirit o the project is

    determined at the top, where the conditions

    are set or the whole integration eort.

    But the top team must do more than just

    talk about the new company, adopt its

    language and trappings, and act accordingto its norms. The team must become the

    new company in the ull sense (see sidebar,

    Whos on the top team?). Its messages,

    processes, and targets must deeply incorpo-

    rate the aspirations o the new company in

    a way that is visible to managers, employees,

    and even outside observers. As the top

    team goes on to integrate the company down

    the line, it in eect re-creates itsel. The

    To integrate companies ollowing a merger, arguably the most important challenges involve

    the top o the organizationappointing the right top team, structuring it appropriately,

    dening its agenda, and building the trust that enables its members to work well

    together. Executives who ail to overcome these challenges are responsible or the ego

    clashes and politics that are oten the root cause o spectacular ailed mergers.

  • 8/14/2019 MoF Issue 21

    15/28

    Successful mergers start at the top

    company is not just rolling out messages,

    processes, and a set o targets; it is rolling

    out itsel.

    In the best cases, members o the top team

    signal the kind o company they are

    creating and their commitment to that new

    company. In other cases, the team visiblylacks the requisite quality, and its weaknesses

    inevitably spread throughout the merging

    companies. The power o the signals emanat-

    ing rom the top team refects the act

    that they are not just signals: they create

    concrete realities. The important signals

    all into three categories: senior appoint-

    ments, the top teams alignment, and clarity

    about roles.

    Senior appointmentsOne o the most memorable things during

    an integration eort is the way managers,

    employees, and even other stakeholders

    closely watch to see who ends up on the top

    team. This attentiveness represents much

    more than a voyeuristic interest in the

    human drama taking place. The appoint-

    ments provide strong clues about the

    new companys direction and, more subtly,

    about the degree o its commitment to its

    proclaimed course. Managers and employ

    will, o course, also interpret appoint-

    ments to the top team as signals about the

    own uture.

    Timing is crucial: in general, the earlier th

    decision-making process begins and ends,the better. In our study o 161 mergers, th

    early appointment o a top team was a

    strong predictor o the long-term peror-

    mance o the combined organization.

    Understanding the impact o these signal

    on each side o the boundary between th

    merging companies is critical because

    the signals may depart rom expectations

    very dierent ways. In the case oLSG

    Sky Ches 1995 acquisition o Cater Airormer CEO Michael Kay told us that

    early decisions signaled to employees an

    managers o both companies that they

    were deeply committed to high perorman

    Cater Air managers aced a moment

    o truth when they encountered Sky Che

    stringent perormance standards. The

    Sky Ches managers aced a similar mome

    when they realized that their position as

    Whos on the

    top team?

    Loosely speaking, the top team includes senior

    managers at the relevant levelgenerally the corpo-

    ration as a whole, but in some cases a group, a

    division, or a business unit that engages in mergers.

    The team shares general responsibility or the

    organizations uture. The number o people in the top

    team and the organizational levels represented on

    it are highly context specic. In some cases, the top team

    may be the dozen (or ewer) people who will interact

    regularly with the CEO, but we have seen teams wi th

    40 or more members.

    A handul o our interviewees provocatively insisted

    that the boards o the merging companies should

    be counted as part o the top team. Ater all, the boards

    perormance could have a major impact on the creatio

    o value during the integration period and beyond.

    One CEO observed, Very ew companies actually cha

    their boards as a result o a merger, but in the same

    way that the management team needs to be tested

    whether it has the right skill set, so should the board

    be. The capabilities o incumbent directors should al

    be tested and the best chosen. Ater all, i the board

    members strike deals among themselves, what sign

    does this send to the management team? And i

    the board is polarized, it cannot provide the required

    leadership and support to the CEO. The people

    who should serve on the board are those who can be

    help the new company create value.

  • 8/14/2019 MoF Issue 21

    16/28

    McKinsey on Finance Autumn 2006

    the acquiring company would not give

    them an edge in the competition or appoint-

    ments. Indeed, managers on both teams,

    at both companies, were surprised when a

    number o Cater Air managers were

    selected or senior leadership roles in the

    combined company.

    Appointing managers to the top team or

    the wrong reasons can have disastrous

    eects. Consider, or example, the aborted

    three-way merger o equals among Alcan,

    Algroup, and Pechiney in 1999. During early

    negotiations, the need to achieve at least

    the appearance o balance among the three

    partners drove the decision making. Two

    o their six business groups were allocated

    to each o them, irrespective o whether

    the resulting six appointees were best posi-

    tioned to carry the new company orward.

    Had the deal gone through, Alcan CEO Dick

    Evans believes the same goal o political

    balance would have had a host o deleterious

    eects on decision making. Thats probably

    the way we would have allocated capital

    and a lot o other things, he told us. Thus,

    the poor handling o a standard people

    issuethe strongly elt need to signal

    inclusiveness by appointing senior managers

    in an equitable ashioncould have

    compromised the merged companys value

    creation eorts long ater integration was

    complete. In the end, the deal ell through

    because the three companies could not

    agree about which operations should be

    divested to meet EU conditions or antitrust

    approval. (Ater the deal ell through,Alcan acquired Algroup in 2000 and then

    separately acquired Pechiney in 2003,

    completing the original three-way merger

    plan o 1999.)

    Creating a new company at the top is partic-

    ularly problematic in a merger o equals

    because managers are sorely tempted to

    maintain the identities o the predecessor

    organizations. To be sure, the proclaimed

    strategy usually calls or their ull inte-

    gration. Yet compromises on people issues

    may atally obstruct this eort and

    ultimately undermine the merged companys

    pursuit o value. The resulting mess

    will oten be attributed to incompatible

    cultures, as i the ailure o integration

    was the inevitable result o trying to mix

    oil and water.

    Another source o ailure at the top is an

    unwillingness to ace the prospect o

    job losses among close colleagues who have

    perormed well or yearseven though

    many more job losses are likely among

    people urther down the line. John McGrath

    the CEO o Grand Metropolitan during

    its 1997 combination with Guinness to orm

    Diageo (and aterward CEO o the combined

    company), emphasized the importance

    o quickly reaching dispassionate decisions

    about who remains in the top team in

    a merger while dealing humanely with the

    people involved: Just be completely

    ruthless in your decisions on people. I

    youve got your right people in place,

    I think its very dicult or it [a merger]

    notto work. Make those decisions

    quickly, and then treat the people decently.

    New appointments and the treatment

    o those who ail to get them speak volumes

    about the combined companys business

    ocus and values. One example involves a

    conversation McGrath had with a

    colleague ater the integration o GrandMetropolitan and Guinness. The

    colleague told McGrath that people who

    had been let go seemed, strangely, not

    to eel resentul. He speculated that they

    didnt, because they elt they had been

    treated airly and decently. Its not always

    the size o the check; sometimes its how

    people are handled emotionally. You need

    to explain to them why they lost out. I

  • 8/14/2019 MoF Issue 21

    17/28

    Successful mergers start at the top

    must have seen 100 or 120 people on exit

    interviews. I cannot tell you how many

    reerences I wrote. And I still get Christmas

    cards rom them! Although we were

    viewed as a airly rough bunch at Grand Met,

    it was all done in quite a caring way.

    Alignment of the top team

    Although appointment decisions can be

    dicult, at least in the end it is clear

    to all what has been decided. Top-team

    alignment, by contrast, is a rather nebu-

    lous outcome o many diverse activities.

    People know when a company really has it,

    but at various stages along the way they

    ask, Are we aligned yet?

    To secure genuine alignment, many CEOs

    demand open debate. Kevin Sharer o

    Amgen, or example, insisted that each o

    his eight executive-committee members

    take a position on the planned acquisition

    o Immunex (a deal that closed in 2002).

    Amgens culture ostered independent

    thinking, but in the end every committee

    member elt able to support the deal

    publicly. That support held up throughout

    the integration process. There has

    never been a minute o recrimination about

    whose deal this is, Sharer told us. When

    a new company has been created at the top,

    senior managers become strongly aligned.

    It is never my deal or your deal but

    always our deal.

    In a merger, the top team must ashion

    its own identity vis--vis the external worldo business partners, competitors, cus-

    tomers, and regulators to reach this level

    o agreement. Our research shows that

    when top teams turn their attention to the

    external environment, they oten experience

    a catalytic eect, which carries them

    past the usual internal rictions much more

    quickly. Compared with the pressing need

    to thrive in the marketplace, these rictions

    simply do not matter very much. As

    Michael Kay told us, Whenever there

    were any tensions on the team, I would

    change the subject to customers. They go

    the message ater a while.

    This eect is particularly striking when

    an external crisis suddenly emerges.

    At one merging company, or example,

    the integration o the top team had

    been supercial. Ater a period o polite

    behavior, open politicking broke out

    a phenomenon that had undermined othe

    mergers in the same industry. However,

    when a nancial scandal that seriously

    threatened the company erupted, the team

    nally closed ranks. A senior manager

    noted that in the wake o the scandal,

    Everybody knew that there was just no

    room anymore or internal tur battles.

    Getting to that level o agreement withou

    a crisis is mostly a matter o discipline.

    A careully limited dose o team-building

    exercises can also help, but with two

    important caveats. First, managers on bo

    sides may have very dierent perspective

    on what constitutes a constructive, busine

    like exercise. I one side perceives an

    activity to be a touchy-eely distraction, i

    is not worth doing and could be counter-

    productive. Second, senior managers

    the world over have very limited patience

    or time spent on anything other than re

    work. This is all the more true under the

    intense pressure o integration. It is best

    ocus on outputs whose value is clear eveni they are intangible (or example, a set

    behavioral norms or the new company).

    Role clarity

    The members o the top team share

    responsibility or the merging companie

    uture as a whole, but they also have

    distinct individual responsibilities. They

    must work together in a complementary

  • 8/14/2019 MoF Issue 21

    18/28

    McKinsey on Finance Autumn 2006

    way not only to help the companies

    integrate successully but also to lead the

    combined one through its other concurrent

    and uture challenges. To do so, the team

    must dene roles very clearly and quickly

    particularly roles directly involved in the

    integration eort. At Diageo, that explains

    why McGrath accelerated the appointment

    process: We had to put the center together

    incredibly rapidly because we needed abso-

    lute clarity on the people who were going to

    run the business in each o the unctions

    and below. These people had an awul lot

    o involvement in the integration.

    From the perspective o a companys long-

    term corporate health, the uture

    needs o the business are an equally strong

    actor in dening roles. Creating the top

    echelon o the new company is as important

    or its long-term perormance as or the

    near-term success o the integration eort.

    As we saw in the case o the aborted

    Alcan-Algroup-Pechiney merger o 1999,

    it was clear that the top team could

    not even integrate the companies, much

    less lead a merged one into the uture.

    So when Alcan acquired algroup (2000)

    and Pechiney (2003), Dick Evans and his

    colleagues at Alcan wanted to make sure

    the top team could play both roles. The

    roles o its members were thereore dened

    in the clearest possible way beore the

    company turned to identiying synergies

    and planning the transitions. As Evans

    explained, We needed to know where

    the ownership was. This meant naming

    the top couple o layers o management,

    dening the organizational structure, and

    settling boundary issues, such as which

    assets go into which business groups. That

    way, there is some certainty as to who is

    going to own any uture action that needs

    to be taken. We elt that until you have

    made those decisions, it is useless to try to

    orm an integration team.

    This example illustrates the rationale or

    rming up the new company at the

    top. Although the top team may be heavily

    involved in the integration eort, it is

    ar more than a project team. It carries

    the responsibility or leading the company

    in the indenite uture and must there-

    ore be set up with this larger responsibility

    in mind.

    Establishing the top team poses a critical

    and immediate challenge or merging

    companies. The new companys leaders must

    appoint the best possible top team

    or achieving its goals, and the top teams

    members must be aligned around them.

    To collaborate eectively, its members must

    be clear about their individual roles.

    All this is sensible enough and easy to say,

    but in practice that degree o leadership can

    be hard to achieve during the hectic

    period leading up to a merger or even in its

    immediate atermath.

    The authors would like to thank Jim Wendler for his contributions to this article.

    David Fubini ([email protected]) is a partner in McKinseys Boston office, and Colin Price

    ([email protected]) is a partner in the London office. Maurizio Zollo is the Shell fellow in business

    and the environment and an associate professor of strategy at INSEAD, in Fontainebleau, France. This article is

    adapted from the authors forthcoming book, Mergers: Leadership, Performance, and Corporate Health, Hampshire,

    (UK): Palgrave Macmillan, 2006. Copyright 2006 McKinsey & Company. All rights reserved.

    MoF

  • 8/14/2019 MoF Issue 21

    19/28

    Running head

    When should CFOs take the helm

    CFOs can bring much-needed skills to the CEO role, but the career path

    isnt always a direct one.

    Richard Dobbs, Doina Harris,

    and Anders Rasmussen

    Or does it? The ability othe chie nancial

    ocer to win promotion to the CEOs job

    is mixed. About a th o all CEOs in

    the United Kingdom and the United States

    once served as CFO. The number drops

    to between 5 and 10 percent in European

    markets (or example, France and

    Germany) and in Asia, perhaps because

    many companies in those regions still have

    CFOs who are little more than controllers.However, recent high-prole examples

    including Werner Wenning at Bayer, Yoichi

    Wada at Square Enix, and Charles Chao

    at Sinashow that boards in continental

    Europe and Asia are willing to turn to

    the CFO as the next chie executive, even in

    some very large multinational companies.

    To explore the CFOs appeal or a compan

    top position, we conducted interviews

    with investors, board members, external

    advisers, CFOs, and CEOs.1 In our

    inormal poll, or every respondent who

    believed strongly that CFOs make good

    CEOs, another vehemently opposed the id

    Respondents assigned high value to severa

    classic CFO characteristics: the ability to

    communicate with shareholders, to ocus the creation o shareholder value, and to

    institute perormance measures and contr

    On the other side o the balance sheet

    were criticisms that CFOs are oten witho

    leadership skills, are weak at motivating

    and inspiring teams, and have a propensi

    to retain rather than delegate control.

    Do chie inancial oicers make desirable CEOs? At a time when inance plays an ever

    larger role in corporate strategy and many CFOs serve not only as key advisers to

    the CEO but also as the point person or communicating with inancial markets, the

    CFOs portolio o skills would seem to serve well as a platorm or that inal leap

    to the bosss suite.

    1These 50 interviews and the analysis came

    rom a joint research project undertaken by

    McKinsey with Simon Bailey and Susan Bloch

    o the executive search rm Whitehead Mann.

  • 8/14/2019 MoF Issue 21

    20/28

    McKinsey on Finance Autumn 2006

    Our panelists also oered advice on how

    CFOs who want to move up can change

    perceptions o their abilities and make the

    transition to the broader skill set that

    CEOs typically need.

    Under certain circumstances

    Our anecdotal research suggests that CFOs

    can rise to the top job and be perceived

    as successul in it under either o two

    general circumstances. In both cases, the

    specic needs o a company match

    the demonstrated skills o an individual.

    When financial capabilities serve a

    companys present needs

    Not surprisingly, there is a strong percep-

    tion that CFOs perorm well as CEOs when

    companies are going through situations

    that require nancial discipline and ocus,

    such as attempting a turnaround or

    implementing mergers, acquisitions, or

    divestitures. Indeed, about 70 percent o

    UK CFOs who became CEOs did so as

    their companies were in the midst o such

    situations (Exhibit 1). Moreover, the

    skills that the CFO brings to the table are

    viewed as particularly essential in

    divestitures and turnaround programs

    (whether the ocus is on cost cutting or

    on the sale o noncore assets). In the words

    o one private equity executive, a CEO

    with experience in the top nance slot

    understands key perormance indicators

    and how much they can improve the

    perormance o an acquired business.

    These same critical skills make CFOs

    eective as leaders o large multinational

    or multibusiness corporations, where the

    numbers become a common language that

    links many businesses together. Similarly,

    at asset-heavy companies in low-growth, low

    margin businesses, the expertise o ormer

    CFOs allows them to ocus on optimizing

    returns on capital and on controlling costs.

    On a related note, our panel perceives the

    CFO as a good candidate to step up i

    a CEO resigns unexpectedly or a company

    Exhibit 1

    A natural ft

    CFOs are perceived as good candidates

    or the CEO role when nancial issues are

    core to strategy.

    UK CFOs promoted to CEO during the following situations1

    Business asusual

    1 Jan 2000 to Feb 2006; for the 45 companies in the FTSE 250 index of UK companies whose CEOs have prior CFO experience.

    Source: BoardEx; Dealogic; Factiva; FTSE; Hoovers; McKinsey analysis

    Turnarounds or M&Agrowth programs

    29%

    71%

  • 8/14/2019 MoF Issue 21

    21/28

    lacks clear succession plans. As one

    respondent explained, Former CFOs are

    a sae pair o hands with high integrity

    and an existing relationship with the capital

    markets. Others explained that appointing

    the CFO as CEO in these situations was

    less likely to upset the division heads

    than would promoting one o their number

    above the rest. This choice thereore

    increases the likelihood o retaining all the

    division heads.

    When CFOs have the broader experience

    expected of a CEOMany interviewees argued that to become

    a successul CEO, a CFO needs hands-

    on general-management experience. Too

    many, said one, are perceived as much

    too narrow ever to become CEOs

    a perception that CFOs must continually

    ght. A number o interviewees counseled

    CFOs to exit the nance department at som

    point in their career and build expertise

    in a dierent unction.

    Indeed, the experience oUKCFOs-

    turned-CEOs seems to bear out this

    pointmore than two-thirds had at som

    point worked outside the nance unctio

    This breadth o experience is a crucial

    part o what many respondents describe

    as a necessary skill: the ability to ocus

    on the entire organization, including the

    task o motivating employees, rather

    than simply mastering the numbers. Mostthe UKCEOs with a CFO background

    who moved to the top job rom 2000 to

    2006 did so rom within the same compan

    but ewer than hal moved directly rom

    the CFO position (Exhibit 2). A CFO is

    even less likely to be promoted direct ly t

    the CEO role at another company.

    When should CFOs take the helm?

    Exhibit 2

    Not always adirect path

    Most UK CEOs with a CFO background were

    promoted within the same company.

    UK CEOs with prior experience as CFOs1

    1 Jan 2000 to Feb 2006; for the 45 companies in the FTSE 250 Index of UK companies whose CEOs h ave prior CFO experience.

    Source: BoardEx; Dealogic; Factiva; FTSE; Hoovers; McKinsey analysis

    Moved to CEO rolewithin same company

    Moved to CEO rolefrom other company

    42%

    11%

    36%

    11%

    Moved to CEO

    role from otherposition

    Moved to CEO

    role directly fromCFO position

  • 8/14/2019 MoF Issue 21

    22/28

    0 McKinsey on Finance Autumn 2006

    Our respondents also elt that CFOs could

    broaden their appeal by working under

    more than one CEO and in more than one

    company. Upward o 90 percent oUK

    CFOs who became CEOs had worked at

    more than one (Exhibit 3).

    Making the transition

    When CFOs do win the promotion,

    the transition to CEO isnt easy (see sidebar,

    Making the transition to CEO: An inter-

    view with Carreours Jos Luis Durn).

    Former heads o nance not only must deal

    with the usual challenges acing new

    CEOs but also, in many cases, drasticallychange their approach to business. A ew

    key critical issues emerge rom the inter-

    views with stakeholders who have watched

    CFOs making the transition to CEO and

    with ormer CFOs themselves:

    Adopting a CEO mind-set.CFOs-

    turned-CEOs need to orget their nance

    role as quickly as possible and take a

    much more holistic view o the business.

    In particular, they should ocus on

    the entire organizationnot only on the

    numbersby spending time in opera-

    tions and with customers and by acting

    as the companys external ace to

    broader stakeholder groups beyond the

    nancial community.

    Delegating responsibility. Our interviews

    revealed that CFOs-turned-CEOs must

    avoid being what one interviewee termed

    a controlosaurus. They must resist

    the amiliar habits o their previous roles

    in nance and control and give theirnew teams enough room to operate

    without intererence. It is particularly

    important to give new CFOs some latitude

    to lead the nance unction rather

    than push them down into a limited role

    as controller.

    Building the right team. Former CFOs

    need to recognize their limitations and

    Exhibit 3

    Broad experiencepreerred

    Experience in more than one role and

    more than one company broadens a CFOs

    appeal as a CEO candidate.

    UK CEOs with prior experience as CFOs1

    1 Jan 2000 to Feb 2006; for the 45 companies in the FTSE 250 index of UK companies whose CEOs have prior CFO experience.

    Source: BoardEx; Dealogic; Factiva; FTSE; Hoovers; McKinsey analysis

    Experience in financeand general management,from >1 company

    22%

    69%

    Experience in finance only,from >1 company

    Experience in financeand general management,from only 1 company

    9%

  • 8/14/2019 MoF Issue 21

    23/28

    Making the

    transition to CEO:

    An interviewwith Carreours Jos

    Luis Durn

    One CEO who was promoted directly rom his CFO

    position is Jos Luis Durn, who served or three years

    as Carreours chie nancial ocer beore being tapped

    or the top slot in 2005. He discussed his transition

    between these roles in an interview earlier this year with

    McKinseys Peter Child and Erik van Ockenburg. What

    ollows is an excerpt rom that interview.

    McKinsey on Finance:In your experience, whats the

    hardest part o the transition rom CFO to CEO?

    Jos Luis Durn:The hardest part is dening what

    is really important or the CEO to do and what should be

    delegated to others. We all think we know how to

    delegate, yet I nd I delegate much more as CEO than I

    did as CFO. In those rst days and weeks, when I

    was trying to work the same way I had as CFO, I quickly

    realized it was just impossible.

    As CEO one has to be conscious that normally theres

    somebody who does the detailed and technical work

    better than you. At Carreour that includes everything

    around product ranges, loyalty programs, supply chains,

    IT systems, and even the nancial structure. I have

    to be condent that the people around me know how to

    do all this better than I do. New CEOs probably have

    to learn this on their own, but its crucial to learn it very

    quickly; otherwise its easy to get bogged down in

    the minutiae. One has to learn to manage the compa

    on a cross-border basis with the main key indicators,

    looking more at trends than at the individual details

    behind them.

    MoF:You said new CEOs have to learn the new role

    quickly. In your experience, what should they ocus on

    during the frst 100 days?

    Jos Luis Durn:Communication is key, both intern

    and externally, to make it very clear what are the

    priorities and the key indicators you intend to ocus o

    In my own case, because retail is to a certain extent

    a pure people business, communication was even mo

    important. I needed to show that I was a regular

    guy who could be very customer ocused, and I neede

    to dene our prioritieswhich in our case are only

    two: growth and customers. And in our organizatio

    430,000 people, these messages had to be accelerate

    quickly spanning the organization rom top to bottom

    A second main issue is to simpliy the organization in

    terms o people and decision-making processes. Ta

    time to think, to be close to your people, to be on

    the shop foor, to visit units in dierent countries, a

    to give advice. And i you want to have the time to

    Jos Luis Durn

    Peter N. Child

    and Erik van Ockenburg

    Career highlights

    Carreour (1994present)

    Group managing director, chairman o board (2005present)

    CFO, managing director o organization and systems, member o executive committee (200104) CFO, Spain (19972000)

    Management auditor, southern Europe and then Americas (199497)

    (continued on next page)

    When should CFOs take the helm?

  • 8/14/2019 MoF Issue 21

    24/28

    McKinsey on Finance Autumn 2006

    address all these issues, you must delegate to the

    people around you. I you dont eel that the right

    person is around you, its better to change the person

    rather than toughing it out or doing it yoursel. At

    the same time, at the CEO level, one has to be a little

    more patient, a little less emotional, than one

    might have been as CFO.

    MoF:What keeps you awake at night now, compared

    with what kept you awake as CFO?

    Jos Luis Durn:I think that the priorities change

    rom technical challenges to more people-oriented

    ones. So a CFO might lie awake worrying about very

    short-term issues, such as next months P&L, the

    next road show, or a rough set o sales gures. In

    contrast, a CEO lies awake worrying about people

    about a team in one o the main markets that isnt

    motivated; about a country manager who doesnt have

    what it takes to deal with upcoming challenges; about

    people who arent communicating. These things keep

    me awake much more than the short-term issues.

    In our case, we made a certain number o changes

    which we were, rankly, a little worried about making.

    For example, we had pretty clear ideas about w hat

    we needed to do in terms o port olio rationalization

    and the tools we have to give back to the shopfoor. But whenever an issue is people related, you are

    always less sure; its always more sensitive, and you

    always have to take into account other consequences

    a change can have, bot h internally and externally.

    O course, now that its clear that those changes have

    worked, its easy to say we should have implemented

    them earlier, but in the end weve done quite well.

    MoF:Given your experiences as CEO, how would

    you suggest todays CFOs should approach their role

    dierently?

    Jos Luis Durn:My advice or a CFO today is to

    expand your knowledge beyond what might be

    included in your role as a technical CFO and to expand

    your responsibility within the company. What I look

    or is an operating CFO whos interested in the

    business, who can discuss dierent procedures within

    the company or within the back oce but who also

    knows how the ront oce works. Someone who isnt

    interested in the main activity o the business doesnt

    create the value that a CFO should.

    You also have to be open to the entire business. When

    you think about nance and new accounting rules,

    o course, you have to be the strictest person in your

    organization. You have to respect the rulesto be,

    to a certain extent, the lawyer o internal control. But

    at the same time, you have to be as open minded

    as possible, to interest yoursel in the main activity and

    the main operations o the business. And i theres

    any opportunity to get involved in mergers and acquisi-

    tions or in nancial communications or even in the

    supply chain, take it! Take it and try to play the game.

    As a corollary, my advice to any CEO who has a purelytechnical CFO would be, rst, to give your CFO the

    opportunity to be much more active in the business

    to understand inventory control and the supply

    chain rom supplier to shop foorin order to better

    understand the business. I that doesnt work, then

    change CFOs as quickly as possible.

    Peter Child ([email protected]) is a partner in McKinseys Paris office, and Erik van Ockenburg

    ([email protected]) is a partner in the Brussels office.

  • 8/14/2019 MoF Issue 21

    25/28

    the need to build a complementary team.

    In particular, that team must have strong

    marketing capabilities, operations, and

    salesincluding people with the right

    combination o business and interpersonal

    skills to mentor the CEO in those areas.

    CFOs promoted to the top job can bring

    a unique set o skills. Those who strengthe

    their management capabilities early

    on are more likely to be perceived as stron

    candidatesand will be better positione

    or success once they get the nod. And

    or those who dont end up in the CEOs

    suite, our interviews suggest that the stea

    ocus many CFOs have on shareholder

    value recommends them to become eecti

    board chairs.

    The authors would like to thank Simon Bailey and Susan Bloch for their contributions to this article.

    Richard Dobbs ([email protected]) is a partner in McKinseys London office, where Doina Har

    ([email protected]) is a consultant. Anders Rasmussen ([email protected])

    is an associate principal in the Copenhagen office. Copyright 2006 McKinsey & Company. All rights reserved

    MoF

    When should CFOs take the helm?

  • 8/14/2019 MoF Issue 21

    26/28

    McKinsey on Finance Autumn 2006

    Index of articles, 00 to 00

    Previous issues can be downloaded at www.corporateinance.mckinsey.com.

    Individual articles are available to McKinsey Quarterly subscribers at

    www.mckinseyquarterly.com. A limited number o past issues are available;

    please send a request by e-mail to [email protected].

    Number 20, Summer 2006

    Learning to let go: Making better exit decisions

    Habits of the busiest acquirers

    Betas: Back to normal

    The irrational component of your stock price

    Number 19, Spring 2006

    The misguided practice of earnings guidance

    Inside a hedge fund: An interview with the managing partner of Maverick Capital

    Balancing ROIC and growth to build value

    Toward a leaner finance department

    Number 18, Winter 2006

    How to make M&A work in China

    Capital discipline for big oil

    Making capital structure support strategy

    Better cross-border banking mergers in Europe

    Data focus: A long-term look at ROIC

    Number 17, Autumn 2005

    Measuring stock market performance

    Reducing the risks of early M&A discussions

    Smoothing postmerger integration

    Comparing performance when invested capital is low

    What global executives think about growth and risk

    Number 16, Summer 2005

    Measuring long-term performance

    Viewpoint: How to escape the short-term trap

    The view from the boardroom

    The value of share buybacks

    Does scale matter to capital markets?

    Number 15, Spring 2005

    Do fundamentalsor emotionsdrive the stock market?

    The right role for multiples in valuationGoverning joint ventures

    Merger valuation: Time to jettison EPS

    Number 14, Winter 2005

    Outsourcing grows up

    Finance 2.0: An interview with Microsofts CFO

    The hidden costs of operational risk

    The right passage to India

  • 8/14/2019 MoF Issue 21

    27/28

    Podcasts

    Download and listen to these and other select McKinsey on Finance articles

    using iTunes. Check back requently or new content.

    Learning to let go: Making better exit decisionsPsychological biases can make it difficult to get out of an ailing business.

    John T. Horn, Dan P. Lovallo, and S. Patrick Viguerie

    The irrational component of your stock price

    In the short term, emotions influence market pricing. A simple model explains

    short-term deviations from fundamentals.

    Marc H. Goedhart, Bin Jiang, and Timothy Koller

    The misguided practice of earnings guidance

    Companies provide earnings guidance with a variety of expectations and most of

    them dont hold up.

    Peggy Hsieh, Timothy Koller, and S . R. Rajan

    Toward a leaner finance department

    Borrowing key principles from lean manufacturing can help the finance function

    to eliminate waste.

    Richard Dobbs, Herbert Pohl, and Florian Wolff

    Measuring stock market performance

    TRS doesnt reflect a companys performance or health. What does?

    Richard Dobbs and Timothy Koller

    Reducing the risks of early merger discussions

    Used early in negotiations, a third-party clean team can help companies assess a

    deal and protect sensitive data.Seraf De Smedt, Vincenzo Tortorici, and Erik van Ockenburg

    Smoothing postmerger integration

    It takes less time than you think for a clean team to make valuable contributions

    to the integration of businesses.

    Nicolas J. Albizzatti, Scott A. Christofferson, and Diane L. Sias

    The value of share buybacks

    Companies shouldnt confuse the value created by returning cash to shareholders

    with the value created by actual operational improvements. After all, the market doesnt.

    Richard Dobbs and Werner Rehm

    How to escape the short-term trap

    Markets may expect solid performance over the short term, but they also value sustained

    performance over the long term. How can companies manage both time frames?

    Ian Davis

    All P/Es are not created equal

    High price-to-earnings ratios are about more than growth. Understanding the ingredients

    that go into a strong multiple can help executives make the most of this strategic tool.

    Nidhi Chadda, Robert S. McNish, and Werner Rehm

  • 8/14/2019 MoF Issue 21

    28/28

    Copyright 2006 McKinsey & Company