mogul business plan u pdate
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MOGUL
FOUNDER/CEO
Education
• MBA, Harvard Business School• BA in Economics and International Relations
from Yale
Career• FORBES 2014 “30 Under 30”• Formerly Director of Strategic Partnerships
and Business Development at CBS• Co-Founder and Global Head of Marketing for
2012 Beijing Screen Writing Festival• Author of “From Business Strategy to IT
Roadmap: A Practical Guide for Executives and Board Members”
• Board Members of No Limits Media & Provincetown International Film Festival
• BuzzStarter Tech Startup Advisor
MISSION
MOGUL is a worldwide platform connecting you to the Internet’s top trending content – personalized to
your career and educational interests.
Our Mission: Enable women to share knowledge and discover new
opportunities around the world.
VISION
The #1 worldwide career, business, education and entertainment
platform for girls and women in the USA in the next two years and then
in the rest of the world
CURRENT STATE
SOME OVERLAPPING OFFERINGS
Social Networks
General Women’s
Sites
Jobs Sites
• Reddit• Pinterest• Twitter• Facebook
• The Li.st• Women
2.0• 85
Broads• DailyCan
dy• PureWow
• LinkedIn• Monster• Indeed• The
Muse• Levo
League• Udemy• Slideshar
e
. Forbes
.Entrepreneur
. WSJ
. NYTimes
Etc.
Media
MOGUL
SOME OVERLAPPING OFFERINGS
MOGUL DESKTOP AS OF TODAY
ARTICLES
VIDEOS EVENTS JOBS LEARN
• MOGUL provides original reporting, curates content from 3rd parties, and enables users to contribute content as well
• MOGUL users gain a highly personalized experience, accessing information and opportunities personalized to their interests
SHOP?
RAMPING UP….
Q2 2014 Q3 2014 Q4 2014
• • Original
Content Launch
• Weekly Newsletter
Launch
• Social Media Growth
• 2014 MOGUL Awards Launch
• Curate 3rd Party Content via Partnerships
• Events (PIFF Sponsorship,
alongside HBO & Comcast)
• Sweepstakes
• Press Promotion
• Thought Leadership
(FORBES, WSJ)
• Original Content
Distribution via Partnerships
STATISTICS• After coding the platform from the ground up and officially
launching in 2014:
• MOGUL gained 1,000,000 unique users and 2,500,000 pageviews within our first month, growing at an average rate of 690% month-over-month
• MOGUL is being accessed by over 189 countries and 13,852 cities around the world
• MOGUL has acquired 100,000 email subscribers• MOGUL has formalized partnerships with 5
organizations, with 40 more currently in negotiation• Already profitable
FUTURE STRATEGY
STRATEGY BLADE
Reve
nue
Gen
erati
on
User
Acquisition
Alliances
Content
production Technology
roadmapH
uman
Re
sour
ces
BUSINESS STRATEGY
PRODUCT TECHNOLOGY ….
Q2 2014 Q3 2014 Q4 2014
• Launch of iPhone app
. Add local US events
functionality
.xx
.xxx
. Shopping
. Focus on making the
platform completely
personalized upon sign-in
• Launch of Android app
. Add local foreign events
. Xxx
. Xxx
Cost: Cost: Cost: :
ALLIANCES
Q2 2014
MOGUL has wrp up on partnerships
with the other 40 organizations
currently under negotiationcurrently
in negotiation Q3 2014 Q4 2014
Cost: Cost: Cost: Cost:
USER ACQUISITION
Q2 2014 Q3 2014 Q4 2014
. What and how we are going to
do…
What and how we are going to
do…
What and how we are going to
do…
Cost: Cost: Cost:
CONTENT PRODUCTION
Q2 2014 Q3 2014 Q4 2014
• What are we going to focus on producing?
• What are we going to focus on producing?
• What are we going to focus on producing?
Cost: Cost: Cost:
REVENUE GENERATION
Q2 2014 Q3 2014 Q4 2014
• How are we going to generate enough
revenue ?
• How are we going to generate enough
revenue ?
• How are we going to generate enough
revenue ?
Cost Cost: Cost:
HUMAN RESOURCES
Q2 2014 Q3 2014 Q4 2014
Who to hire??? What qualifications? At what salary?
Cost: Cost: Cost:
FINANCIALS
PRO-FORMA INCOME STATEMENT