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    A RESEARCH REPORT

    ON

    A STUDY ON INVESTORS DECISION TO CONTINUEINVESTING IN STOCK MARKETS

    Submitted in partial fulfillment for the award of the degree

    Master of Business Administration

    Chhattisgarh Swami Vivekananda Technical University, Bhilai

    Submitted by:

    Damini AgrawalVinod Kumar SahuSimran Jeet SinghMBA-Semester II(Session 2011-13)

    Approved By, Guided By,Dr. Sumita Dave Ms. Meenakshee Sharma

    Head of the Department Assistant Professor

    SHRI SHANKARACHARYA GROUP OFINSTITUTIONS

    Faculty of Management StudiesApproved by AICTE

    (Managed by Shri Gangajali Education Society, Bhilai)

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    JUNWANI, BHILAI 490020 (C.G.) INDIA

    DECLARATION

    We the undersigned solemnly declare that the report of the research work entitled A

    Study on investors decision of continue investing in Stock Market is based on our own

    work carried out during the course of our study under the supervision of Prof. Meenakshi

    Sharma, Faculty of MBA Department.

    We assert that the statement made and conclusions drawn are an outcome of our research

    work. We further declare that to the best of our knowledge and belief the report does not

    contain any part of any work which has been submitted for the award of MBA degree or

    any other degree/diploma/certificate in this University or any other University of India or

    abroad.

    Damini Agrawal

    Vinod Sahu

    Simran Jeet Singh

    MBA II semester

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    CERTIFICATE

    This is to certify that Ms. Damini Agrawal, Mr. Simranjeet Kaur, Mr. Vinod sahu, a

    student of MBA II semester at Faculty of Management studies shri ShankaracharyaGroup

    of Institute, Junwani, Bhilai have conducted the project titled A Study on Decision of

    continue investing in Stock Market. They have conducted their project under my

    guidance and supervision.

    (Prof. Meenakshee Sharma)

    Assistant Professor

    FMS SSGI

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    ACKNOWLEDG EMENT

    The project has been made possible through the direct and indirect co-operation of

    various persons, for whom we wish to express our appreciation and gratitude, but a

    complete acknowledgement would be encyclopedic.

    First and foremost we express our profound gratitude to our project guide Prof.

    Meenakshee Sharma for assigning us an interesting and challenging project. It is only

    because of her invaluable guidance and encouragement; we have dared to venture this

    task. If at all we have succeeded, we owe it to her and we are left with a deep sense of

    gratitude for her. Under whos able guidances had the privilege to work and who guide

    us at every stage.

    We express our deep sense of gratitude towards Prof. Meenakshee Sharma, Lecturer of

    MBA Department, consistence guidance and morale encouragement helped us to

    complete the project successfully.

    At last we offer my thanks to all those people and other whose efforts and contribution

    had made this possible.

    Damini Agrawal

    Vinod Kumar Sahu

    Simran Jeet Singh

    MBA II semester

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    INDEX

    Contents PageNumber

    DeclarationCertificateAcknowledgement

    Chapter 1Introduction to the studyAbout the studyLiterature review

    Chapter 2ObjectivesResearch planSampling planData collectionDescriptive statistics

    Chapter 3Data tabulation, analysis and resultsType of analysis used and why

    Results of the analysis

    Chapter 4Findings of the study

    Chapter 5Recommendations

    Chapter 6ConclusionsReferences

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    Chapter 1

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    Introduction of the study

    a) INTRODUCTION OF THE STUDY

    This study is based on investors decision to continue investing in Stock market. We have

    studied investors behavior. We have used descriptive research types, and used

    questionnaire techniques. We have selected convenience sampling design.

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    This study examines the percentage of factors which influence the investors decision

    which they took into consideration while continue investing in stock market.

    Through this study we collected data from different people who actually invested in stock

    market and found the influencing percentage of all the factors.

    BEHAVIOUR OF THE STOCK MARKET

    From experience we know that investors may 'temporarily' move financial prices away

    from their long term aggregate price 'trends'. (Positive or up trends are referred to as bull

    markets; negative or down trends are referred to as bear markets.) Over-reactions may

    occurso that excessive optimism (euphoria) may drive prices unduly high or excessive

    pessimism may drive prices unduly low. Economists continue to debate whether financial

    markets are 'generally' efficient.

    The event demonstrated that share prices can fall dramatically even though, to this day, it

    is impossible to fix a generally agreed upon definite cause: a thorough search failed to

    detect any 'reasonable' development that might have accounted for the crash. (But note

    that such events are predicted to occur strictly by chance, although very rarely.) It seems

    also to be the case more generally that many price movements (beyond that which are

    predicted to occur 'randomly') are not occasioned by new information; a study of the fifty

    largest one-day share price movements in the United States in the post-war period seems

    to confirm this.

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    STOCK MARKET

    A stock market which is also known as equity market is a public body in which a free

    network of economic transactions occurs. It is not a physical facility or secret body. It is

    the place for the trading of stock or shares of company and its derivatives at an agreeable

    price. These shares and derivatives are securities that are listed on a stock exchange.

    It was estimated that the worlds stock market size was at around $36.6 trillion at the

    beginning of October 2008. The entire market of world derivative has been estimated at

    around $791 trillion face or nominal value which is eleven-fold of the total world

    economy. Since the value of derivative market is presented in terms of notional values, it

    cannot be straightly compared to a fixed income security or a stock, which

    conventionally refers t an actual value. Furthermore, the large majority of derivatives

    cancels each other out which means that a derivative bet on an event that occurs is

    counteracted by a comparable derivative bet on an event that does not occur. Many of the

    securities that are relatively not liquid like that are valued as marked to model, instead of

    valued as an actual market price.

    a) LITERATURE REVIEW

    INVESTMENT BEHAVIOUR

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    Psychological factors can actually explain why different investors behave in different

    ways which affect their investment decisions. Investors might actually overreact towards

    some information that they gained and under react towards others. One of the most

    common investor behaviors is overconfidence in their judgment towards the market. This

    actually happens when they actually underestimate the risk of the investment. The major

    mistake of all is when they are overconfidence towards the market; they tend to trade too

    much which will lead them to high transaction costs. The transaction costs might even

    exceed the returns that they gained.

    The second behavior is the investor tends to have biased self- attribution which means

    that they will take all the credit for the returns that they received and they will blame

    others for their losses that they encountered. This kind of investors will usually support

    the information that favor their beliefs and they will underestimate or not considering the

    information that are against them. They usually see the failure to get the returns as the

    result of the factors that are beyond their control.

    The third behavior is known as loss aversion. This behavior often happens to the

    investors that dislikes the losses much more than the gains. For example, when a person

    loss $200, the loss that he experience will have a bigger impact on him compare with

    when he is gaining $200. The investor will usually hang on to the losing stock hoping the

    price of the stock will bounce back. They will sell the gaining stock rather than the losing

    stock.

    The fourth behavior will be representativeness. The investor will usually make strong

    conclusions from a very small sample. This means that they actually ignore or

    underestimate the effects of random chance. One of the examples is when a stock broker

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    helps the investors to gain from the market for consecutive three months, the investor

    will assume that the stock broker will maintain his performance and continue to help him

    to earn the returns. But actually the investor overlooks a few matters in this case. Firstly,

    the investment period is only three months which is a very short time period. Secondly,

    the results of the stock broker might just be driven by random chance. The investor

    should analyze the investment results for a longer time period before making the

    judgment that they choose the right stock broker and they are investing at the right

    investment.

    Another behavior that most investor might have is the belief perseverance. This actually

    means that the investor will just simply ignore the information that is against their

    existing belief. They will even avoiding themselves from finding any new information

    because they afraid that the new information is against their initial opinion. Once the

    investor has decided that they make the right choice, they will believe it even though

    there is evidence proving that their choice is wrong.

    Basically, these are the few of the investor behaviors that explain their actions when

    dealing with the investment. Some investors might posses one of the behaviors but some

    of them might posses few of these behaviors at one time. Understand these behaviors will

    help the investors to react in the market efficiently.

    Behavioral finance attempts to understand and explain how human emotions influence

    investors in their decision-making process. You'll be surprised at what they have found.

    The facts

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    In 2001 Dalbar, a financial-services research firm, released a study entitled "Quantitative

    Analysis of Investor Behavior", which concluded that average investors fail to achieve

    market-index returns. It found that in the 17-year period to December 2000, the S&P 500

    returned an average of 16.29% per year, while the typical equity investor achieved only

    5.32% for the same period - a startling 9% difference! It also found that during the same

    period, the average fixed-income investor earned only a 6.08% return per year, while the

    long-term Government Bond Index reaped 11.83%.

    Regret theory

    Fear of regret, or simply regret, theory deals with the emotional reaction people

    experience after realizing they've made an error in judgment. Faced with the prospect of

    selling a stock, investors become emotionally affected by the price at which they

    purchased the stock. So, they avoid selling it as a way to avoid the regret of having made

    a bad investment, as well as the embarrassment of reporting a loss.

    What investors should really ask them when contemplating selling a stock is, "What are

    the consequences of repeating the same purchase if this security were already liquidated

    and would I invest in it again?" If the answer is "no", it's time to sell; otherwise, the result

    is regret of buying a losing stock and the regret of not selling when it became clear that a

    poor investment decision was made - and a vicious cycle ensues where avoiding regret

    leads to more regret.

    Mental accounting

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    Say, for example, you aim to catch a show at the local theater, and tickets are $20 each.

    When you get there you realize you've lost a $20 bill. Do you buy a $20 ticket for the

    show anyway? Behavior finance has found that roughly 88% of people in this situation

    would do so. Now, let's say you paid for the $20 ticket in advance. When you arrive at

    the door, you realize your ticket is at home. Would you pay $20 to purchase another?

    Only 40% of respondents would buy another. Notice, however, that in both scenarios

    you're out $40: different scenarios, same amount of money, different mental

    compartments.

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    Chapter 2

    Research methodology

    a) OBJECTIVES OF THE STUDY

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    To understand the factors influencing the investors to take decision of continue

    investing in stock market.

    To examine how investors understand and take decision to invest in stock market.

    b) RESEARCH PLAN

    RESEARCH PLAN

    Research Design DescriptiveResearch Method

    UsedSurvey

    Research

    InstrumentQuestionnaire

    Data Collection Secondary Source

    Sampling Design Convenience

    Sample Size 157Sample Location Durg and Bhilai

    Sample UnitInvestors of stock

    market

    RESEARCH PLAN

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    A research design is a basis of framework, which provides guidelines for the rest of

    research process. It is the map of blueprint according to which, the research is to be

    conducted. The research design specifies the method of study. Research design is

    prepared after formulating the research problem.

    Descriptive research, also known as statistical research, describes data and characteristics

    about the population or phenomenon being studied. Descriptive research answers the

    questions who, what, where, when and how...The description is used for frequencies,

    averages and other statistical calculations. Often the best approach, prior to writing

    descriptive research, is to conduct a survey investigation. Qualitative research often has

    the aim of description and researchers may follow-up with examinations of why the

    observations exist and what the implications of the findings are.

    In this research I have conducted Descriptive research to study the Investors

    decision while investing in stock market. Descriptive includes survey and fact finding

    analysis of different kinds.

    POPULATION

    All the investors investing in stock market will constitute the population of the

    study.

    SAMPLE

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    It is neither feasible nor desirable for the researcher to go through the population there

    Sample Method was used and the researcher has taken 157 samples, while adopting

    Convenience Sampling.

    QUESTIONNAIRE

    For the purpose of research the researcher has used this particular researcher instrument-

    Questionnaire. Keeping in mind the objective of the study questionnaire was prepared.

    Questionnaire is comprised of two parts, the first part contains the questions related to the

    topic of the research and second part contains the profile of respondent.

    QUESTIONNAIRE DESIGN

    In questionnaire, we have used Likerts measurement scale to identify the significant

    factors influencing the decision of investor which he take into consideration while

    investing in stock market. Here 1 to 7 scales are used to be marked their satisfaction

    level, where 1 & 2 stands for strongly disagree, 3, 4 & 5 neutral, and 6, 7 stands for

    strongly agree.

    DATA COLLECTION

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    Data are the raw materials in which research works. The task of data collection begins

    after research problem has been defined and research design chalked out. The data has

    been collected by the researcher with the help of questionnaire while visiting the

    respective investor.

    Data collection is classified into two part, primary data and secondary data.

    Primary data

    Secondary data

    The data referred to those which gathered for some other purpose and are already

    available in the firms initial records and commercial, trade or government, publication.

    On the other hand primary data dont exist in record and publication. The researcher has

    to gather primary data fresh for the specific study, undertaken by him.

    In this project primary data were collected by survey methods i.e. Questionnaire.

    SAMPLING PLAN

    The first step in sampling plan is to decide the population. Once the population is

    decided the research must concern him to fine:

    What sampling unit should be?

    What should be the sampling size?

    What sampling procedure should be used?

    What sampling method should be utilized in this project?

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    Chapter 3

    Data Tabulation, Analysis and Results

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    Data Analysis

    Data collected during the research with the help of questionnaire is further analyzed

    and interpreted in the following lines in the same sequential can be understood more

    clearly with the help of interpretation then followed.

    The analysis techniques used have been on SPSS and the test was performed to

    ascertain the factor influencing the decision of investor while investing in stock

    market.

    We in our study used pie-chart to know the percentage of factors influencing the

    decision of investor.

    D1: I intend to continue investing in Stock Market rather than discontinue its

    use.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

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    INTERPRETATION: 31% respondent says that they are somewhat agree with I intend

    to continue investing in Stock Market rather than discontinue its use. , 23% are neutral,

    16%are agree, 12%are strongly agree, 7% are disagree, 6% are strongly disagree and

    only 5% are somewhat diagree.

    D2: My intentions are to continue investing in Stock Market than investing

    anywhere else.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 24% of respondent are neutral about My intentions are to

    continue investing in Stock Market than investing anywhere else, 23% are

    somewhat agree, 21%are agree, 13% are strongly agree, 10% are somewhat disagree,

    7% are disagree and 2% are strongly disagree.

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    D3: If I could, I would like to discontinue investing in Stock Market.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 20% respondents are disagreeing with If I could, I would

    like to discontinue investing in Stock Market. And only 2% are agreeing.

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    S1: How do you feel about your overall experience of investing in Stock Market?

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 29% ,Majority of respondents are somewhat agree

    with How do you feel about your overall experience of investing in Stock Market?

    and the least 2% are disagree.

    U1: Investment in Stock Market improves my overall returns.

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    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 31% majority of people says that they are somewhat agree with

    Investment in Stock Market improves my overall returns., and only 2% are disagree.

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    U2: Investment in Stock Market increases the liquidity of my investment.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 24%are saying that they are neutral about Investment in

    Stock Market increases the liquidity of my investment. And only 3% are

    disagreeing.

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    U3: Investment in Stock Market makes my investment flexible.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 37% respondent the majority says that they are somewhat

    agree with the Investment in Stock Market makes my investment flexible. , 20%

    are neutral ,15 % are agree and the least 3% are strongly disagree.

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    U4: Investment in Stock Market increases my effectiveness in managing my

    personal finances.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: There is a tie in Investment in Stock Market increases my

    effectiveness in managing my personal finances.24% are somewhat agree and

    neutral and the least 2% are strongly disagree.

    U5: Overall, investment in Stock Market is useful for managing my finances.

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    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 29% are neutral about Overall, investment in Stock Market

    is useful for managing my finances. 25% are somewhat agree, 18% are strongly

    agree and least 4% respondents are strongly disagree and somewhat disagree.

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    R1: My experience with investing in Stock Market was better than what I expected

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION: 29% respondents are neutral about My experience with

    investing in Stock Market was better than what I expected and the least 4 % respondents

    are strongly disagreeing.

    R2: The returns provided by Stock Market were better than what I expected.

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    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION:

    Majority of people says that they are somewhat agree with The returns provided by

    Stock Market were better than what I expected 29% are in the state of somewhat agree

    and 23% are saying that they are neutral.

    R3: Overall, most of my expectations from investing in Stock Market were fulfilled.

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    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION:

    In overall experience of investing is fulfilled 38% respondents are saying that they are

    neutral about the statement and 4% are strongly disagree.

    E1: I am able to get optimum return while investing in Stock Market.

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    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION:

    4% are strongly disagree, 4% are somewhat disagree, 13% are disagree, 25% are

    neutral, 27% are agree, 15% are somewhat agree and 12% are strongly agree.

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    E2: Investing in Stock Market is fulfilling my overall expectation.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION:

    4% are strongly disagree, 6% are somewhat agree, 13% are disagree, 32% are

    neutral, 14% are agree, 22% are somewhat agree and 9% are strongly agree.

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    E3: Investment in Stock Market is given overall flexibility (Switching facility) andliquidity.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

    INTERPRETATION:

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    7% are strongly disagree, 8% are somewhat disagree, 8% are disagree, 24% are

    neutral, 25% are agree, 14% are somewhat agree, 14% are strongly agree.

    V1: I can reduce the level of risk while investing in Stock Market

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

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    Interpretation:

    6% are strongly disagree, 6% are somewhat disagree, 14% are disagree, 26% are

    neutral, 24% are agree, 13% are somewhat agree, 11% are strongly disagree.

    V2: I get higher return while investing in stock market.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

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    INTERPRETATION:

    19% are strongly disagree, 5% are some what disagree, 16% are disagree, 26% are

    neutral, 6% are agree, 16% are some what agree and 12% are strongly agree.

    V3: Before making investment decision in stock market I am taking suggestion from

    my financial advisor.

    Strongly

    disagree

    Disagree Somewh

    at

    disagree

    neutral Somewh

    at agree

    Agree Strongly

    agree

    1 2 3 4 5 6 7

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    INTERPRETATION:

    17% are strongly disagree, 2% are somewhat disagree, 6% are disagree, 18% are

    neutral, 17% are agree, 27% are some what agree, 4% are strongle disagree.

    V4:Before making investment decision in stock market I am taking suggestion from

    my friends and family members.

    Strongly

    disagree

    Disagree Somewh

    at

    neutral Somewh

    at agree

    Agree Strongly

    agree

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    disagree1 2 3 4 5 6 7

    INTERPRETATION:

    21% people strongly disagree, 3% people say that somewhat disagree, 9% are

    disagree, 22% are neutral, 21% are agree, 19% are somewhat agree, 7% are strongly

    agree.

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    CHAPTER 4

    FINDINGS OF THE STUDY

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    It is found that investors are not ready to continue investing in stock market.

    Investors consider level of risk while investing.

    They are not satisfied with the return.

    Their experience is somewhat neutral investing in stock market.

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    Chapter 5

    Suggestion

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    To provide knowledge to the investors about the market.

    They should choose optimum position for investing.

    Their risk and return should be equal.

    They have to consider both risk market and riskless market.

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    Chapter 6

    Conclusion

    CONCLUSION

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    We would like to conclude as most of the investors like to discontinue investing in

    stock market because of risk factors. It is because they are not getting the same

    proportion of return as risk. Some people not investing because of lack of knowledge.

    People of some criteria didnt know about stock market, by providing efficient and

    proper knowledge risk can be reducing and investor may increase to make them able

    to invest. Investors not trust the brokers and they not prefer to ask them or to take

    from advice.

    REFERENCES

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    http://www.tradingeconomics.com/india/stock-market

    http://www.meta4forexbroker.com/2011/10/what-is-stock-market/

    www.sharekhan-firststep.com/

    http://www.articles-finance.info/understanding-investor-behavior-in-stock-

    market/

    http://www.investopedia.com/articles/05/032905.asp#axzz1r0TCARSr