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MOLSON COORS BREWING COMPANY 2015 BARCLAYS CONSUMER STAPLES CONFERENCE SEPTEMBER 10, 2015 1

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Page 1: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

M O L S O N C O O R S B R E W I N G C O M PA N Y 2 0 1 5 B A R C L AY S C O N S U M E R S TA P L E S C O N F E R E N C E

S E P T E M B E R 1 0 , 2 0 1 5

1

Page 2: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

2

MARK HUNTER, PRESIDENT & CEO MOLSON COORS BREWING COMPANY

MARK HUNTER, PRESIDENT & CEO MOLSON COORS BREWING COMPANY

Page 3: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

This presentation includes estimates or projections that constitute “forward-looking statements” withinthe meaning of the U.S. federal securities laws. Generally, the words “believe,” "expect,” "intend,”"anticipate,” “project,” “will,” and similar expressions identify forward-looking statements, which generallyare not historic in nature. Although the Company believes that the assumptions upon which its forward lookingstatements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company’shistorical experience, and present projections and expectations are disclosed in the Company’s filingswith the Securities and Exchange Commission (“SEC”). These factors include, among others, impact ofincreased competition resulting from further consolidation of brewers, competitive pricing and productpressures; health of the beer industry and our brands in our markets; economic conditions in our markets; additional impairment charges; our ability to maintain manufacturer/distribution agreements; changes in our supply chain system; availability or increase in the cost of packaging materials; success of our joint ventures; risks relating to operations in developing and emerging markets; changes in legal and regulatory requirements, including the regulation of distribution systems; fluctuations in foreign currency exchange rates; increase in the cost of commodities used in the business; the impact of climate change and the availability and quality of water; loss or closure of a major brewery or other key facility; our ability to implement our strategic initiatives, including executing and realizing cost savings; our ability to successfully integrate newly acquired businesses; pension plan costs; failure to comply with debt covenants or deterioration in our credit rating; our ability to maintain good labor relations; our ability to maintain brand image, reputation and product quality; lack of full-control over the operations of MillerCoors; and other risks discussed in our filings with the SEC, including our Annual Report on Form 10-K for the year-ended December 31, 2014, which is available from the SEC. All forward looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. We do not undertake to update forward looking statements, whether as a result of new information, future events or otherwise.

3

FORWARD LOOKING STATEMENTFORWARD LOOKING STATEMENT

Page 4: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

Totals may not sum due to rounding.(1) Excludes Corporate and Eliminations from the total.(2) Does not include underlying operating losses for Corporate and MCI. Non GAAP underlying income is

calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures on our website. 4

MOLSON COORS OVERVIEWMOLSON COORS OVERVIEW

46%

36% 14%

5%Worldwide Beer

Volume

44%

30%24%

2%Net Sales(1)

48%

21%

31%

Underlying Pretax

Income(2)

INTERNATIONAL MARKETS

EUROPE

CANADA

UNITED STATES (42%)

2014 FY

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5

#1 OR #2 MARKET & BRAND POSITIONS IN MOST OF OUR MARKETS#1 OR #2 MARKET & BRAND POSITIONS IN MOST OF OUR MARKETS

Market Market Position* Brand Position* Brand

USA #2 #2 & #4 Coors Light, Miller LiteCanada #2 #2 & #3 Coors Light, Molson CanadianUK #2 #1 CarlingCzech Republic #2 #4 StaropramenCroatia #1 #1 OzujskoSerbia #1 #1 JelenBulgaria #1 #1 KamenitzaHungary #3 #2 BorsodiRomania #3 #5 BergenbierBosnia #1 #1 JelenSlovakia #3 #5 StaropramenMontenegro #1 #1 Niksicko

* Company/Industry Estimates

Page 6: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

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A STRONG RECORD OF LONG-TERM SHAREHOLDER RETURNSA STRONG RECORD OF LONG-TERM SHAREHOLDER RETURNS

TSR TAP Shares

5 year 78%

3 year 64%

1 year (6%)

• Gaining traction against our commercial strategy

• Continue improving the efficiency of our operations

• Strategic discipline driving improved financial performance

Total Shareholder Return (TSR) = TAP stock price, plus dividends (for periods ending August 31, 2015).

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OUR STRATEGIC PLATFORMS DRIVE OUR BUSINESS PRIORITIESOUR STRATEGIC PLATFORMS DRIVE OUR BUSINESS PRIORITIES

Delight Customers

Fuel Growth

Build Extraordinary

Brands

Develop Great

People

Consumer Excellence

Customer Excellence

Molson Coors

Commercial Excellence Program

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OUR STRATEGIC PLATFORMS DRIVE OUR BUSINESS PRIORITIES AND DEFINE OUR OPERATING MODEL…THE MCBC BREWHOUSE

OUR STRATEGIC PLATFORMS DRIVE OUR BUSINESS PRIORITIES AND DEFINE OUR OPERATING MODEL…THE MCBC BREWHOUSE

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BUILDING EXTRAORDINARY BRANDSENERGIZING OUR CORE BRANDS

BUILDING EXTRAORDINARY BRANDSENERGIZING OUR CORE BRANDS

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MAINSTREAM PREMIUM SEGMENT AND OUR CORE BRANDS REMAIN THE ECONOMIC ENGINE

MAINSTREAM PREMIUM SEGMENT AND OUR CORE BRANDS REMAIN THE ECONOMIC ENGINE

• Premium or premium light beers:• Nearly half of US and Canada industry volumes• More than 60% of Europe market

• US premium lights: • Include the #1, #2 and #4 beer brands• More than 3 times craft• Coors Light and Miller Lite drive over 50% of our US volume

• Four largest beers in Canada are premium or premium light• Coors Light (#2) and Molson Canadian (#3) = approx. half our Canada

volume

• Carling – #1 brand in the UK

We are building our distinctiveness, relevance and share of segment

Page 11: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

• Available in over 30 countries

• One of the largest global brands

• Distinctive Rocky Mountain Cold Refreshment positioning

• Strong historical growth across International markets

• MCI + UK & Ireland growth of 30% since 2011

COORS LIGHTEMERGING AS A GLOBAL BRAND

COORS LIGHTEMERGING AS A GLOBAL BRAND

2011 2012 2013 2014

Europe and International

Canada

US

Global Volume

Coors Light worldwide volume, including royalty and license volume, with MillerCoors volume at 42% 11

Page 12: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

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• COMMERCIAL – New Coors Light Ad

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COORS BANQUETGROWING STRONGLY IN UNITED STATES AND CANADA

COORS BANQUETGROWING STRONGLY IN UNITED STATES AND CANADA

• 9 years of unbroken growth in US

• Share growth in Canada and US

• Return to western roots: Timeless western masculinity

• Quality ingredients, brewing story

• Distinctive advertising campaign

• Heritage packaging, stubby bottle

2010 2011 2012 2013 2014

Canada

US

Volume

Coors Banquet volume, with MillerCoors volume at 42%

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MILLER LITESTABILIZING AND RECOVERING

MILLER LITESTABILIZING AND RECOVERING

• The original: established the category in 1975

• Authentic, timeless

• Brewed to be a great tasting light pilsner

• Full visual ID makeover

• “As long as you are you, it’s Miller Time”

17.8%

18.0%

18.2%

18.4%

18.6%

18.8%

19.0%

19.2%

2011 2012 2013 2014

Miller Lite Market Share of Segment*

* Share of premium light segment, per Nielsen cross-channel data

Page 15: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

MOLSON CANADIANLEADING THE CATEGORY IN SOCIAL ENGAGEMENT

MOLSON CANADIANLEADING THE CATEGORY IN SOCIAL ENGAGEMENT

• Strong creative execution and integrated supporting programs

• Expanded distribution to Quebec

• Building brand reach through innovation – Molson Canadian 67 and Molson Canadian Cider

• Fully leveraged Hockey and Canada Day pillars

11.0%

11.5%

12.0%

12.5%

13.0%

13.5%

2011 2012 2013 2014

Molson Canadian Market Share of Segment*

* Share of premium segment, based on industry and company sources15

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CARLING GROWING & MAINTAINING SHARE

CARLING GROWING & MAINTAINING SHARE

• UK’s #1 beer brand for 40 years

• Strong momentum in Scotland and Ireland

• Building brand reach through innovation – Carling Zest and Carling Cider

* Share of mainstream segment

28.5%

29.0%

29.5%

30.0%

30.5%

31.0%

31.5%

2012 2013 2014

Carling Market Share* - UK

Source: UK Industry Data

Page 17: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

BUILDING EXTRAORDINARY BRANDS DRIVING SHARE IN ABOVE PREMIUM, CRAFT & CIDER

BUILDING EXTRAORDINARY BRANDS DRIVING SHARE IN ABOVE PREMIUM, CRAFT & CIDER

17

Page 18: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

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LEADING GLOBAL CRAFT PORTFOLIOLEADING GLOBAL CRAFT PORTFOLIO

• #1 CRAFT BREWER in the US with Tenth and Blake

• #1 CRAFT BRAND in the US with Blue Moon

• #1 SHANDY in the US with Leinenkugel’s

• #1 CASK ALE in the UK with Doom Bar

• #1 CRAFT BRAND in Ireland with Franciscan Well

• LEADING CRAFT BRANDS in Canada with Creemore and Granville Island

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AMERICA’S LARGEST CRAFT BREWER – TENTH AND BLAKEAMERICA’S LARGEST CRAFT BREWER – TENTH AND BLAKE

®

2009 2010 2011 2012 2013 2014

Blue Moon Volume (STRs)

Page 20: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

Over the past 3 years, Doom Bar has grown over 80%

20

LEADING WITH UK’S #1 CASK BRAND AND IRELAND’S # 1 CRAFT BRAND

LEADING WITH UK’S #1 CASK BRAND AND IRELAND’S # 1 CRAFT BRAND

2011 2012 2013 2014

Doom Bar Volume (HLs)

Page 21: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

Canada Expands Above Premium Portfolio

21

CANADA’S CRAFT & ABOVE PREMIUM PORTFOLIO BUILDING MOMENTUM

CANADA’S CRAFT & ABOVE PREMIUM PORTFOLIO BUILDING MOMENTUM

2010 2011 2012 2013 2014

Creemore Volume (HLs)

Over the past 5 years, Creemorehas grown more than 50%

Page 22: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

TAPPING INTO FLAVOR AND NEW OCCASIONSTAPPING INTO FLAVOR AND NEW OCCASIONS

22

Page 23: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

Growing at nearly 60%

23

MILLERCOORS IS A LEADER IN FMBSMILLERCOORS IS A LEADER IN FMBS

2013 2014

Redd’s Volume (HLs)

Data source: Nielsen cross-channel (YTD is to 8/8/15)

US Market Share of FMBs

0%

5%

10%

15%

20%

25%

2013 2014 YTD 2015

Page 24: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

WE HAVE ESTABLISHED CIDER IN ALL KEY MARKETS WITH EXPANSION IN 2015

WE HAVE ESTABLISHED CIDER IN ALL KEY MARKETS WITH EXPANSION IN 2015

UK CANADA USA CE

9.5M 0.3M 1.3M 0.1M

1.2% 23% 11% 30% MCBC share 2014

Source: Euromonitor, 2014-2017, Globe

Total Cider market 2014 (HL)

2015 Innovation

Current portfolio

24

Page 25: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

BUILDING OUR INTERNATIONAL BRAND PORTFOLIOBUILDING OUR INTERNATIONAL BRAND PORTFOLIO

25

Page 26: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

COORS LIGHT AND STAROPRAMEN LEAD MCI PORTFOLIO

COORS LIGHT AND STAROPRAMEN LEAD MCI PORTFOLIO

26

Core MCI Staropramen markets: Ukraine, Sweden, Russia, Germany, UK, US

Core CL markets: Mexico, Central America/Caribbean, S. America , China, Japan, and Australia

Page 27: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

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MCI MOMENTUM TOWARD BREAKEVEN IS BUILDINGMCI MOMENTUM TOWARD BREAKEVEN IS BUILDING

MCI to contribute to top and bottom line beyond 2016

($35)

($30)

($25)

($20)

($15)

($10)

($5)

$0

2009 2010 2011 2012 2013 2014

Underlying Pretax/HL(1)

0

500

1,000

1,500

2,000

2,500

3,000

2009 2010 2011 2012 2013 2014

Volume

5Yr CAGR +33%

1 Non-GAAP underlying pretax income (loss) is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures in our 10-K. HL includes financial and royalty volume.

(000 HL)

Page 28: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

DELIGHTING OUR CUSTOMERS VIA GREAT QUALITY, STRONG PARTNERSHIPS AND BRILLIANT EXECUTIONDELIGHTING OUR CUSTOMERS VIA GREAT QUALITY,

STRONG PARTNERSHIPS AND BRILLIANT EXECUTION

28

Page 29: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

Commercial Excellence Capabilities

ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE

ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE

1. Source – I.G.D. retailer engagement survey

1. Field Sales Management

2. Revenue Management

3. Partner Management

4. Commercial Excellence Academy

29

Customer Expectations1… Our Response1…

76% “Understand our strategy and commercial model”

64% “Launch innovation that contributes to category growth”

60%

60%

60% “Understand the total category and its future trends”

44% “Jointly plan, manage and implement promotions”

44% “Consistently meet our service level expectations”

Page 30: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

SHARPENING & ENERGIZING PERFORMANCE THROUGH FIELD SALES MANAGEMENT (FSM)SHARPENING & ENERGIZING PERFORMANCE THROUGH FIELD SALES MANAGEMENT (FSM)

30

• Standard sales force processes implemented in Canada and UK

• 630 front-line Canadian and UK sales force now operating FSM

• Successful deployment of SAP ReX, sales force automation & iPads

• Route planning helping to reduce drive time

• UK daily call rate has grown 40%

• Simplified tasks, clear targets and monthly bonus

• Continuous capability improvementacross Central Europe for 1,350 front-line sales people

Page 31: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

DRIVING CUSTOMER VALUE THROUGH REVENUE AND PARTNER MANAGEMENTDRIVING CUSTOMER VALUE THROUGH

REVENUE AND PARTNER MANAGEMENT

31

Revenue Management

• Improved pricing capability and discipline

• Leveraging mix management

• Optimizing trade promotion

• Improved global support tools

Partner Management

• Improved customer engagement, including increased category captaincy

• Strengthen category insight

• Better wholesale management

Page 32: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

Delivering increased efficiency, flexibility, quality and cost savings

32

DELIVERING A WORLD CLASS SUPPLY CHAIN & INFRASTRUCTUREDELIVERING A WORLD CLASS SUPPLY CHAIN & INFRASTRUCTURE

UK Supply Chain Master Plan

Canadian Supply Chain Network of the Future

MillerCoors Business Transformation

Molson Coors One Way Approach

World Class Supply Chain

Molson Coors Commercial Excellence Program

Page 33: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

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FUEL GROWTH: GAVIN HATTERSLEY, CFOMOLSON COORS BREWING COMPANY

FUEL GROWTH: GAVIN HATTERSLEY, CFOMOLSON COORS BREWING COMPANY

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THE PACC MODELTHE PACC MODEL

PACC

Page 35: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

35

DRIVING TOTAL SHAREHOLDER RETURN WITH PACC MODELDRIVING TOTAL SHAREHOLDER RETURN WITH PACC MODEL

• Investing behind core brands• Driving share in above premium• Delivering value-added innovation• Commercial excellence

• Cost reductions• Capital expenditure driving

efficiencies• Working Capital improvements• Sale of non-core assets

• Disciplined cash use• Return-driven criteria• Balanced priorities

PROFIT AFTERCAPITAL CHARGE

(TSR)TOTAL

SHAREHOLDER RETURN

BRAND-LED PROFIT

GROWTH

CASH AND CAPITAL

ALLOCATION

CASHGENERATION

Page 36: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

PROFIT AFTERCAPITAL CHARGE

(TSR)TOTAL

SHAREHOLDER RETURN

36

DRIVING TOTAL SHAREHOLDER RETURN WITH PACC MODELDRIVING TOTAL SHAREHOLDER RETURN WITH PACC MODEL

EARN MORE

INVEST WISELY

USE LESS

Page 37: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

INVEST WISELYUSE LESSEARN MORE

$441 $541

$646 $642 $719

$794 $821 $865 $865

$0

$200

$400

$600

$800

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

($m

illio

ns)

MCBC Underlying Pretax Income (1)

$904

UNDERLYING EARNINGS GROWTH EVEN IN TOUGH TIMES…UNDERLYING EARNINGS GROWTH EVEN IN TOUGH TIMES…

37

(1) Non-GAAP underlying pretax income is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures in our 10-K.

Underlying pretax income growth over the past 9 years totaled 105%

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INVEST WISELYUSE LESSEARN MORE

$1,106 $1,100 $1,091 $1,127 $1,212 $1,267

$1,398 $1,469 $1,471

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

2006 2007 2008 2009 2010 2011 2012 2013 2014

($m

illio

ns)

Underlying EBITDA(1)

…AND STEADY, STRONG, GROWING EBITDA…AND STEADY, STRONG, GROWING EBITDA

38

(1) Non-GAAP underlying EBITDA (Earnings before interest, taxes, depreciation and amortization) is calculated excluding special and other non-core items from U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures in our 10-K. Includes 42% of MillerCoors underlying EBITDA.

Nearly $8 per share (2014)

Page 39: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

INVEST WISELYEARN MORE USE LESS

39

COST REDUCTIONS HELP TO DRIVE TOP LINE AND BOTTOM LINECOST REDUCTIONS HELP TO DRIVE TOP LINE AND BOTTOM LINE

(1) Includes 42% of MillerCoors cost savings

$81 $185

$331 $442

$657

$851 $958

$1,078 $1,195

$1,333

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

($m

illio

ns)

Cumulative Annualized Cost Savings (1)

More than $1.3 billion of cost savings delivered in past 10 years

Page 40: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

INVEST WISELYEARN MORE USE LESS

Long-term sustainability

• Captured more than $70 million of savings in 2013 and 2014(1)

• Expect cost savings of $40-$60 million/year for at least the next 3 years(1)

Driven through efficiency and effectiveness

• Restructuring UK and Canada

• Reduced overhead/supply chain expenses, primarily Canada

• Global procurement

40

ONGOING COST EFFICIENCIES WILL FUEL GROWTH INVESTMENTSONGOING COST EFFICIENCIES WILL FUEL GROWTH INVESTMENTS

(1) Excludes MillerCoors cost savings.

Substantial % of savings reinvested for profitable growth

Page 41: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

INVEST WISELYEARN MORE USE LESS

INCREASING WORKING CAPITAL EFFICIENCYINCREASING WORKING CAPITAL EFFICIENCY

41

(1) Note: Cash Conversion Cycle = DSO+DIO-DPO Totals may not sum due to rounding.

Driving future improvements, including supply chain financing

6252

46

010203040506070

2012 2013 2014

Days Sales Outstanding

76

8690

60

70

80

90

100

2012 2013 2014

Days Payables Outstanding

33

29 30

2728293031323334

2012 2013 2014

Days Inventory Outstanding

19

-4-14

-30-20-10

0102030

2012 2013 2014

Cash Conversion Cycle (1)

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USE LESSEARN MORE INVEST WISELY

42

DISCIPLINED CASH USEDISCIPLINED CASH USE

Cash use priorities

1. Strengthen balance sheet by reducing liabilities• 2014: $796 million reduction in net debt, $75 million of pension contributions(1)

• 2015: $227 million discretionary UK pension contribution and $73-93 million of other pension contributions globally(1)

2. Brand-led growth opportunities • Mount Shivalik Breweries in India• Staropramen in the UK• Increased marketing investments in Latin America

3. Return cash to shareholders• 11% increase in dividend 1st quarter 2015• New $1 billion, four-year share repurchase program -- $100 million YTD in 2015

(1) Includes 42% of MillerCoors pension contributions

Consistent return-driven criteria, anchored by PACC

Page 43: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

$0.64 $0.64 $0.76

$0.92 $1.08

$1.24 $1.28 $1.28

$1.48 $1.64

$0.00

$0.50

$1.00

$1.50

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E

(div

iden

d pe

r sha

re)

Dividends Paid (Annual Per Share)

43

GROWING CASH RETURNS VIA DIVIDENDS AND STOCK REPURCHASES

GROWING CASH RETURNS VIA DIVIDENDS AND STOCK REPURCHASES

Stock repurchases: $321 million in 2011 and $100 million YTD in 2015

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MARK HUNTER, PRESIDENT & CEO MOLSON COORS BREWING COMPANY

MARK HUNTER, PRESIDENT & CEO MOLSON COORS BREWING COMPANY

Page 45: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

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WELL POSITIONED TO DELIVER GROWTH & TOTAL SHAREHOLDER VALUE

WELL POSITIONED TO DELIVER GROWTH & TOTAL SHAREHOLDER VALUE

• Investing behind core brands• Driving share in above premium• Delivering value-added innovation• Commercial excellence

• Cost reductions• Capital expenditure driving

efficiencies• Working Capital improvements• Sale of non-core assets

• Disciplined cash use• Return-driven criteria• Balanced priorities

PROFIT AFTERCAPITAL CHARGE

(TSR)TOTAL

SHAREHOLDER RETURN

BRAND-LED PROFIT

GROWTH

CASH AND CAPITAL

ALLOCATION

CASHGENERATION

Page 46: MOLSON COORS BREWING COMPANY 2015 BARCLAYS … · Commercial Excellence Capabilities ADDING CAPABILITIES AT THE FRONT END OF OUR BUSINESS TO MEET THE EVOLVING CUSTOMER LANDSCAPE 1

M O L S O N C O O R S B R E W I N G C O M PA N Y 2 0 1 5 B A R C L AY S C O N S U M E R S TA P L E S C O N F E R E N C E

S E P T E M B E R 1 0 , 2 0 1 5

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