mom power point breakthrough branding may 2013
TRANSCRIPT
![Page 1: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/1.jpg)
![Page 2: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/2.jpg)
Breakthrough Branding For Today’s Green Market
![Page 3: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/3.jpg)
“Saving the planet one…” (439,000,000 Google results)
Drop at a time
Piece of toilet paper at a time
Flush at a time
Hanger at a time
Magazine at a time
Burger at a time
Driver at a time
Bag at a time
Idea at a time
Shower at a time
Stitch at a time
Tree at a time
Carpet at a time
![Page 4: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/4.jpg)
“It’s easy being green”(19,400,000 Google results)
![Page 5: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/5.jpg)
![Page 6: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/6.jpg)
Me first, planet later
![Page 7: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/7.jpg)
Today’s Green Market Go from planet to personal
![Page 8: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/8.jpg)
1. Know your Tribe
![Page 9: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/9.jpg)
Shades of Green
• Deep Greens: The most environmentally active segment of the market.
The most willing to pay a premium for green products (19% of US population).
• Medium Greens: Embrace environmentalism more slowly. Practical, like to
see the results of what they do. Interested in green products that make sense
in the long run (33% of US population).
• Light Greens: Generally unconcerned about environmental issues. Have a
wait and see attitude. Will buy green products if they combine efficacy and
economy (16% of US population).
![Page 10: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/10.jpg)
MethodWe are people against dirty
![Page 11: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/11.jpg)
Seventh GenerationWorking to protect planet home
![Page 12: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/12.jpg)
2. Frame (or reframe) your Message
![Page 13: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/13.jpg)
The 3 “E”s of Green
![Page 14: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/14.jpg)
ecology
![Page 15: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/15.jpg)
ecologyeconomy
![Page 16: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/16.jpg)
ecologyefficacy
![Page 17: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/17.jpg)
Where does your product land?
![Page 18: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/18.jpg)
The Growstone Story
![Page 19: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/19.jpg)
![Page 20: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/20.jpg)
![Page 21: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/21.jpg)
![Page 22: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/22.jpg)
![Page 23: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/23.jpg)
But does it work?
![Page 24: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/24.jpg)
![Page 25: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/25.jpg)
![Page 26: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/26.jpg)
![Page 27: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/27.jpg)
![Page 28: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/28.jpg)
![Page 29: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/29.jpg)
![Page 30: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/30.jpg)
![Page 31: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/31.jpg)
![Page 32: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/32.jpg)
![Page 33: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/33.jpg)
3. Go Beyond the Choir
![Page 34: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/34.jpg)
![Page 35: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/35.jpg)
![Page 36: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/36.jpg)
![Page 37: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/37.jpg)
4. Use Fun to Forward your Message
![Page 38: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/38.jpg)
![Page 39: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/39.jpg)
![Page 40: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/40.jpg)
![Page 41: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/41.jpg)
![Page 42: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/42.jpg)
![Page 43: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/43.jpg)
Word of Mouse
Web 3.0Facebook
TwitterYouTubeLinkedInMobile
BloggingPodcasting
![Page 44: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/44.jpg)
![Page 45: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/45.jpg)
HOT NIGHT
ON THE TOWN
![Page 46: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/46.jpg)
1. Know your Tribe
2. Frame (or reframe) your Message
3. Go Beyond the Choir
4. Use Fun to Forward your Message
Effective Messaging in Today’s Green MarketGo from Planet to Personal
![Page 47: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/47.jpg)
Our Commitment to You
With over 10 years entrenched in green and sustainability marketing, MOM gives you a level of expertise unmatched in this area.
We bring you proven strategic creative skills and consulting services that have been honed for many years.
We aim to produce work on your behalf that will in every way exceed your expectations.
We bring a wholehearted commitment to your business and your brand.
If that is what you are looking for in a marketing partner, you only have to look to MOM.
![Page 48: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/48.jpg)
Mind Over Markets
www.mindovermarkets.comwww.greenmarketingblog.com
www.womenofgreen.com
![Page 49: Mom power point breakthrough branding may 2013](https://reader035.vdocument.in/reader035/viewer/2022062407/55d505a7bb61eb4b338b45e2/html5/thumbnails/49.jpg)