moment

IN THE MOMENTUX RESEARCH ABOUT LIFENOT JUST INTERFACES

• “Impact of digital technology on society” at UCSD

• Co-founded B|P in 2001

• 8 people. UX research and Design

• 1,972 Participants. 188 UX Research Studies.

photo by andy price visualpause.com

• Is my interface a hit?

• Great interaction design and research don’t guarantee success.

• Task completion rates = 99% lame

Everyone wants a hit

“cool”

Brian Oberkirch

-Peter Merholz | Adaptive Path

“usability is a path to failure”

-Todd Wilkens | Adaptive Path

So what do we do?

“Guys... I put my pants on just like the rest of you - one leg at a time. Except, once my pants are on, I make gold records.”

two research rulesto get all in the moment

#1 native environment is critical…

But timing is everything

So while you’re driving…

Have you ever…?

Used an mp3 player…

Talked on the phone…

Sent a text message…

Looked up directions on your phone…

Used your laptop…

Used GPS…

Typed out GPS voicecommands…

and then made flash cards with the voice commands…

For your wife…

this really isn’t working out

Where are we heading?

How can we avoid…?

just

technology

Car video

Cars: How we followed the rules

• Sprint EV-DO Rev. A

• Webcam

• Stickam

• Schedule around participant’s lives

• IM with stakeholders live.

• Super long legal forms

$49$60/mo

Embed Webcam Feed. Look Fresh.

Giant Ass Company

Recruit Live

What were you about to do on the UCSF Medical Center

site?

“…find out a doctor’s reputation…”

“…are they going to take care of me?”

“Actually, I don’t want to sound sexist…”

Web video

• Ethnio for live recruiting

• UserVue for remote testing.

• Live tasks, time, and computers.

• Toss the research script, mostly.

Webs: How we followed the rules

• Remotely observe with UserVue or GoToMeeting.

• Diverting to a prototype is easy.

• Capture Technological ecosystem (Photos. Music.).

And also

Video Games

video game video

Live observation room

The participant setup

Survey Touchscreen

Game Screen(w/ webcam)

The participant setup

Welcome. Now play like this:

6:00 pmDinner

TimeEvent

3 Hours

7:20 pmReview

7:15 pmSurvey 4

6:45 pmSurvey 3

6:15 pmStage 2 start

5:45 pmSurvey 2

5:15pmSurvey 1

4:45pmStage 1 start

4:30pmWelcome / Consent

(according to our precise time limits)

We Learned… Not Much

But then, something changed.

Timing structure go bye-bye.

ActionTimeTest PhaseGame Level

3 Hours

At 2:55SurveyReviewAt 2:45End&Survey

At 2:25Smiley Survey 2


At 1:40Stage Y

Announce: Mouse over + Press A to go to Stage YAt 1:30End&Survey


At :15Smiley Survey 1

At :5Begin PhaseStage X

NDA check, equipment check, Paul intro, think aloudAt 0:0Welcome / Consent

…fun and engagement go way up

Stage Y

•Simulated native environment.•Participants didn’t interact with each other.•One-on-six moderation•Touch screens during gameplay•We blew it at first. Switched to open-timing•Observers could choose who they listened to

Video Games: How we followed the rules

Each participant has a keyboard shortcut. Whisper to observers.

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boltpeters.com | [email protected] | ethnio.com

moment

Technology