momsrising layer cake strategy
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Layers of Delicious Advocacy Power
Donna Norton, Esq.National Campaign Director, MomsRising
MomsRising.org
Mamás Superándose
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MomsRising Is…….
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Two Big BarriersNow you want me to write a letter?
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One of Our Key Principles: Open as many engagement avenues as
possible
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The LayersMany Engagement
Avenues
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Layer 1: Synergistic Collaboration
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Medicaid Blog Carnival
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Blog carnivals raise a chorus of voices
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Layer 2: One-Click Member Advocacy
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Layer 3: “Member Voice” Proxy
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Layer 4: On-The-Ground Engagement
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Layer 5: Traditional and New Media, Public Education & Engagement
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Reaching diverse communities through social media
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Building Commitment from Leaders
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Layer 6: Stories add zest! Now we’re cooking!
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Online Forms Make Story Sharing Easy
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Stories Across the Nation
“As a self-employed professional I’ve always had to secure my own health insurance. In the past, whenever I’ve gotten a plan, there was always…”
READ FULL STORY
Dawn
“I am very concerned about people trying to repeal healthcare reform. My 8 month old son was diagnosed with Cystic Fibrosis when…”
READ FULL STORY
Deirdre
“When I gave birth to my daughter three years ago, not only was I fired from my position but my health insurance was terminated the day she was born...
READ FULL STORY
Rachel
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Sharing stories with leadership
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Inspiring blogs from leaders
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Stories to energize members
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Supporting coalition efforts
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Leveraging stories in traditional media
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The LayersMany Engagement
Avenues
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Moms Say: Don’t forget to say thank you!
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?
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Bake Your Own Layer Cake
Who will you partner
with?
What data or strategy
can you leverage?
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Bake Your Own Layer Cake
What will you ask
them to do online?
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Bake Your Own Layer Cake
How will you show
their voice?
How will you make it
memorable?
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Bake Your Own Layer Cake
What will you ask
them to do offline?
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Bake Your Own Layer Cake
How willyou use
traditional and social
media?
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Bake Your Own Layer Cake
How will you capture
and use stories?
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Get Cooking!
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Taste Test!
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Thank [email protected]