MONDELEZ INTERNATIONAL

INTRODUCTIONFamous for its Cadbury brand named after one of its founder john cadbury

MONDELEZ INTERNATIONAL is an american multinational

conglomerate.

The color of Cadbury has been patented by the company, Mondelez. It is headquartered in Deerfield, Ilionois in Chicago and in 2012 it changed its name from Kraft foods to Mondelez International. The name was proposed by Kraft Foods employees which is combination of two words world and delicious in latin language. Just like its name the company aims to serve the taste buds of humanity world-wide through its delicious milk products. In 2012 a spin-off happened in which the grocery business was named as Kraft foods and the other food and confectionary business was renamed as Mondelez International. It recorded net profit $ 3.8 billion in 2014. In 2014 it announced its acquisition with Douwe Egberts a dutch tea manufacturing company increasing its portfolios of brands.

IT’S COMPETITORS

NESTLEITC

HINDUSTAN UNILEVER

ESTABLISHMENT

Mondelez International is an American multinational confectionery, food, and beverage company based in Illinois which employs about 107,000 people around the world. It consists of the global snack and food brands of the former Kraft Foods Inc after the October 2012 spin-off of its North American grocery operations.

Mondelez International is rooted in the National Dairy Products Corporation (National Dairy), which was founded on December 10, 1923, by Thomas H. Mc Innerney. The company was formed to execute a rollup strategy in the fragmented United States ice cream industry, and with acquisitions it expanded into the full range of dairy products.

Mission of the company

Our dream is to create delicious moments of joy – and that’s exactly what our tasty snacks do. They’re that stolen moment for just you.

VISION OF THE COMPANY Our belief- We’re a big company. But we believe, above all, in one thing – something that’s unique to us – and that’s the power of big and small. Yes, we have the scale and resources of a global powerhouse. But also the speed, creativity and agility of a fresh new start-up.Our seven values- INSPIRE TRUST We believe that it’s up to each of us to do what it takes to drive growth. ACT LIKE OWNERS We believe that complexity crushes the human spirit and that simplicity is the essence of speed.KEEP IT SIMPLE We believe we can’t wait for it to happen: we’ve got to make it happen… now. DISCUSS DECIDE DELIVER We believe honest discussions and direct feedback are essential to making the right decisions, quickly.TELL IT LIKE IT IS We believe in the power of different perspectives and in daring to try new ways. OPEN AND INCLUSIVE We believe that what makes our workplace great is passion and personality. SLEAD FROM THE HEAD AND THE HEART.

MANIFESTO OF THE COMPANY

A world full of differences. Different lives. Different views. Different tastes. But really, we're all the same. Wherever you go. Whoever you meet. We all seek joy. Maybe that's not too surprising. What is surprising? A whole new company That's been reimagined with a single focus in mind: Create joy. Provide life's delicious moments by sharing the world's favorite brands. Brands that awaken the senses. Brighten the day. Refresh, Renew, Uplift. We are the people of Mondelēz International. We make the products that make people smile. We treat. We fuel. We boost the day. Small delight moments Each building on the next...That remind us, every day is delicious. Create delicious moments of joy. That's our dream. It's what guides us. The way we look at it, it's not just about lifting a moment with flavor, It's about lifting the spirit. Let the Joy Begin.Mondelēz International.

Business strategy of the COMPANYMondelēz International's 2016 framework builds on its strong year-end momentum. Specifically, the company will price to protect gross margin and offset inflation, distort investments to its higher-growth, higher-margin Power Brands and enhance revenue mix by eliminating low-margin SKUs and optimizing trade spending. In addition, the company's 2016 outlook reflects the current challenging external conditions, which feature slower economic and snacks category growth, as well as a volatile commodity-cost and currency environment. During today's presentation, the company provided an estimate for 2016 Free Cash Flow excluding items of $1.4 billion. In addition, the company affirmed other elements of its 2016 outlook, including:2016 Organic Net Revenue growth of at least 2 percent 2016 Adjusted Operating Income margin of 15 to 16 percent 2018 Adjusted Operating Income margin of 17 to 18 percent 2016 Double-digit Adjusted EPS growth at constant currency.

Market strategies As a global snacks powerhouse, we leverage our competitive advantages to achieve two primary goals: deliver top-tier financial performance and be a great place to work.We plan to achieve these goals by executing the following five strategies:

1.Unleash the Power of Our People

2.Transform Snacking

3.Revolutionize Selling

4.Drive Efficiency to Fuel Growth

5.Protect the Well-Being of Our Planet

Swot analysis Strength Brand management and gross profit. The company has lots of popular snacks that are being sold all over the world and the company is earning profits.

WeaknessLess availability and high cost on advertisement. Not available in all countries of the world. This company is only limited to 80 countries of the world. OpportunitiesOnline social network and rising consumer level. As the company new the market it can do well in the market in the coming period.

ThreatsNew in market and there are well established companies running which can effect the business of the company.

KEY LEARNINGS COMPARISON

INTERNATIONAL RETAIL INDIAN RETAIL

International retail• GROWTH- Over the next five

years, the analysts that follow this company are expecting it to grow earnings at an average annual rate of 12.78%. This year, analysts are forecasting earnings increase of 5.61% over last year. Analysts expect earnings growth next year of 13.52% over this year's forecasted earnings.

Indian retail

GROWTH- Between 1998 and 2001, the company's sales grew at a compound annual rate of 16% against the market, and operating profits reached 18%.More recently, the company has been growing at 27% a year, compared to the industry's growth rate of 20%. At present, 90% of Britannia’s annual revenue of Rs 22 billion comes from biscuits. And the changes were worth.

International retail BUSINESS- In 2000, Philip Morris

acquired Nabisco for $18.9 billion and merged the company with Kraft Foods. In March 2011 the company introduced MiO, a sugar-free, noncaloric liquid flavoring product. Following trade liberalization in 1999, India allowed imports of international brands and Kraft decided to expand into the country. Currently, it is represented in India by Amit Lohani owned Max Foods Inc. and has a pan-country distribution.

BISCUITS CREAM CHOCOLATE

Indian retail BUSINESS- Dairy products

contribute close to 10% to Britannia's revenue.Britannia trades and markets dairy products, and its dairy portfolio grew to 47% in 2000-01 and by 30% in 2001-02. Britannia holds an equity stake in Dynamix Dairy and outsources the bulk of its d Tiger, the mass market brand, realised $150.75 million in sales including exports to countries including the U.S. and Australia, or 20% of Britannia revenues in 2006. airy products from its associates.

DAIRY PRODUCTS BISCUITS JOINT VENTURE WITH NEW

ZEALAND DAIRY

International retail

STRATEGIES-

Indian retail

STRATEGIES- A strong quality of the

product and customer satisfaction

A growing relationship with customer and customer retention

Focus on competitor’s activity

A growing emphasis on global thinking and local marketing planning

Unleash the Power of Our People

Transform Snacking

.Revolutionize Selling

.Drive Efficiency to Fuel Growth

Protect the Well-Being of Our Planet

ESTABLISHMENTS-The company was established in 1892, with an investment of ₹265. Initially, biscuits were manufactured in a small house in central Kolkata. Later, the enterprise was acquired by the Chugh brothers mainly Bhavya chugh, a renowned attorney, and operated under V.K Brothers.

• ESTABLISHMENTS- Mondelez International is an American multinational confectionery, food,andbeverage company based in Illinois which employs about 107,000 people around the world. It consists of the global snack and food brands of the former Kraft Foods Inc after the October 2012 spin-off of its North American grocery operations.

PRESENCE IN OTHER COUNTRIES

PRESENT IN MORE THAN 80 Countries of the world.

MARKET SHARE-

PRESENCE IN OTHER COUNTRIES

PRESENT IN INDIA,NEWZEALAND AND OME OTHER.

MARKET SHARE-

ACHIEVEMENTS Ranked in "Fortune"

magazine's 50 Most Powerful Women in Business

Ranked in "Forbes" Most Powerful Women list

Ranked among the “Financial Times” Top 50 Women in Global Business

ACHIEVEMENTS The Most Attractive Brand

2013 (F & B- Diversified Category) in the TRA- India’s Most Attractive Brands Survey 2013

Britannia features in the Top 10 of the ET Brand Equity - India's Most Trusted Brands/Most Trusted Food Brands consistently since 2003