mondelez international corporate factsheet

Corporate

Overview

2014

OUR DREAM:

CREATE DELICIOUS MOMENTS

OF JOY 2

3

We believe that complexity

crushes the human spirit and

that simplicity is the essence of

speed.

We believe in the power

of different perspectives

and in daring to try new

ways.

We believe we can’t

wait for it to happen:

we’ve got to make it

happen…now.

We believe that what makes

our workplace great is passion

and personality.

We believe there’s big value in

every human connection and in

every bond…especially when

times get tough.

We believe that it’s

up to each of us to

do what it takes to

drive growth.

We believe honest

discussions and direct

feedback are essential to

making the right decisions,

quickly.

our values and convictions

our strategy

4

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we offer many of the world’s favorite brands

fast facts

net revenues of $35 billion in 2013

global snacks powerhouse

products marketed in 165 countries

#1 in biscuits, chocolate, candy & powdered

beverages *

#2 in gum & coffee *

over 100,000 employees

donated more than one billion servings of food

since 1997

6 * Source: Euromonitor market share

7

Biscuits

33%

Biscuits includes salted

and other snacks

Chocolate

27%

Gum &

Candy

14%

Beverages

17%

Cheese &

Grocery

9%

a global snacks powerhouse with net revenues of $35 billion in 2013

Nearly 75% of revenues in fast-growing snacks categories

Latin

America

15%

Europe

40%

North

America

20%

Asia

Pacific

14%

EEMEA

11%

80% of revenues come from outside North America

8

biscuits: global business & power brands

2013 net revenues: $11.7 billion

2013 growth: 7.0% *

emerging markets up double digits

developed markets up mid-single digits

global share position: #1 in biscuits **

power brands: ~70% of biscuit revenues

* Reflects Organic Net Revenue growth. Reported net revenues increased 4.7%.

See GAAP to Non-GAAP reconciliation at the end of this presentation.

** Source: Euromonitor market share

9


2013 growth: 5.9% * emerging markets up double digits

developed markets up low-single digits

global share position: #1 in chocolate **

power brands: ~55% of chocolate revenues

chocolate: global business & power brands

* Reflects Organic Net Revenue growth. Reported net revenues increased 3.3%.



gum & candy: global business & power brands

10


2013 growth: (1.4)% *

emerging markets up low-mid single digits

developed markets declined mid-single digits

global share position: #2 in gum, #1 in

candy **

power brands: ~60% of gum & candy

revenues

* Reflects Organic Net Revenue growth. Reported net revenues decreased (5.3)%.



beverages: global business & power brands

11


2013 growth: 0.9% *

global share position: #1 in powdered

beverages, #2 in coffee **

power brands: ~65% of beverages revenues

* Reflects Organic Net Revenue growth. Reported net revenues decreased (0.2)%.




2013 growth: 1.3% *

power brands: ~20% of cheese & grocery

revenues

cheese & grocery: global business & power brands

12 * Reflects Organic Net Revenue growth. Reported net revenues decreased (7.6)%.


north

america

europe

eastern

europe,

middle east

and

africa

asia

pacific

latin

america

global hq: deerfield, illinois

our regions

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asia pacific

region headquarters: singapore

key markets:

Australia, China, Hong Kong, India,

Indonesia, Japan, Malaysia, New Zealand,

Philippines, Singapore, South Korea, Taiwan,

Thailand and Vietnam


15

eastern europe, middle east & africa

region headquarters: dubai

key markets:

Egypt, Nigeria, Pakistan,

Russia, Saudi Arabia,

South Africa ,Turkey, and Ukraine


16

europe

region headquarters: zurich

key markets:

France, Germany, Italy,

Spain, UK


17

latin america

region headquarters: miami, florida, USA

key markets:

Argentina, Brazil, the Caribbean, Colombia, Ecuador,

Mexico, Peru and Venezuela


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north america

region headquarters: east hanover,

new jersey, USA

key markets:

Canada, United States


investing in BRIC markets: brazil

2013 net revenues: ~ $2.1 billion

market position*:

Leader in all categories in which we

operate: chocolate, biscuits,

powdered beverages, gum & candy

recent investments:

– Expansion of our chocolate factory

in Curitiba, Brazil

19 * Source: Nielsen

investing in BRIC markets: russia


market position*:

#1 in biscuits, coffee and chocolate

#2 in gum

recent investments:

– $100 million investment to expand

production capacity in coffee plant

in Gorelovo

– $30 million in Novgorod and

Chudovo to expand production of

gum brands


investing in BRIC markets: india

2013 net revenues: ~ $800 million

market position*:

#1 in chocolate, gum & candy

recent investments:

– Nearly $190 million over last three

years for capacity expansion

– Over $190 million in multi-category

production facility in Sri City in

Andhra Pradesh


investing in BRIC markets: china


market position*:

#1 in biscuits

#2 in candy

#3 in gum

recent investments:

– $85 million to expand our biscuit plant

in Suzhou


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the call for well-being

We believe our financial well-being depends on the well-being of our planet. As part of

this strategy, we unveiled our Call for Well-being, a holistic approach to improve the well-

being of the planet and its people.

Empowering consumers to snack mindfully

Securing sustainable agricultural supplies of key commodities and reducing

our environmental footprint

Keeping consumers and our employees safe

Investing in communities

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Dow Jones World Sustainability Index

Dow Jones North America Sustainability Index

Highly Commended by “Ethical Corporation”

magazine at its Responsible Business Awards

2013 awards and recognition

company awards

recognition for chairman and CEO

Irene Rosenfeld

Ranked 6th in "Fortune" magazine's 50 Most

Powerful Women in Business

Ranked 20th in "Forbes" The World's 100 Most

Powerful Women

Ranked among the “Financial Times” Top 50

Women in Global Business

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China

Overview

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亿万好滋味 abundance of

deliciousness

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Entered China market in 1984

Headquartered in Shanghai with over 6,000 employees in China

8 manufacturing sites in Beijing, Suzhou, Shanghai, Guangzhou

and Jiangmen

Nearly 140 sales offices across the country

Focusing on three categories

− Biscuits

− Gum and Candies

− Powdered Beverages

Mondelez Asia Pacific Biscuits R&D Center was established in

Suzhou in 2009

overview

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our strength – popular brand portfolio

Biscuits

Gum & Candy Beverages

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Formula

Innovation

Package

Innovation

our strength – product innovations

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our strength – integrated marketing campaign

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our strength – in-store excellence

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Mondelez Hope Kitchen

An award winning CSR program jointly

launched by Mondelez China and China

Youth Development Foundation in 2009.

Objective

To improve rural students’ diets at schools, as

well as to raise awareness of the importance

of nutrition and food safety among rural

teachers, kitchen staff and parents.

Progress

By the end of 2013, 250 Mondelēz Hope

Kitchens and 14 Delicious Veggie Gardens

have been established in 19 cities/ provinces,

benefiting around 125,000 rural students.

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standard Mondelez hope kitchens

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employee volunteering

6,800 volunteer hours since 2009

In 2013, 1700+ volunteers in 43 communities across 20 cities/provinces,

benefiting 27,000+ kids in need

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From 2005-2014YTD, MDLZ China Manufacturing has:

Per Ton Of Production

2 sites achieved Zero Waste to Landfill in 2014 (SuZhou)

Reduced Energy Use In factories by - 57%

Reduced CO2 Emissions by - 43%

Reduced Total Waste In factories by - 33%

Reduced Water Consumption by - 71%

We have received sustainability awards form local governments for our

environmental efforts.

sustainable development

our awards 2012 - 13

Stride 2012 Best Practice in Marketing Innovation Award By Global Entrepreneur

Kraft Foods China The Quality Employer Partner, The Best Practice of Management Accounting By CIMA

Kraft Foods China 2012 Best CSR Action Award By Health Times

Kraft Foods China SHL Talent Measurement Awards – MT Recruitment By SHL

Kraft Foods China Top 20 Ideal Employer By Universum

Kraft Foods China Best Strategic Partner By Yihaodian

Kraft Foods China Best Employer of FMCG Randstad Awards

Finance CSR Marketing

Sales HR HR HR

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corporate website- www.mdlz.cn

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corporate weibo-www.weibo.com/mdlzchina

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our corporate internet

www.mondelezinternational.com

our corporate facebook page

www.facebook.com/mondelezinternational

our corporate linkedin page

http://www.linkedin.com/company/1511

NASDAQ ticker: mdlz

member of standard & poor’s 500

and NASDAQ 100 indices

hungry

for more?

http://www.mondelezinternational.com

http://www.facebook.com/mondelezinternational



mondelez international corporate factsheet

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