ACCELERATING OUR FUTURE

12:0012:30

Media Manager & InnovationMondelez

LUCIANAETCHEVERRY

acelerando nuestro

futuro

ADN

digital

mo

Digital no es un medio

MODO de OPERAR3x24

• mobile• video• e-comm• Ads

EN QUE CREEMOS learning by doing

colaboración open door

todos podemos emprender

http://www.digitalaccelerator-mdlz.com/

4 PAISES 10 MARCAS 12 START UP

12 betas 2015 usd 30k c/u

3-5 escala LATAM 2016

d

I am atI am at ECOSISTEMA

ARGENTINA

1.Tang – I am at 2.Oreo – Winclap/Etermax3.Cerealitas - Flimper

MEXICO

1.Trident – Hyper 2. Halls – Mofilm3.Tang – Brandme/Histbook

BRASIL

1.Lacta – VTX/Inloco2.Trident - Spotify3.Club Social - Mofilm

FINALISTAS

www.digitalaccelerator-mdlz.com

QUE ESTAMOS APRENDIENDO

escalar desde el 1er beta: iterar

intra o entre preneur: Que importa?

el tiempo es parte de la estrategia

TWITTER SAMPLING

MOBILE APP - Etermax + Win Clap

GAMESCREENS

PROMOSCREENS

Fully Oreo branded. Potential reach of 11Million people in Argentina and 165 Million worldwide. 10K Rewards (Oreo Kits ) will be given to players as part of the action.

Trivia Main Screen Gameplay Screen Question Screen Result Screen Reward

L

@luetcheveluciana.etcheverry@mdlz.com