monetizing
DESCRIPTION
Monetizing Subscriber & Revenue-sharing business models.TRANSCRIPT
Revenue-sharing business models
John NaguibVodafone, Expert
Monetizing Subscriber &
December 15, 2010
“The booming markets almost have the same varieties of handsets, services, reasonable prices. Simply all these factors can be copied by any mobile operator.“
Monetizing Subscriber & Revenue-sharing business models
What do you think? True / False
Where is the competitive edge now?
Is monetizing an option or a must?
Shall we need to tune the business model?
Agenda - Market Overview- Market Outlook - Proposition based on monetizing- Monetization integrated model - Revenue Arena - Carrier-centric To User-centric- Revenue- Sharing Business Models- Co-opetition as a Strategy- Ideas
Market Overview
Results * Voice margins are falling & Data margins are flattening* Broadband investment without significant profit * No strong VAS revenue growth
Facts * Operators are offering all-you-can-eat data service plans* Operators are competing for data subscribers
It ends up to
Profit dilemma
Eras of VAS Technology Old era (communication based) SMS, VMS, RBT, e-mailNew era (Data based)- Browsing & download - M-commerce & financing- Gaming & Video streaming
Market Outlook
Market Outlook
Socio-demographics,
Consumption habits and behavior,
geo-localization,
type of mobile device
Value proposition based on Monetizing
Value Propositions
Segmentation
Monetizing
Mobile Data Intelligence
Revenue streams are a resultfrom value propositions
common needs/behaviors,or other attributes , information based on preferences and life style
Utilizing the subscribers data as a source of profit
The usage patterns across multiple services
Information of * Subscribers * Service Usage* Device
Satisfy the customer needs and generate profit
variables have the greatest impact on service adoption
Targeted model based on customer data
strea
ms
Reve
nue
Unde
rstan
ding
Custo
mer
Make the most of subscribers’ data
Make the most of subscribers’ data
Monetization Integrated Model (MIM)
Target Segment 1
Target Segment 2
Target Segment n
Customer Retention planner (for each segment )
Proposition 1
Proposition 2
Proposition n
ROI Propositions controller
Feedback & Re-tuning
Monetization process
Revenue Arena
customers’willingness
Monetization integrated Model
Products & Services
Revenues Voice Data Number of usersTraffic volume
Top devices Peak usage times and locations
Top sites Number of sessions Data traffic types (P2P, video, )
The Value Propositions describe the bundle of products and/or services that create value for a specific Customer Segment
Example of monetizing variables
Creating the demand based on monetizing variables.
Commercecentric
Content centric Commun
-icationcentric
Search centric
CommunityCentric
Carrier-centricMobile Operators
Cyberspace now at home,work and on the way
Advertizing centric
Carrier-centric To User-centric
Carrier-centric To User-centric
Carrier-centric To User-centric
Carrier-centric To User-centric
Facts, we need to build on it
Strategies focuses on
Increase application value & revenue
Revenue- Sharing Business Models Ecosystems including content owners, solution providers, aggregators, carriers and users should be formed in this cyberspace.
Revenue share from • mobile apps purchases • product purchases • product placement
cooperative effort made to enlarge the total market size while the competitive effort made to increase market share.
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5Competitor 6
Coop
erati
on
area
Com
petiti
on a
rea
Cooperation in creating value & Competition in dividing it up
Co-opetition as a Strategy
- Increase the pie under regulator supervision to avoid the anti-trust low.- Share the resources with competitors. - Maintaining the competitive edge as you have unique monetized subscriber data.- Focus on subscriber wallet share and don’t forget the market share.
Co-opetition as a Strategy
Co-Opetition Competitors Regulators
Mobile Operator
Awareness campaigns as a field of cooperation - Data services generally & the benefit of using it - M-commerce (B2B, B2C, C2C) - M-learning- M- healthcare (telemedicine) - M-financing
- Money transfer- Banking- Payment
- Secured location based services
Co-opetition as a Strategy
1- Top 10 YouTube sms notification (supported by cashing server for good customer experience in terms of speed and cost).
2- Extra points for the customers vs answering weekly question ( as online survey for deeper understanding customers wants/needs)
3- M- healthcare for routine & emergency services
4- Offloading congested data areas by introducing high speed free/paid Wi-Fi hot spots.
Ideas
comes not only from competing successfully, but also from shaping the future by creating opportunities rather than doing things with the way currently are.
John Naguib
