mongoose mailer 2015_lowres copy

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What’s So Special?

MONGOOSE PACIFIC Branded Content & Special Projects - Best Content Team SPARK Awards Asia 2014

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Mongoose PacificBranded Content & Special Projects

Content Marketing is effectively brand communication designed to capture the attention of a desired audience and engage them on many levels. The purpose of our work is to stimulate interest and create a dialogue between your brand and your clients with the ultimate goal of selling your products and services. To do this, we need to ensure your clients care about what your brand is going to say next.

OUR PARTNERSBBKLCCCIMBHong Leong Malaysia Golf TourismMaybankMid Valley MegamallPGA TourRoyal Selangor Golf ClubSamsungSunway PyramidTalentCorpTropicana CorporationWardrobeRobinsonsSime Darby

We are proud to partner with some of the most successful and influential organisations in Malaysia. These famous names entrust us to represent their brands and grow their business. We go to every length to deliver for them.

OUR BRANDSELLE MalaysiaEsquire MalaysiaExpatriate LifestyleMen’s Health MalaysiaTimeOut KLWomen’s Health Malaysia

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06. Our Process08. Custom Publishing 26. Digital and Social Media 36. Creative Solutions and Branded Contents44. Our Partners50. Contacts

Contents

Our

Pro

cess

IdeaWe listen to your desires, look at your company and think of ideas that will stand out in the market.

ProposalA proposal will be presented including all aspects of service clearly explained.

Ë

06

07

Blood, Sweat, TearsOnce the idea is agreed and the guide lines are decided we do everything we can, using all our extensive resources available to create a remarkable product.

DeliveryWe agree on a time frame and make sure you have what you need when you need it. No exceptions.

Ë Ë

08Brochures // Booklets // Branded Content // Syndicated Content //Magazines

Cus

tom

Pub

lishi

ng

We produce high quality custom publications, outstanding editorial and excellent designs. All inspired by our award winning magazines.

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The Address MagazineThe Address is a corporate lifestyle magazine produced for Tropicana Corporation. It is read by residents of all developments by Tropicana Corporation Berhad, distributed through out all Tropicana developments and given to clients and contacts of the corporation. The magazine strongly communicates the aspirational values of the Tropicana brand, as well as promotes the businesses operating within the properties owned by Tropicana.

Custom Publishing Tropicana Corporation The Address Magazine

BriefThe Client had an existing magazine with an established distribution model that carried corporate messages and advertisements. Tropicana wanted something that would modernise their brand, make it more impressive, and engage with more readers.

10Custom Publishing

THE LIFESTYLE/NEW OPENINGS/ FASHION/BEAUTY/GADGETS & HOME LIVING/ BOOKS/ MUSIC/MOVIES/ THE DIARY/COVER STORY/THE HOME/THE HOME LIFE/PROPERTY NEWS/THE DRIVE/ THE EXPERIENCES/THE TRAVEL/ THE CULTURE/THE SWING/THE LOOK

DeliveredThe Address was heavily invested in with world class editorial, art direction and photographic shoots. The core elements of the brand were retained and enhanced. Advertisersing increased substantially after the re-launch, including premier brands such as Rolls Royce.

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Editorial ContentsThe publication was updated with robust independent, original features, leveraging on our network of journalists, photographers and designers. Significant changes include the regular profile of a Tropicana resident, inspiring stories of individual excellence (a core principle of Tropicana living) from around the world, top class fashion and luxury shoots, and interesting feature articles that inspire readers. The result is an audience that follows because what they are reading is valuable and consistent.

Custom Publishing Tropicana Corporation The Address Magazine

THE LIFESTYLE/NEW OPENINGS/ FASHION/BEAUTY/GADGETS & HOME LIVING/ BOOKS/ MUSIC/MOVIES/ THE DIARY/COVER STORY/THE HOME/THE HOME LIFE/PROPERTY NEWS/THE DRIVE/ THE EXPERIENCES/THE TRAVEL/ THE CULTURE/THE SWING/THE LOOK

68 TA | SEP/OCT 2014

A T R U E F A M I L Y M A N

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12Custom Publishing Tropicana Corporation The Address Magazine

13Custom Publishing Tropicana Corporation The Address Magazine

Alongside these original features and glamourous non-corporate messages, we redesigned the “dry” sections to make the content look every bit as enticing as the original features. As a result, more readers paid attention to The Address and found out more about their community and the promotions and offers available to them.

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DirectionsTropicana Corporation produces a twice-annual newsletter for their clients and investors called Directions. We took on the title, injecting an original design and smart layouts that showcased the quality of the properties and investment opportunities within the Tropicana Corporation.

Custom Publishing Tropicana Corporation Directions

15Custom Publishing Tropicana Corporation Directions

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BriefReinvent the way the RSGC and the clubs members are viewed and produce a better quality membership magazine that more members would read.

Custom Publishing Royal Selangor Golf Club The Circular

17Custom Publishing Royal Selangor Golf Club The Circular


DeliveredBefore we took on The Circular it was 40 pages of staple-folded, basic club news. We transformed it into a 90-page, glossy, feature-led magazine that highlights the best of the lifestyle enjoyed by affluent members of the RSGC. Commercially the publication is now self-sufficient and carries luxury advertising such as Rolex in every issue.


Mongoose Pacific are professional, experienced and a pleasure to work with. Four years ago Mongoose began producing our Membership magazine “The Circular” and the positive response from our members was immediate. Mongoose work with us to ensure our content and messages are given the importance they need, while also producing high quality articles of their own. As a result, our members read the magazine more than ever and have a publication they can be proud of. Ramesh Menon General Manager, RSGC

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24 - 27 OctoberKuala Lumpur Golf & Country Club

CIMB Classic 2013

OFFICIAL PROGRAMME

From 24 to 27 October at Kuala Lumpur Golf & Country Club

CIMB Classic 2013O F F I C I A L P R O G R A M M E

Custom Publishing The CIMB Classic/PGA Tour Official Programme

The CIMB ClassicThe CIMB Classic is the biggest golf event on The PGA Tour outside of the USA. It is a permanent annual event bringing the world’s best golfers to Malaysia. We have produced the souvenir programme for the CIMB Classic since it was established as a permanent part of the tour in 2012. We do so on time and on budget.

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MAYBANK MALAYSIAN OPEN 2014KUALA LUMPUR GOLF & COUNTRY CLUB

APRIL 17 - 20

Maybank Malaysian OpenThe MMO is the national golf open of Malaysia, attracting the best players on the European and Asian Tours. We have successully produced their souvenir programme since 2010.

Custom Publishing Maybank Malaysian Open Official Programme

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HE WHO

DARES WINS

ISSUE T01 JAN / JUN 2014

ISSN 2289-5655

Wardrobe are iconic tailors in Malaysia. Their bespoke suits are among the country’s finest and have a distinct style that appeals to an informed audience.

AUGUST · DECEMBER 2014

Custom Publishing Wardrobe

OBC Patterns

WardrobeMagazine

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WARDROBEIcon

WARDROBEVision

WARDROBEAdventure

WARDROBETravel

WARDROBEArt

Custom Publishing Wardrobe

BriefWe were asked to create a vibrant, twice-yearly journal of male excellence with satorial content at its core. The publication has been shared with an international list of dicerning clients in order to inform and highlight the brands connection with timeless style, and independent thinking.

DeliveredThe most stylish, original, accomplished customer magazine in Malaysia. With numerous original fashion shoots and smart features that provokes a sharp response from its 6,000 recipients.

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WardrobeMagazine

WARDROBEDesign

24Custom Publishing Wardrobe WardrobeMagazine

0123456789 !$W/Stencil typeface was comissioned to achieve a sense of unicity.

25Custom Publishing Wardrobe WardrobeMagazine

26Websites // Social Media // AppsD

igita

l & S

ocia

l Med

ia

We use our international, award-winning expertise to create websites and digital platforms that incorporate global standards of design, maximising brand communication consistency and functional interactive experience.

27Digital & Social Media Hong Leong Bank Website

Hong Leong BankWe won a tender to produce a website for Hong Leong Bank’s brand new Mach Card. The challenge was to build a digital lifestyle website for the credit card to attract authentic interest and promote ideas that would result in increased use of Hong Leong Mach cards. We conceptualised, built, developed and generated content for the portal entitled “the mach life”. The card - and portal - are aimed at a young, outgoing, demanding demographic, very similar to the Time Out KL readership. When creating the content, we utilised both original content and repurposed the best of our material from Time Out KL.

DeliveredAn impactful, attractive and engaging portal was delivered on time, with extensive, on-brand content in the areas of Travel, Dining, Lifestyle, Nightlife and Entertainment. Offers from Hong Leong to their cardholders were used to supplement and enhance this content and drive more business from their customers.

29Digital & Social Media Hong Leong Bank Website

30Digital & Social Media MGTA Map

MGTAThe Malaysia Golf Tourism Association is the organisation tasked with promoting the attractions of playing golf in Malaysia to a worldwide audience. Established by Tourism Malaysia in 2011, the MGTA have employed us to create their website and in 2014 we redesigned and relaunched it as one of the most sophisticated, impressive golf tourism websites in the world.

MGTA MapIn addition to the website we created a one of a kind guide map which provided visitors with essential information.

31Digital & Social Media MGTA Map

Rayceal, 2.45 pm Kuala Lumpur

32Digital & Social Media MGTA Website

DeliveredA website with hundreds of pages of resource, refreshed every day with integrated multimedia, and a daily-updated Facebook channel to reach and inspire a defined golfing audience from all over the world.

Going FurtherWe created a brochure in four languages for the MGTA. We also produced an original map of the 204 golf courses and hundreds of tourist attractions in the country, the only countrywide map with individual destination maps of Malaysia ever produced.

Mongoose delivered beyond our expectations. No other company in Malaysia can boast the digital expertise or cutting edge design and content ideas they have shown. The MGTA website is one of the best of its kind in the world. Paul Gibbons Chairman, MGTA

33Digital & Social Media MGTA Website

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BBKLCC is the prime shopping district in Kuala Lumpur which includes world class malls such as Suria KLCC, Pavilion KL and Fahrenheit 88, among others. They wanted a portal and social media channel that would alert shoppers to promotions, offers and important information about the malls and their tenants.

Digital & Social Media BBKLCC Website

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BBKLCC

Digital & Social Media BBKLCC Website

DeliveredWe curated promotional information sent by the malls and created social media posts and up-dates to deliver important corporate messages to the premium mass market to maximise their experience in BBKLCC.

36Creative Design // Original Branded Booklets // Print Advertising Conceptulisation // Creative Features & Sydicated Editorial

Cre

ativ

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& B

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ed C

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All publications are placed within award winning titles or distributed independently. No matter how the product is distributed, the intention for quality remains constant.

37Creative Solutions & Branded Contents

TalentCorp Website

TalentCorpTalentcorp was established to facilitate the public and private sector in their collaborative efforts to create, motivate and retain skilled workforce in Malaysia. With this comes MYWorkLife, a website dedicated to attracting international talent who are looking to call Malaysia their new home as well as to bring back professional Malaysians who are residing overseas with articles on the beauty of Malaysia as well as news on the growing economy.

DeliveredWe deliver a fixed number of articles, on pre-agreed subjects each month. The articles appeal to intelligent, internationally-minded people and their families. As a platform, My Work Life offers an insight into the lives of Malaysians who participated successfully in the Talent Corp programme, as well as showcasing the many reasons why Malaysia is a vibrant and attractive location for professionals and their families. Each article supplied is SEO-friendly, written to make it rank highly on search engines.

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A s u p p l e m e n t o f

Mid Valley City

Food & Drinks

EXPLORE

Exclusive

ly with

UPDATED

Now with

more

than 2

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listing

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Creative Solutions & Branded Contents

Mid Valley City Booklet

Mid Valley CityOne of Kuala Lumpur’s most popular, vibrant shoping districts, comprising of Mid Valley Megamall and The Gardens Mall and Mid Valley City engaged Mongoose to create a Time Out KL guide to their food and drink outlets.

DeliveredA handbag-sized book with recommendations and full listings of all the food and beverage outlets in Mid Valley Megamall, The Gardens Mall and The Gardens Hotel & Residence. Branded under the name “Time Out Explore”, the book was bundled and distributed with the full print run of Time Out KL. We also delivered additional run-on copies for distribution at the Centre Court of Mid Valley Megamall, where thousands of visitors picked them up. As a result, visitors were given ideas as to where they could spend their money onsite.

Going FurtherWe have updated, reprinted and redistributed the Time Out Explore guide to Mid Valley City food and drinks every quarter to ensure copies are up-to-date.


ELLE for LPGA Special Edition

ELLE LPGATo coincide with the fifth anniversary of the Sime Darby LPGA Malaysia the Client wanted to produce a golf edition of the ELLE magazine to be distributed at their GALA Dinner; informing attendees of the events during competition week, while retaining ELLE’s glamorous appeal.

DeliveredAn LPGA edition of the ELLE magazine was produced under the theme of ‘Women With Drive’. The magazine was the first of it’s kind, and featured all of the Sime

Darby LPGA Malaysia 2014’s event details as well as high quality ELLE features and ELLE inspired interviews and features, of players and key members of the LPGA.


ELLE for LPGA Special Edition


ELLE ROBINSONS Special Edition

ELLE ROBINSONSRobinsons approached Mongoose with two requirements. The first; to attract a new and qualified audience. The second requirement was to reinvent their Christmas catalogue. The project involved multiple stakeholders, intricate photo shoots and significant attention to detail.

DeliveredThe ELLE Malaysia team was brought in to work with Special Projects to co-produce an outstanding booklet that was inserted into the December 2014 edition of ELLE (MY). In doing so, Robinsons were able to attract a new sophisticated audience of buyers. ELLE Malaysia’s award winning design and editorial was incorporated into every page, resulting in beautiful and engaging publication.


ELLE ROBINSONS Special Edition

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CartierThe famous luxury brand recognised synergy with Esquire Malaysia. Cartier identified the ‘Manual’ section of the magazine as an original opportunity to co-create fitting content whilst placing Cartier products in to the magazine’s pages. Our challenge was to maintain the integrity of the Manual whilst finding innovative ways of connecting the editorial to Cartier’s core messages and products.

Creative Solutions & Branded Contents

Cartier Esquire Manual

DeliveredWe developed a suitable theme, allocated different models to appropriate pages and matched a variety of factual information, practical guides and interesting quotes to each model. The Cartier content effectively highlighted the messages Cartier wanted to share. It was the first partnership of its kind between the two brands, involving international negotiation between offices in the USA and Paris. All parties were more than satisfied with the results.


Cartier Esquire Manual

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Our

Par

tner

s

Our Magazine Brands

Our Partners

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Aw

ards

Mongoose is a world class, multi-award winning communications company who publish many of Malaysia’s best known and most successful magazines and websites. We create the authentic connection that you desire with your audience. And we do so by demanding the same level of quality for your platform as we do our award winning international magazines and websites. We are Special Project & Brand Solution specialists.

MPA - MALAYSIA 2013Time Out KL: 1 Bronze and 1 Silver for Best Editorial, 1 Gold for Best Magazine Design, 1 Gold for Best Front CoverEsquire MY: 1 Bronze, 1 Silver and 1 Gold for Best Editorial, 1 Gold for Best Magazine Design, 1 Bronze and 1 Gold for Best Front CoverExpatriate Lifestyle: 1 merit for Magazine Design, 1 Bronze for Best Front Cover Design2012Time Out KL: 2 Merit and 1 Gold Award for Best Editorial, 3 Silver Awards for the Best Design and the Silver and Gold Awards for the Best CoversEsquire MY: 2 Bronze Awards for the Best Cover, 2 Gold and 1 Silver Award for The Best Editorial, 3 Gold Awards for The Best DesignExpatriate Lifestyle: 3 Merit Awards for Best Editorial, 1 Silver Award for the Best Design

MPA-SINGAPOREMongoose Publishing: Media Publishing Company Of The Year 2014Time Out Singapore: Digital Media Product of the Year 2013Esquire Singapore: Best Front Cover (September 2012 Issue): Integrated Media Brand of the Year 2012: Consumer Magazine of the Year 2012

WAN IFRA2012 - Time Out KL - Bronze Award - Best In Online Media - Magazine Website2013 - Time Out KL - Gold Award - Best In Online Media - Magazine Website2014 - Esquire MY - Gold Award - Best Magazine Cover - April 2013 Issue2014 - Mongoose Publishing - Singapore’s Media Publishing Company Of The Year 2014

SPARK AWARDS2014 Mongoose Publishing - Best Content Team - 2014

Mongoose Pacific Sdn Bhd Level 36 Menara AmBank No. 8 Jalan Yap Kwan Seng 50450 Kuala Lumpur

Tel +603 2166 6650 Fax +603 2166 6651

www.mongooseasia.com

Contacts

Jack NewberryEditor & Producer

[email protected]

Matthew BellottiChief Content Officer

[email protected]

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