monitoring your brand online
TRANSCRIPT
Rhea Drysdale CEO, Outspoken [email protected]@Rhea | @OutspokenMedia
Reputation Management: Monitoring Your Brand Online
Pubcon Las Vegas 2013
"Creditworthiness is like
virginity... It can be preserved but
not restored very easily."
- Warren Buffett
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The nation’s reputation is unstable...
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...but the same can be said of
corporate reputations.
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"...companies that lead their industry today
have much less than a 50/50 chance of being
most admired five years from now."
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Average reputation
recovery time for a North American company is 3.2
years.
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Weber Shandwick, “The Company Behind the Brand: In Reputation We Trust”
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In a nationwide period of
uncertainty, your reputation
shouldn’t be another area of
doubt.
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When we operate on fear,
we make bad decisions.
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"The most concrete thing that neuroscience tells us is that when the fear system of the brain is active, exploratory activity and risk-taking are turned off."
The New York Times, “In Hard Times, Fear Can Impair Decision-Making”
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Would you rather operate from a place of fear or
discovery?
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Stop putting a bandaid on your
problems.
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Invest in reputation monitoring.
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Invest in YOU.
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“Rhea, I don’t want _____ to be my
legacy.”
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“But, social listening is expensive.”
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How much do you spend on business
insurance for damaged or stolen
property?
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Reputation monitoring is insurance.
For your brand. (If you use it effectively.)
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Considerations when selecting a
solution:
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Profiles
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Search Phrases
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Filters
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User Management
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Reports
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APIs
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So, what can you do through monitoring?
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“Capture the Conversation”
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What does that really mean?!
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Perform Market Research
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Conduct Competitive
Analysis
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Supplement Customer Service
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Inform Business Decisions
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Track Success of New
Products/Services
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Even a littleBusiness
Development
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Insure Internal
Education
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PREVENT DISASTER
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Say [email protected]: @Rhea | @outspokenmedia