Your Online Brand

Chris Carlson, Inc.

Why?

93% of B2B buying decisions start with online research. -Marketo

57% of the decision-making process is made prior to any direct interaction with a sales person. -Harvard Business Review

People do not treat Business or Career Decisions any differently. -Linkedin

Your 1st Impression is Delivered Online 93% of the Time.

Where?

76% of Page views on Linkedin are members viewing members’ profiles

Linkedin Basics

40% of traffic is mobile

Linkedin is a visual medium:● Profiles with a picture get 7x more views● Clutter is bad

Linkedin Profile Goals

Likeable

Thought Leader

External Validation

Differentiate

Gain Followers

External Validation

< 20% of consumers trust companies’ claims.

> 90% of consumers trust peer reviews. *Nielsen Group

Start With Your Audience

Likeability

Nots

Social Media & Employment

37% of employers use social networks to screen

45% chose not to hire someone

29% of hiring managers found something positive that motivated them to hire a candidate

Differentiate

Profile Differentiation

Thought Leadership

Followers

Linkedin - Company Brand

Be Intentional

Consistent Messaging

Be Consistent Visually

Questions...