monopoly
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Monopoly. A monopoly is a single supplier to a market This firm may choose to produce at any point on the market demand curve. Barriers to Entry. The reason a monopoly exists is that other firms find it unprofitable or impossible to enter the market - PowerPoint PPT PresentationTRANSCRIPT
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Monopoly
A monopoly is a single supplier to a market
This firm may choose to produce at any point on the market demand curve
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Barriers to Entry
The reason a monopoly exists is that other firms find it unprofitable or impossible to enter the market
Barriers to entry are the source of all monopoly power there are two general types of barriers to
entry technical barriers legal barriers
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Technical Barriers to Entry
The production of a good may exhibit decreasing marginal and average costs over a wide range of output levels in this situation, relatively large-scale firms
are low-cost producers firms may find it profitable to drive others out of
the industry by cutting prices this situation is known as natural monopoly once the monopoly is established, entry of new
firms will be difficult
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Technical Barriers to Entry
Another technical basis of monopoly is special knowledge of a low-cost productive technique it may be difficult to keep this knowledge
out of the hands of other firms Ownership of unique resources may
also be a lasting basis for maintaining a monopoly
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Legal Barriers to Entry
Many pure monopolies are created as a matter of law with a patent, the basic technology for a
product is assigned to one firm the government may also award a firm an
exclusive franchise to serve a market
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Creation of Barriers to Entry
Some barriers to entry result from actions taken by the firm research and development for new
products or technologies purchase of unique resources lobbying efforts to gain monopoly power
The attempt by a monopolist to erect barriers to entry may involve real resource costs
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Profit Maximization
To maximize profits, a monopolist will choose to produce that output level for which marginal revenue is equal to marginal cost marginal revenue is less than price
because the monopolist faces a downward-sloping demand curve the firm must lower its price on all units to be
sold if it is to generate the extra demand for this unit
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Profit Maximization
Since MR = MC at the profit-maximizing output and P > MR for a monopolist, the monopolist will set a price greater than marginal cost
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C
Profits can be found in the shaded rectangle
Profit Maximization
AC
MC
DMR
Quantity
Price
Q*
The monopolist will maximize profits where MR = MC
P*
The firm will charge a price of P*
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The Inverse Elasticity Rule
The gap between a firm’s price and its marginal cost is inversely related to the price elasticity of demand facing the firm
dEP
MCP 1
where Ed is the elasticity of demand for the entire market
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The Inverse Elasticity Rule
Two general conclusions about monopoly pricing can be drawn: a monopoly will choose to operate only in
regions where the market demand curve is elastic, Ed < -1
the firm’s “markup” over marginal cost depends inversely on the elasticity of market demand
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Monopoly Profits
Monopoly profits will be positive as long as the market price exceeds average cost
Monopoly profits can continue into the long run because entry is not possible some economists refer to the profits that
monopolies earn in the long run as monopoly rents the return to the factor that forms the basis of
the monopoly
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Monopoly Profits
The size of monopoly profits in the long run will depend on the relationship between average costs and market demand for the product
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Monopoly Profits
Quantity
PriceMC
AC
MRD
Quantity
PriceMC
AC
MRD
Positive profits Zero profit
P* P*=AC
C
Q* Q*
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Monopoly with Linear Demand
Suppose that the market for frisbees has a linear demand curve of the form
Q = 2,000 - 20P
orP = 100 - Q/20
The total costs of the frisbee producer are given by
TC = 0.05Q2 + 10,000
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Monopoly with Linear Demand
To maximize profits, the monopolist chooses the output for which MR = MC
We need to find total revenue
TR = PQ = 100Q - Q2/20 Therefore, marginal revenue is
MR = 100 - Q/10
while marginal cost is
MC = 0.01Q
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Monopoly with Linear Demand
Thus, MR = MC where
100 - Q/10 = 0.01Q
Q* = 500
P* = 75 At the profit-maximizing output,
TC = 0.05(500)2 + 10,000 = 22,500
AC = 22,500/500 = 45
= (P* - AC)Q = (75 - 45)500 = 15,000
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Monopoly with Linear Demand
To see that the inverse elasticity rule holds, we can calculate the elasticity of demand at the monopoly’s profit-maximizing level of output
3500
7520
Q
P
P
QEd
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Monopoly with Linear Demand
The inverse elasticity rule specifies that
3
11
dEP
MCP
Since P* = 75 and MC = 50, this relationship holds
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Monopoly and Resource Allocation
To evaluate the allocational effect of a monopoly, we will use a perfectly competitive, constant-cost industry as a basis of comparison the industry’s long-run supply curve is
infinitely elastic with a price equal to both marginal and average cost
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Monopoly and Resource Allocation
Quantity
Price
MC=AC
DMR
If this market was competitive, output would be Q* and price would be P*
Q*
P*
Under a monopoly, output would be Q** and price would rise to P**
Q**
P**
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Consumer surplus would fall
Producer surplus will rise
There is a deadweightloss from monopoly
Monopoly and Resource Allocation
Quantity
Price
MC=AC
DMR
Q*Q**
P*
P** Consumer surplus falls by more than producer surplus rises
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Regulation of Monopolies
Natural monopolies such as the utility, communications, and transportation industries are highly regulated in many countries
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Regulation of Monopolies
Many economists believe that it is important for the prices of regulated monopolies to reflect the marginal cost of production
An enforced policy of marginal cost pricing will cause a natural monopoly to operate at a loss natural monopolies exhibit declining
average costs over a wide range of output
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Regulation of Monopolies
Quantity
Price
D
MRAC
MC
Because natural monopolies exhibit decreasing costs, MC falls below AC
P1
Q1
C1
An unregulated monopoly will maximize profit at Q1 and P1
P2Q2
C2
If regulators force the monopoly to charge a price of P2, the firm will suffer a loss because P2 < C2
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Regulation of Monopolies
One way out of the marginal cost pricing dilemma is the implementation of a discriminatory pricing scheme the monopoly is allowed to charge some
buyers a high price while maintaining a low price for marginal users the high-price demanders in effect subsidize
the losses of the low-price customers
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cover the losses on the sales to low-price customers
The profits on the sales to high-price customers are enough to
Regulation of Monopolies
Quantity
Price
D
ACMC
Suppose that the regulatory commission allows the monopoly to charge a price of P1 to some users
P1
Q1
C1
Other users are offered the lower price of P2
P2Q2
C2
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Regulation of Monopolies
Another approach followed in many regulatory situations is to allow the monopoly to charge a price above marginal cost that is sufficient to earn a “fair” rate of return on investment if this rate of return is greater than that
which would occur in a competitive market, there is an incentive to use relatively more capital than would truly minimize costs
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Dynamic Views of Monopoly
Some economists have stressed the beneficial role that monopoly profits can play in the process of economic development these profits provide funds that can be
invested in research and development the possibility of attaining or maintaining a
monopoly position provides an incentive to keep one step ahead of potential competitors