montreal novotel social media workshop
TRANSCRIPT
Social Media WorkshopNovotel North America
February 2011
The Rules
•No clue how to start
Why Many Hotels Don’t Do Social Media
•No clue how to start
•No budget
Why Many Hotels Don’t Do Social Media
•No clue how to start
•No budget
•Tried But Failed
Why Many Hotels Don’t Do Social Media
•No clue how to start
•No budget
•Tried it but failed
•Part of chain with a no-
social media policy
Why Many Hotels Don’t Do Social Media
So Why is Everyone So Excited?
Conversation vs. a Broadcast
The Benefits of Social Media
600 million registered users
175 million users
Delivering 2B streams/day,
80 million members
Just the Facts, Ma’am
17 million Facebook members
3 million Twitter users
17 million YouTube users
57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month
17 Million Canadians…..….are in the workforce
….have a pension plan
….own life insurance
….have access to recycling
….use wireless services
….have a passport
….filed their taxes online in 2008
Strongest growth
The Five Myths of Social Media
Social Media is….
Takes time, money and resources
Social media is….
A Lot of Work
Social media is about the tools
Even the best tools have no value without clear goals.
Social media is a standalone activity
It should be integrated into marketing and sales activities
Social Media is All About the Numbers
Size Doesn’t Matter
Measuring ROI is Difficult
ROI depends on how you define investment
Getting Started
Social Media in Four Steps
Strategy
Tactics
- Insight and information- Domain expertise- Powerful Content “engine” - Google
Why Blog?
Define Your Strategic Priorities
Create an editorial schedule
Cross Pollinate
Variety is the Spice of Life
Exercise
The OPP gave Gumball 3000 rally drivers something to chew on this week.
At least one of the rally vehicles, a 2009 Dodge Charger, was impounded by Northumberland OPP for allegedly going 179 km/h.
The same car was stopped hours earlier by the OPP for doing more than 140 km/h.
“Cops chew up Gumball rally speeders”
Number of Twitter users: 175 million
Number of Twitter users: 175 million
Number of tweets sent in 2010:
Number of Twitter users: 175 million
Number of tweets sent in 2010: 25 billion
• Easy and quick• Real-time conversations• Multiple purposes
Why Twitter?
Why YouTube/Video?
- People love videos
- Google loves videos
- Videos have multiple purposes
- Entertain, Educate, Engage
Canadians Love Watching Videos
Smell Like a Monster
700 Billion
30 Billion
Facebook Users (Globally)
The Benefits
Build Community
Deliver Engaging Content
Life Beyond Facebook
- Visibility- Improved connected-ness- Research tool- Recruitment/Job Searches- Business Development/Sales- Expanded digital footprint
Why LinkedIn?
Your Profile
Exercise
LBS, Anyone?
What Hotels Are Using Social Media?
Exercise
