more reasons - re/max€¦ · • re/max founded by dave and gail liniger in 1973 in colorado, usa....
TRANSCRIPT
MORE REASONSTO CHOOSE RE/MAX
WHAT DO WE BELIEVE IN?THE RE/MAX WHY To help people achieve their hopes, dreams and desires because when they win, we win.
THE RE/MAX WAY 1. Live and work by the RE/MAX Formula2. Work by client referral3. Embrace and drive change4. Exceed expectations through experience5. Servant leadership6. Everybody Wins
WHAT WE ASPIRE TO BECOMETo become the preferred real estate company with the most productive agents, selling one in every four homes in Southern Africa and be remembered as a company that positively impacted the lives of the people it served.
OUR BIG, HAIRY, AUDACIOUS GOALTo achieve a national market share of 25% by 2025.
“What do we believe in?” The answer is our people. It is true that we are the biggest real estate company in South Africa by agents and sales but our focus is not on growth. Growth is the result of the focus on our people. The RE/MAX system has always and will always be about helping the real estate professional become more productive and in so doing, provide a better future for themselves and those dearest to them. I have always said that a brand is only as good as the people that are in it which is why our training, advertising, events, support and promotion of a productive culture are all geared around making our people more successful. It’s why we work tirelessly on providing an environment that allows these entrepreneurial-minded individuals to take their businesses from good to great. That’s what it means when Everybody Wins.
Thank you for investing the time to delve a little deeper into the world of RE/MAX. We trust that the next few pages will give you a clearer understanding as to what we offer and how we may be of assistance to you.
Have a great day.
Adrian GoslettCEORE/MAX of Southern Africa
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In considering RE/MAX as a destination, you might bethinking: “How will this decision impact my career and my family?”
Find out why thousands of brokers and agents, before you, chose RE/MAX when it was time to open their own office or make a career move. Why wait?
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REASONS TO CHOOSE RE/MAX
INDEX
GLOBALADVERTISING
SUPPORTAGENT BENEFITS
ENTREPRENEURIALCULTURE
EDUCATION
BRAND
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BRAND
CREDIBILITYGOES FAR.
The influence of a brand cannot be bought or borrowed. It’s earned over time.
At RE/MAX, you benefit from four decades of brand reputation built on leadership, innovation and integrity. Unite with it and your business gains instant credibility.
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Index1. RE/MAX History video
2. RE/MAX History
3. RE/MAX Worldwide
4. RE/MAX vs the Industry 2017
5. Sales Volume
6. Agent Growth
7. RE/MAX SA Achievements
BRAND
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RE/MAX History video
https://rem.ax/2zQs2Hk
Learn more about how global franchisor RE/MAX, led by pioneers Dave and Gail Liniger, changed the real estate industry more than 40 years.
BRAND
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RE/MAX of Southern Africa History
BRAND
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RE/MAX Worldwide
BRAND
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RE/MAX vs Industry 2017RE/MAX is the right choice: quality agents, the most productive real estate network, the leading brand and an unmatched global presence.
BRAND
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RE/MAX of Southern Africa Sales Volume (Registered)
BRAND
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5
10
15
20
25
2013 2014 2015 2016 2017
Billion
Ran
d
-
2
4
6
8
10
12
14
16
1995-1999(Ave)
2000-2004(Ave)
2005-2009(Ave)
2010-2012(Ave)
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RE/MAX of Southern Africa Agent Growth
BRAND
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500
1000
1500
2000
2500
1995-1999(Ave)
2000-2004(Ave)
2005-2009(Ave)
2010-2014(Ave)
2015 2016 2017
Agen
ts
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RE/MAX of Southern AfricaHistory of Achievements
• RE/MAX founded by Dave and Gail Liniger in 1973 in Colorado, USA.
• RE/MAX named the largest real estate franchise in USA and Canada in 1993.
• RE/MAX established in South Africa by Peter & Val Gilmour in 1995.
• Peter Gilmour named RE/MAX International Regional Director of the year in 1997.
• RE/MAX of Southern Africa named RE/MAX International “Region of the Year” in 2001.
• RE/MAX of Southern Africa named top Real Estate Franchise in South Africa by a 2001 survey by Finansies en Tegniek (Finance Week).
• RE/MAX of Southern Africa named as the “Franchisor of the Year” in the all industries category by FASA in 2003. This was the first time this top honour was given to a real estate company.
• RE/MAX of Southern Africa voted as a number one Real Estate Franchise in an annual survey conducted by Finance Week in 2004.
• RE/MAX of Southern Africa was a finalist in the category “Brand Builder of the Year” by FASA in 2004.
• RE/MAX of Southern Africa voted as No.1 Real Estate Company in the “Top 500 Companies” in South Africa publication 2008 - 2010.
• Adrian Goslett CEO awarded “Mover and Shaker” Award at the Annual Property Professional Awards in 2010.
• RE/MAX of Southern Africa named the largest Real Estate Franchise by Fin Week in 2011.
• RE/MAX of Southern Africa named RE/MAX International “Region of the Year” in 2012.
• RE/MAX of Southern Africa celebrates 20th Anniversary in Southern Africa in 2015.
• As at 1 January 2015 RE/MAX of Southern Africa concludes empowerment deal and change of ownership.
• RE/MAX LLC launched a new brand logo in August 2017.
• December 2017 - highest sales month in the history of the company.
BRAND
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GLOBAL
THE WORLD ISSHRINKING.
When you become part of a networkthat’s in over 100 countries, you receiveworldwide brand presence andcross-border capabilities competitorscan’t touch.
What does this mean for you? It meansclients interested in internationalopportunities can come to you, which canmean more potential business for you.
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Index
GLOBAL
1. RE/MAX Around The World
2. 2016 by the Numbers Global
3. Franchise top 500
4. global.remax.com
5. remax.com
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RE/MAX Around the World
GLOBAL
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GLOBAL
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GLOBALFranchise TOP 500
DENVER – RE/MAX, LLC, one of the world’s leading franchisors of real estate broker-age services, is ranked fifth among the 500 franchise companies included in this year’s Entrepreneur Franchise 500® survey. More than 1,000 franchisors applied for the 39th annual ranking.
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GLOBAL
BE LOCAL. SEE GLOBALglobal.remax.com
List YOUR property with a RE/MAX agent and it will be exposed to qualified buyers WORLDWIDE
Potential buyers can now view YOUR property in their own language and in their local currency giving YOU a UNIQUE competitive advantage in selling YOUR property.
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ADVERTISING
BE KNOWN.
At RE/MAX, you benefit from literallymillions of Rands locally and billions ofdollars spent on promotions spanningfrom yard signs and outdoor advertising toTV, print and social media.
This not only helps create a potentpresence in the consumer space, but alsoinvites industry recognition, helping toattract the absolute best.
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Index
THE RE/MAX ADVERTISING FUND
RE/MAX has a unique marketing, training and technology fund known as the RE/MAX Advertising Fund, a separately managed and audited company. Fixed fees that are col-lected from the network are aggregated into this vehicle and used to further promote the brand, make technological advancements and deliver quality training and events that are designed to improve the productivity of our agents and offices.
While this fund is managed by RE/MAX SA it is also overseen by the National Broker/Owner Advisory Council, a body elected by RE/MAX franchisees, that provide input and guidance on the nature of the expenditure. In this transparent way our network has the peace of mind that monies are being spent in the best interests of RE/MAX agents and offices.
ADVERTISING
1. The Sign of a RE/MAX Agent video
2. Ask RE/MAX
3. Campaign Examples
4. Digital Advertising
5. remax.co.za
6. Social Media Presence
7. Resource Centre
8. Public Relations
9. Hot Air Balloon
10. Premier Market Presence Video
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The Sign of a RE/MAX Agent video
ADVERTISING
It’s the tireless work they do behind the scenes on behalf of buyers and sellers that makes them unique. It’s the Sign of a RE/MAX Agent.
rem.ax/2FWPQK0
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Ask RE/MAX
ADVERTISING
Here you will find all the answers you need from Real Estate jargon to helpful tips on being a landlord, and the basics on buying and selling. Also mouth-watering recipes, renovation tips, details on RE/MAX Foundation and what clients can do to help the community.
This handy website is there for you and your client as a value added tool, to uncomplicate complicated information. It houses a vast amount of knowledge in a very easy to understand way, with bite-sized bits of content and entertaining videos. There will also be links and forms to fill in where clients can ask RE/MAX questions and find out more.
ask.remax.co.za
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Advertising examples
ADVERTISING
Refer to the Trademarks and Graphics manual to ensure artwork is compliant prior to printing. Contact the marketing team at RE/MAX SA if you need assistance, or have any queries.
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Digital Advertising
ADVERTISING
We spend an inordinate amount of time, energy and money on making sure that the RE/MAX brand dominates online. Whether your clients are using search engines to find a property in a particular area or simply browsing their favourite websites or social me-dia platform, we aim to get RE/MAX front and centre to create Premier Brand Aware-ness and fee free leads for you and your business.
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ADVERTISING
remax.co.zaOur goal is to get as many eyes on the RE/MAX website as humanly possible to provide leads to our quality sales associates. Due to the collective effort of our internal IT spe-cialists and various digital partners we have managed to grow the number of eyes on the site by 250,000 each year.
Nu
mb
er
of
site
vis
its
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ADVERTISINGSocial Media Presence
Southern Africa:ask.remax.co.za
facebook.com/remaxsatwitter.com/remaxsa
youtube.com/user/remaxofsainstagram.com/remaxofsa
International:blog.remax.com
instagram.com/remaxtwitter.com/remax
facebook.com/remaxyoutube.com/user/REMAXIntl
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ADVERTISING
Resource CentreThe Resource Centre is the brand hub, where all information, training, and brand-compli-ant marketing material is available for agents and franchises to use at will. It is constant-ly updated with the latest marketing material and tools to ensure that each agent and office has access to the resources they need to run a successful RE/MAX business.
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ADVERTISINGPublic RelationsEvery year the PR exposure of the RE/MAX brand grows exponentially.
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ADVERTISING
Hot Air Balloon
The RE/MAX Hot Air Balloon has often been used in strategic market-ing campaigns and brand activations across the country. RE/MAX offices and agents are also able to book the hot air balloon for local events and occasions. When RE/MAX started in South Africa over 20 years ago, a hot air balloon had nothing to do with real estate. Today that iconic balloon represents the number one real estate brand by number of agents and sales volume and has become synonymous with real estate in Southern Africa.
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Premier Market Presence video
ADVERTISING
Why do so many real estate agents choose RE/MAX? RE/MAX CEO Dave Liniger explains the power of Premier Market Presence.
rem.ax/2DPe4VP
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SUPPORT
BACKED BYTHE BEST.
RE/MAX offers comprehensive franchise and agent support including everything fromindividual, hands-on coaching to powerfulrecruiting resources designed specificallyfor brokers and agent development programs for agents wanting to grow their business.
We equip you for success.
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Index
SUPPORT
1. BDC Team
2. Blueprint for Broker Brochure
3. Business Intelligence
4 Fusion Brochure
5. Lead Generation
6. Quality Assurance
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The RE/MAX Business Development Consultants
SUPPORT
Our team of Business Development Consultants are highly skilled individuals that have been in the real estate industry for many years, helping offices and agents to thrive and providing perspective and best practices for offices to maximize their profitability. We don’t see ourselves as managers but as partners that provide measured advice on how to push through boundaries.
BDC Team Industry ExperienceAdrian Goslett 10+ yearsAmanda Cuba 3+ yearsValerie Kritzinger 30+ yearsTommy Thompson 10+ yearsGavin van Zyl 8+ Years
Tommy ThompsonBusiness
Development Consultant
Gavin van ZylBusiness
Development Consultant
Valerie KritzingerBusiness
Development Consultant
Amanda CubaCOO
Adrian GoslettCEO
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Blueprint for Broker/Owner Brochure
rem.ax/2GRBwn7
View Brochure
SUPPORT
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Business Intelligence Reports
SUPPORT
Business Intelligence Reports are available to all offices through the RE/MAX Fusion billing platform.
Giving you access to stats for various categories such as:
• Total Registrations Value• Other Commissions Earned• Total Sales Commission by suburb• Average Sales Price by suburb• Sales Volume by suburb• Top Commission Earners
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Fusion Brochure
rem.ax/2Bcekj5
SUPPORT
View Brochure
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Lead Generation
SUPPORT
RE/MAX Rapid Referral System The RE/MAX Rapid Referral System, run by a team of competent individuals at the Re-gional Office, ensure a smooth transition and transaction with respect to referrals. We help to identify the most suitable recipient of the referral, insist on consistent feedback from the recipient and undertake to ensure referral commission is paid timeously. The service is offered to promote the referral of real estate business and to ensure that your client receives the appropriate levels of service that you would expect.
Distressed Property Program
Due to being the largest real estate group in the country, RE/MAX agents benefit from distressed property leads distributed by the banking institutions. Over R20 million in commission is paid to RE/MAX agents in each year just through this program. A cus-tomised Distressed Property training program is offered annually to assist agents who wish to increase their effectiveness in this area of their business.
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Quality Assurance
SUPPORT
We don’t just want to be the biggest real estate agency – we want to be the best. That’s why we listen to our clients and the feedback they provide us through our client satis-faction survey. At RE/MAX, we want to ensure that each client is completely satisfied with the service they receive from a brand representative. We focus on delivering quali-ty service and outstanding results by creating an exceptional customer experience.
Through the feedback we receive from our clients, we are able to ensure that we stay true to our company ethos and core values and set an example of service excellence within the real estate industry.
Our agents are recognised for the positive client testimonials they receive through our Quality Assurance Program.
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AGENT BENEFITS
FOSTERING GROWTH.
Anything can be accomplished with theright set of tools.
Which is why RE/MAX provides agentswith a powerful, fee-free lead generationsystem. Communication resources.Comprehensive, online education andmore. Much more.
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Index
AGENT BENEFITS
1. Membership Benefits
2. Tech Brochure
3. GLC - Global Learning Centre
4. RE/MAX CRM
5. RE/MAX Resource Centre
6. Leaderboard
7. Recognition
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Membership Benefits
rem.ax/2BGAifi
View Brochure
AGENT BENEFITS
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Tech Brochure
rem.ax/2GUtZ79
View Brochure
AGENT BENEFITS
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GLC Brochure
rem.ax/2GU673o
View Brochure
AGENT BENEFITS
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RE/MAX CRM
AGENT BENEFITS
The Customer Relationship Management System is a comprehensive system designed to help agents keep track of their client network. Aside from being a database of con-tact information, the CRM will remind the agent of special dates such as a client’s birth-day or property anniversary. Other features include property matchings on contacts, an active log that records communication with clients and statistics on any email sent through the system. Any Items of Value that have been created by the RE/MAX Market-ing team will be automatically loaded to the CRM so that agents can send them on to their clients ensuring that they remain top of mind.
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RE/MAX Resource Centre
AGENT BENEFITS
The Resource Centre is the brand hub, where all information, training, and brand-com-pliant marketing material is available for agents and franchises to use at will. It is con-stantly updated with the latest marketing material and tools to ensure that each agent and office has access to the resources they need to run a successful RE/MAX business.
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Leaderboard
AGENT BENEFITS
Agents wondering if they are in the RE/MAX Top 100 nationally or how they rank against their peers can view the latest rankings on RE/MAX of Southern Africa’s Leaderboard.
By simply clicking on the RE/MAX Leaderboard icon in the Resource Centre they will be able to view the year-to-date positions and see what it will take to bump up a couple of places based on their current commissions declared to RE/MAX.
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AGENT BENEFITS
Events & Recognition
RE/MAX Annual Club Award totals for 2017
You’d be forgiven for thinking RE/MAX was an events company when you look at the brand’s events calendar each year. From Conventions to Awards Breakfasts, Sales Ral-lies to Premiere Club gatherings and numerous training events and ad hoc occasions all over the country, RE/MAX understands that there is more to life than just commis-sion. People like to be recognised for their efforts and we do that in style, whether it be a glitzy gala dinner, an 800 person motivational speaker morning or a classy cocktail affair. We are passionate about ensuring that our quality brokers and agents get the industry recognition they deserve.
Newcomer 41
Silver Club 221
100% Club 350
Gold Club 159
Platinum Club 152
Millionnaire’s Club 167
Chairman’s Club 61
Titan Club 49
Diamond Club 33
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ENTREPRENEURIAL
LIVE YOUR VISION.
You’re the expert in your market, so thecontrol stays with you.
You set your own objectives anddetermine how to handle everything fromoperations to compensation plans to com-mission fees.
But you’re not in it alone. As a franchiseowner or sales associate, you receive support services that help you stay ahead.
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Index
ENTREPRENEURIAL
1. Dispelling the Myths
2. Agent Performance
3. Office Performance
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Dispelling the Myths
ENTREPRENEURIAL
These are comments we’ve heard over the last 20 years and they’re simply not true.
1. “You can only join them as an independent contractor.” 2. “At that company they eat their young. You’re left to fend for yourself.” 3. “More like Feemax than RE/MAX.”
1. It is true that RE/MAX was founded on the 100% commission model, where an agent gets to earn the full commission on a transaction and then pays back a service fee for services provided by the franchisee. Over time though the model has evolved to accommodate all types of commission packages and levels of experience, allowing an agent to join at a level they feel comfortable and an office to provide appropriate services.
2. At RE/MAX we certainly don’t leave agents to fend for themselves. Just take a look at the extensive training programs provided that are all geared around making the agents more productive and we have the sales performance numbers to back that up. These are the types of comments you’ll hear from competing franchisees that fear losing their top agents or from low producing agents who do not have definitive goals, plans and strategies to execute at a peak level.
3. The best way to dispel the ‘Fee Myth’ is by way of a simple example. (See following page)
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ENTREPRENEURIALEXAMPLE:Joe sells a house for R1,000,000. The commission total is R50,000. The three offices below are a traditional agency (50/50 split), High Commission agency (80/20 split) and RE/MAX.
TRADITIONAL HIGH COMM RE/MAXGross Comm R50,000 R50,000 R50,000less Split to Office/Service Fee R25,000 R10,000 R3,250less Estimated Fixed Fees R6,000Agent earnings R25,000 R40,000 R40,750
Even in this simple example, the RE/MAX office scenario is more favourable. The count-er argument is always that in the traditional model, the agent’s advertisements and telephone calls are paid for. One would have to consider whether that so-called value is worth over R15,000. Notwithstanding the fact that RE/MAX is more favourable than the ‘High Comm’ office as well, one would have to question what value the ‘High Comm’ office provides. What training, lead generation, brand recognition and mentorship do they provide the agent?
Look what happens when Joe sells 2 houses. Remember, RE/MAX Fixed Fees are capped per month.
TRADITIONAL HIGH COMM RE/MAXGross Comm R100,000 R100,000 R100,000less Split to Office/Service Fee R50,000 R20,000 R6,500less Estimated Fixed Fees R6,000Agent earnings R50,000 R80,000 R87,500
ask.remax.co.za/article/dispelling-the-myths
Watch Video
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ENTREPRENEURIAL
Agent Performance
* Effective from 1 January 2018
Annual Club Awards Thresholds
Newcomer Achievement Award – R200 000 & must have joined in the calendar year
Silver Club R275 000 - R384 999100% Club R385 000 - R659 999Gold Club R660 000 - R824 999Platinum Club R825 000 - R999 999Millionaire’s Club R1 000 000 - R1 649 999Chairman’s Club R1 650 000 - R2 199 999Titan Club R2 200 000 - R3 299 999Diamond Club R3 300 000 - R6 599 999Double Diamond Club R6 600 000 +
Career Awards Thresholds
SA Hall Of Fame - R3 500 000 & a Minimum of 3 Year’s Service with RE/MAX
International Career Awards
Hall Of Fame – $1 000 000
Lifetime Achievement Award – $3 000 000 & a minimum of 7 year’s service with RE/MAX
Circle of Legends – $10 000 000 & a Minimum of 10 year’s service with RE/MAX
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ENTREPRENEURIAL
Office Performance Individual offices are also recognised monthly for their total commissions achieved. A Chairman’s Club report is sent out monthly listing the offices that have achieved the relevant thresholds.
CHAIRMAN’S CLUB THRESHOLDS
DIAMOND R24,000,000 - R47,999,999
DOUBLE DIAMOND R48,000,000 +
PLATINUM R18,000,000 - R23,999,999
GOLD R12,000,000 - R17,999,999
RUBY R9,000,000 - R11,999,999
PEARL R6,000,000 - R8,999,999
SILVER R3,000,000 - R5,999,999
BRONZE R1,200,000 - R1,799,999
EMERALD R1,800,000 - R2,999,999
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CULTURE
HOME TOHIGH-PRODUCERS.
Motivated agents who are focused on theirsuccess are drawn to the RE/MAX brand.
And when continuous improvementshapes the heart of a culture, excellenceoften follows.
Great people, great attitudes and greatresults. It’s a compelling combination.
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Index
CULTURE
1. The RE/MAX Way
2. The RE/MAX Formula
3. The RE/MAX Foundation
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CULTURE
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CULTURE
The RE/MAX Formula Brochure
rem.ax/2BdKPxB
View Brochure
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CULTUREThe RE/MAX Foundation
The RE/MAX Foundation is a non-profit charitable organisation that aims to uplift the lives of families and individuals in need, with a particular focus on young South Africans. We want to make a difference where it is needed and provide a platform for RE/MAX offices to engage with the underprivileged within their communities.
One of the brand’s mottos is that we don’t just work in a community, we live here too. RE/MAX of Southern Africa is therefore committed to uplifting these communities and the people that live there.
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EDUCATION
PREPARED FORANYTHING.
To stay on top of today’s businesslandscape, you need quality education.
Which is why RE/MAX offers Broker 101training, business development programs like MomentumSM as well as RE/MAX University® and other video based programming that covers virtually every topic in real estate.
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Index
EDUCATION
1. Global Learning Centre
2. RE/MAX RU
3. Momentum
4. Franchise Management Training
5. Complete Agent Development
6. Buffini and Co Suite of Lead Generation Programs
7. Online Video-Based Training
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EDUCATION
Global Learning Centre
Provides skills and Leadership Training to Entrepreneurs from all races and cultures to enable them to grow a sustainable business in the Real Estate Industry in Southern Africa.
• Entry level Real Estate Training• Advanced Real Estate Training• Local and International Real Estate skills training • Brian Buffini Training Programmes • Designation Training Programmes • Certified Distressed Property Advisor Training• Mentorship and Leadership Programmes• Business Development Training• Online 24/7 Training from RE/MAX University and other video based training
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EDUCATION
RE/MAX RUrem.ax/2E4dqqN
At RE/MAX we believe that “the more you LEARN, the more you EARN”. And we are glad that RE/MAX continues to improve its educational support to their Brokers and Associ-ates worldwide.
Watch Video
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EDUCATION
When you got into this business years ago, what did you want for yourself? Have you achieved it?
The Momentum Training Program gets straight to the heart of these questions and does more than highlight areas to work on, it gives you the blueprint to achieve an abundant life. It’s a Business Management Course customised for the real estate business owner which has proved to deliver profitable results in every office that has implemented the principles.
The three-day course, which spans over three months, covers all aspects of a real estate franchised business. From achieving absolute clarity with sound strategies through planning, to building out a compelling and irreplaceable office value proposition, as well as creating a productive environment which not only recruits and retains top producing agents but attracts them.
Momentum
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EDUCATION
The Franchise Management Training is a five-day course that covers everything a new Broker/Owner or Broker/Manager needs to know about the RE/MAX brand and running a successful RE/MAX office. The course starts with an introduction to the brand and its history, all of which is covered on the first day. The remainder of the course focuses on setting up and managing a profitable real estate franchise.
Franchise Management Training
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EDUCATION
A Complete Agent Development Program is exactly that – complete. It’s so much more than training. It’s Consulting to your needs, Training to your requirements and Accountability to keep you on the right path. RE/MAX Broker/Owners that have done the Momentum and Franchise Management Training course are given access to top quality agent training programs that address all the specific needs of an aspiring real estate professional, complete with PowerPoint slides, training manuals and video-based tutorials, designed to help agents improve their effectiveness, efficiency and ultimately the productivity of their sales business.
Complete Agent Development
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EDUCATION
RE/MAX Broker/Owners and agents in Southern Africa have been given exclusive ac-cess to and benefitted from the Buffini suite of lead generating courses and programs designed to the specific needs of franchisees and agents. RE/MAX CEO, Adrian Goslett, credits the sales success of the RE/MAX brand in Southern Africa in recent years to the implementation of these outstanding programs.
Buffini and Co Suite of Lead Generation Programs
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EDUCATION
The more you learn, the more you earn. This online-based video series of real estate and brand training has been designed to equip our sales associates with the knowledge and skills they need to go out there and get the business. From negotiating skills to mar-keting techniques, from price counselling to building your value proposition, this video based series helps you generate more leads and write more business.
Online Video-Based Training
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EDUCATION
Certified Distressed Property Advisor
This course was specifically engineered to assist Sales Associates to deliver quality service during a highly sensitive transaction. In almost all distressed property cases, the seller is having to part with their home as opposed to wanting to part with it, making this a particularly difficult transaction. Not only does one have to navigate the techni-cal detail around the acquiring of the mandate and understanding and dealing with the different bank programs, one also has to be mindful and respectful of the emotional distress that many of these homeowners are experiencing. Agents who complete this “exclusive to RE/MAX” course will carry the designation that equips them to deal with all those circumstances.