more retail traffic learn how inside · 2016-08-29 · drive retail traffic and close more sales...

DRIVE RETAIL TRAFFIC AND CLOSE MORE SALES

LEARN HOW INSIDE RETAILERS WHO PURCHASED ADDITIONAL SEM ADVERTISING IN THE LOVE YOUR FLOOR SALE REPORTED AN AVERAGE OF 8X MORE LEADS PER STORE OVER NONPARTICIPATING RETAILERS

M O R E R E T A I L T R A F F I CEIGHT x

Mohawk Anniversary Sale | September 16–October 31, 20162

PARTICIPATING* RETAILERS ACHIEVE AMAZING RESULTS2016 Mohawk Sales

* As a participating retailer, you agree to honor Mohawk’s nationally advertised offers and promote the sale.

• Five-Star retailers who boosted their leads received an average of 8x more store traffic during the Love Your Floor sale periods and on average closed an additional $21,000 in unexpected margin.

• Hard surface discounts resulted in a 17% increase over nonpromotional periods.

• 77% of card holders bought from specific retailers due to the financing available.

• Promotional blankets sales increased 106% during the Love Your Floor sale over a nonpromotional sales period.

For complete details, visit MohawkToday.com 3

UP TO $500 INSTANT REBATE• Instant rebate paid by retailer at time of purchase

• Rebate applies to SmartStrand® Forever Clean Silk™ displays, Forever Fresh Display and select hard surface products

• Price discounts for participating retailers help cover $500 rebate

FIVE-STAR LEAD BOOSTER• Fully integrated lead generation program exclusive to Floorscapes and ColorCenter Elite

• Search engine advertising campaign to drive online leads

• Boost advertising today using the new digital ad center

PRODUCT DISCOUNTS• Product discounts on select SmartStrand Forever Clean Silk, Forever Fresh carpets and

select hard surface products

• Discounts on select Mohawk brand hard surface products

• Earn $2.00 per roll on all SmartCushion

50% SALE• Twelve active value blankets with aggressive sale pricing

• 50% off promotional kit with advertising to drive store traffic

• All new promotional display with both hard and soft surface products.

MOHAWK CONSUMER FINANCING • 24-month no interest (1.99% net of buydown) on qualifying products

• 36-month no interest (4.99% net of buydown) on qualifying products

ENHANCED MOHAWK INFINITE REWARDS POINTS• Earn up to 3x Advantage Rewards Points

• Earn up to 30 points per foot on select hard surface products

POINT OF SALE• Full POS kit

• Value blanket POS kit for Floorscapes and ColorCenter Elite

ADVERTISING & SOCIAL MEDIA• Integrated print, digital advertisements

• Social media content available through Promoboxx

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UP TO $500 INSTANT REBATE ON SELECT STYLESThe $500 instant rebate is a proven way to drive retail traffic, primarily throughonline leads, and can also be leveraged in local advertising or used in-store to helpclose a sale. In response to retailer feedback, the rebate will be given to consumersdirectly at the point of purchase.

UP TO $500 BACK:• Discounted by retailer at point of sale

• Offer based on tiered rebate included below

• Valid on purchases made from September 16–October 31

• Mohawk’s contribution to the $500 rebate is covered by the product discounts detailed on page 6

SMARTSTRAND FOREVER CLEAN SILK DISPLAYS & FOREVER FRESH DISPLAY • 30–99 sq/yds = $100

• 100–199 sq/yds = $250

• 200+ sq/yds = $500

SELECT MOHAWK HARDWOOD STYLES• 350–650 sq/ft =$100

• 651–951 sq/ft = $250

• 952+ sq/ft = $500

IN-STORE TEAR PADMohawk will provide a printable form on MohawkToday.com to explain the rebate tiers and prompt the consumer to provide the information necessary to register a lead in the Lead Center. Retailers can use this to capture the information manually and record the sale in the Lead Center once an order is placed.

Offer available on SmartStrand Forever Clean Silk™ display styles, Forever Fresh display Styles and select Mohawk hardwood styles purchased from September 16–October 31, 2016

Full Name:

Email:

Phone:

Check here to opt out of future email offers.

Select SmartStrand Forever Clean Silk display styles& select Forever Fresh display styles• 30-99 sq/yds = $100• 100-199 sq/yds = $250• 200+ sq/yds = $500

Select Mohawk hardwood styles• 350 - 650 sq. ft. - $100• 651 – 951 sq. ft. - $250 • 952+ sq. ft. - $500

PRODUCT REGISTRATION FORM

FOR INTERNAL USE ONLY

Carpet or Hardwood Style purchased: Style #:

Amount purchased: Total sq. yards / sq. feet:

Date purchased: Mohawk Order Reference #:

Dealer Name: Account #:

Download “Up to $500” Rebate Form on MohawkToday.com, Mohawk Anniversary Sale.

NEW!


PURCHASE ADDITIONAL PAID SEARCH ADVERTISING

SEM OPTIMIZATION TOOL TO MAXIMIZE YOUR LOCAL MARKET REACH- Optimize your local spend- Don’t overspend - Remove the mystery of online advertising

* Lead booster available for Five-Star retailers only

Phone Number is 800-237-3417

Email is [email protected] visiting your Digital Ad Center by logging into www.mohawktoday.com

ORDER TODAY USING THE NEW DIGITAL AD CENTER

90%

OF LEAD BOOSTER RETAILERS CLOSED AT LEAST ONE SALE PER WEEK

8x MORE STORE TRAFFICAVERAGE OPPORTUNITY PER MOHAWK SALE

$72,000UNEXPECTED SALES

$21,000UNEXPECTED MARGIN

AVERAGE BOOST PRICE $500

*


MORE PRODUCT DISCOUNTSDISCOUNTED CARPETS*• Forever Fresh and SmartStrand

Forever Clean Silk carpet displays

• Participating retailers will receive special discounted pricing on products that qualify for the $500 rebate

• Pricing details available and preloaded for participating retailers in September. See your Mohawk sales representative for details

SMARTCUSHION†

Earn $2.00 per roll via credit memo back to the store on all SmartCushion purchased between September 16th–October 31st

SELECT HARD SURFACE DISCOUNTS*• Retailers will receive special discounted

pricing on select Mohawk hard surface flooring (ceramic, hardwood, laminate and vinyl)

• Leverage these discounts on your showroom floor and in your advertising to drive traffic and increase sales

* Some restrictions may apply. Contact your local Mohawk territory manager for complete details

† To qualify for the cushion promotion product must ship by November 11th


50% OFF SALEPROMOTIONAL PRODUCTSDuring the Love Your Floor Sale the blanket display sales doubled over a nonpromotional period. In response to retailer feedback, Mohawk will launch an additional promotional display for the fall which will offer 15 new carpet and hard surface products.*

PROMOTIONAL BLANKETS†

• 40/38 oz. SmartStrand Ultra Forever Clean, Texture

• 58/55 oz. SmartStrand Ultra Forever Clean, Texture

• 60/42 oz. Better/Best SmartStrand Forever Clean, Texture

• Combo blanket with three 25 oz. Wear-Dated Soft Touch patterns

• 46 oz. SmartStrand Ultra Forever Clean, Casual Texture

• 60/58 oz. SmartStrand Forever Clean Silk, Texture

• 38/36 oz. SmartStrand Forever Clean Silk, Texture

• 55 oz. Wear-Dated Soft Touch, Texture

• 43/58 oz. Wear-Dated Soft Touch, Texture• Combo edge with three 25 oz. Wear-Dated SoftTouch LCLs• 60/58 oz. SmartStrand Silk Forever Clean, Tonals/Flecks Textures• 45/43 oz. SmartStrand Silk Forever Clean, Solids/Flecks Textures• ⅜" thick hardwood – 5" width planks

• 9.5 mil gauge sheet vinyl

• 8 mil laminate –7 1/2" w X 47 1/4" L planks

SALE CATALOG AND SAMPLE SERVICE• Promotional catalog featuring sale products for retailers who do not feature blankets in their store

• Complimentary samples available by calling 800.233.4490

PROMOTIONAL POS KIT• Preprinted promotional covers with “Regular Price”

and 50% discount price

• Graphic package to emphasize sale items

ADVERTISING• Expanded product focus with discount pricing

advertised on Mohawkflooring.com

• Local advertising material with 50% discount focusing on key products

Product Name Reg. Price Sale Price Product Name Reg. Price Sale Price

Reg. Price Sale Price Reg. Price Sale Price

















50% OFF Blanket Catalog

EXTRAORDINARY VALUES AVAILABLE SEPTEMBER 16–OCTOBER 31, 2016

50% OFF SALE*

* Offer valid only for sales that include installation of SmartCushion. † Detailed pricing and product list available in September. Contact your local territory manager for complete details.

Download Price Sheet on MohawkToday.com, Mohawk Anniversary Sale.

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MOHAWK CONSUMER FINANCING OFFER 1• 24 Months No Interest* – 9.29%

Buydown on Aligned Products – 7.3% Net rate after buydown – 1.99%

OFFER 2• 36 Months No Interest* – 12.19%

Buydown on all Aligned Products – 7.2% Net rate after buydown – 4.99%

- SP products are not eligible for buydown

- Claim buydown online via MohawkToday.com

- Offer available in the United States Only†

As always, Mohawk is providing retailers with strong consumer finance offers that are sure to close the sale. Consumers can get exactly what they want while freeing up cash and regular credit for other needs. For more details, log on to MohawkToday.com, click on promotions, then on Mohawk Anniversary Sale.

UP TO 3X* ADVANTAGE REWARDS POINTS• Earn 30–45 points per sq/yd on select broadloom styles

• Earn 100 points per sq/yd on select Aladdin Commercial modular tile

• Earn up to 30 points per sq/ft on select Mohawk wood, laminate, ceramic, sheet vinyl and luxury vinyl tile products

For complete details visit Mohawk Infinite Rewards under Promotions via MohawkToday.com

* With equal monthly payments† See full Canadian finance offer on MohawkToday.com Mohawk Anniversary Sale page.

* During the Mohawk Anniversary Sale, your Advantage Rewards Points will be tripled on broadloom and doubled on Aladdin Commercial modular tile.


10" Removable Snipe for Value Header

POINT-OF-SALE KIT

(1) 48" x 24" Window Poster

(1) 22" x 60" 2-Sided Fabric Standee &

(1) Detachable Header with (2) Metallic Lug-Ons

(1) 24" x 36" 2-Sided Window Poster

(1) 2-Sided Yard Sign

SPG0000150

%50OFF

% 50OFF

(8) Deck Wraps

(3) Promotional Display Edge Graphics

Style Name _______________

$ _________ $ ____________

Starts _______ Ends ________

REGULAR PRICE SALE PRICE

(100) Price Tags & (25) Price Stickers

Style Name _______________

$ _________ $ ____________

Starts _______ Ends ________

REGULAR PRICE SALE PRICE

36MONTHS

S P E C I A L F INANCINGAVAILABLE*

on purchases with your Mohawk credit card between September 16 –October 31, 2016.

*Subject to credit approval. Minimum monthly payments required.

See store for details.

24MONTHS

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SPECIAL VALUE

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SPECIAL VALUE

SPECIAL VALUE

S P E C I A L F INANCINGAVAILABLE

on purchases with your Mohawk credit card between September 16 –October 31, 2016.

*Subject to credit approval. Minimum monthly payments required. See store for details.

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(2) 24" x 36" Sheet of Stickers

(25) 50% OFF Blanket Catalogs

(1) A-Frame with (2) Double-Sided Inserts

EXTRAORDINARY VALUES AVAILABLE SEPTEMBER 16–OCTOBER 31, 2016

50% OFF SALE*

• 22" x 60" Fabric Standee (1)• Detachable Header (1)

with Metallic Lug-Ons (2)• Double-sided A-Frame Inserts (2)• Lug-Ons for the New Promotional Display (2)• Window Poster 24" x 36" (1–double sided)• Window Poster 48" x 24" (1)• Yard Sign (1)• Rack Cards 5" x 4" (25)• Hard Surface Price Stickers (25)• Soft Surface Price Tags (100)• 24" x 36" Sheet of Sticker Snipes (2)• Mylar Balloons (6–reusable)• Edge Graphics (3)• Deck Wraps (8 different)*• 50% OFF Blanket Catalogs (25)*

* Catalog and the deck wraps will be shipped separately.

NEW!

(6) Mylar Balloons

(25) Rack Cards

IMPORTANT Balloons are reusable.Just add more helium.

(2) Lug-Ons for New Promotional Display

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REGULAR RETAIL PRICE: $0.00

STYLE NAME

SALE PRICE$0.00 SF

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CAMPAIGN ADVERTISINGMohawk supports the Mohawk Anniversary Sale on a national level through digital and social initiatives that are proven to generate in-market leads. Retailers have access to an extensive offering of ready-to-go advertising materials that are easy to customize. Simply visit the ADVERTISING CENTER of MohawkToday.com for details and downloads.

DIRECT MARKETINGDirect mail continues to offer one of the highest ROI for customer acquisition and retention. Neighborhood marketing allows you to target potential customers with personalized messaging.

DIGITALMohawk invests in SEO and SEM on a national level during the Mohawk Anniversary Sale. See page 5 for local SEM opportunities.

WEB BANNERS Digital banner ads allow you to reach hundreds of thousands of consumers for a relatively low cost. Mohawk provides several options for Mohawk Anniversary Sale banner ads in a variety of sizes. Don’t forget to use your “Text-to-Save” Banners to drive more online leads.

SOCIAL SWEEPSTAKESMohawk’s social sweepstakes serves up Mohawk Anniversary Sale coupons, which consumers download for redemption at participating retailers.

TV FOOTAGEMohawk is offering Aligned Retailers FREE video footage that you can use to create your own TV spots. The footage contains product, room scene and lifestyle images for soft and hard surface flooring.

NEWSPAPER AND FOUR-COLOR PRINT ADSNewspaper and print ads continue to be a strong way to reach local shoppers. Mohawk offers a variety of print options that support the Mohawk Anniversary Sale.

RADIO AND ON-HOLD SCRIPTSA variety of radio scripts are available along with on-hold messages that retailers can use to spread the word about their sale.

BILLBOARDBillboards are second to none in terms of high-impact, high-exposure and 24-hour-a-day visibility. Promote your Mohawk Anniversary Sale with billboard-ready art on MohawkToday.com.


MOHAWK + YELP = YOUR BUSINESS. ELEVATED. Mohawk has partnered with Yelp to use the leading rating and reviews service to direct local, ready-to-buy consumers to your store. This partnership brings you more customers through discounted Yelp advertising opportunities and an Enhanced Profile for Mohawk Five-Star retailers, paid for by the Mohawk Five-Star Program.

Mohawk’s Yelp program will be driving leads during the Mohawk Anniversary Sale through the Five-Star Dealer Landing Page.

GETTING STARTED1. Schedule a phone appointment with a Yelp rep by emailing [email protected]. Your Yelp rep will assist you with editing your new Enhanced Profile, paid for by the Mohawk Five-Star Program.* 2. Allocate funds from your digital advertising budget. There are co-opable advertising packages available for all budgets. 3. Contact [email protected] for questions or more information.

* If you currently have a contract with Yelp, it cannot be voided until the end of your contract term.

SOCIAL MEDIA MADE EASY SOCIAL MEDIA MADE EASY!

Your customers are actively engaged in social media. Are you?Creating unique and engaging content for your Facebook and Twitter accounts can be challenging. Mohawk can help you promote the Mohawk Anniversary Sale and more. Promoboxx makes social media marketing easy by offering fun, engaging and interactive content and images for your Facebook and Twitter business pages. You can control your Promoboxx experience by selecting the specific posts you’d like to use on your social pages— or you can automatically enroll your Facebook and Twitter accounts to auto-post Mohawk’s content.

Sign up now on MohawkToday.com. Mohawk Anniversary Sale content available starting September 2.

REVIEW: COLLECT & PUBLISHGenerate reviews and publish on your website, MohawkFlooring.com and key social sites

RESPOND: SIMPLIFIED REPUTATION MANAGEMENTConsolidated response dashboard connected to critical review sites like Yelp, Google+ and Facebook

REACH: IMPROVE YOUR REACHLocal SEO improvements and automated email campaigns to generate new leads

Sign up today by calling the Five-Star support team at 1.800.237.3417

THE ULTIMATE PLATFORM TO GENERATE REVIEWS, RESPOND TO CONSUMER FEEDBACK AND REACH NEW PROSPECTIVE CUSTOMERS

NEW RETAILERS MUST BE REGISTERED on MohawkToday.com by August 19 to participate in the $500 consumer offer.

AUGUST – GETTING SETVerify your store and contact information in the Mohawk Lead Center.

Establish your media and advertising plans.

Sign up for Promoboxx.

Mohawk will communicate product discount, carpet blanket and

hard surface promotional display information.

SEPTEMBERRetailers will receive the point-of-sale kits.

Begin pricing your showroom floor for the sale.

Launch your local advertising campaign.

Activate the Mohawk Anniversary Sale digital banner on your website.

Select social posts on Promoboxx (if you didn’t sign up for Autoshare).

Monitor lead activity in the Lead Center.

Purchase additional SEM advertising using the new digital ad center.

Sale begins September 16.

877-ASK-MOHAWK | MohawkToday.com

SIGN UP TODAY

more retail traffic learn how inside · 2016-08-29 · drive retail traffic and close more sales...

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