morning consult - what americans think about marijuana in ......morning consult conducted this poll...

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Key Points

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O V E R V I E W 1

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Edibles are the most popular way to get high, with 34% of Americans saying they are at least somewhat interested in using marijuana through food products.

Why smoke? Among users, 71% say they use marijuana to relax – the most popular reason. Furthermore, 46% say they use marijuana to sleep.

If marijuana was legally available to purchase online, 36% of millennials say they would be interested in taking advantage (notably more than older generations).

MethodologyMorning Consult conducted this poll online from July 17-18, 2018 among a national sample of 2,201 adults (21+). Morning Consult weighted the data to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.

While about half of Americans don’t have opinions on CBD, the majority would be open to trying it if they were told it could help with a medical issue.

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Table of Contents

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O V E R V I E W

General preferences and habits1

2

3

Purchasing habits

CBD awareness and interest

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How interested would you say you are in the following ways to use marijuana?

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G E N E R A L P R E F E R E N C E S

Edibles are the most popular ways to use marijuana.

17%

14%

13%

11%

11%

12%

17%

14%

14%

15%

14%

12%

Food products like brownies orgummies

Pipe, bong, or other glassware

Rolling papers

Topical cream

Via a pill

Electronic vaporizer

Very interested Somewhat interested

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How often do you smoke marijuana?

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Among active

smokers,

most smoke

at least a few

times a

month.

35%

15%15%

35% Almost every day

A few times a week

A few times a month

A few times a year

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How important would you say marijuana is in your life?

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Users are split on how important marijuana is in their lives.

27%

23%26%

24%Very important

Somewhat important

Not too important

Not at all important

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How interested would you say you are in trying to stop smoking marijuana?

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Most are uninterested in stopping.

7%

11%

25%42%

14%Very interested

Somewhat interested

Not too interested

Not at all interested

Don't know/No opinion

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Which of the following reasons do you use marijuana for? Please select all that apply.

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Most use marijuana to relax.

71%

46%

45%

38%

14%

13%

8%

29%

54%

55%

62%

86%

87%

92%

To relax

To sleep

For fun

Medical reasons

Friends are doing it

To increase energy

To relieve pain

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What are the reasons why you have not used marijuana? Please select all that apply.

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Just 10% of Americans who haven’t smoked say they’re interested.

49%

39%

23%

22%

11%

10%

7%

Preference to avoid substancesthat alter mental states

Legal reasons

Concerned about aversereactions

Concerned it will lead to anaddiction/dependency

Religious reasons

I'm interested, I just haven't yet

It's difficult to purchase

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If smoking marijuana became more socially acceptable and normal, how likely is it that you would smoke?

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And just 6% of non-smokers say they would be very likely to smoke if it became more socially acceptable.

6%

10%

16%

62%

6%

Very likely

Somewhat likely

Not too likely

Not at all likely


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How much has having legalized marijuana changed your habits regarding the drug?

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Among Americans who live in states where marijuana is legal, habits haven’t shifted dramatically.

10%

10%

16%

60%

A lot

Some

Not much

Not at all


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If marijuana was legal in your state, how much more likely would you be to use marijuana?

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However, 36% of Americans say they would be more likely to use marijuana if it was legal in their states.

16%

20%

6%39%

19%Much more likely

Somewhat more likely

Somewhat less likely

Much less likely


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Table of Contents

1 4

O V E R V I E W


2

3

Purchasing habits


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If you could buy marijuana online legally, how likely would you be to consider doing so?

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P U R C H A S I N G H A B I T S

Men and millennials are more interested in purchasing marijuana online legally if that was an option.

14%

16%

13%

19%

16%

8%

16%

14%

7%

16%

12%

16%

12%

15%

14%

17%

11%

17%

12%

13%

15%

11%

13%

14%

14%

12%

12%

15%

6%

6%

7%

7%

7%

6%

8%

4%

6%

6%

6%

7%

4%

6%

11%

12%

11%

11%

11%

12%

11%

12%

12%

12%

11%

10%

9%

14%

55%

50%

46%

54%

61%

51%

60%

62%

51%

56%

55%

63%

50%

All adults

Men

Women

Millennials

Gen X

Boomers

Income: Under $50k

Income: $50-100k

Income: $100k+

Urban

Suburban

Rural

Trump voters

Clinton voters

Very likely Somewhat likely Don't know/No opinion Not too likely Not at all likely

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How much money do you spend per month on marijuana?

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Among users, a plurality spend $1-100 per month on marijuana.

24%

45%

18%

5%7%

$0

$1-100

$100-500

$500+


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How much money do you spend per year on products related to marijuana (pipes, papers, grinders, etc.)?

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Per year, 26% of users spend over $100 on products related to marijuana.

29%

45%

19%

7%

$0

$1-100

$100-500

$500+

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Table of Contents

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O V E R V I E W


2

3

Purchasing habits


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Do you have a favorable or unfavorable view of CBD oil, or Cannabidiol?

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C B D

Few Americans have a negative impression of CBD.

17%

20%

11%

27%

22%

Very favorable

Somewhat favorable

Somewhat unfavorable

Very unfavorable

Heard of, no opinion

Never heard of

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Have you ever used CBD oil or Cannabidiol?

2 0

C B D

Who’s tried CBD?

14%

15%

12%

20%

11%

10%

13%

8%

13%

18%

11%

14%

86%

85%

88%

80%

89%

90%

87%

92%

87%

82%

89%

86%

All adults

Men

Women

Millennials

Gen X

Boomers

Income: Under $50k

Income: $50-100k

Income: $100k+

Urban

Suburban

Rural

Yes No

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As you may or may not know, CBD is a component of cannabis that is non-psychoactive (meaning it doesn’t get you high). It is used for a range of medicinal purposes, including anxiety and pain treatment. If you were told CBD might help you deal with a medical issue, would you consider buying it?

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C B D

And who’s interested if it could help them with a medical issue? (Most people are.)

36%

36%

36%

40%

37%

32%

35%

39%

32%

37%

35%

37%

34%

32%

36%

29%

32%

41%

31%

38%

40%

33%

36%

32%

7%

8%

6%

9%

6%

6%

7%

7%

8%

7%

6%

9%

15%

15%

15%

13%

17%

15%

18%

11%

11%

14%

14%

16%

8%

9%

8%

9%

9%

6%

9%

5%

9%

9%

8%

7%

All adults

Men

Women

Millennials

Gen X

Boomers

Income: Under $50k

Income: $50-100k

Income: $100k+

Urban

Suburban

Rural

Yes Maybe, but I would need to learn more Probably not Definitely not Don't know/No opinion

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morning consult - what americans think about marijuana in ......morning consult conducted this poll...

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