Sincerely, Ruzanna Sarkisova

MosBuild Project Director

2

Dear Friends,

Very little time remains until the opening of MosBuild, the leading build-ing and interiors event. As usual, MosBuild Magazine has prepared a special issue for the opening of the show. The articles and thematic sections contain all the key information on the exhibitions and exhibi-tors, as well as on the extensive business programme. The magazine has been structured in such a way that it will be an essential source of infor-mation and a virtual guide to the exhibition.

At MosBuild new projects are presented, the latest collections are shown for the first time, and new products and technologies are demonstrated.

In the magazine we have tried to focus on new products from our exhibi-tors and to introduce the designers of new collections. The Fenestration section of the magazine features an article about modern trends in facade structures, with comments from Russian and international archi-tects. At the end of the article there is an online survey about how we choose windows.

As a publication we continue to support and develop the topic of green technology in architecture and construction. In this issue we present the projects of the Belgian architect Vincent Callebaut, one of the youngest representatives of sustainable architecture. Eco-friendliness and energy efficiency will be the main issues of the MosBuild business programme, and the magazine has all the details on the various events. For this year’s exhibition we have established the e3 Awards, an international contest for eco-friendly products, and have also launched MosBuild School, a new platform for young architects and students.

The largest news agencies will cover the events within the exhibition. You will find all the information about the upcoming exhibition in the magazine. We appreciate your feedback. Please send your suggestions and comments to: mbsite@ite-expo.ru

Founder: ITE Group plc.

Publisher: The ITE Group

MosBuild Project Director: Ruzanna SARKISOVA

Editor in Chief: Tatiana ONEGINA

Journalist: Anastasia SMOLINA Svetlana KOROLEVA

Translation: Tim WOODHEAD

Designer: Olesya CHISTIAKOVA

Proofreader: Svetlana BYCHKOVA

Contact Details: ITE LLC Moscow 129164 Moscow, Zubarev per., 15, p. 1

Tel.: +7 (495) 935-73-50 +7 (495) 788-55-85

Fax: +7 (495) 935–73–51

Web-site: www.mosbuild.com

Feedback & Advertising Enquiries: mbsite@ite-expo.ru

Distribution: more than 370 000 experts industry professionals

From

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03.2013 - 05.2013

5 MosBuild 2013: A new format for new opportunities

7 BUILDING & INTERIORS Interviews New products Collection designers

48 BUSINESS PROGRAMMEDevelopment Prospects of the Building and Finishing Materials Market

57 FENESTRATION Windows · Facades Gates · Automation New productsWood and aluminium Online survey: How do we choose a window? Heated windows

75 MADA The winners of the international competition one year later

78 MOSBUILD SCHOOLA special platform for architects and designersArtemy Lebedev Mike ShilovAnna Smolyakova

85ECO ARCHITECTUREVincent Callebaut: the main architectural focus is nature

93JOINT PROJECTVedomostiMoscow – a post-industrial cityExhibition – the road to the open world of the WTO

97VISITOR PACK Unique CD

57 81

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http://www.mosbuild.com

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Two major sectors will open in the first week of MosBuild. The Building & Interiors sector will run from 2 to 5 April at Expocentre and will comprise ten specialised building and interiors exhibitions.At the same time, the second thematic sector, Fenestra-tion, will open at Pavilion 75 in V.V.C. and will bring to-gether four specialised exhibitions.The second week of MosBuild will be held from 16 to 19 April at Expocentre and will be entirely devoted to the thematic sector Cersanex, which includes five large-scale exhibitions

Full list of exhibitions

Exhibitors. Every year, the MosBuild exhibition brings to-gether the international professional community, and be-

comes an integrated information, cultural and business space. More than 2300 exhibitors from 41 countries and over 100,000 trade visitors from Russia abroad gather at the main building and interiors event of the year. In 2013, MosBuild will feature producers and distributors from Rus-sia, the CIS, Italy, Spain, Germany, Greece, Portugal, United Kingdom, France, Japan and many other countries. Also present at the exhibition will be 17 national group stands of building and finishing materials manufacturers. Indus-try professionals and visitors will be able to learn about new products, the latest collections and advanced tech-nologies, many of which have been specially designed for the Russian market. They will be shown to the public for the first time at MosBuild.

Full MosBuild exhibitor list

MosBuild2013: A new format for new opportunities

MosBuild, the international building and interiors event, begins its 19th edition with a new format. In 2013, the event will be staged at central exhibition venues in Moscow. In addition to the significant area of Expocentre, MosBuild will utilise the space of the modern Pavilion 75 at the All-Russian

Exhibition Centre (V.V.C.), which will comfortably accommodate a large number of exhibitors. The building and interior industry’s leading event will be held over two weeks at two renowned exhibi-

tion venues, and for the first time will be divided into three broad thematic sectors.

6

resentatives of leading retail chains, as well as for archi-tects and designers. The club is growing every year. It is a unique platform for doing business, where profession-als can hold meetings with exhibitors and make use of the business facilities. The club has become a centre of busi-ness communication.

All these and many other events are just a small part of a single, large-scale event. MosBuild, the internation-al building and interiors exhibition, provides a unique opportunity for leading international companies in the construction industry to showcase their achievements, enter the Russian market and build partnerships. Mos-Build is a well-known global brand, and a guarantee of quality and indicator of competitiveness in the Russian construction industry. It will open its doors for the 19th time to professionals who create living environments of the highest standard.

Business programme. Today, construction is a tool for addressing many tasks, including social, political and economic issues. Presentations of research and success-ful business processes, conferences and forums have be-come an integral part of professional interaction. The MosBuild business programme always generates great interest and attention from industry professionals. In 2013, the new exhibition format is supported by an ex-tensive business programme.The topic of energy efficiency and eco-friendliness in modern construction is one of the priorities in 2013. At the e3 Forum (Environment, Energy, Efficiency), par-ticipants will discuss issues related to this subject. The fo-rum will be attended by senior figures from the world of green construction and architecture, analysts, consult-ants and market experts. The forum entitled ‘Development Issues and Pros-pects of the Building and Finishing Materials and DIY

Market' will bring together representatives of major DIY chains, manufacturers and suppliers of building and fin-ishing materials, and leading market analysts. The 9th International Conference on ‘Technologies for the Design and Construction of Energy Efficient Build-ings (Passive House)’ will be held in a two-day format, with the assistance of the Passive House Institute Russia. The comprehensive programme of business events will continue with a conference entitled ‘Development of the Ceramic Tile Market in Russia: Trends and Prospects’, and an interactive programme on ‘A New Approach to Colour Selection of Paints and Varnishes’. Several other events will take place within the business programme: the awards ceremony of the MosBuild Ar-chitecture & Design Awards (MADA) for young archi-tects and students, and the architectural competition ‘ArchCeramica. Ceramics and Architecture’, as well as lectures and workshops organised by the exhibitors.

Special projects. Re-evaluating values and fundamentally rethinking consumer attitudes to nature is the main task of the 20th century. Given the recent trends in the develop-ment of modern construction exhibition, MosBuild has es-tablished the international e3 Awards for environmentally friendly building and finishing materials with the e3 label.For the first time at the exhibition there will be a special-ised platform for architecture and design students: Mos-Build School. The school will offer master classes by re-nowned architects and designers, educational workshops and training sessions from the best university teachers and construction industry experts. Full schedule of MosBuild School and e3 AwardsMosBuild Diamond Club, which was launched by the or-ganisers of the exhibition in 2011, continues its work this year. The club is a private space at the heart of MosBuild for the largest buyers, developers, contractors and rep-

Full business programme

7

BUILDING & INTERIORS

2–5 APRIL 2013EXPOCENTRE

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In the section of the magazine devoted to the first week of MosBuild, there are interviews with the CEOs of exhibiting companies, new products for 2013, new brands and innovative solutions

developed specifically for presentation at the season’s main building and interiors event.

The exhibition will feature the following exhibitions and exhibitors: Building Materials & Equipment: Albes, Basf, Bergauf, Braas, Docke, Ek Chemical, Heidelberger cement, Holcim, Holzplast, Huntsman-NMG, Izoroc, Izovol, Magma, Mapei, Mosstroy-31, Polyplast, Rockwool, Samarskiy Gipsoviy Kombinat, Sibelco, Technonicol, Tegola, Volma Marketing, Wienerberger, Doorhan, Alfa Germetik, Eurocement, Litokol, Saint-Gobain, Specstroy, Stalinvest, Stroymontazh, Ursa Evrasia, Wacker Chemie and Kalekim.Full exhibitor list Hardware & Tools: Interskol, Krep Komp, Krepezhnye systemy, Electromontazh, Elmos, Amida, TTS Tooltechnic systems, Stroybat, Befast.Full exhibitor list Country Construction: Ecogaz, Alumet, Blitsbetonstroy, Marco-Pool, Termoros, Lex-S, Fensys, Nichiha.Full exhibitor list Interior Finishes: Alta Profil, Terna Polimer, Torgovaya Ploschad, Inhart, Nordside, Decomaster, Arteferro Russia.Full exhibitor list Doors & Locks: Barausse Spa, Elbor, Kale Kilit, Morelli, Landoor, Archie, Profil Doors, Avilon, Assa Abloy, Guardian, Mottura.Full exhibitor list

Flooring: Classen Rus, Magestik, Parketoff, Rosstyle, Kahrs Rus, Polimpex, Atn-Holding, Okli, Elitparket, Russkiy Profil, Stroy-City, Ecoflooring, Floover, Amorim, Corkart, Atoll.Full exhibitor list Wall Decor: Ampir Décor, TD Art, Edem, Euro Décor, Kof Palitra, Marburg, Masterdom, Novocor, Opus, Rosstyle, Skol, Vinil, Zambaiti, Sirpi, Rasch, Erismann, As Creation, KT Exclusive, Slavyanskie Oboi.Full exhibitor list Lighting & Electrics: Sonex, Lightstar, Classic Light, Real Group, Maysun, Elevel, MW-Light, Viokon, Litewell.Full exhibitor list Decotex: Amigo, Decolux, Espocada, Russkie Karnizi, Uyut, WWTS, DDA, Artes, Super Tekstil, Tac Tekstil.Full exhibitor list Paints & Coatings: Ameca, Abc Farben, Caparol, Design Interkraska, France Décor, X-Deco, West Farben, Anza, Decorum, San Marko.Of particular interest will be the national and regional group stands of Belgium, Croatia, Czech Republic, Finland, France, Greece, Lithuania, South Korea, China, Malaysia, Portugal, Serbia, Spain, Taiwan, Germany and Italy. This year, Hungary will also participate with a national group stand.Full exhibitor list

MosBuild Building & InteriorsDuring the first week of MosBuild 2013, the Building & Interiors sector will take

place from 2 to 5 April at Expocentre in central Moscow. This year, the event has significantly expanded its exhibition space, allowing it to accommodate ten major

specialised exhibitions covering building and interiors.

10 Inrerviews

How important is the MosBuild exhibition for you and how long have you participated in it? In the more than 6-year history of working with MosBuild I can say one thing: during this time, the exhibition has be-come a mandatory part of PARKETOFF GROUP’s business calendar for the year. There are virtually no events that are comparable to it in terms of importance for the floor cov-erings market.What innovative developments will the company pre-sent at MosBuild in April?

The exhibition is a compulsory part of the business calendarInterview with Mikhail Starikov, Marketing Director, PARKETOFF GROUP

MosBuild 2013 will be an excellent opportunity to de-velop and strengthen our relationships with partners of PARKETOFF GROUP: we will present to the market two new lines of solid wood flooring – the premium parquet MONTBLANC with unique finish and a width of 180 mm, and a collection of solid wood flooring under the DEKER brand, which combines original decors and affordability for consumers. Also, we will demonstrate six new collections in our KAISER laminated flooring range, which combines the latest designs and technologies in laminated floors.

Domestic building materialsMosstroy-31 CEO Shota Khabelashvili KhabelashviliLast year saw the opening of a new factory by Sibur-Khimprom JSC (Perm), which is one of the suppliers of raw materials to MOSSTROY-31. The opening was attended by Prime Minister Dmitry Medvedev, who commented: ‘Expanded polystyrene is a product much in demand in the market in our country and especially in other countries. We, of course, need to introduce it. Immediately after opening the second phase I will be holding a meeting on modern building materials and expanded polystyrene is one of those, because it cre-

ates fundamentally different energy efficiency, a funda-mentally different situation with heating costs and a host of other things.’ Mr Medvedev personally launched the production line and learnt about advanced manufacturing technologies and the use of expanded polystyrene.In the course of testing the operational strength of Neopor and PSB-S expanded polystyrene boards, MOSSTROY-1 re-ceived certification identifying the longevity of the brands Neopor PSB-S-25F and PSB-S-25F as 100 years.

PARKETOFF GROUP, Expocentre, Pavilion 3, Stand J713

Mosstroy-31, Expocentre, outdoor area, Stand O255

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In late October 2012, Prime Minister Dmitry Medvedev held a meeting on measures to promote the use of new materials in construction. ‘The feeling is that we are living in the year 1986, under the planned economy,’ said the Prime Minister. At the meeting, it was noted that in the domestic con-struction sector outdated materials are still used univer-sally. However, in recent years, lots of new developments have appeared in this area, which offer new possibilities.‘For example, before developers were limited to creating dark facades. The reason is that Russia has sharp fluctua-tions in temperature. The maximum fluctuation occurs on sunny winter days. During this period, the dark surfaces of the walls heat up to 80 degrees or more, and then just as quickly may cool down,’ explains CAPAROL Marketing

Inrerviews

What new products is BRAAS going to present at MosBuild? This year, we are going to present the new products for 2013, brought from the well-known Munich exhibition. One is the latest roof tile collection, for fans of modern style, which is available in a new creative colour range: shades of light beige, blue, turquoise, green, orange and even pink. And followers of tradition will like the Taunas model, which is an analogue of the famous Frankfurt tile, but with better coverage and form: a large wave creates volume and relief.Which products by BRAAS enjoy the greatest demand? The 17-year presence of BRASS-DSK 1 products in the Russian market has shown that the well-known Frankfurt model of roof tile, manufactured in our own factories in Moscow and Krasnodar, is extremely popular among Russians, as well as being the most popular in Europe. This material will be presented in different colours at our stand. How long has your company participated in MosBuild, and what has been the result of this participation? We have participated in MosBuild since 2000. We believe that maintaining the image of BRAAS as a well-known

brand and leader in the domestic roof tile market is the re-sult of our work at the exhibition. What does BRAAS expect from participating in the ex-hibition in 2013? For us, as for most manufacturers and sellers of build-ing materials, the exhibition is the most important place for meetings, and negotiating and concluding contracts. Increasing the brand awareness of BRAAS and the audi-ence’s interest in our products will also be an excellent re-sult of exhibiting.How important is the MosBuild exhibition for promot-ing BRAAS products?Of course, BRAAS, as a leader in the production and sale of roof tiles, couldn’t miss such an important event – the ma-jor international construction exhibition Mosbuild 2013. It is for us one of the surest ways to make ourselves known and to demonstrate new products to all interested mar-ket participants. On this issue, in particular, we focus on interaction with regional representatives, as well as part-ners from abroad.BRAAS Expocentre, Pavilion 7, Hall 5, Stand R329

The exhibition is an important meeting placeMini interview with BRAAS CEO Petr Tikhomirov

Director Olga Loginova, an expert in the protection and insulation of building facades. ‘The innovative facade in-sulation system Caparol Capatect Carbon, through pat-ented technology, withstands temperature fluctuations up to 50 degrees. Due to this, developers and customers are no longer limited in their choice of facade colour.’ Materials and technologies that can dramatically change ideas about what is possible in construction are already available today. Now the political will is needed to intro-duce them in the real economy. There can be no doubt that a perestroika (restructuring) would be in the interests of the whole of Russian society. CAPAROL, Expocentre, Pavilion Forum, Stand F653, Pavilion 1, Stand A627

Russia needs a new perestroika CAPAROL CEO Norbert Richter

12 New products

An original building facade in Austria Is it possible to ‘weave’ a facade? This idea inspired the ar-chitect Michael Strobl to create a modern facade that im-itates fabric.The reconstruction of a centre for refugee children from crisis areas, Clearing House, in Salzburg has shown that the possible applications of ROCKPANEL facade panels from ROCKWOOL are confined only by the limits of archi-tects and designers’ imaginations. Community and pro-tection were the starting ideas for shaping the design concept of this unusual building. In the realisation of the concept the ROCKWOOL panels demonstrated their capa-bilities. The panels are easy to use, flexible and can be cut to the size you want. ‘Because the panels are made from stone wool, they are resistant to weather conditions and high strength,’ says Michael Strobl. The final decision on using ROCKPANEL was made after testing a number of panels, during which the ROCKPANEL performed the best. The natural colour of the ROCKPANEL NATURAL panels underlines the environmental friendliness of the concept.ROCKWOOL Expocentre, Pavilion Forum, Stand F339

Architectural glass from Butyl & CoU-profiled glass from the German company Lamberts is a unique material. The variety of textures, colours and treatment options ideally combine with concrete, wood and metal in inte-riors and on facades, allowing architects to implement any plan.Butyl & Co at the u-glass stand Expocentre, Pavilion 1, stand A813

New facade tile solutions from GermanyKeralux, the official representative of the German company Interbau in Russia, will present a new collec-tion of facade tiles in a wide colour range at MosBuild 2013.The new collection of facade tiles made using in-novative technology, giving the product high mechan-ical strength and resistance to chemical reagents.Keralux Expocentre, Pavilion 7, Hall 6, Stand S205

http://www.basf.ru

14 New products

Len offers protection from the coldEcoteplin, a safe, natural insulation material which is unique in Russia, is being presented at the exhibition by OBSKOY LEN. The material is manufactured to German standards by FlashHouse from Siberian flax. In 2012, Ecoteplin was awarded a Grade 1 Certificate at the inter-national competition ‘Innovations in Construction’ in the category of eco-efficiency.OBSKOY LEN Expocentre, Pavilion 2, Hall 4, booth G929

In the Russian construction market, LEPNINAPLAST is offering facade products made of polystyrene, with a high-tech coating of the elastic putty CMC Izolasyon, man-ufactured by the Turkish company Bina Yapi. All the prod-ucts have successfully passed testing at Russian research institutes and are certified.LEPNINAPLAST Expocentre, Pavilion 1, Stand A749

15New products

MyMosBuild is a new online service that provides visitors and exhibitors with additional opportunities to make the most effective use of their time at MosBuild

Make the most of MosBuild

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Floorliner non-wovens Floorliner, a new multifunctional non-woven textile from the Swiss company Landolt, will be presented at MosBuild by Inter-Mezzo. The Floorliner series includes multiple-use, liquid-absorbing and breathable protective materials, all with adhesive coating. Floorliner provides sound insula-tion, and can be used as a non-slip backing for carpets and as filters in industry.Inter-Mezzo Expocentre, Pavilion 3, Stand J339

The TEPLEX facade system is a new development by the extruded polystyrene foam manufacturer and is special-ly designed for low-rise cottage construction. The TEPLEX integrated building system resembles a layered cake: to the base of the facade (brick, concrete, panel or wood-en wall) elemental layers are added and affixed. The com-pany’s technical experts have developed variants of the s ystem depending on the base of the walls.TEPLEX, Expocentre, Pavilion Forum, Stand F731

16 New products

In the Italian city of Terni, the brick manufacturing lines of the Wienerberger Group are being upgraded. The new equipment is being supplied by Marcheluzzo Impianti, a de-signer and producer of automation equipment for brick fac-tories since 1971. Marcheluzzo Impianti already worked with Wienerberger in the launch of a new production line in the French town of Durtal, following which it received the new

order. Over a period of three months, Marcheluzzo Impianti supplied a new cutting line and new robotised setting line for the kiln cars. In addition, the company modernised the automatic loading and unloading line for pallets. All the equipment has been successfully tested and meets all the re-quirements of the contract. Wienerberger has, once again, highlighted the reliability and efficiency of the provider.

Marcheluzzo Impianti modernises Wienerberger factory

BELPANEL offers new panelsBELPANEL is presenting a new type of product at the ex-hibition: PIRPANEL, three-layered wall and roof sand-wich panels with a core of polyisocyanurate foam (PIR). Specially designed to the exclusive order of BELPANEL, the PIR formulation is unique and perfectly suited to buildings and structures that require constant low temperatures. PIR has low thermal conductivity, low density, moisture re-sistance and increased tensile strength. Another impor-tant quality of this material is fire resistance. BELPANEL Expocentre, Pavilion Forum, booth F331

Marcheluzzo Impianti, Expocentre, Pavilion 7, Hall 1, Stand M343

17New products

Neu Kaliss Spezialpapier a producer of paper since 1799, uses leading European technology. In contrast to the pre-vailing mode of large-format paper production, Neu Kaliss Spezialpapier is dried with hot air.Neu Kaliss Spezialpapier Expocentre, Pavilion 2, Hall 2, Stand D435

GRADUS INPRO is a manufacturer of wall protection sys-tems made from PVC, wood and stainless steel, as well as barrier matting systems, stair profiles and steps, and floor lighting systems.GRADUS INPRO Expocentre, Pavilion 1, Stand A821

18 New products

Photos on blindsIt is now possible to produce vertical photo blinds. Allart Service offers an affordable integrated solution based on the Epson L800 inkjet printer. The technology is based on direct printing by sublimation ink, with further fixation of the image by press.Allart Service, Expocentre, Pavilion 2, Hall 3, Stand E633

Equipment from M-TechnoThe STANDART DM 1222 is designed for manufacturing stained glass panes for furniture and interiors. The LUMINAR UV 1228 is used for applying full colour images to glass in kitchen facades, wardrobe doors and interior decor. Ease of oper-ation, minimal expenditure on business set-up and high production profitability (up to 500 %) make the STANDARD DM 1222 and LUMINAR UV 1228 very attractive and popular in the manufacturing equipment market. M-Techno, Expocentre, Pavilion 1, Stand A621

19New products

NEU KALISS SPEZIALPAPIER GMBH YOUR SPECIALIST IN NON WOVEN

www.nkpaper.comsales@nkpaper.com

• Setting the highest standard

• Leading paper manufacturing technology

• Unique Pilot Paper Machine

VISIT US AT Wall Decor, Pavilion 2.2, Block H, D435

Innovative extrusion unitThe DEMETER 730 MRP 12-25 extrusion unit has been developed under the PELERIN® brand. This unit, which consists of a horizontal mixer and an extruder, features nu-merous innovations.The new machine design is the result of market studies on customer needs, which called for :

• Improved energy efficiency • Better access for maintenance of the machine and control of the process • Higher trough-put capacities • Improved opening up of the clay minerals

CERIC Technologies, Expocentre, Pavilion 7, Hall 1, Stand M327

20 New products

A lock on a lock At MosBuild, Elbor will present an innovative develop-ment for protection against break-ins: locks with the built-in SMAPT TRAP system. The system blocks the keyhole if an attempt is made to insert a foreign object into the lock. SMAPT TRAP allows you to insert a key, but blocks it and releases it only after completion of two turns. This pre-vents illegal access using master keys, and self-impressing or stack keys that require multiple entries into the keyhole. The SMAPT TRAP system also eliminates the removal of the imprint from the key.Elbor, Expocentre, Pavilion 8, Stand V307

Wood with metallic effectThe effect of wood on a person is akin to magic. Even the most ordinary things, such as a wooden facade, if it is professionally and tastefully decorated, can become a stylish element. It is this sophisticated audience to whom the lat-est offering from Germany’s Osmo Holz und Color is addressed. The compa-ny has produced a new series of colour woodstain with metallic effect called Holzschutz Ol-Lasur. Special pigments and metallic additives give wooden surfaces a silver shine. Four fashionable colours are available: the soft glow of semi-precious stones – agate and onyx, the sophistication of quartz, and carbon, the last word in the wood coatings industry. The new woodstain looks especially effective on facades and terraces. The prod-uct offers excellent performance, is weather- and UV-resistant, easy to apply, and harmless to humans and the environment. OSMO , Expocentre, Pavilion 1, Stand A713

New product from TEKNOS TEKNOS is presenting the durable water-borne special var-nish HELO AQUA. The varnish is not only durable, but also quick drying and very easy to apply. HELO AQUA forms an attractive smooth surface, and in tinted form gives wood a deep translucent colour. The HELO AQUA varnish series has three levels of shine: semi-matte, semi-gloss and glossy. The varnish can be used for wooden surfaces both indoor (floors, stairs, doors, kitchen and other furniture, walls, ceilings) and outside (doors, window frames and other wooden surfaces).

TEKNOS, Expocentre Pavilion 1, Stand A755

21New products

Water elements at MosBuildMarkopool, a supplier of accessories and equipment for the pools of major European manufacturers, is present-ing the frost resistant pools of the Esprit, Esprit-Big and Gibraltar series, which do not require dismantling in the winter. The Esprit and Esprit-Big models have maximum mechanical rigidity, while the Gibraltar model offers com-pactness. In addition, visitors to the company’s stand will be able to see other equipment for swimming pools: stairs, hydro massage systems, filtration and water heating systems, underwater lighting, waterfalls, and disinfect-ants. Among the latest new products from Markopool are the Aqua Maxi 22 and Aqua Plus 11 pool pumps.Markopool Expocentre, outdoor area, Stand O223

New products from OsnovitStroymontazh MS is exhibiting at MosBuild for the third time, and is presenting new dry mixes from the Osnovit brand. At the company’s stand, you will be able to see a new highly elastic glue for laying ceramic tiles, porcelain tiles and natural stone without first levelling the foun-dations, as well as elastic two-component waterproof-ing, and mineral and polymeric decorative plasters. There will also be coloured mortars for facing brick, Finnish and Russian systems for facades and a new colour range in grouts, including Bahamas, caramel, graphite, beige, and light and dark grey.Stroymontazh MS Expocentre, Pavilion Forum, Stand F133

FLUGGER paint range for wet areas Flugger Dekso MS15 is a 100% acryl-ic paint with added fungicides to prevent mould. It provides a semi-matte and very strong coating. It can be cleaned even under high pressure. The paint is recommend-ed for wet areas, breweries, dairies, bakeries, canneries and other facili-ties with high sanitary standards. Tsentr Krasok-Lux, Expocentre Pavilion 1, Stand A459

Weber-vetonit grouts – reliability, aesthetics and beauty Saint-Gobain Corporation is offering the new grouts we-ber-vetonit deco in the Russian market. The grouts are designed in Finland specifically for the harsh climate of Scandinavia, and are therefore ideal for Russia. W eber-vetonit deco has excellent frost resistance (100 cycles) and aesthetics (30 colours), and the high structural density of the material ensures smooth, even joints, even without a brick jointer.SAINT-GOBAIN corporation Expocentre, Pavilion Forum, Stand F341

22 New products

M-Style++ is the exclusive representative of the American brand CEILING GROUP USA CORPORATION, and is offers a wide range of slatted aluminum suspended ceilings to create modern private and public interiors, including those with high humidity.The variety of colours and textures, and options with a single-type or mixed design will create a modern visual effect, which can be enhanced by a correctly chosen light-ing system. The slatted ceilings are made of high quality

A ceiling that can transform your life

aluminum and galvanised steel, and meet current envi-ronmental and safety standards. In the United States the company has its own operating lines for profiling steel and aluminium strip with decora-tive coating, and multifunctional equipment for manufac-turing ceiling systems, which means it can fulfill any order with the maximum precision.M-Style ++ Expocentre, Pavilion 1, Stand A817

New product in FLUGGER paint range Flugger Flutex 2S is a latex paint for ceil-ings and produces a beautiful, matte, non-reflective surface. There are no glares, even in bright light. It is especially suitable for large ceiling surfaces, where there is a lot of light and you might see traces from a brush or roller. Tsentr Krasok-Lux Expocentre, Pavilion 1, Stand A459

A modern classic: luxury goldRaritet is presenting gold leaf in various colours - classic yellow, white, red, green, lemon and lunar. Also in the brand’s range is silver leaf, gold paint and double leaf. Leaf metals can put the necessary accents in an interior and add a regal charm.Raritet, Expocentre, Pavilion 5, Hall 1, Stand K122

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Beautiful redOsmo Holz und Color, a German manufacturer of wood products and innova-tive eco-friendly coatings for wooden flooring, is offering a collection of solid wood flooring from red types of wood.The Red collection from Osmo is solid wood flooring in Acacia, Jatoba, Kempas, Cherry, Merbau and Tigerwood. All the wood is carefully selected. The main cri-teria are the natural beauty and high quality of the products. The solid timber is covered with Osmo coating, which gives the floors resistant to wear and exter-nal effects, and makes them easy to care for.OSMO, Expocentre, Pavilion 1, Stand A713

Aluminium mosaic - an easy design solutionA new product for interior design: a dec-orative mosaic with aluminium coating, which is easy to apply with an adhesive backing to a smooth prepared surface.Due to its low weight and unique prop-erties, the aluminium mosaic can be used for walls and ceilings, for interior deco-ration in public and private facilities (sta-tions, hotels, offices, bars, restaurants and lifts), in ship and rail carriage building, and even in the production of furniture.Inhart-Pro Expocentre, Pavilion 1, Stand А351

Innovation in buildings materialsTorgovaya Ploshchad is presenting an inno-vation in the construction industry: alumini-um honeycombs from the German company Lindner. The COMPline panels come in large siz-es, and the three layers of aluminium on the sandwich panels create a smooth even sur-face. With their light weight and high flexural strength, COMPline panels do not buckle. Torgovaya Ploshchad Expocentre, Pavilion 1, Stand A411

New products

24 New products

Fashionable figuresOSMO is presenting a collection of original interior deco-rations for the home made from valuable kinds of wood. Stammdesign wooden figures are original saw cuts of valu-able types of wood – American Walnut, Cherry, Pear, Apple, Elm and others. The figures can be horizontal or vertical, at-tached to the wall or stood on a base. This stylish accesso-ry will bring the charm and beauty of nature to any interior.OSMO, Expocentre, Pavilion 1, Stand А713

Goodwin parquet Winter 2012 saw the appearance of four new types of oak parquet in natural shades and with a special oil coating: Klio, Sonata, Nabucco and Vogue.Each of the new types is specially treated to create the ap-pearance of an ancient floor: brushing, sawing and imita-tion cracks all give the parquet a stylish vintage quality, as if the flooring was laid in an ancient castle during the reign of the Tudor Dynasty. PARKETOFF GROUP Expocentre, Pavilion 3, Stand J713

Building materials for furnitureDreviz, the exclusive wholesale supplier of Grunhof lami-nate in Russia, invites you to come and see the latest floor coverings collections. The company’s stand will also fea-ture furniture components from major manufacturers like Kronostar, Kronopol, Kronotex and Bolderaja.Dreviz Expocentre, Pavilion 3, Stand J943

25New products

New ‘wood’ from MultiPlastHigh-strength decking boards, MultiDeck Pro, and facade panels from the wood-plastic composite MultiDeck can be seen at the stand of Multiplast, a manufacturer of products from wood-plastic composite.

MultiPlast, Expocentre Pavilion 3, Stand V628

Smart and trendy parquet flooring Kronoflooring, a global flooring manufacturer, continues to develop innovative products. The company has expanded the laminate flooring collections Castello and Brilliance Floor Emotions. All the coatings have high water resistance and are designed for residential and commercial premises.Kronoflooring GmbH is a subsidiary of Kronospan GmbH Lampertswalde Expocentre, Pavilion 3, Stand J843

A thorough approach to flooring The stand of Stroy City will present FLOORWOOD Life laminate parquet flooring from Germany. The flooring has 33-class durability and is 12 mm thick. The high-quality Smart Click interlock does not al-low moisture to get inside. The floor is protected from scratches and other external effects. Floorwood Expocentre, Pavilion 3, Stand J747

Texture of wooden floors In 2013, the collections of Norwegian Alloc locking lam-inate are being updated. Fourteen decors have been added to the 33-class Original series, including unusu-al coatings imitating differently treated wood, in scraped style, and even ‘cracked’ floors. In the Commercial and Commercial Stone series, Alloc is offering a selection of twenty new colours, which include white and smokey gray floors, and tile decors from rare types of stone.Elitparket Expocentre, Pavilion 3, Stand J141

Light cut oak

Spring oak

White vintage oak

San Francisco Pine Wasabi Oak Highland Oak Springfield Walnut

26 New products

Interior solution Jilda decorative panels, which will be presented at Furnistel’s stand, are an original interior design solution. Jilda panels can be used to create mobile room dividers, ceiling lights and blinds, as well as to decorate walls and furniture. The panels come in a range of shapes and colours, and are easy to install. Furnistel, Expocentre, Pavilion 1, Stand А119

Decorative parquet flooringSlavParket has worked in the Russian market for over 15 years. The main activity of the company is the produc-tion, sale and installation of decorative parquet floor-ing. In preparation for MosBuild 2013, the designers and craftsmen have produced new solutions by combining

different types of precious wood with exquisite forms of decoration, going beyond the traditional concept of a floor covering.SlavParket Expocentre, Pavilion 3, Stand J439

27New products

The floor of your dreamsFor those who appreciate individuality, the German manufacturer Osmo is offering a new wood-en flooring collection called Creativ. Now you can realise any design idea by selecting from a vari-ety of colour and finish options, which that will make your floor unique. Do you want a floor with an aged surface and to enhance the effect with white oil? With Osmo, the options are endless.OSMO, Expocentre, Pavilion 1, Stand A713

A comprehensive approach to flooring ARV is offering two new collections of Marco Ferutti engineered timber - Hermitage (Hungarian fir tree) and Louvre (French fir tree) – and a collection of modular parquet flooring called Vario. The engineered timber and modules of Marco Ferutti have a complex structure. The base is from multilayer plywood for strength and stability, and a special cut-back in the base protects against drops in temperature and humidity. The top layer of the parquet flooring is made of natural valuable timber, and the laying pattern emphasises the ornate face. ARV Expocentre, Pavilion 3, Stand J631

Maple

Oak

Maple walnut

Teak

Hazel

28 New products

New wall decor ideasStenova is presenting wallpaper collections of the Victoria Stenova brand, including two new series, Casino and Holiday. The collection have been devel-oped in collaboration with world renowned design stu-dios and manufactured at leading wallpaper factories. Stenova Expocentre Pavilion 2, Hall 2, Stand D311

Concrete for roads, bridges and moreHolcim (Rus), part of Holcim Group, is offering an up-dated range of different types of cement, concrete fill-ers (crushed stone, gravel and sand), and concrete and asphalt mixes. Holcim products are not only used for such projects as the tunnel through the Alps, Phu My Bridge and Toronto International Airport, but also to create original interior solutions.Holcim (Rus) Expocentre, Pavilion Forum, Stand F243

Corner protectionASVI is offering a PVC profile for the

decoration and protection of exterior wall corners and arched doorways.

ASVI Expocentre, Pavilion 1, Stand A211

Zamel Cet: : every day technologyPoland’s Zamel Cet, a manufacturer of electrical equipment, is presenting its latest developments. Zamel Cet is offering new door bells, radio switches, monitoring systems, and led lighting and electric heating systems.Zamel Cet Expocentre, Pavilion 5, Hall 1, Stand K219

Creative toolsThe Russian representative of the British company LG Harris & Co, Harris Brushes Rus, is presenting a new se-ries of tools for decorative and textured paints – Creative Effects. The new products include paint rollers, applica-tors, and professional spatulas and trowels for applying decorative coatings.Harris Brushes Rus Expocentre, Pavilion 1, Stand A757

29New products

Dimout in fusion styleAn extensive selection of Dutch fabrics from the brand VRIESCO is being offered by Solar Decor. All the fabrics are of European quality, with trendy Scandinavian design, made from different materials such as cotton, linen, Trevira and polyester.Solar Decor Expocentre, Pavilion 2, Hall 3, Stand E411

Exclusive wallpaper collectionsFunky-Style is presenting collections of designer wallpaper and interior fabrics the world’s leading manufacturers, such as KT-Exclusive, Wallquest, WIND, MYB, Nya Nordiska and Fuggerhaus.Funky-Style Expocentre, Pavilion 2, Hall 2, Stand C403

CarpetingFenix has expanded its product range with new col-lections of carpets from the American manufacturer Shaw Carpets International. The new products include wear resistant carpeting for spaces with heavy use, and decorative carpets for creating individual interiors.Fenix Expocentre, Pavilion 3, Stand J311

Design projectThemebuilders is an export and manufacturing compa-ny focused on the design, manufacture and installation of high-tech themed projects. The company works on large global projects.Mir Razvlecheniy Expocentre, Pavilion 1, Stand A249

New products 30

Airy new products from DecoluxIn the run-up to the major international exhibition MosBuild 2013, Decolux is pleased to offer nine new collections of fabrics for curtains, including both airy tulle and drapes. The fabrics in the collection of Italian tulle are created from ul-tra fine netting with decorative embroidery, making it the gem in the collection of new products. The company will present an exclusive new collection of decorative brass curtain rods, developed jointly with the German company Büsche. The wooden fram-ing plate, which is made by hand, will be shown in a new design and colour. You will also be able to learn about interesting and inexpensive collections of deco-rative curtain rods. Experts from Decolux will present an exclusive new sun protection system from Hunter Douglas. A wide selection of fabrics for roller blinds will satisfy even the most demanding consumer. Decolux Expocentre, Pavilion 2, Hall 3, Stand E121

A bright spot at MosBuildEvery year, in the catalogues of the brands SONEX, ODEON LIGHT and NOVOTECH new products appear that can be seen at MosBuild. The forthcom-ing exhibition will feature street lighting, lights in a country classic style, and col-lections of chandeliers in hall style, English style, modern style and crystal style.Our company exhibited at MosBuild for the first time in 2004. The result of our par-ticipation in such a large exhibition was the expansion of our customer base and popularisation of the lighting brands SONEX, ODEON LIGHT and NOVOTECH.SONEX Expocentre, Pavilion 2, Hall 1, Stand С411

http://www.togasinterior.ru

32 New products

Intelligent blind rodsA new type of sliding blind rod with electric drive has appeared in the product range of the Master brand. The new product allows you to open and close blinds by radio control with LCD display, and to open or close blinds without a 230V current. The system can even be used in bay windows and can be connected to a smart home system. Master Group Expocentre, Pavilion 2, Hall 3, Stand E533

Textile designMontserrat specialises in supplying a wide range of high-quality fabrics to Russia for ordinary consumers and professionals working in textile design. In addition, Montserrat offers interior decoration and curtain making of any complexity.Montserrat Expocentre, Pavilion 2, Hall 3, Stand E655

ANIMAMUNDI is a decorative coating with a matte pearl effect, which combines a light metalised structure and the flow of silk. The ANIMAMUNDI decorative coating incor-porates both old traditions filled with deep harmony and spirituality, and modern innovative developments of art and culture.X-DECO Expocentre, Pavilion 1, Stand А317

Clockwork doorsViking, a Russian producer of interior doors, manufac-tures products under two brands, Viking and Artador. The company was founded in 1999. In the new door collec-tion, the designers have sought to ensure that the prod-ucts are easy to use, functional and correspond to modern trends in interiors. For example, one of the models in the new collection is presented with a built-in clock. The col-lection comes in a variety of colour and with original glass.VikingExpocentre, Pavilion 8, Hall 2, Stand U101

33New products

Lighting systemsThe LED products of Maysun are high-quality and mod-ern lighting equipment. The company’s product range consists of more than 3000 items. The main areas are ar-chitectural, industrial, landscape, underwater and interior lighting systems. Maysun Expocentre, Pavilion 5, Hall 1, Stand K119

Ultra-fine lighting At the stand of Elvant, you will be able to see an ultra-thin LED panel made using the innovative technology PMMA. The product, which is 13 mm thick, can be mounted on the wall or on the ceiling and consumes half as much energy as fluorescent lamps. Laser incisions in the lens, combined with luminophore and a reflective film, provide uniform light across the surface of the panel. The product is designed for 30,000 hours of operation.Elvan Expocentre, Pavilion 5, Hall 1, Stand K113

Modern comfortIn the run-up to the opening of MosBuild 2013, Rusklimat, a rapidly developing business in the Russian climate sys-tems market, is offering two new series of electric heating systems by Electrolux. The convectors in the Plinth series are notable for their shape and modest dimensions (22 cm in height). The heaters are able to fit perfectly into spaces with low ceilings or a large area of glazing. The Crystal se-ries of electric convectors is made from high-quality solid heat-resistant glass and has an IP 24 class of water protec-tion, which allows you to use the convector in spaces with raised humidity. In addition, the model is equipped with tipping and overheating sensors. Also among the season’s new products is an ultrasonic humidifier model with two purification stages and an aromatisation function from Boneco Air O Swiss.

Rusklimat Expocentre, Pavilion 1, Stand A301

Everything for window decoration For 10 years already OLEXDECO has been broadening the possibilities open to interior designers and offering to seek to-gether new, modern and more functional methods of window decoration. OLEXDECO is a major manufacturer of wrought iron curtain rods, curtain accessories, Japanese and Roman blind systems, and all kinds of accessories for window deco-ration. The company’s new products for 2013 include: the end caps Terra, Eskala, Maria, Valeri; curtain rod brackets from ex-clusive Crystal collection; and curtain rods for Japanese blinds. The selection of accessories for Japanese curtain rods from OLEXDECO expands the variations of mounting Japanese pan-els to the rod, including a panel with velcro for Japanese blinds, coat hangers for curtain loops, and an acrylic panel with velcro produced by the company.OLEXDECO Comfort Line Expocentre, Pavilion 2, Hall 3, Stand E521

34 New products

A new handle with a secretThe Push handle for Secret doors, a new offering from Barausse, is a convenient way to open the door with a sin-gle touch. The design is unique because the door is flush with the frame, making it almost invisible. Using the handle and door together allows you to create a completely invisi-ble door, and if you use the wall decoration to decorate the door you get a totally concealed door, which is difficult to no-tice unless you know where the door is. Thanks to the unlim-ited colour range and finish options, the door is ideal for any interior style. The new product features a single frame for both the ‘push’ and the ‘pull’ versions, and the type of opening can be cho-sen at the installation stage. In addition to being concealed, the doors feature one-touch opening, are available in all the RAL colours, and come in heights of up to 240cm.Barausse Spa Expocentre, Pavilion 8, Hall 1, Stand T151

Door handles by ARCHIE ARCHIE has been participating in MosBuild for over six years. Of course, it is difficult to definitively evaluate the result of our collaboration, but one thing is for sure. Today, ARCHIE is the most recognisable brand name in the door hardware market, and one of the reasons for this is our regular participation in the MosBuild exhibition.We expect that all of our partners will visit the exhibition this year, and we will be able to discuss with each of them our joint plans for the future. The exhibition is the best op-portunity to communicate face-to-face with customers from the regions, to find out news from the field, and sim-ply to meet with business friends.ARCHIE Expocentre, Pavilion 8, Hall 1, Stand T213

Contrasting design of Styla doorsThe Italian manufacturer of interior doors FerreroLegno is presenting the new Styla series from the Equa collection. Style sliding and hinged doors are available in 16 colours. The series features horizontal inserts with Trame texture, which imitates wood in texture and pattern. The contrast-ing design of the Styla doors is underlined by the simple and functional Continuo frame. The models are equipped with a magnetic lock and door hinges.FerreroLegno Expocentre, Pavilion 8, Hall 2, Stand U203

рекл

ама

PALLADIO 200 PP

Moscow Office · Mosca, Novospassky Lane, 3тел. +7 495 671 0000 · факс +7 495 912 5923

Head Office · via Parmesana, 27 · 36010 Monticello C.O. (VI), Italytel. +39 0444 900 000 · fax +39 0444 900 019

www.barausse.ru · russia.support@barausse.com

Pavilion 8, Hall 1, Stand T151

MOSBUILD-TABELLARE.indd 1 20/02/2013 9.55.07

http://mosbuild.com/Programme-of-Events/Master-Class-Ulf

37

Collection designers

The Collection Designers section presents world-renowned artists and interior designers, and creators of wallpaper, fabric, carpet, decor and accessories collections designed spe-cifically for unveiling at MosBuild. Ronald Redding, Ulf Moritz, Isabelle de Borchgrave and Alexa Hampton are trendsetters in the industry, and the best interiors in the world are created from their collections. The section brings together designers’ latest collec-tions, some of which the creators will personally present at MosBuild 2013.

38 Collection designers

Automotive fashion, as everyone knows, is dictated by Germany, jewelry by Israel and wallpaper…by America? That is where the internationally renowned wallpaper designer Ronald Redding has been creating his collections for 40 years, going beyond the usual materials for wallpapers.

Automotive fashion, as everyone knows, is dictated by Germany, jewelry by Israel and wallpaper…by America? That is where the in-ternationally renowned wallpaper designer Ronald Redding has been creating his collections for 40 years, going beyond the usual materials for wallpapers. In his new collections, Redding actively uses art-heritage from around the world. The basis of his innovations is often archived samples of wall décor from the 18th and 19th centuries, expertly transposed to modern interiors. For example, a modern style looks wonderful against a background featuring a graphic of the period of English King James I, but in ‘metallic’ colour on a non-woven base.The collections of Redding are often made from non-traditional wall décor materials: Oriental pattern on fine ‘silver’, embroidery on imitation silk, luxurious panels of glass beads, quartz, natural

Retro-innovations of Ronald Redding: Secondhand or 21st century Vintage

39Collection designers

cork, ‘sprinkled’ with sand or ‘overgrown’ with grass; and all on an expressive background in original colours. One of the innovations of Ronald Redding is having a unique spatial effect on a flat surface. The collection fully embodying this solution is Sculptured Surfaces, which is based on French wallpapers of the 18th century painted by hand. The vivid images in contrasting and pas-tel colours make the wallpaper stand out from the background into a separate decorative element that sets the tone for the interior.Innovative graphic solutions require innovative technological exe-cution. The wallpaper is subjected to a high-speed process, provid-ing a stunning spatial effect, clear print and unusual surface texture. Another key collection is Houndstooth. The wallpaper resembles tar-tan. These traditional British retro motifs recreate old world charm. Ronald Redding once again breathes new life into classics: on the one hand Houndstooth refers to the past, but on the other it organi-cally fits into modern interiors.Such a range of styles will be popular with people with traditional and modern tastes. It may even turn into a new trend; after all, Ronald Redding is no stranger to being a pioneer in the wallpaper market.

OPUS, Expocentre, Pavilion 2, Hall 1, Stand C315

40

In the Contemporary Restyled collection, Cole & Son has breathed new life into popular designs from the long histo-ry of the brand. The collection offers a range of patterns that reflect the heart and soul of the British wallpaper company. Modified designs include new colour schemes and scales.The collection includes such favorites as Woods, Cow Parsley, Orchid, Hicks Hexagon, Palm Leaves and Flamingos.’The prints in the new collection have been carefully se-lected - we wanted to be able to provide our clients with an update on some of their most loved designs. These prints embody the glamorous 50s and 60s in which they were originally created but by adding different colours, changing the printing technique or enhancing with a new element, we are able to create a more modern feel.

This period was often referred to as the Golden Age of Couture and the assemblage of flamingos, orchid blooms, palm fronds and bold geometrics in Contemporary Restyled still retains the essence of the era while remaining at the forefront of the relevant trends and styles of today,‘ says Shauna Dennison, Creative Director of Cole & Son. Royalty, celebrities, leading designers and ordinary people looking for luxury and refined interior solutions find in Cole & Son collections wallpapers of the highest quality, which are suitable for both traditional, classical and modern inte-riors. The wallpapers of Cole & Son can be seen in famous houses and historical buildings, such as Buckingham Palace, the Houses of Parliament and the White House. O’Design, Expocentre, Pavilion 2, Hall 2, Stand D131

Cole & son expands collection

Collection designers

41

Ultra modern mouldings by ORAC DECOR

The designer Ulf Moritz and Belgian mouldings manu-facturer ORAC DECOR have created a unique, ultra mod-ern collection of mouldings called Daring Dimensions Designed by U. Ulf Moritz has developed a series of new solutions that give an interior shape and texture. The solutions, which are for ceilings or walls with or without integrated light-ing, create a fundamentally new 3D world. Due to the elements of volume, it is possible to create an extra di-mension, both literally and figuratively. Naked flat walls turn into a dynamic combination of curved lines, move-ment, light and shadow — ambitious, powerful and at the same time subtly elegant. The new collection has become part of the OracDecor ® product line. It consists of 12 models – from panel profiles, cornices, plinths and cornice lighting to small organic or-naments. All the elements are made of high-quality pol-ymers (Duropolymer and Purotouch), and are primed and ready for painting. Ampir-Decor Expocentre, Pavilion 2, Hall 2, Stand D421

Decoretto ART Glass is a new collection of pictures featuring the works of world-renowned masters of photographic art. The image is printed on decorative glass, in the sizes 28 x 28 cm and 48 x 48 cm. The mount for the picture is included in the kit.Decoretto ART metal is a new collection of original paintings printed on a surface imitating polished steel. The available sizes are 48 x 48 cm and 60 x 75 cm. The mount for the picture is included in the kit.Ascott Deco Rus, Expocentre, Pavilion 2, Hall 1, Stand C633

Pictures on glass and metal

Collection designers

42

Family traditions of American design

makes extensive use of this textile in her interiors, includ-ing as upholstery for furniture.The collection of fabrics is complemented by accessories, with ribbons, cords and tassels created with the company

Alexa Hampton is one of the most in-demand American de-signers, and the daughter and successor of the legendary Mark Hampton, the ‘father of American interior design’. Her work is so recognisable that specialists have begun to identify ‘Alex Hampton’ style, which is a combination of clas-sic, eclectic and elegant modernism. The main components of this style are contrast, proportions, colour and balance. Hampton not only creates interiors, but also collections of fabrics, light fittings, furniture, and accessories. Together with Stark Carpet she has created a series of carpets, the Wide collection and Boucle collection.Alexa has designed several collections of fabrics and ac-cessories, the materials for which are usually cotton, em-broidered linen and transparent fabrics that enliven any style of interior. Her latest textile collection was inspired by the landscapes of the north coast. The colours range from coastal blue to Jadeite. The collection includes large prints similar to ocean waves, and Tiger and Jaguar skins, as well as fabrics with small geometrical forms and floral patterns. Alexa

Collection designers

43

Kravet finished in the typical colours of the Greek panthe-on: celadon, blue, gold, and orange.Alex Hampton also enjoys creating collections of desk, floor and wall lights. The lighting designed by Hampton takes the form of classic antique vases and candlesticks, while fitting into modern interiors.Hampton creates design projects for apartments, hotels, restaurants, yachts and airplanes from the United States to China. In 2012, the designer presented a two-storey apart-ment interior at the world-famous Kips Bay Decorator Show House in New York. The bedroom interior was in done in a modern classic style. For the walls a stone-gray colour was chosen, and a lacquer coating applied on top, making the room really shine. The modern decoration and view from the window contrasted with the smooth lines and warm colours of the furniture and draperies in the room. According to Alexa Hampton, she wanted to create an interior that would create a homely coziness and at the same time shine with a modern gloss.At MosBuild, a series of fabrics designed by Hampton will be presented at the stand of Kado, a major supplier of col-lections from well-known international designers.

The famous French artist Patrick Plattier has made his own series of paintings, Bord de mer, on the best cotton in the new collection Patrick Plattier Collection Les Thons, Les bouees, Les regates from the French factory Olivier Thevenon. The exclusive fabric is offered in Russia by STILUS. STILUS Expocentre, Pavilion 2, Hall 3, Stand E259

Impressionism on fabric

Collection designers

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Countess Isabelle de Borchgrave, the Belgian sculptor and painter, is internationally known for her colourful paint-ings on canvas, ‘trompe-l'oeil’ style works and painted pa-per sculptures. In 2012, Isabelle began to work with the Belgian company ARTE, producing design and decorative materials. The result of the joint work was impressive and the fashionable wallpa-per collection Mariano can be called a re-imagined classic. The Mariano wallpaper collection was inspired by history. The serene collection includes both single-colour designs and regal patterns. The central pattern in the collection is a large damask, drawn by brilliant colours on a matte back-ground with an aged and worn effect. In the collection is a small flower pattern, the inspiration for which was ancient robes. Classic plant patterns are applied on a background with brush strokes of metal paints, creating a play of shad-ows and the effect of depth. The one-colour background design is remarkably similar in texture to a concrete wall, with a fine metallic shine. The plaster effect design has a soft light and blends wonderfully with the damasks in the collection. The wide, saturated stripes created by the com-bination of rich matte and shiny surfaces that shimmer and gleam create a real play of textures. Ampir-Decor Expocentre, Pavilion 2, Hall 2, Stand D421

A fashionable classic from Isabelle and ARTE

Every client of STILUS is offered the opportunity to decorate his or her interior with a unique fabric, creating your own design on the exclusive velvet of teh Italian company Ratti. The major European factory offers a wide colour range and consistent high quality.STILUS, Expocentre, Pavilion 2, Hall 3, Stand E259

A fabric artist in every home

Collection designers

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Kenzo: a collection of ‘feminine’ upholstery fabrics

The new collection from Mr Perswall will reveal the art-ist in you. Mr Perswall, which specialises in digital print-ing and photo wallpapers, is launching a new collection, Expressions, which reveal your creative abilities and allow you to transfer to your walls anything from sketches and children’s drawings to your photos.The company also offers a wide selection of photos and in-novative designs. The collection includes 27 templates and 33 elements that can be modified according to the wishes of the customer and the wall size. Create your own unique wallpapers or modify a current collection to get the design that most closely reflects your personality and style.O’Design Expocentre, Pavilion 2, Hall 2, Stand D131

Want to express yourself?

Use walls as a canv

as!

Kenzo Maison, the relatively young interiors division of the Kenzo fashion house, has already managed to carve out a position in the market and in premium class interiors. The designers at Kenzo Maison adhere to the traditions of its legendary founder: mixing styles and creating unusual forms, and using rich colours and exquisite fabrics for furni-ture upholstery. Kenzo Maison collections include a variety of necessary and elegant items. Particularly attractive is the Rabat line of poufs, which in both shape and name refer to the Kenzo bag collection of the same name and a hat box; thanks to the leather strap they can easily be moved. The unusual colouring of the upholstery from the Kenzo Maison fabric collection adds a special charm to any inte-rior. The bright colours, contrasting combinations and un-usual texture of the fabric create an eye-catching solution. The pattern designed by Kenzo Maison is based on motifs from the Kenzo prêt-à-porter women’s clothing collection. Nefrit-Ceramika, 16-19 april 2013 Expocentre, Pavilion 2, Hall 3, Stand E111, E211

Collection designers

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The design of the new wallpaper collection from Marburg is based on images of nature: colani-like curves, tree bark-like structures and vortex designs in metallic, with matte shimmery surfaces and an impressive relief touch. The coverings are designed in the colours of pre-cious stones and metals: silvery grey with black sweeps, blue, matte gold and green.Marburg Expocentre, Pavilion 2, Hall 2, Stand D317

Visions collection by Luigi Colani

Collection designers

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Leading designers from Hometex, which is part of the Rosstyle Group, will conduct master classes on creating accessories for the decoration of living spaces. From 2 to 4 April 2013, visitors to the Hometex stand will be able to learn about the decorative technique of fabric decoupage, and have the chance to paint on fabric and create their own works from textiles and other materials at hand.

Decorative fabrics and interior accessories

Master class by Hometex

The master classes will help you become familiar with the art of design and creating harmony in an interior. A homely atmosphere consists of many things. Unusual elements of decor are very important: elegant shading, patterns on win-dows and beautiful chosen pictures frames. The seeming-ly simple beauty of many interiors is the result of the hard work, ingenuity and good taste of the designer.

Hometex, Expocentre, Pavilion 2, Hall 3, Stand E363

Collection designers

2 APRIL 10.00-13.00Conference: ‘Leaders of Sustainable Construction’Venue: Pavilion 8, Conference HallConference participants: Kseniya Agapova, JLL Moscow; Roman Rozetnal, MirLand Development Corporation; Stefan van Uffelen, Dutch Green Building Council; Calin Anton, Lindab; Lindsey Andrews, Tata Steel

11.00-12.00Official opening ceremony of the MosBuild exhibition

12.00-17.00Conference: ‘Time to Develop Business. The Land Plots of the Russian Housing Development Foundation for Building Materials Manufacturers’Venue: Pavilion 8, Conference Hall

14.00-15.30Section: ‘Sustainable Architecture and Building the Cities of the World’Venue: Pavilion 8, Conference HallParticipants: Stuart Bailey, AECOM; Steffen Zendler, Drees & Sommer; Gabriel Hyde, Arup; Andrey Asadov, Asadov Architectural Studio; Antonello Stella, University of Ferrara; Alexander Remizov, Union of Architects of Russia.Official Partner of e3 Forum: Ursa Uralita

48 Business Programme

2–5 APRIL 2013, EXPOCENTREMosBuild Building & Interiors

15.30-16.30Presentation of MosBuild Architecture & Design Awards (MADA) 2013Venue: Pavilion 8, Conference HallThe event includes the awards ceremony for the winners and the presentation of the winning projects.

16.00-17.00Section: ‘Life Cycle of Building Materials: The Environmental Dimension’ Venue: Pavilion 2, Seminar Room 3 The event will feature: Anna Avramenko, Holcim; Andrey Bannov, BASF; Andret Ptichnikov, Head of the Russian FSC; Maxim Kobert, architect; Alexey Sitnikov, VELUX.Official Partner of e3 Forum: Ursa Uralita

14.00-18.00Master class by PiterraVenue: Pavilion 2, Seminar Room 4Seminar: ‘Refined Interiors by Pearlworks’

19.00-21.00Awards ceremony of the e3 Awards, the 1st International Eco Award for Building and Finishing MaterialsVenue: Official reception in honour of the opening of the MosBuild exhibition

49Business Programme

4 APRIL 11.00-18.00MosBuild School is a special area at MosBuild offering master classes by famous architects and designers, and ed-ucational workshops and training sessions by the best uni-versity teachers, and architecture and construction experts.

11.00-12.00Lecture by Anna Smolyakova ‘Creating a Concept Board: Ways of Quickly Presenting Ideas to the Customer. British Experience'Venue: Pavilion 2, Seminar Room 4

12.00-13.00Lecture by Nicholas Champkins ‘Rejecting the A Priori: Celebrating Process over Product'Venue: Pavilion 2, Seminar Room 4

14.00-15.00Master-class by Ulf Moritz ‘Interior Mouldings: Avant-Garde Solutions’Venue: Pavilion 8, Conference HallGeneral Partner: Ampir-Decor

16.00-17.00Lecture by Irina Tatarnikova ‘How to Become an Interior Decorator. What Inspires Interior Decorators in Their Prejects? My Idols in the World of Decor’Venue: Pavilion 2, Seminar Hall 4

3 APRIL 11.00-18.00Forum: ‘Development Issues and Prospects of the Building and Finishing Materials and DIY Market’Venue: Pavilion 8, Conference HallParticipants: K-Rauta, Trest SKM, Kashirsky Dvor, Corporation SBR, Rockwool, Interskol, ABB, Caparol, Tarkett and many others.The main topics of the forum will be the results of 2012 and development strategies for the next 2-3 years. The biggest manufacturers will share their experience of creating successful brands and promoting them in the DIY market.

10.00-13.30Russian Green Building Council CongressVenue: Congress Centre, Press Room

14.00-18.00Master-class: ‘Energy-Efficient Buildings and Districts’Venue: Pavilion 2, Seminar Room 3The master class will feature: Guy Eames, RuGBC; Ursel Pietzsch, Russian-German Research and Innovation Network for Green Building Technology; Martin Townsend, BRE Global; Stefan van Uffelen, Dutch Green Building Council; and others.

12.00–12.30, 14.00–14.30, 16.00–16.30Interactive programme: ‘A New Approach to Colour Selection of Paints and Varnishes’Venue: Pavilion 1, Stand A261

Irina Sadchikova

Stuart Bailey

Steffen Zendler

12.00–12.30, 14.00–14.30, 16.00–16.30Interactive programme: ‘A New Approach to Colour Selection of Paints and Varnishes’Venue: Pavilion 1, Stand A261

10.00-18.009th International Conference ‘Technologies for the Design and Construction of Energy-Efficient Buildings (Passive House)’Venue: Congress Centre, Press RoomSection: Thermal insulation sealing of passive houses and energy-efficient buildings. Renovation of old buildings. Optmisation of heat loss through building envelopes with the ground. Reducing the impact of thermal bridg-es. Standards, design methods and programmes to iden-tify thermal bridges. Section: Plumbing and heating equipment for pas-sive houses and energy-efficient buildings. Examples of installed ventilation units together with ground heat exchangers. Monitoring and control systems. Design fea-tures of non-residential buildings. The conference will feature: BASF, ROCKWOOL CIS, URSA Eurasia, Saint-Gobain, Schöck Bauteile GmbH, and many others.

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3 APRIL 10.00-18.009th International Conference ‘Technologies for the Design and Construction of Energy-Efficient Buildings (Passive House)’Venue: Conference Hall 215Section: Window and door structures for passive and energy-efficient houses, installation options in building envelopes. Concept and implementation of an airtight en-closure. Field measurements, quality control of construc-tion. Training courses for certification of designers. Section: Examples of completed projects in Russia, the CIS and Western Europe. Pilot projects. Certification of passive and energy-efficient buildings. New standards. Key participants: NAMIKS, REHAU, Dow Izolan, Meranti, BASF, GK Ekvator and others.

2-5 APRIL, PAVILION 75, V.V.C.MosBuild Fenestration

Consultations by architects and builders on country house planning and construction, and landscape designVenue: Expocentre, Pavilion 2, Hall 4, Stand G215Visitors to the event will be able to choose cottage designs, and obtain advice on related issues such as landscape design, building permits, building materials and utility equipment, and choosing and working with contractors.

Display by Roskoshny Dom magazine Venue: Expocentre, Pavilion 2, Hall 3, Stand E256Roskoshny Dom magazine has prepared a display for MosBuild which focuses on handicraft. An original tapes-try has been made by Belgian weavers using traditional Jacquard technology. The tapestry pattern is based on the subjects of pictures by the famous artist Misha Lenn.

4 APRIL 12.00-14.00Conference: ‘Properties, Testing and Quality Determination of Materials Used in the Installation of Translucent Structures’Venue: Conference Hall 215Key participants: GK Robiteks, Stroysystema, HANNO, TBM and others.

2–5 APRIL 2013, EXPOCENTRESpecial projects in 2013

‘Trends for 360 Degrees’Venue: Pavilion 8, Gallery, Main LevelThe 360.ru group of sites will present a special project en-titled “Trends for 360 Degrees’. The project has assem-bled a team of practicing Russian designers and interior decorators, who have discovered and identified the major trends in contemporary interior design.

Special exhibition ‘Energy-Efficient Buildings’ by sec-ond year students from the Department of Architectural Design Basics at the Moscow Architectural Institute (MARCHI). Venue: Pavilion 8, Gallery, Main Level

Special display by the British Higher School of Art and DesignVenue: Pavilion 8, Gallery, Main Level

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Number of flats built, thousand Average size of flats built, sqm

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The development of the building and finishing materi-als market is shown by the performance of the construc-tion industry as a whole, in such indicators as volume of housing construction, and property and mortgage lend-ing prices. In 2012, there was record growth of these indi-

The building and finishing materials and DIY market is currently one of the most promising and rapid-ly developing segments of retail trade. Recent figures from INFOLine analytical agency indicate that

the growth of consumption in this segment is 20-30 %

Development prospects of the building and finishing materials market

Number and average size of flats built in 2000-2012

cators. According to the results of the mortgage lending market, by 1 January 2013, the number of mortgages is-sued stood at 739,183. In total, in 2012, mortgage funds of 307, 65 billion rubles were issue, which is about 1.5 times the level of 2011 in monetary terms.

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According to INFOLine, 2012 saw the highest number of new flats built on record, while trend of decreasing aver-age flat size continued.

At the start of 2013 there has been a steady upward trend in house prices. After a drop in housing prices in the first quarter of 2012, the increase in the cost per square me-tre in the second quarter was 9.9 % and this positive trend remained in the third and fourth quarters. At the same time, according to the most modest forecasts by experts, this year, residential property prices in St. Petersburg and Moscow will increase by 5-7 %, while in other Russian cit-ies an increase an increase of up to 10 % is anticipated.

As INFOLine CEO Ivan Fedyakov suggests: “Moscow and St. Petersburg have already experienced peaks in terms of new housing. However, this indicator has great potential for growth in the regions. Accordingly, in the long term, it is the regional markets that will be attractive for manufacturers and suppliers of building and finishing materials.”

At present, the greatest potential for growth is in the mar-kets of the non-capital regions, where the level of satu-ration characteristic of Moscow and St. Petersburg has not yet been reached. Moreover, in the entry of a build-ing and finishing materials producer to regional markets, a key role is played by the sophistication of their logistics planning and availability of regional warehouses. In 2012, this topic was submitted as a separate area for discussion at the forum ‘Development Issues and Prospects of the Building and Finishing Materials and DIY Market’.

In 2013, continuing successful practice, the organisers of the forum are presenting this topic in a new, up-to-date format, viewing it through the lens of building brand architecture and nurturing the loyalty of the consumer to it. On 3 April 2013, in the section ‘Brand architecture in the building and finishing materials market: Is the consumer willing to pay for the brand in DIY?’, leading manufacturers and suppliers of building and finishing materials will share their strategies and discuss key issues in building promotion and sales channels.

Andrey Shilnikov, Head of Marketing and Communi-cations, Onninen

In your opinion, is the active development by DIY chains of their own brands a threat or an oppor-tunity for manufacturers?

The experience of Western markets shows that the development of own-label brands goes hand in hand with the availability of DIY chains’ own retail distribution, since vertical integration in produc-tion enables chains to have bigger sales margins, and control of areas largely influences the choice of the end consumer. For the manufacturer, this development will not be a significant threat be-cause, as a rule, the own labels of chains are infe-rior. The product line is created from technologi-cally simple products, by copying the products of leading international manufacturers. Of course, such products attract some consumers, who are looking only for price, and own-label brands do create competition to China. But for sophisticat-ed products, consumers are generally prepared to pay a premium.

Tatiana Kuznetsova, Director of Marketing and Busi-ness Development for Vinyl Flooring, TARKETT RUS

How would you evaluate the role of branding in promoting your company’s products in the market?

In the current context of development and informa-tion saturation of the market, the role of branding is constantly growing. Among the latest trends it is worth noting the increase in the number of commu-nication channels and ways of promoting brands. With the information saturation of the market, it is important for companies to carefully choose effec-tive channels of communication and to thoroughly know their consumers.

Ruslan Antipov, Head of Marketing, TM Plitonit (one of the brands in the portfolio of MC-Bauchemie)

What problems does your company face in build-ing its brand?

The main problem is logistics. We are building a na-tional brand, but the cost of logistics affects the po-sitioning and opportunities of the brand in different cities. However, our company considers branding an important tool in promoting the company’s prod-ucts in a competitive market. That is why in 2013 we plan to rebrand, in order to tell our customers about the German quality of Plitonit products and to more precise position the brand in the building materials (dry construction mixes) market.

Comments

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2012 results

Россия вышла на 2-е место

In the run-up to the main event for the DIY market in spring 2013, the business forum ‘Development Issues and Prospects of the Building and Finishing Materials and DIY Market’,

the event’s strategic partner, INFOLine analytical agency, sums up the results of 2012 with the largest international DIY retailers operating in the Russian market.

Ian Strickland, Managing Director of OBI Russia, does not underestimate the strength of Russian players:

’It was another difficult, but nevertheless successful year for OBI Russia. The European economy is still experiencing difficulties and - despite the fact that the economic situation here is quite stable - this is forcing market players, developers and customers to be cautious. On the other hand, although the dominance of foreign players in the DIY market today is a reality, we see that local players are learning very quickly. Competition is increasing. Those who underestimate the strength and future potential of local players are taking a big risk because these players will be a very active part of the market.

However, this year, we once again finished with high indicators and two-digit growth. We view 2013 with optimism. Of course, we are not naive and realise that it will be a difficult year, because the market is evolving and our competitors are also working, growing and becoming stronger. But our experience in Russia, the experience of operating 19 hypermarkets shows that we are competitive and are able to be successful.’

A key vector of development of DIY chains in 2013 will be increasing operational efficiency (optimising logistics systems, establishing and developing direct import

schemes, and developing own label brands and buying alliances), and creating better quality product offerings to retain customer loyalty in the largest cities amidst increasing competition.

Leroy Merlin Marketing Director Alexander Keramidas gives his view on the results of 2012 and the development prospects of the DIY market:

‘By the end of 2012, the market was worth about 900 billion rubles and showed growth of 17 %. These indicators allow us to confidently state that Russia is one of the best European players in the DIY goods segment. As for predictions for 2013, we can identify two key factors of active retail development in this category - or rather, an increase in consumer demand for materials to redecorate people’s existing apartments and houses. Firstly, there is an upward trend in property prices: from 5–7 % in Moscow and major cities to 10 % in regions where incomes are lower. Secondly, at the moment not enough new housing is being built. Each year, almost 500,000 apartments are built. This is only 4% more than the same period in 2011, and they do not cover the current needs of the population. Studies show that over the past five years, 83 % of Russians have redecorated their homes, with the majority (67 %) doing it independently.’

In 2012, Russia experienced growth in property prices and housing construction. As a result of the increase in housing construction and in spending by Russians on refurbishing and decorating their existing houses, Russia ranked second in Europe for the size of its DIY market in monetary terms (more than 30 billion dollars). France came top of the ranking. Furthermore, in 2012, the major international players demonstrated sales growth above 20 %; among Russian companies such growth was achieved only by retailers that operate in the form of supermarkets and hypermar-kets with outdoor construction yards, combining the sale of DIY goods and general construction materials to re-tail customers with corporate sales.

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Ian Strickland Alexander Keramidas Dmitry SokolovMédéric Payne Mikko Nissinen

Leroy Merlin Marketing Director Alexander Keramidas comments: ‘We’re happy with the initial results. It is already clear that it is a good alternative to outdoor construction mar-kets, which remain the key players in Russia and are our di-rect competitors. The main advantages of drive-in zones are the wide selection and huge amount of goods in stock (much more than the standard shop floor), easy access regardless of weather conditions, and quick process of making a purchase (the whole process can take less than half an hour). We focus on building supplies and dry mixes: according to our research,

The most promising area of business development is regional expansion, which has required the development and adaptation of existing store formats for working in cities and towns with a population from 300,000 people. These cities and towns are now the focus of virtually all the major chains, which are developing the hypermarket, supermarket and building base format. As part of an ambitious programme to enter the market in small and medium-sized cities in central Russia, with investment of up to 15 billion rubles, at the end of January 2013 Leroy Merlin opened its first store in Tver, based on the concept of ‘low prices every day’. At the same time, the leader of the Russian market is actively developing new formats: in 2012 it opened the first Leroy Merlin store with a drive-in zone, where you can enter by car and pay for purchases without leaving the vehicle.

this category now accounts for about 60 % of purchases, and the new format will help to strengthen the leadership position of Leroy Merlin in this segment.’

One of the main competitors of Leroy Merlin, Castorama Russia, intends to concentrate on the traditional DIY prod-uct range. Castorama Russia CEO Médéric Payne:

‘The aim of Castorama is to focus on the key product range for the DIY sector. We will not sell pet food or car accessories. A key product range is our priority.

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Castorama Russia CEO Médéric Payne:

‘Today, the market is showing a clear trend of recovery after the economic crisis and, of course, as a market participant, this is excellent news for Castorama. We anticipate that the positive momentum will continue in 2013. At the same time, we have noticed some interesting trends in customer behaviour, confirming the improvement in the market’s prospects. As our European House research (conducted by Kingfisher Group, which includes Castorama) showed, Russians more than residents of other European countries indicated that in the coming year redecorating is a top priority for them, more important than holidays and other family plans. Russians are more willing than other Europeans to invest time and money in

improving their apartments. This year, the majority of Russian families plan to spend on home improvement as much as or more than they did in 2012. It is interesting to note that, in line with the general European trend, Russian consumers are increasingly paying attention to saving energy and introducing special energy-efficient technologies to reduce energy consumption and spending on utilities. It doesn’t need explaining that thermal insulation materials and equipment providing temperature control in residential spaces are most in demand in Russia (compared with other surveyed countries: UK, Spain, Germany, France, Poland, and Turkey).’

stimulate interest in considered long-term investments in con-struction and renovation.’

Castorama Russia CEO Médéric Payne:

‘Castorama, as part of the Kingfisher Group, adheres to the principle of absolute zero tolerance to corruption. Our compa-ny observes international business standards, and the rejection of corruption in any form is part of these standards. This is re-flected in contracts with our suppliers.

Our code of business conduct states: We can we ask our suppli-ers to review their control procedures in order to help prevent and detect cases of conflict of interest, corruption or bribery. If the control procedures that guide our supplier give serious cause for concern (related both to the business and other is-sues), we can reconsider our relationship with the supplier.’

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Information provided by INFOLine analytical agency

One of our ongoing priorities is introducing a new product range to the Russian market. For this, we use our capabilities as a global company to offer our customers a price advantage on a number of products that are sold by us on a global scale.

We have started a detailed review of the categories of goods available in Castorama’s Russian hypermarkets. This will al-low our team to determine which products of the Kingfisher Group’s own brands are best suited for the Russian market, and to develop a pricing strategy that is oriented to the needs of Russian buyers. Due to the Group’s ability to procure inter-nationally, we can offer our customers quality products at at-tractive prices.

However, in addition to the global capabilities of the Group, for us really it is important to work with local suppliers that enjoy an excellent reputation in the market and have the necessary capacity and resources, as well as being able to offer products that meet our quality requirements at an appropriate price.’

Another important trend is the expansion of the largest players from the North-Western District into the Central Region: Mikko Nissinen, Country Director for Russia at Rautakesko, comments: ‘The K-rauta chain has nine stores in St. Petersburg, one each in Yaroslavl, Tula and Kaluga, and two in Moscow. The next store will open in Mytishchi in April 2013. For us, Moscow and Moscow Region is a very attractive market, and our long-term goal is to have in this region about ten stores in total.’ Russian players (Metrika and Petrovich) are also increasingly investing in cities and towns in the Central Federal District.

Retailers are also increasingly developing online shopping and the sales results have exceeded expectations: ‘We did not expect that the online store would be so in demand. Now we are actively working on optimising it,’ says Maxidom CEO Dmitry Sokolov. As for the online sales of Petrovich, in 2012 they grew six-fold to 979 million rubles.

Leroy Merlin Marketing Director Alexander Keramidas:

‘Suppliers should understand that the availability of a max-imal quantity of products at the lowest prices is essential for market growth. In Russia, 70 % of people have a low or aver-age income, and against a backdrop of inflation the purchas-ing power of the population is falling, so we have to constantly battle to keep up demand, together with suppliers. An effective pricing policy has been designed to adjust the motives of buy-ers who are now focused mainly on short-term consumption. When people have limited means they generally prefer to buy a new gadget than to invest in their home, because, in the first case, the cost is measured in thousands and tens of thousands of rubles, while in the second case it is hundreds of thousands and millions of rubles. If we offer truly attractive low prices, this will help consumers to change their approach to spending and

Time will show how events will develop in the DIY market and whether the predictions of international players will come true. But industry professionals will consider the results of 2012 on 3 April at the forum ‘Development Issues and Prospects of the Building and Finishing Materials and DIY Market’. INFOLine will announce the latest market figures on the basis of recent research, as well as the DIY Retailer Russia TOP rating for 2012, which is prepared jointly with the organisers of MosBuild.Manufacturers traditionally make up a large part of the audience of the DIY forum, so in the preparation of the DIY and Household market overview, we asked major international companies to formulate their key requirements for working with suppliers.

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FENESTRATIONWindows · Facades Gates · Automation

2–5 APRIL 2013V.V.C., Pavilion 75

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Traditionally, the Fenestration sector is visited by industry professionals from 80 regions of Russia, including repre-sentatives of major construction companies, engineering and installation companies, wholesale and retail procure-ment companies, retail chains and specialist stores, as well as by architects and designers.In 2013, MosBuild Fenestration will be staged for the first time in one of Moscow’s main venues, Pavilion 75 at V.V.C. The modern building of Pavilion 75 has been specially chosen by the organisers for the presentation of facade and window products. The section of the magazine de-voted to MosBuild Fenestration features interviews with

leading industry representatives, news, new products from exhibitors, announcements of events at the show, and an article about current trends in facade structures, with contributions from well-known Russian and interna-tional architects.The Fenestration sector’s business programme will com-prise specialised sections on the topic of windows within the 9th International Conference ‘Technologies for the Design and Construction of Energy-Efficient Buildings (Passive House)’, as well as the Conference ‘Properties, Testing and Quality Determination of Materials Used in the Installation of Translucent Structures’.

MosBuild Fenestration

MosBuild Fenestration will feature companies from Russia abroad. Compared with last year, the presentation of aluminium and wooden profiles has grown considera-bly in 2013. Furthermore, MosBuild Fenestration will showcase trans-lucent structures, facades and facade systems, architectur-al and protective glass, window and door manufacturing equipment, glass processing equipment, fittings, sealing materials, gates, gate automation, and fireproof equip-ment. Every year, the exhibiting companies premiere their new products at the MosBuild exhibition.

Exhibitors and exhibitors:Windows & Facades; Architectural Glass: Alutech, Reynaers Aluminium, Schuco, Alubond, Realit, Tatprof, Zerriger, Alcotek, Agrisovgaz, Kaban, Murat, Yilmaz, Okna Kneer, Olma, Fapim, Savio, Inhart-Pro, Kami and others.Full exhibitor list Gates & Automation; Fireproof & Equipment: FAAC, Faac, DoorHan, Sommer, Ryterna, Roltek, Dor Komplekt, Bikoms, Elics, Tremko Ilbruk, Phototech, Dvernaya Mekhanika and others.Full exhibitor list

MosBuild Fenestration, one of the three major thematic sectors of MosBuild, the building and interiors event, will take place from 2 to 5 April in Pavilion 75 at V.V.C. and will comprise four specialised exhibitions:

Windows & Facades, Architectural Glass, Gates & Automation, and Fireproof Equipment.

60 New products

For Realit, the MosBuild exhibition has become a traditional annual event, for which the company prepares very careful-ly. This year, at the company’s stand it will be possible to see a lot of new models of Realit aluminium profile systems and a new interactive catalogue for the classical facade series.One of the models is a private development by the company: the element facade RF 68 EF. The series is designed for glaz-ing building facades by installation of ready-made elements.

Realit is one of the few companies that successfully applies this development in the construction of projects. Two major projects have already been built using the RF 68 EF series: the multi-purpose recreational complex Novotel in the centre of Moscow-City and Gazoil City ZhK. The construction of an-other two projects will be completed this year.Realit V.V.C., Pavilion 75, Hall B, Stand B549

Complete solutionToday, CAME automation is ready to enter any home as a reliable system that makes life easier and business more successful. Thousands of professional installers of auto-mation for gates, barriers and parking lots choose CAME automation. The company guarantees that every drive, every element of the automatic system is reliable, safe and durable. CAME is glad to be among the best in the interna-tional building and interiors exhibition, MosBuild. Within the Fenestration sector this year it will present a new devel-opment – the automatic Sipario door for office, manufac-turing and commercial buildings. The broad functionality of the Sipario door allows to use it as a separate automat-ic system or as an integrated solution in shopping and ca-tering halls. CAME is a friendly team of professionals. The company designs, creates, installs and services complex automated systems worldwide for its valued customers, who it will meet at MosBuild 2013.CAME V.V.C., Pavilion 75, Hall B, Stand B305

Tradition: new products for the exhibition

61New products

REYNAERS is a developer and supplier of modern architec-tural aluminium systems for the construction of translucent enclosures. Founded in Belgium in 1965, today Reynaers is a major international company, with offices in more than 30 countries. Reynaers always considers its partners’ wishes with regards to the effective production and installation of windows, doors and building facades. The company strives to provide its customers with all the tools for the productive and successful work. Before the start of the major two-week exhibition, MosBuild 2013, Reynaers is announcing several new prod-ucts. These are the Hi-Finity sliding door system with min-imum visible profile, handles by the Italian designer Leo Di

Carlo and new window fittings. In the development of the first two novelties Reynaers puts the emphasis on unique-ness of design and environmental friendliness. The distinc-tive features of the new fittings are speed of installation and improved protection against break-ins. The compa-ny also wants to inform visitors that several of its existing products have received a certificate from the Passive House Institute. These are the facade system CW 50-HI and the door CS 104. Stanislav Moiseenko, head of the architectur-al projects department, will present the new developments at the exhibition.REYNAERS V.V.C., Pavilion 75, Hall B, Stand B301

What can visitors expect from Reynaers?

RF 68 EF element facade system by REALIT A feature of this series is that the whole process of manufac-ture and sssembly takes place at the factory, ensuring accu-racy and quality of installation. The structure is delivered to the site as a complete piece. This simplifies installation and reduces construction time. Two major projects have already been built using this series of aluminium profiles, and anoth-er two are nearing completion.

New RVL 40 ventilation grilles from REALIT The grilles are designed for ventilating non-residential build-ings and protecting them from atmospheric precipitation and direct sunlight. They have a rectangular frame made of an alu-minum profile in the form of a channel, within which are fixed blades, the shape of which ensures effective ventilation and protection from moisture ingress.Realit, V.V.C., Pavilion 75, Hall B , Stand B549

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ALUTECH element facade system The ALT EF65 element facade system is designed for produc-ing solid multi-story glazing by mounting finished blocks (el-ements) on the ceilings. The system offers significant advan-tages in terms of installation and quality of the structure over the classic column-beam facade.ALUTECH Group V.V.C., Pavilion 75, Hall B, Stand 309

Modular showcaseConstructiv NEO is a new a glass logo unit, with full lighting inside. It can be assembled quickly and used multiple times. It has full-colour sealing and it is possible to change the panels. The unit is a perfect solution for exhibi-tions, offices, galleries, jewellers and car showrooms.Konstruktiv KLIK Expocentre, Pavilion 1, Stand A133

Water park: a lasting union of water and aluminum A water park under construction in the capital of Belarus is an ultra modern solution for translucent facades, the design concept of which aims to maintain the climate of a summer holiday. The project is being implemented through innovative design so-lutions. The translucent facade not only symbolises modern aesthetics, allowing ar-chitects to realise conceptual ideas, but also helps to create a suitable microclimate inside the building, emphasising the properties of air and water. A special microclimate is created in the water park, with high temperature and high humidity. The projected temperature inside the building is +31 °C and humidity no less than 60 %. Another feature of waterparks and pools are salt and chlorine va-pours. To achieve the objectives of the project, a completely new series of column-beam facade system was used: the ALT F50 series produced by ALUTECH Group.ALUTECH Group V.V.C., Pavilion 75, Hall B, Stand 309

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Updated facade systemsThe systems solutions of Zerringer are a combination of engineering, design and structural solutions for the complete facing of facades of residential, public and ad-ministrative buildings. ZERRINGER facade systems have been included in the register ‘Centre of New Building Technologies, Materials and Equipment of the Moscow Committee of Architecture and the Moscow Territory Building. The technical novelty of Zerringer systems is confirmed by certificates for the useful model and indus-trial designs of the profiles, and by patents for the installa-tion methods of these types of structures. Visitors to the company’s stand will be able to see Zerringer’s updated facade systems.ZERRINGER V.V.C., Pavilion 75, Hall B, Stand B209

A few words from TATPROF’s CEO For TATPROF 2013 began with a significant event. At Kazan airport Terminal 1A was officially opened – it will re-ceive domestic and international flights, and the first trip was made on the aero express. In the next 3-4 months the work will continue. A new runway and control tow-er will appear. The company, as a supplier of aluminium structures for this site, once again confirmed its lead-ing position among domestic manufacturers of alumini-um profiles by extrusion. Modern management, qualified personnel, a certified and successfully functioning quali-ty system and the requirements of international standards

– all these things make up TATPROF’s formula of success today. Among the priority areas of activity of the compa-ny is implementing and financing innovative ideas in the field of production, construction, machine building and energy conservation. The participation of TATPROF in the international building and interiors exhibition, MosBuild, is a opportunity for the further progressive development of production, new meetings and new and new ideas. In anticipation of the opening of MosBuild 2013 TATPROF welcomes exhibition visitors to the leaders!TATPROF V.V.C., Pavilion 75, Hall B, Stand B423

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Schüco doorsDue to continuous work to improve the thermal insulation of building envelopes, the Schüco door range has also been expanded with new systems that meet the highest require-ments for both private homes and commercial properties. The new Schüco DCS (Door Control System) combines sophisticated design with the latest technology. The sys-tem sets new standards in door control, and perfect-ly harmonises with the general door system concept in combination with the highest security performance. The black glass surface provides a uniform, elegant appear-ance. Schüco DCS also provides innovative, simpler and more rapid integration of the individual components of the system.To control access to a building, Schüco has solutions for pri-vate homes and for large facilities. The systems can be con-trolled by means of card readers, keyboards or biometrics.

Schüco Parametric ConceptSchüco 3D Parametric Concept is a facade concept that makes it possible to realise the most incredible creative so-lutions of an architect, at the same time ensuring a high lev-el of design reliability and construction of innovative facades. The consistent development of Schüco facade systems has made it possible to create geometrically free building envelopes, consisting of many individual elements with varying transparency, which ensure excellent functionali-ty of the finished facade. For the first time, a complex facade geometry is possible with standardised profiles and connectors. The concept includes not only advanced systems and technical doc-umentation, but also special software and equipment. Using the special software when designing on a comput-er, the shape parameters become flexible, giving archi-tects and designers unrestricted freedom in the modelling of the facade. The 3D programmes and software support of the production equipment simplify and speed up the design and production.

At MosBuild 2013, Schüco will present the latest developments in the field of building envelopes, incorporating fundamentally new concepts. V.V.C., Pavilion 75, Hall В, Stand В425

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Schüco windows with SimplySmart technology Schüco windows will feature an ex-panded line of systems. The un-precedented thermal insulation properties of the new systems will enable very high levels of energy savings to be achieved. The new SimplySmart technology, which simplifies design, production and installation, increases the quality of the structures and construction in general. New fittings and accesso-ries, as well as a new approach to their assembly, allow the produc-tion process to be optimised in the workshop and on the building site.

New products

WOOD AND ALUMINIUMModern trends in facade structuresProfessional views of practicing architects

66 Fenestration

How do we choose a WINDOW?Online survey

67Fenestration

The first mention of glazing appears in the description of public buildings in Pompeii. New technology for manufac-turing flat glass was developed in France in the 17th cen-tury. It was a real revolution in the glass business. The size of glass could be changed, which led to large windows becoming fashionable. In Russia, window apertures be-gan to increase during the reign of Peter the Great. They helped to ensure good lighting in buildings and offered the chance to enjoy beautiful views of the surroundings. From the beginning to the middle of the 20th century, Soviet Russia built standardised housing with standard wooden windows. The result of this large-scale and cheap process was a catastrophic loss of quality. According to 2012 figures, Russia is still a leader in environmental warm-ing. Russia uses 3–4 times more energy per square of me-tre heated space than in European countries. And this is not happening because Russia has a harsh climate. The main reason is heat loss through the external building enclosures: the walls, roof, doors, and windows. Through them an average of 41 % of heat is lost, and in housing built in the first wave of standardised construction this number is even higher - 70 % heat loss. It is clear that the primary functions of windows – ensur-ing visual comfort, light and fresh air, and reducing heat loss in cold periods and heat transfer during the summer – have been inadequately examined, demanded and op-timised, so that the value of these structures as elements of heating and ventilation systems, or components of a

building’s bioarchitecture, are known only to a narrow cir-cle of specialists.

A modern window is a complicated structure, which is subject to very high requirements. Architects need win-dows that can accentuate the complex architectural form of a building, that let in lots of light, and that comply with all of the necessary building standards. Specialists prefer windows with good thermal insulation, well fitted shut-ters and variable opening mechanisms. Consumers dream of low-cost, energy-saving and noise-reducing windows.

Today, in the domestic market there is no shortage of all kinds of different types of modern windows. Above all, modern windows are notable for their glazing – sealed double-glazing units are used, often filled with inert gas. Even the most simple double-pane glazed windows en-sure greatly reduced heat loss, especially if one of the glass panes is covered with a special film.

Window structures, too, has undergone a number of sig-nificant changes. Profiles often have several sealing pe-rimeters to prevent draughts and urban dust coming penetrating. Today, timber, aluminium, PVC, fibreglass and various combinations of these materials are used to man-ufacture window profiles.

The reliability, durability, ease of use and aesthetics of windows depend on the quality of the window profile. The popularity of different types of window profiles in different countries de-pends on environmental conditions and national preferences.

The boldest projects by architects and designers incorporate an artistic approach and modern technology. From here new trends and directions emerge. The biggest chang-es are happening with the materials being used for building facades. To the traditional wood, brick and stone have been added polymers and glass - people like natural light. Atriums, winter gardens, galleries and swimming pools are transformed into ethereal objects, which inspire and delight.

Architect Olavi KoponenSchool interior

Photo: Yussi Tianen

Timber profilesTimber was and still is a popular material, which has long been used in construction. In this time of rapid technological develop-ment, wood, it would seem, should go by the wayside, in favour of new metal and plastic structures. But consumer market statistics suggest that the demand for tim-ber profiles remains at a high level, even showing an upward trend in sales.

Architect Totan Kuzembaev. Pirogovo complex, Moscow RegionPhoto: Ilya Ivanov

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The Moscow architect Totan Kuzembayev, a member of the Russian Union of Architects, comments: ‘Recently, wood, as a material, has become more and more popu-lar. Yes, sometimes wood can be a bit tricky, but thanks to modern technology and innovations in timber processing, wood has become a reliable material, as good as any oth-er. And from an aesthetic and environmental point of view it is harder to find something better than wood.’ Indeed, wood is known as a versatile material. Its natural properties are used for the manufacture of window frames of the highest quality. Windows with timber profiles con-vey all the beauty and warmth of wood, and perfectly fit into any modern interior. Wood is a renewable raw materi-al, so that the production process, while causing damage to nature, is also an effective means of saving it. Windows with timber profiles effectively retain heat in-doors, and sealed double-glazing ensures no draughts. Wood can withstand frosts, temperature drops and, with the variety of treatments and coverings available, it can become like hardened steel. The excellent sound insula-tion properties of wood enable people living in noisy are-as to enjoy silence. The quality of a timber profile strongly depends on the thoroughness of the pre-treatment of the wood: the beam must be perfectly dry and protected from decay by special oil impregnation carried out in a special vacuum chamber.Wood has a porous structure, making it a breathable nat-ural material that provides natural ventilation, eliminat-ing the problem of stagnant air, even with tightly closed shutters. Wood is also lowly electrostatic, so dust does not build up on wooden windows, which is another plus, es-pecially for people with allergies. Last but not least, another indisputable benefit of win-dows with a timber profile is their safety for the environ-ment and humans.

The same view is held by the well-known Finnish archi-tect Professor Olavi Koponen: ‘Today, Finnish society understands that the most important thing in architec-ture is to use eco-friendly materials and energy-saving technologies. And Finns have succeeded in this. In re-cent years, modern Finnish architects have preferred to use wooden structures. Buildings must combine the tra-ditions of wooden architecture and cutting-edge tech-nology. Therefore, the specialised production of wooden structures makes them optimally suitable for resisting any weather conditions. Finland’s climate is very similar to that of Russia. But in Finland we are not afraid to use large win-dow structures with timber profiles even in private con-struction. Quite the contrary, we like lots of light, air and nature, but with warmth and coziness.’Having looked at all the positive features of windows made from a natural material, we turn to its opposite – aluminium.In the 20th century, with the development of new building technologies, there arose an urgent need to replace the old window material. And a new material was found.

Architect Totan Kuzembaev. Pirogovo complex Orangery Photo: Ilya Ivanov

Architect Olavi Koponen. Kotilo, private house, Espoo

Photo: Yussi Tianen

Fenestration

Aluminium profilesAluminium is more easily manufactured than wood, and window frames made from it more durable. New technologies make it possible to make this cold material very ‘warm’. Inside an al-uminium window profile are air chambers. The bigger they are the warmer the profile. But the presence of just hollow chambers is insufficient for effective energy conservation. Therefore, al-uminium profiles with insulating bridges are sep-arated into two parts, and the hollow chambers are filled with heat insulating material. It makes most sense to use aluminium frames for large window apertures, stained-glass windows, and glazing of balconies, where the strength of the material is important.

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Architect Mikhail Khazanov. House of the Government of Moscow Region Photo provided by architect

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Mikhail Khazanov, an academic of the International Academy of Architecture, comments: ‘Glass and metal is always a good thing. It is modern and stylish. These are the main materials of the future. Remember the Whitney Water Purification Facility and Park designed by Steven Holl Architects. The unique project is made from recycled materials: broken glass, scrap metal and timber process-ing waste.’

Metal windows can be made in any shape and colour, and with different opening methods. The main advantages of windows with aluminium profiles are they have virtual-ly unlimited durability, are high in strength and are light-weight. They are also resistant to deformation, corrosion and other harmful environmental effects. They do not re-quire special care and are more easily repaired compared with other types of windows. Aluminium profiles provide limitless opportunities for architectural and design ideas.

Vladimir Plotkin, a professor at the International Academy of Architecture and board member of MOSA, shares his professional opinion on the possibilities of al-uminium: ‘In general, every building is something new. Modern architecture is related to progress. Something new appears all the time. Of course, it is desirable to be on the crest of progress. But we are experiencing diffi-culties deriving from our economy, and strong skills and

Architect Mikhail Khazanov. House of the Government of Moscow Region

Photo provided by architect

knowledge of working with modern materials and parts. Technological innovations have not yet become in our projects a natural part of our artistic concept. In my work I use wood, aluminium and composite materials. But alu-minium guarantees strength and provides unique forms. For example, one of my projects is the Aeroflot – Russian Airlines office complex, where the shape of the building resembles the company’s logo.’ The Irkutsk architect Andrey Tiguntsev comments: ‘In Siberia, there still exists a certain bias towards the use of ‘glass’ walls, although from an engineering point of view, this has long been nonsense. Simply put, this has been a solvable problem for a long time. But architects often have to deal with assumptions. A positive result is always a reason to celebrate for the architect and the customer.’The opinions of these specialists confirm that modern tim-ber and aluminium profiles have excellent properties and are as good as each other. For example, in the United States, until the mid-eighties, almost half of the windows in the residential buildings be-ing constructed were with aluminium frames. But, grad-ually, aluminium was largely superseded by wood and mixed materials. By the mid-nineties timber windows ac-counted for 50 % of the market and aluminium profiles for about 35 %. According to the figures for the European

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window market, consumer demand for timber window profiles is 31.1% and for aluminium and composite mate-rials 30.8 %. In Germany, in 1997, wooden structures ac-counted for 31. 9 % and aluminium 48.2 % of the market. In countries with warmer climates, aluminium is a clear lead-er at 90 %. In Russia, such statistics are not yet recorded. But it is clear that the vast majority of windows in Russia are traditional wooden windows. With regard to the con-struction of new buildings and renovation of apartments, the situation in Russia is similar to the German market.

As is often the case, when we are drawn in by the varie-ty of choice we lose sight of one important aspect direct-ly connected with the window operation: the professional installation of the windows. A good job by professionals will make all the difference, but shoddy work can lead to problems and financial losses.

Our advice is to decide on what you want and consult ex-perts at several window manufacturers to get accurate in-formation at first hand. You can do this at MosBuild, the international building and interiors exhibition. Within the specialised Fenestration sector in Pavilion 75 at V.V.C., leading international manufacturers and Russian compa-nies producing window structures, profiles, windows and vents will present their achievements and new develop-ments. You will be able to see and learn about the latest products and cutting-edge technology in the windows in-dustry, as well as have the rare opportunity to ask ques-tions to company representatives about a wide range of translucent structures.

Architect Andrey Tiguntsev Private house, Irkutsk RegionPhoto: Artem Yasinitsky

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Comments by Okna KNEER CEO Alexey Shitnikov Currently, the windows market is actively developing. Timber windows, which are well known to consumers, have a number of advantages. Firstly, wood is an eco-friendly natural material, which allows you to maintain a comfortable microclimate in a room. Secondly, the thermal insulation properties of timber windows are a good protection against cold and draughts. The timber windows of KNEER have thermal insulation properties that exceed the state standard two-fold. Thirdly, the low sound conduction of wood increases the soundproofing of a room, which is very important in busy areas. Fourthly, wood possesses properties such as strength and density. KNEER manufactures windows from oak, larch and Meranti and other types of wood, which are treated with a harmless antiseptic solution and covered with a varnish that protects the wood from fungus and bacteria. During the manufacturing process at the KNEER factory, new staining systems are used. Weather-proof and eco-friend-ly water soluble acrylic paints, with a very short drying time in natural conditions, are used. Timber windows have great natural technological qualities. They combine modern functionality and classic elegance. KNEER Windows V.V.C., Pavilion 75, Hall A, Stand A301

Comments by VELUX Chief Engineer Marina Prozarovskaya What materials are used in the manufacture of dormer windows? What are the advantag-es and disadvantages of each of them? The main material from which VELUX dormer windows are made is northern pine timber. This material has a minimal thickness of annual rings, and because of this the wood is dense and warm. Moreover, it is the most widespread spe-cies in our country and enjoys popularity. We also have a model that is fundamentally differ-ent from the classic wooden windows – wood in polyurethane. The core is made from glu-lam and, and on the outside the whole profile is covered by polyurethane. This model is spe-cially designed for wet environments, so that the moisture does not penetrate the structure of wood. Polyurethane is a highly dense and du-rable material, which does not crack when heat-ed and does not yellow. VELUX Expocentre, Pavilion 7, Hall 5, Stand P213 Faktum

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Online survey: HOW DO YOU CHOOSE A WINDOW?Leave a comment

BY PRICE BY MATERIAL BY COMPANY

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Heated windowsWhat was once a source of heat loss in a room is now a source of heat. Heated windows have long been available in the European market. A heated window is where the glass is coated with a fine conductive film, which does not affect the transparency of the glass surface. The glass itself is made to the speci-fied size, allowing you to fit it into the frame of almost any manufacturer of PVC profiles. The glass used can be of dif-ferent types: triplex, tinted or armoured, depending on the customer’s wishes. One of the producers of such prod-ucts is the well-known European company Ceyssens.Heated windows are mainly used in residential and public buildings, where the glazing area is large, leading to sig-nificant heat loss. Today, glass mansards and winter gar-dens are becoming increasingly popular, but they present the problem of heating and snow melt. Heated windows easily and cost-effectively address this problem. Heated windows can’t be used across the whole area of the glaz-ing, but only in local areas and through soft infrared radi-ation. Snow and ice on a glass roof is not a problem. The window control system activates them at the right time to remove the frost.

Heated windows can also eliminate condensation on win-dows in swimming pools, water parks and other premis-es with raised humidity. The supply voltage of the glass is variable and based specifically on the required pow-er, which is set using a transformer. The electrical power per square metre ranges from 50 to 600 W and the surface temperature of the inner panel from +15 to +40 C. The glass receives an electric current from 42 to 230 volts. The entire system can be connected to a thermostat, which al-lows you to use the system in the most effective way.In terms of the architectural advantages, electrically heat-ed windows not only create comfortable conditions, but increase the space in a room due to the absence of radi-ators, which are required when using normal windows, and on account of wall thickness, because the glass is much thinner than any wall. Glass walls in a country house give you a fantastic chance to feel harmony with nature. A glass roof allows you to contemplate the beauty of the sky and stars. Heated glass will allow designers to realise their most ambitious ideas. Company Lux Hit V.V.C., Pavilion 75, Hall A, stand A205

New products

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Winners of the international MADA competition a year on (part II)

Continuing the coverage of the MADA 2012 winners begun in MosBuild Magazine #7, we present interviews with the young architects Andrzej Leszczynski (Poland), the winner in the category ‘Best architectural solution for a barrier-free environment, and Juan Manuel Herranz (Spain), the head of the Virai Arquitectos studio and

one of team behind the winning project in the category ‘Best sustainable architecture project’.

Andrzej Leszczynski, Poland. Project: A multi-functional building for blind

and visually impaired people

Did you manage to realise the project that won at MADA? Unfortunately, no, but working on it was very interesting. I applied knowledge gained from literature and interna-tional workshops, and consulted with people who have diminished vision. Much of the information I obtained helped me in working on the project.

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Were there any difficulties in implementing the project?During construction the budget was cut significantly. This was a test. We saw it not as a threat but as an opportunity to once again think about what really mattered and to fo-cus on the essence of the project.Does everything work as planned in the project?Projects never work exactly as designed. There is always something unexpected. But La Grajera is, on the whole, the way we had planned. Wine is now being produced there from the second harvest of grapes, and many cours-es, seminars and meetings are held in the building. What energy-saving solutions were applied in the construction of the winery?The building itself, its location and climate, pointed to simple bioclimatic solutions commonly used in tradition-al designs. The production and fermentation halls are located under-ground and covered by a hill. This takes advantage of the thermal resistance of the soil and reduces the need for air conditioning. The sloping roof is covered with vegetation,

Juan Manuel Herranz, Spain. Project: La Grajera winery

What projects are you planning to do in the future?Now I'm studying design of residential houses and hotels, and in the future...we will see.

What percentage of buildings in Poland are built with consideration of the needs of disabled people?All new or reconstructed buildings are built with consid-eration of the needs of people in wheelchairs. This is re-quired by law, and more specifically by the Polish building code. But in the case of people with impaired vision, the law does not say anything specific.

How is the situation in this field changing?Over the past few years, there has been a significant step for-ward, but it relates mainly to the urban population. Hazardous zones, zebra crossings and pavements have been marked.It seems to me that to make the environment more acces-sible for people with impaired vision, we need an interna-tional law and construction certificate, which will take into account the interests of such people. Customers of con-struction work should do projects that take into account the interests of people with disabilities. It is also necessary to develop standardised plans for buildings.

MADA

which increases the thermal insulation and better integrates the building into the sur-rounding landscape. The glass surface of the southern facade of the main building is protected by ceramic shields and veranda, which offers protection from the sun in the summer and accumulates heat in the win-ter. The foundation is built from local sand-stone which also contributes to the heat resistance of the building. To heat the air and the wine-making pro-cess, the building uses 100% energy gen-erated by geothermal heat pumps. The system takes advantage of the constant temperature of the Earth, which is about 17 C and remains stable throughout the year, not reacting to changes in the weath-er. The heat exchange between the soil and the winery uses a geothermal gener-ator and heat pumps. In winter, they draw warmth from the winter soil and heat the building and, in summer, on the contrary, they conduct excess heat from the build-ing to the soil. Has the La Grajera winery project par-ticipated in any contests besides MADA? Does it have any other awards? Yes, it has participated in other nation-al and international competitions and won a few awards. The project was award-ed the Architecture and Design Prize at Marmomacc 2012 in Verona (Italy) as an ar-chitectural structure from stone; it received a prize at the A+Awards 2012 in Spain as the best sustainable building; and recently it was selected for an exhibition of the best projects carried out in Rioja over the past 3 years.Has the idea of holding events for young people at La Grajera been achieved?Several public events are held there each year, not only for young people. The events are really successful, attracting many peo-ple. In addition, courses for aspiring farm-ers and winemakers are held at La Grajera, where professional techniques for grape growing are taught. The winery building is very unusual. Does it attract tourists? Wine tourism is important in the Rioja re-gion and its value is growing every year. This area has great potential. The La Grajera win-ery is owned by the regional Government of La Riola and it has been set up as a vineyard, to work with wine and to stage industry events. The government is not promoting it as a tourist destination, but even with-out advertising many people come to look at the building, and among the guests are many architects and winemakers.

http://mosbuild.com/Programme-of-Events/Master-Class-Pentagon-Design

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For the first time, a new platform is opening at MosBuild for experience sharing and training of architects and designers: MosBuild School.The programme includes lectures, master classes, workshops and training sessions by well-known architects and designers, and teach-ers from leading international universities. In the first week, Nicholas Champkins, Anna Smolyakova, Ulf Moritz and Irina Tatarnikova will share their expertise. During the CERSANEX week, there will be a master class by architects from Pentagon Design and a workshop by the designer Mike Shilov dedicated to bathroom design. To participate in the events, please reg-ister on the MosBuild website.

MosBuild School: Expertise from leading industry professionals

Artemy Lebedev: back to school!Talented people, as is known, are talented at everything; it just remains for their abilities to be developed. What kind of interior helps to develop a creative personality? With this question the British Higher School of Art and Design approached Russia's leading creative Artemy Lebedev. The answer to the question was the interior design of a ca-fé at the school by Studio Lebedev.The project starts with a logo in the style of Wassily Kandinsky. The graphic composition, at first glance ab-stract, comprises a conventional cafe image: chairs and ta-bles laden with the simple snacks of students.

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The café is located in the open space of a multilevel leisure zone and organically fits into it. It is separated from other spaces only by the colour and texture of the flooring. The café is in many ways similar to a library: improvised counter-library shelves lined with books and above them a board with the latest school news. The round tables in the café are duplicated above by light fittings identical in shape. There is no finish on the ceiling – from top to bot-tom is free space, and all the pipes and air ducts are vis-ible. The design echoes the creative environment of the whole school: a minimum of furniture and maximum of creative accents. Bright napkins on the tables, multicolor-ed mugs, books and flowers create a play of colours, filling the interior with energy. From the ridiculous to the sublime is one step. In deco-rating the walls of the café, the Lebedev Studio designers have overcome this distance. They have covered the walls with playful graffiti in the form of a comic strip, describ-ing the basic principles of design. Now all the café’s cus-tomers know: ‘The essential part of creativity is not being afraid to fail’ and ‘It doesn't matter how it looks, it matters how it works’.After completing the project, Artemy Lebedev made an entry in his LiveJournal account: ‘This is the third in-house café opened by us. The first was opened here in the stu-dio, the second at the head office of Yandex, and now the third at the British Higher School of Art and Design. The school is a notable source of designers. I am really glad that such a place exists in Russia. And even more glad that our café is now operating there. Students now have an op-portunity to cultivate a taste for good coffee in addition to learning about design.’

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M ike Shilov’s design style features a whole range of unique interior design solutions with examples and princi-ples of construction, which he will share with participants at the MosBuild School. Any of the designer’s projects begins with planning. The most important is to ‘think about the convenience of the transition – and then to create beauty.’ For example, in apartments with two sides with an entrance in the cen-tre planning was divided into two sections: living room on the right-hand side, private area on the left-hand side. Both zones are separated from the lobby by moveable glass doors, providing excellent sound insulation. In contract to the modern trends to combine incongru-ous elements Mike Shilov chooses subjects for the interi-or ‘that resemble philosophy.’ His favourite colour solution is light grey tones, smoky and cool tints. As a result this is Shilov’s individual style, which can be referred to as ex-pensive minimalism.For example, in one design-project on one wall is hung a mixed media design in white varnish and frosted glass on an ebony decorative carving, and on the other, a Toncelli kitchen made of ebony with a varnished, glossy facade. In different parts of the apartment one encounters marble tiles, mosaics and slabs, but it is all the same type of mar-ble which does not disrupt the harmony of the interior. Michael Shilov also adds that it’s time to tackle the situ-

‘Happy design projects are made in heaven’

ation of a lack of light. So on some “gloomy” apartment walls the decision has been taken to cover them with a metallic pigment, similar to old gold: ‘It twinkles, but there is no direct shine’ he explains.

It is completely appropriate to fill an expensively con-ceived interior with the right technical equipment. In Mike Shilov’s ‘intelligent projects’ lights, the entrance bell alarm and even the window blinds can be controlled from the same panel.

The ‘coral’ apartments in the centre of Moscow became one of his well-known interiors. Coral-coloured metallic win-dow frames where the starting point of the project, as they could not be dismantled in case the facade of the old build-ing suffered. As a result the whole colour range of the inte-rior consisted of warm, luminous tints. Coral and the colour of elephant hide are completed by warm nutty tones, the golden shimmer of South-American oak, muffled by the tones of hide and textiles. Stylised objects in the interior took shape among the palette that came into being. The Nanimarquina felt carpet, reflecting each shade of the in-terior from coral to green, became the centre of the pro-ject and its final point. The author believes in the intentions of Divine powers that the carpets would be used in these apartments, as, like Mike Shilov says: ‘happy design pro-jects, like happy marriages, are made in heaven – at least that’s what I think!’

Mike Shilov is a successful designer whose projects are the prototypes that are copied, and whose master-classes are so unfailingly popular that he became one of the teachers for the MosBuild School. His workshop ‘Bathroom Design: How to Avoid Mistakes’ takes place on 17 April 2013 in Expocentre.

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In addition to creating projects, Anna Smolyakova, the practising designer and teacher, is involved in photogra-phy, oil painting, studying the laws of colour, and archi-tectonics. The designer uses innovative solutions in her projects and will pass these on to students.The main goal of the project is to create a harmonious un-ion of function and aesthetics, and to achieve maximum expression with minimal means. An example of a creative interior that embodies these principles is the kitchen-din-er for a large family.The kitchen is, above all, about ergonomics. The main thing to consider is the so-called ‘work triangle’ (refrigera-tor, sink and cooker), to ensure that the distance between them is not too great. This project includes all the neces-

Anna Smolyakova’s ergonomic solutionsary equipment: built-in concealed appliances for mini-malist furniture facades.In the interior, preference is given to natural materials, calm textures and soft lighting. The chandelier and other large items in the room give the impression of solidity and extend the boundaries of the space.The inspiration for the colour scheme in the kitchen diner was the Gustav Klimt landscape reproduced on the pho-to wallpaper.

Anna Smolyakova’s lecture, 'Creating a concept board: ways of quickly presenting ideas to the customer. British experience' will take place on 4 April 2013 within the MosBuild School at Expocentre.

Kitchen diner project Anna Smolyakova Exhibition of works by students from the British Higher School of Art and Design

Exhibition of works by students from the British Higher School of Art and Design

http://e3znak.ru

The Belgian architect Vincent Callebaut is one of the young-est and most successful creators of modern architecture globally. In 2000, aged 23, Vincent Callebaut graduated from university, receiving the award for the best diploma project. Among his achievements are eight prestigious awards, two monographs and, most importantly, his own architectural practice Vincent Callebaut Architectures, with offices in Belgium and France. But he has gained real recog-nition for his innovative eco architecture: he is the author of more than 40 projects that embody the philosophy of the harmonious coexistence of man and nature.

The green buildings of Vincent Callebaut Architectures are self-sufficient in energy, and minimise the emission of harmful substances into the atmosphere; this applies to both private cottages and giant skyscrapers designed to change the face of cities. One of the latest projects of Vincent Callebaut Architectures is Bionic Arch, a sustainable tower in the Taiwanese city of Taichung.

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Vincent Callebaut: the main architectural focus is nature

Eco architecture

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The tallest and most environmentally friendly sky-scraper in TaiwanFor the 100th anniversary of the Taiwan R.O.C the Taichung City Government decided to immortalise the dynamic po-litical, economic, social and cultural development of the country into a 380-metre sustainable tower, a symbol of the modern Republic of Taiwan. The project in Taichung is planned to be realised by 2016, but what is already clear is that the development of the city is surging forward. The Bionic Arch will be located in the centre of the Taichung Gateway Park complex and, with greened fa-cades, will visually become a vertical extension of the park. At the same time, the park’s landscape will not be disrupt-ed due to the hollow arch design of the tower. Although the Bionic Arch will be the tallest building in Taiwan, the compact design of the tower takes up one hectare.

While the Bionic Arch will change the appearance of the city, it will not affect its environment. Vincent Callebaut Architectures has designed a tower that exceeds the strict environmental requirements of the Taiwanese authorities for building projects. The crystalline glass skin of the Bionic Arch contains pho-tovoltaic cells, and along the tower’s vertical axis will be three huge wind turbines, generating enough electricity not only for the tower, but also for the night lighting of the park complex. The numerous plants in the interior and on the facade of the eco tower neutralize the carbon dioxide produced by the building, reducing emissions to almost zero.The Bionic Arch is divided into three functional units. The lower floor will house the Taichung City Development Museum, which will host exhibitions on urbanisation, in-

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dustrial progress and other aspects of urban develop-ment. There will also be an area for visitors. Above the museum will be a business space: offices, conference halls and shops. The standout feature of the future landmark of Taiwan is the observation deck (490 m above sea level) un-der a transparent dome, which offers panoramic views of the Taiwan Strait and Taichung Harbour.

Visitors will able to reach the observation deck by a high-speed panoramic lift. Two lifts, each able to carry 48 people, will deliver passengers through the wind turbine directly un-der the dome of the tower. The vertical circulation layout is di-vided into four decentralised cores of staircases and elevators.The same division by sectors is used to provide the fire protection and anti-terrorism security of the tower. In the

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event of a threat, the fire source is blocked, giving time to evacuate people. The tower’s network of fire sprinklers au-tomatically begins to tackle the fire.But the main danger for such tall buildings is from natu-ral elements – earthquakes, tornadoes and strong winds have been the cause of a lot of destruction on the island. To combat this, the designers of the Bionic Arch have adopted the ‘Surrender to Win’ principle of the martial art Jiu-Jitsu. The building’s structure contains plastic el-ements that can bend, but do not break under the pres-sure of the elements. The ends of the bearing beams are made of plasticised materials to prevent damage to the walls. The tower is protected from seismic shocks by vis-co-elastic dampers and rigid frames. The aerodynamic shape of the building reduces the effect of strong winds on the structure and directs the gusts to the vertical wind turbines which produce electricity. The Bionic Arch connects the Earth and the sky, and the historical heritage and new traditions of Taichung, but the main idea behind the sustainable tower is the harmonious merging of the modern city with nature. It is a symbol of respect for nature and harmony with the environment.

‘Leaves’, ‘nests’ and ‘waves’ in the Moroccan forestThe sustainable architectural solutions of Vincent Callebaut Architectures are finding application in private projects. One of them is the Kings Forest rest home com-plex which will be built among the forests of Morocco.In an area of 10,000 sqm will be chalets in the shape of leaves, nests and waves, making up the Kings Forest complex.Vincent Callebaut, true to his reputation as a sustainable architect, has used the most environmentally friendly and energy efficient equipment in the project. The chalets’ electricity will be supplied by photovoltaic solar panels and the heating by geothermal units.

Eco architecture

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At the highest point of the complex will be VIP chalets, similar in shape to leaves. These will be two-storey build-ings, with the upper floor for the most important guests, and the lower floor for staff.According to the design, the outer and the inner space of the ‘leaves’ is highly connected through a transparent mo-bile facade. A balcony runs all around the living areas, with elongated eaves to offer protection from the sun. The living space in the VIP chalet is clearly divided into a night space on the northeast side and a day space on the southeast side. The terraces of the leaf chalets rise up, like the bow of a ship, offering a panoramic towards the mountains.Among the tops of the centuries-old Cedars are chalets that re-semble exotic nests. In addition to comfort, these guest hous-es provide a wonderful sense of soaring above the ground.The inner space is concentrated around a central axis, the lift shaft, around which is a helical staircase. The liv-ing space is divided into several zones. The entrance leads to a lounge on the lower level, above which are two bed-rooms, and on the top level is an observation deck with views of the surrounding area. The interiors of the Nest chalets are decorated in one of four styles: time and history, numbers and mathematics, letters and literature, and arts and crafts. The circular liv-ing areas are developed around and wrapped into a del-icate wooden skin. The skin structure is made of spiraling elements, providing shade and intimacy. The density of the wooden blades encourages views toward the glade, while concealing the private spaces from view. In the western part of the Kings Forest complex are the Wave chalets for families. These buildings at the edge of the forest have one side embedded into the hill, while the other continues the natural landscape of the Kings Forest.

Eco architecture

Despite its sophisticated architectural structures, nature remains the main feature of the Kings Forest complex. The centuries-old cedar forest, mountains, and flora and fauna of this untouched part of Morocco will guarantee an un-forgettable stay.

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The planted roofs effectively insulate the internal space and keep the chalet warm.The indoor living area is articulated between a glass mobile fa-çade open on the glade and a shaded courtyard at the back. Indoor and outdoor living spaces are strongly connected.

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President Vladimir Putin has called Russia’s accession to the WTO the ‘event of the year’: ‘The accession process has gone on for 18 years. But entering without rushing has al-lowed us to achieve special conditions’. As for the difficul-ties, they are actually beneficial, believes the head of state: ‘Russia still lags behind developed economies in terms of both labour productivity and energy efficiency. Often, for price and quality, our products do meet the criteria. WTO accession is a major challenge, and that is why we hope that this will be a major boost to the modernisation of the econ-omy and improvement of the business climate in Russia.’The World Trade Organization was established in 1995 with the aim of the liberalising international trade and regulat-ing trade and political relations among member states. The WTO is responsible for the development and implementa-tion of new trade agreements, and ensures observance by the members of all the agreements signed by the majority of countries and ratified by their parliaments.The protocol on Russia’s accession to the Marrakesh Agreement establishing the WTO came into force on 22 August 2012. After 18 years of negotiations, Russia be-came the 156th member of the WTO. The organisation now accounts for about 95 % of world trade. Some representatives of the Russian business communi-ty see risks, such as a sharp decline in import and export

Exhibition – the road to the open world of the WTO customs duties, a limit in government support for the economy, reduced profitability and loss of investment attractiveness. However, not all experts are as concerned about what is happening. Some specialists believe that the construction industry will not change significantly, although the new economic situation will certainly entail new ‘rules of the game’ in the global market for goods and services. In the construction industry, foreign com-panies will be offered a national regime of activity, the same as for Russian companies. The project documen-tation of foreign companies must also pass a compulso-ry examination for compliance with the requirements of Russian technical regulations. Russia is not going to offer more preferential modes of operation for foreign com-panies than they are willing to provide to Russian con-struction companies. For more information, please visit the website www. construction.ru The definite pluses for the domestic construction indus-try include the emergence of international competition, which will require the modernisation of production and introduction of new technologies in Russia. International exhibitions are an opportunity to see the achievements of the industry’s leading companies, to show your own achievements and to gain specialist feedback from the in-ternational community.

Moscow – a post-industrial city

As Sergei Sobyanin stressed, the ideology of Moscow must change. And this process has already begun.‘Instead of creating separate pockets of prosperity we need to address the quality of life of the city as a whole,’Sobyanin noted, adding that this is the task of the authorities. To the credit of the Moscow Government, it cannot be accused of inaction. At the same time, all the changes must happen in close contact with residents, and the bureaucratic structure itself should become more open.

The main challenge remains avoiding transport collapse. To address this, the capital’s mayor said that serious meas-ures had to be taken to revise relations with investors and to dissolve hundreds of contracts for the construction of buildings that would worsen an already problematic situ-ation on the roads.Despite all the difficulties, the amounts gained from private investors grew nearly a quarter compared with the previ-ous year’s figures. ‘As a result, the volume of investment in

Mayor Sergei Sobyanin addressed the plenary session of the Moscow Urban Forum held at the end of last year. He outlined the direction of development of the economy and urban environment.

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Urban Group has put up for sale four unusual apartments in the City Quays residential complex. The apartments are situat-ed on a stone arched bridge over one of two artificial canals.The design of the City Quays project deserves attention. The concept is to use the river landscape and a system of artificial canals. The residential complex was conceived and implemented by Urban Group, with the participation of well-known architect Maxim Atayants. The project pro-vides economy class housing. The cost of a one-bedroom

apartment in City Quays is 1,900,000 rubles, which is one of the most affordable prices in the property market.‘A habitable arch over a canal is quite a natural solution for a city that has canals. Many examples can be seen in Venice. In St. Petersburg, the most famous instance is the arch across the Winter canal leading from the Hermitage to the Hermitage theatre. However, among such arches over wa-ter, there are practically none with apartments - quite a lot of technical difficulties emerge,’ says Maxim Atayants.

recent years has not only not decreased, it has increased. Growth this year was around 23 percent,’ the mayor said.‘For Moscow, a major city by world standards, these prob-lems are not unprecedented. And this means that interna-tional experience can offer a number of examples of how to solve them,’ said Vladimir Mau, an economic advisor to the Russian government. However, it is not worth con-trasting the rest of Russia with the capital. ‘What's good for Moscow is good for Russia. The city is the driver for the whole country,’ he added. Sobyanin described the joining of new territories to Moscow as an historic event. The area of the city has grown 2.5 times as a result of the expansion.

The direction in which the Russian capital is moving is a transition from an industrial to a post-industrial economy. “Twenty years ago, Moscow was a communist city. Time has shown that this (the transition to a market economy) is a complicated but achievable task. Before you today is a rapidly developing megapolis. I believe that our expe-rience deserves attention, and we will also learn from our colleagues in the future,” commented the mayor. ‘And if people now live in our city in order to work, in the near future this principle should be transformed to the opposite: to work here is necessary to live life fully,’ said Vladimir Mau, announcing the new strategy of the Moscow authorities.

A bridge adapted for housing

Material prepared by Anna Vykhrova, journalist for www.radidomapro.ru

Material prepared by www.radidomapro.ru

In Khimki an unusual type of housing has appeared. Now you can live in an apartment over a canal offering relaxing views of the Klyazma River.

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Special issue / April 2013