INDUSTRIAL VISIT

DATE: 01-08-2015PRESENTED

BY-SYNDICATE 11

CONTENTS

1)INTRODUCTION2)ABOUT THE ORGANISATION /

PLANT3)CORE PRODUCTS AND SERVICES4)FINDINGS AND ANALYSIS5)CHALLENGES6)KEY LEARNINGS

About mother dairy•Formed at 1974• ISO certified 9001:2008(QMF)•Formed after operation flood (NDDB)

•1987 Introduced fruits, vegetables & edible oil into market.•1999 Became India's largest milk processing & supply industry•Balance between farmers & serving costumers

1. Milk collection from farmers2. Transportation3. Testing (23 processes)4. Receiving dock ( raw milk stored under 6*c )5. Clarification6. Homogenization & fortification7. Pasteurization ( heated at 72*c and Chilled at 4*c )8. Standardization9. Filling dock10.Control room11.Multiple mode of vending milk in the market12.Milk booth supply

PROCESS FOLLOWED BY MOTHER DAIRY

CORE PRODUCTS & SERVICES MILK

DAIRY PRODUCTS

ICE CREAMS

EDIBLE OIL (DHARA)

FRUITS & VEEGETABLES

FROZEN (SAFAL)

JUICE & FRUIT BEVERAGES

PROCESSED FOOD

FINDINGS • MOTIVE – Increase in Milk production • MILK SOLD – 30 Lakhs Litre (10 Lakhs in loose and rest in packets)• CHECKS CONDUCTED – (1) Container Check (2) Fragrance Check (3) No added Preservatives (4) Adulteration

• ADVANTAGES OF MILK – (1) Easy to digest (2) Newly born Baby (mother dairies loose milk is suggested ) (3) Full of Vitamins • MILK AS A COMPLETE FOOD – Milk has all Vitamins , Proteins , Phosphors , Fats but

lacks Vitamins C , Iron , Fibres . Otherwise, it would have been a complete food i.e ; Complete Food = Milk + Banana

ANALYSIS PLANS TO EXPAND - Earlier the concepts were limited to Delhi but now it has expanded and

it is still expanding day by day .INNOVATION – Loose milk .PRODUCT DIFFERENTIATION EASY AVAILABILITY - Available across different states of the country.STRATEGIES AGAINEST COMPETITIORS Good and updated technology has been used . System level check is more efficient . Goods are manufactured keeping customers taste and preferences in mind. Products are easily available . BUSINESS STRATEGY TO INCREASE SALES – They insure a good quality product They have been awarded by HACCP (Hazard Analysis Critical Control Points ) and ISO (International Standardisation Organisation) & MOTHER DAIRY WAS THE FIRST COMPANY TO GET THESE AWARDS Innovations New Flavours Focus is not on the price but on the quality

CHALLENGESEXTERNAL ENVIRONMENT These are those factors which are not under the control of an organisation. EXAMPLE : Detergent Found In The Milk Used By Mother Dairy Recently, Mother dairy has been in news because there was some detergent found in the milk used by mother dairy . As per the company the milk sample was taken even before the milk was delivered to the

factory . It was just a move taken by the competitors to spoil the goodwill of the company. INTERNAL ENVIRONMENT