Motivating Behavior Change

ARIELLE MATHER, MPH EDUCATION & TRAINING MANAGER

National Resource Center for Academic DetailingDivision of Pharmacoepidemiology and Pharmacoeconomics

Brigham and Women’s HospitalHarvard Medical School

What is social marketing?

“an approach used to develop activities aimed at

changing or maintaining people's

behavior

for the benefit of individuals and society as a

whole…”http://www.thensmc.com/content/what-social-marketing-

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Social Cognitive Theory

This theory considers the unique way in which individuals acquire and maintain behavior

Self-EfficacyPsychologist Albert Bandura defined self-efficacy as belief in one’s ability to succeed in specific situations. This belief determines how people feel, think, motivate themselves and behave.

Theory of Planned Behavior

The Transtheoretical Model

Stages of Change

Motivational Interviewing

Motivational Interviewing: 4 Principles

Motivational Interviewing: 4 Skills

Academic detailing relies on many of these constructs to change clinician behavior