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Motivating Your Sales Team Sample Corporate Training Materials All of our training products are fully customizable and are perfect for one day and half day workshops. You can easily update or insert your own content to make the training more relevant to participants. Our material is completely customizable and is backed up by a 90 day 100% no questions asked money back guarantee! With our training courseware you are able to: Add your name and logo (and remove ours). Add your own content to make the training more relevant to your clients (i.e. using examples and case studies from within your organization or city) Train unlimited users within your organization. No Annual Renewal Fees Download training material on your time from our secure servers United States International 73 Greentree Drive, Box #68 116 Provost Street, New Glasgow, NS Dover, Delaware 19904 Canada, B2H 2P4 Toll-free:1-877-610-3660 Phone: 001-902-695-3660 Fax: 1-877-610-3661 Fax: 001-902-695-3661 [email protected] [email protected] Any technical issues or questions can be addressed by our support team [email protected] Our Product Catalog contains our entire library of available and upcoming courses. Please follow this link: http://corporatetrainingmaterials.com/product_catalog.pdf Review our License Agreement to answer any licensing questions you may have. Please follow this link: http://corporatetrainingmaterials.com/license_agreement.pdf

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Page 1: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Motivating Your Sales Team

Sample

Corporate Training Materials

All of our training products are fully customizable and are perfect for one day and half day workshops.

You can easily update or insert your own content to make the training more relevant to participants. Our

material is completely customizable and is backed up by a 90 day 100% no questions asked money back

guarantee!

With our training courseware you are able to:

Add your name and logo (and remove ours).

Add your own content to make the training more relevant to your clients (i.e. using

examples and case studies from within your organization or city)

Train unlimited users within your organization.

No Annual Renewal Fees

Download training material on your time from our secure servers

United States International

73 Greentree Drive, Box #68 116 Provost Street, New Glasgow, NS

Dover, Delaware 19904 Canada, B2H 2P4

Toll-free:1-877-610-3660 Phone: 001-902-695-3660

Fax: 1-877-610-3661 Fax: 001-902-695-3661

[email protected] [email protected]

Any technical issues or questions can be addressed by our support team

[email protected]

Our Product Catalog contains our entire library of available and upcoming courses. Please

follow this link: http://corporatetrainingmaterials.com/product_catalog.pdf

Review our License Agreement to answer any licensing questions you may have. Please follow

this link: http://corporatetrainingmaterials.com/license_agreement.pdf

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TABLE OF CONTENTS

Preface ..............................................................................................................................................3

What is Courseware? ................................................................................................................................ 3

How Do I Customize My Course? .............................................................................................................. 3

Materials Required ................................................................................................................................... 4

Maximizing Your Training Power .............................................................................................................. 5

Icebreakers ........................................................................................................................................6

Icebreaker: Friends Indeed ........................................................................................................................ 7

Training Manual Sample .....................................................................................................................8

Sample Module: Create a Motivational Environment .............................................................................. 9

Instructor Guide Sample ................................................................................................................... 17

Sample Module: Create a Motivational Environment ............................................................................ 18

Activities ......................................................................................................................................... 27

Quick Reference Sheets .................................................................................................................... 29

Certificate of Completion ................................................................................................................. 31

PowerPoint Sample .......................................................................................................................... 33

Full Course Table of Contents ........................................................................................................... 38

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Preface

What is Courseware?

Welcome to Corporate Training Materials, a completely new training

experience!

Our courseware packages offer you top-quality training materials that

are customizable, user-friendly, educational, and fun. We provide your

materials, materials for the student, PowerPoint slides, and a take-

home reference sheet for the student. You simply need to prepare and

train!

Best of all, our courseware packages are created in Microsoft Office and can be opened using any

version of Word and PowerPoint. (Most other word processing and presentation programs support

these formats, too.) This means that you can customize the content, add your logo, change the color

scheme, and easily print and e-mail training materials.

How Do I Customize My Course?

Customizing your course is easy. To edit text, just click and type as you would with any document. This is

particularly convenient if you want to add customized statistics for your region, special examples for

your participants’ industry, or additional information. You can, of course, also use all of your word

processor’s other features, including text formatting and editing tools (such as cutting and pasting).

To remove modules, simply select the text and press Delete on your keyboard. Then, navigate to the

Table of Contents, right-click, and click Update Field. You may see a dialog box; if so, click “Update entire

table” and press OK.

(You will also want to perform this step if you add modules or move them around.)

If you want to change the way text looks, you can format any piece of text any way you want. However,

to make it easy, we have used styles so that you can update all the text at once.

If you are using Word 97 to 2003, start by clicking the Format menu followed by Styles and Formatting.

In Word 2007 and 2010 under the Home tab, right-click on your chosen style and click Modify. That will

then produce the Modify Style options window where you can set your preferred style options.

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For example, if we wanted to change our Heading 1 style, used for Module Titles, this is what we would

do:

Now, we can change our formatting and it will apply to all the headings in the document.

For more information on making Word work for you, please refer to Word 2007 or 2010 Essentials by

Corporate Training Materials.

Materials Required

All of our courses use flip chart paper and markers extensively. (If you prefer, you can use a whiteboard

or chalkboard instead.)

We recommend that each participant have a copy of the Training Manual, and that you review each

module before training to ensure you have any special materials required. Worksheets and handouts are

included within a separate activities folder and can be reproduced and used where indicated. If you

would like to save paper, these worksheets are easily transferrable to a flip chart paper format, instead

of having individual worksheets.

We recommend these additional materials for all workshops:

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Laptop with projector, for PowerPoint slides

Quick Reference Sheets for students to take home

Timer or watch (separate from your laptop)

Masking tape

Blank paper

Maximizing Your Training Power

We have just one more thing for you before you get started. Our company is built for trainers, by

trainers, so we thought we would share some of our tips with you, to help you create an engaging,

unforgettable experience for your participants.

Make it customized. By tailoring each course to your participants, you will find that your results

will increase a thousand-fold.

o Use examples, case studies, and stories that are relevant to the group.

o Identify whether your participants are strangers or whether they work together. Tailor

your approach appropriately.

o Different people learn in different ways, so use different types of activities to balance it

all out. (For example, some people learn by reading, while others learn by talking about

it, while still others need a hands-on approach. For more information, we suggest

Experiential Learning by David Kolb.)

Make it fun and interactive. Most people do not enjoy sitting and listening to someone else talk

for hours at a time. Make use of the tips in this book and your own experience to keep your

participants engaged. Mix up the activities to include individual work, small group work, large

group discussions, and mini-lectures.

Make it relevant. Participants are much more receptive to learning if they understand why they

are learning it and how they can apply it in their daily lives. Most importantly, they want to

know how it will benefit them and make their lives easier. Take every opportunity to tie what

you are teaching back to real life.

Keep an open mind. Many trainers find that they learn something each time they teach a

workshop. If you go into a training session with that attitude, you will find that there can be an

amazing two-way flow of information between the trainer and trainees. Enjoy it, learn from it,

and make the most of it in your workshops.

And now, time for the training!

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Icebreakers

Each course is provided with a wide range of interactive Icebreakers. The trainer can utilize an

Icebreaker to help facilitate the beginning of the course, as it helps “break the ice” with the

participants. If the participants are new to each other, an icebreaker is a great way to introduce

everyone to each other. If the participants all know each other it can still help loosen up the

room and begin the training session on positive note. Below you will see one of the icebreakers

that can be utilized from the Icebreakers folder.

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Icebreaker: Friends Indeed

Purpose

Have the participants moving around and help to make introductions to each other.

Materials Required

Name card for each person

Markers

Preparation

Have participants fill out their name card. Then, ask participants to stand in a circle, shoulder to

shoulder. They should place their name card at their feet. Then they can take a step back. You

as the facilitator should take the place in the center of the circle.

Activity

Explain that there is one less place than people in the group, as you are in the middle and will

be participating. You will call out a statement that applies to you, and anyone to whom that

statement applies must find another place in the circle.

Examples:

Friends who have cats at home

Friends who are wearing blue

Friends who don’t like ice cream

The odd person out must stand in the center and make a statement.

The rules:

You cannot move immediately to your left or right, or back to your place.

Let’s be adults: no kicking, punching, body-checking, etc.

Play a few rounds until everyone has had a chance to move around.

Page 8: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Training Manual Sample

On the following pages is a sample module from our Training Manual. Each of our courses

contains twelve modules with three to five lessons per module. It is in the same format and

contains the same material as the Instructor Guide, which is then shown after the Training

Manual sample, but does not contain the Lesson Plans box which assists the trainer during

facilitation.

The Training Manual can be easily updated, edited, or customized to add your business name

and company logo or that of your clients. It provides each participant with a copy of the

material where they can follow along with the instructor.

Page 9: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Sample Module: Create a Motivational Environment

Motivation isn’t just an intrinsic drive, nor is it the application of an

external force at specific times. Motivation is something that exists in

our environments. An environment that is not motivational

promotes stagnation, procrastination, and poor morale. On the other

hand, creating a motivational environment leads to team members

who are excited about what they do, are fire up to work towards

shared and individual goals, and who are eager to do their best for

their own personal success and the organization overall success.

Enthusiasm is excitement with

inspiration, motivation, and a

pinch of creativity.

Bo Bennett

Page 10: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Conduct Frequent Team Check-Ins

One of the simplest, yet most powerful, things you can do to create a motivational

environment is conduct frequent check-ins with your sales team. While part of these

check-ins should be asking about progress, leads, and other essential parts of the sales

teams job, the goal is also to check-in with your people as people. Ask them what they

need, what ideas they have for maximizing opportunities, what’s working, and what can

be improved. Let your people know that these check-ins are a time to discuss ideas, voice concerns, and

generally get the sales team and management on the same page. They are not punitive or a type of

evaluation – they are so that you are all working together, and so that everyone has what they need to

succeed. You can use these check-ins as a time to voice your confidence in your team and pump them

up, which is key to motivation. You might conduct weekly check-ins, or schedule them less frequently

depending on what your team needs. Ask your sales team how often they’d like to check in, as well as

whether they prefer to meet in person or to check-in via phone or conference call.

Page 11: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Train Your Team

Team members who are not properly trained cannot be expected to succeed! Invest

time and resources in training your sales team in your organizations’ best sales

practices. And training should not end with the onboarding process. Offer frequent

trainings, whether internal or external, on new sales practices, new technology, and

new skills that can help your sales team members maximize their skills and succeed.

An environment in which people are given continuous opportunities to grow and develop in one in

which people are motivated. Because your team sees the organization investing in them through

training and skill building, they are likely to be more invested in their roles and in the organization. Find

ways to continuously offer new and exciting trainings to keep your sales team engaged.

Page 12: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Emulate Best Practices

Emulating the best practices of industry leaders is another key way to motivate

your sales team. Look to organizations that have successful, engaged sales teams.

What are they doing? How do they motivate their teams? How do they reward

them? Spending time reading about these organizations and even asking

management within them can help you home in on a handful of best practices to

implement in your organization. Some best practices might include:

Frequent communication

Personalized rewards

Recognition of successes

Incentives for individuals

Incentives for groups

Continuous training and development

Page 13: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

One Size Does Not Fit All!

Not all people are motivated by the same things, nor are all teams motivated by the

same things. It is vital to keep this in mind as you seek to motivate your team. Get to

know them, as a team and as individual team members. Talk to them about what

motivates them, what their goals are, and what excites them. To properly motivate your

team, you will likely need to come up with a variety of strategies. A best practice many

organization use when motivating employees is to tailor the motivation or reward to the individual –

that way you can tap into what motivates him or her rather than offering a motivation that really

doesn’t inspire or excite.

Page 14: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Case Study

Helen had just taken over management of the sales team, and was going over the last

quarter’s reports. Sales were steady, but they hadn’t grown much over the last year.

Even existing clients were placing orders of about the same size, not purchasing more.

She decided to call a meeting with the sales team to talk about what was happening and

what they might do to increase sales in the next quarter. Hakeem, the lead sales rep, told

Helen that their previous manager had been satisfied as long as they didn’t lose sales from quarter to

quarter. So people mostly kept to their client lists and were satisfied with making their quotas. “What

would get you excited about sales again?” Helen asked. The team members said that they wished they

could see some appreciation for bringing in a new client or increasing sales. They got commissions, but

those checks only came once a quarter. Helen spent time talking to the team about what would

motivate them. She also agreed to meet with them once a week to check in, to see what they needed

and how she could help.

Page 15: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Module Two: Review Questions

1. Which of the following is true of check-ins with your sales team?

a. They are not needed unless something major changes

b) They are a chance to punish poor sales

c) They should not be done

d) They should be frequent and focused on motivation

2. How often should you conduct sales team check-ins?

a) Yearly

b) As often as the team agrees is appropriate

c) Daily

d) Quarterly

3. How can training motivate a sales team?

a) All of these

b) It equips them with new skills

c) It shows that the organization invests in them

d) It can reinvigorate interest in the job

4. What type of trainings should you offer your sales team?

a) New sales techniques

b) New technology

c) All of these

d) New interpersonal skills

5. What should you emulate in order to motivate your team?

a. Strict management

b) Best practices of industry leaders

c) Hands off management

d) Competition

6. Which of the following is a best practice for motivating sales teams?

a) Tailoring rewards to individuals

b) Recognizing successes

c) Offering opportunities for growth

d) All of the above

Page 16: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

7. Which is NOT true of motivation?

a) People are all motivated by the same rewards

b) People are motivated by different things

c) Rewards may need to be tailored to the individual

d) None of these

8. Which of the following is true of tailoring motivation to the individual?

a) It is a best practice for motivating sales team members

b) It allows you to tap into each person’s motivation

c) It recognizes that people are motivated by different things.

d) All of these

9. What was true of the sales team’s last quarter sales?

a) They had stayed steady but not grown

b) They had dropped off slightly

c) They had risen dramatically

d) None of these

10. Who explained to Helen what the previous management had been like?

a) Her boss

b) Her secretary

c) The lead sales rep

d) None of these

Page 17: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Instructor Guide Sample

On the following pages is a sample module from our Instructor Guide. It provides the instructor

with a copy of the material and a Lesson Plans box.

The key benefit for the trainer is the Lesson Plan box. It provides a standardized set of tools to

assist the instructor train that particular lesson. The Lesson Plan box gives an estimated time to

complete the lesson, any materials that are needed for the lesson, recommended activities, and

additional points to assist in delivering the lessons such as Stories to Share and Delivery Tips.

Page 18: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Sample Module: Create a Motivational Environment

Motivation isn’t just an intrinsic drive, nor is it the application of an

external force at specific times. Motivation is something that exists in

our environments. An environment that is not motivational

promotes stagnation, procrastination, and poor morale. On the other

hand, creating a motivational environment leads to team members

who are excited about what they do, are fire up to work towards

shared and individual goals, and who are eager to do their best for

their own personal success and the organization overall success.

Enthusiasm is excitement with

inspiration, motivation, and a

pinch of creativity.

Bo Bennett

Page 19: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Conduct Frequent Team Check-Ins

One of the simplest, yet most powerful, things you can do to create a motivational

environment is conduct frequent check-ins with your sales team. While part of these

check-ins should be asking about progress, leads, and other essential parts of the sales

teams job, the goal is also to check-in with your people as people. Ask them what they

need, what ideas they have for maximizing opportunities, what’s working, and what can

be improved. Let your people know that these check-ins are a time to discuss ideas, voice concerns, and

generally get the sales team and management on the same page. They are not punitive or a type of

evaluation – they are so that you are all working together, and so that everyone has what they need to

succeed. You can use these check-ins as a time to voice your confidence in your team and pump them

up, which is key to motivation. You might conduct weekly check-ins, or schedule them less frequently

depending on what your team needs. Ask your sales team how often they’d like to check in, as well as

whether they prefer to meet in person or to check-in via phone or conference call.

Estimated Time 8 minutes

Topic Objective Introduce the concept of frequent check-ins

Topic Summary

Checking In

Discuss the concept of using frequent check-ins to help motivate team

members

Materials Required Flipboard/chart and markers

Planning Checklist None

Recommended Activity As a group, discuss ways that check-ins can be used to motivate sales team

members. Brainstorm ideas and list these on the board.

Stories to Share Share any personal or relevant stories.

Delivery Tips Invite individual participants to share their nightly routines.

Review Questions How can frequent check-ins be used to help motivate your sales team?

Page 20: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Train Your Team

Team members who are not properly trained cannot be expected to succeed! Invest

time and resources in training your sales team in your organizations’ best sales

practices. And training should not end with the onboarding process. Offer frequent

trainings, whether internal or external, on new sales practices, new technology, and

new skills that can help your sales team members maximize their skills and succeed.

An environment in which people are given continuous opportunities to grow and develop in one in

which people are motivated. Because your team sees the organization investing in them through

training and skill building, they are likely to be more invested in their roles and in the organization. Find

ways to continuously offer new and exciting trainings to keep your sales team engaged.

Estimated Time 8 minutes

Topic Objective Introduce the concept of training to motivate.

Topic Summary Discuss the concept of training to motivate.

Materials Required 01-Train to Motivate

Planning Checklist None

Recommended Activity Complete the worksheet individually. Share answers with the class if desired.

Stories to Share Share any personal or relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions How can training help motivate your sales team?

Page 21: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Emulate Best Practices

Emulating the best practices of industry leaders is another key way to motivate

your sales team. Look to organizations that have successful, engaged sales teams.

What are they doing? How do they motivate their teams? How do they reward

them? Spending time reading about these organizations and even asking

management within them can help you home in on a handful of best practices to

implement in your organization. Some best practices might include:

Frequent communication

Personalized rewards

Recognition of successes

Incentives for individuals

Incentives for groups

Continuous training and development

Estimated Time 8 minutes

Topic Objective Explore some best practices for motivating sales teams

Topic Summary Best Practices

Explore some best practices for motivating sales teams

Materials Required Flipboard/chart and markers

Planning Checklist Bring in some examples of best practices from organizations that have highly

successful sales teams

Recommended Activity Have the class reflect on the best practices you present. Then, brainstorm

best practices they might emulate. List these on the board.

Stories to Share Share any personal relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions How can emulating best practices help motivate sales team members?

Page 22: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

One Size Does Not Fit All!

Not all people are motivated by the same things, nor are all teams motivated by the

same things. It is vital to keep this in mind as you seek to motivate your team. Get to

know them, as a team and as individual team members. Talk to them about what

motivates them, what their goals are, and what excites them. To properly motivate your

team, you will likely need to come up with a variety of strategies. A best practice many

organization use when motivating employees is to tailor the motivation or reward to the individual –

that way you can tap into what motivates him or her rather than offering a motivation that really

doesn’t inspire or excite.

Estimated Time 8 minutes

Topic Objective Introduce the concept of personalizing motivation

Topic Summary One Size Does Not Fit All!

Consider ways in which motivation can be tailored.

Materials Required Flipchart/board and marker

Planning Checklist None

Recommended Activity Have the class discuss the things that motivate them. Brainstorm ideas for

individualized motivation. List these on the board.

Stories to Share Share any personal, relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions Why is it important to employ a variety of motivational techniques?

Page 23: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

Case Study

Helen had just taken over management of the sales team, and was going over the last

quarter’s reports. Sales were steady, but they hadn’t grown much over the last year.

Even existing clients were placing orders of about the same size, not purchasing more.

She decided to call a meeting with the sales team to talk about what was happening and

what they might do to increase sales in the next quarter. Hakeem, the lead sales rep, told

Helen that their previous manager had been satisfied as long as they didn’t lose sales from quarter to

quarter. So people mostly kept to their client lists and were satisfied with making their quotas. “What

would get you excited about sales again?” Helen asked. The team members said that they wished they

could see some appreciation for bringing in a new client or increasing sales. They got commissions, but

those checks only came once a quarter. Helen spent time talking to the team about what would

motivate them. She also agreed to meet with them once a week to check in, to see what they needed

and how she could help.

Estimated Time 5 minutes

Topic Objective Outline the Create a Motivational Environment case study.

Topic Summary Case study

Discuss ways to create an environment that is motivational.

Materials Required None

Planning Checklist None

Recommended Activity Discuss the outcome of the case study.

Stories to Share Share any personal, relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions What did Helen do to start creating a more motivational environment?

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Module Two: Review Questions

1. Which of the following is true of check-ins with your sales team?

a) They are not needed unless something major changes

b) They are a chance to punish poor sales

c) They should not be done

d) They should be frequent and focused on motivation

Regular check-ins can be a great way to motivate sales team members. Keep the focus positive

on what can motivate the team.

2. How often should you conduct sales team check-ins?

a) Yearly

b) As often as the team agrees is appropriate

c) Daily

d) Quarterly

Check-ins should be frequent, but this may mean different things for different teams. Set a

schedule that works for you and for the team.

3. How can training motivate a sales team?

a) All of these

b) It equips them with new skills

c) It shows that the organization invests in them

d) It can reinvigorate interest in the job

Training is a great motivator. It shows organizational investment, which may make sales team

members more invested in their jobs. It also equips people with new skills for success.

4. What type of trainings should you offer your sales team?

a) New sales techniques

b) New technology

c) All of these

d) New interpersonal skills

Don’t just focus on sales techniques when training your sales team. Also offer trainings on new

technology and new interpersonal skills.

Page 25: Motivating Your Sales Teamlogin.corporatetrainingmaterials.com/secure/files/... · time and resources in training your sales team in your organizations’ best sales practices. And

5. What should you emulate in order to motivate your team?

a) Strict management

b) Best practices of industry leaders

c) Hands off management

d) Competition

Emulate the best practices of industry leaders. This can help create a motivational environment

for your sales team.

6. Which of the following is a best practice for motivating sales teams?

a) Tailoring rewards to individuals

b) Recognizing successes

c) Offering opportunities for growth

d) All of the above

There are many best practices you can emulate in motivating your sales team. These include

offering regular rewards, tailoring rewards to individuals, recognizing successes, and offering

opportunities for growth and learning.

7. Which is NOT true of motivation?

a) People are all motivated by the same rewards

b) People are motivated by different things

c) Rewards may need to be tailored to the individual

d) None of these

People are not all motivated by the same things. Take the time to discover what motivates your

team members.

8. Which of the following is true of tailoring motivation to the individual?

a) It is a best practice for motivating sales team members

b) It allows you to tap into each person’s motivation

c) It recognizes that people are motivated by different things.

d) All of these

Don’t be afraid to tailor rewards to individuals. People are motivated by different things!

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9. What was true of the sales team’s last quarter sales?

a) They had stayed steady but not grown

b) They had dropped off slightly

c) They had risen dramatically

d) None of these

Helen noticed that the sales had stayed steady but not grown. She was eager to motivate the

team to grow sales.

10. Who explained to Helen what the previous management had been like?

a) Her boss

b) Her secretary

c) The lead sales rep

d) None of these

Hakeem explained the previous management strategy to Helen. He was the lead sales rep.

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Activities

During the facilitation of a lesson Worksheet or Handout may be utilized to help present the

material. If a lesson calls for a Worksheet or Handout it will be listed in the Lesson Plan box

under Materials Required. The trainer can then utilize the Activities folder for the

corresponding material and then provide it to the participants. They are all on separate Word

documents, and are easily edited and customized.

Below you will see the Worksheets or Handouts that are utilized during the training of the

above lesson. They are located in the Activities folder and can be easily printed and edited for

the participants.

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Sample Worksheet: Training to Motivate

In this space, reflect on how training opportunities can be used to motivate sales team members. How

can learning new skills and techniques motivate people to succeed?

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Quick Reference Sheets

Below is an example of our Quick reference Sheets. They are used to provide the participants

with a quick way to reference the material after the course has been completed. They can be

customized by the trainer to provide the material deemed the most important. They are a way

the participants can look back and reference the material at a later date.

They are also very useful as a take-away from the workshop when branded. When a participant

leaves with a Quick Reference Sheet it provides a great way to promote future business.

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Motivating Your Sales Team

Emulate Best Practices

Emulating the best practices of industry

leaders is another key way to motivate your

sales team. Look to organizations that have

successful, engaged sales teams. What are

they doing? How do they motivate their

teams? How do they reward them? Spending

time reading about these organizations and

even asking management within them can

help you home in on a handful of best

practices to implement in your organization.

Some best practices might include:

Frequent communication

Personalized rewards

Recognition of successes

Incentives for individuals

Incentives for groups

Continuous training and development

Choose 1-3 Motivators

As you work to discover what each employee finds

motivational, ask him or her to list 1-3 things that

are the most motivating. This helps the team

member get clear about what will best motivate

him or her, and gives you some options when

planning motivations and rewards. It may be

difficult for an individual to narrow the list down

to just 3 items, but this is a good number to shoot

for. Ask the person to reflect on his or her goals

and values when coming up with these items.

Common items may include

Tangible rewards, such as certificates or trophies

Recognition

Financial rewards such as raises or bonuses

Time off or other rewards of free time

www.corporatetrainingmaterials.com © Corporate Training Materials

Reward Achievements

A motivational culture is one in which achievements are regularly recognizes. One reason it is key to

discover what motivates individual employees is so that achievements can be properly recognized. In

addition to the goals that you and the employee set together, take time to recognize achievements

throughout the quarter or year. Provide rewards that are in line with the things that the employee has

told you motivate him or her. Some achievements worth recognizing among your sales team might be:

Landing a new client

Exceeding a sales goal

Completing a training

Giving a presentation to peers

Presenting at a conference

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Certificate of Completion

Every course comes with a Certificate of Completion where the participants can be recognized for

completing the course. It provides a record of their attendance and to be recognized for their

participation in the workshop.

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PowerPoint Sample

Below you will find the PowerPoint sample. PowerPoint slides are a great tool to use during the

facilitation of the material; they help to focus on the important points of information presented

during the training.

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Full Course Table of Contents

Preface ..............................................................................................................................................7

What is Courseware? ................................................................................................................................ 7

How Do I Customize My Course? .............................................................................................................. 7

Materials Required ................................................................................................................................... 9

Maximizing Your Training Power .................................................................................................................. 9

Module One: Getting Started ........................................................................................................... 11

Housekeeping Items................................................................................................................................ 11

The Parking Lot ....................................................................................................................................... 12

Workshop Objectives .............................................................................................................................. 12

Module Two: Create a Motivational Environment ............................................................................. 13

Conduct Frequent Team Check-Ins ......................................................................................................... 13

Train Your Team...................................................................................................................................... 14

Emulate Best Practices ........................................................................................................................... 15

One Size Does Not Fit All! ....................................................................................................................... 15

Case Study ............................................................................................................................................... 16

Module Two: Review Questions .............................................................................................................. 18

Module Three: Communicate to Motivate ....................................................................................... 21

Regular Group Meetings ......................................................................................................................... 21

Regular One on One Meetings ................................................................................................................ 22

Focus on Strengths and Development Areas .......................................................................................... 23

Ask for Feedback ..................................................................................................................................... 24

Case Study ............................................................................................................................................... 26

Module Three: Review Questions ........................................................................................................... 29

Module Four: Train Your Team ......................................................................................................... 29

Focus on Training and Development ...................................................................................................... 29

Peer Training ........................................................................................................................................... 30

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Mentoring ............................................................................................................................................... 31

Keep the Focus Positive! ......................................................................................................................... 31

Case Study ............................................................................................................................................... 32

Module Four: Review Questions ............................................................................................................. 34

Module Five: Emulate Best Practices ................................................................................................ 37

Look to Industry Leaders ......................................................................................................................... 37

Solicit Team Member Suggestions .......................................................................................................... 38

Take a Field Trip! .................................................................................................................................... 39

Leverage Outside Expertise ..................................................................................................................... 39

Case Study ............................................................................................................................................... 40

Module Five: Review Questions .............................................................................................................. 42

Module Six: Provide Tools ................................................................................................................ 45

The Right Tools ....................................................................................................................................... 45

Ask Team Members What Tools They Need ........................................................................................... 46

Provide High Quality Tools ...................................................................................................................... 47

Allow for Training ................................................................................................................................... 47

Case Study ............................................................................................................................................... 48

Module Six: Review Questions ................................................................................................................ 50

Module Seven: Find Out What Motivates Employees ........................................................................ 53

One Size Does Not Fit All! ....................................................................................................................... 53

Find Out What Motivates Individuals ..................................................................................................... 54

Discover What Motivates the Team ....................................................................................................... 54

Tailor Rewards to Employees .................................................................................................................. 55

Case Study ............................................................................................................................................... 56

Module Eight: Tailor Rewards to the Employee ................................................................................. 59

Motivation is Personal! ........................................................................................................................... 59

Choose 1-3 Motivators............................................................................................................................ 60

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Employee’s Personal Goals ..................................................................................................................... 61

Reward Achievements ............................................................................................................................ 61

Case Study ............................................................................................................................................... 62

Module Eight: Review Questions ............................................................................................................ 64

Module Nine: Create Team Incentives .............................................................................................. 67

Incentives Foster Teamwork ................................................................................................................... 67

Team Goals ............................................................................................................................................. 68

Choose 1-3 Motivators............................................................................................................................ 69

Reward Achievements ............................................................................................................................ 70

Case Study ............................................................................................................................................... 71

Module Nine: Review Questions ............................................................................................................. 72

Module Ten: Implement Incentives .................................................................................................. 74

Regular Incentives ................................................................................................................................... 74

Mark Milestones ..................................................................................................................................... 75

Encourage Friendly Competition............................................................................................................. 76

Keep the Value Reasonable .................................................................................................................... 77

Case Study ............................................................................................................................................... 77

Module Ten: Review Questions .............................................................................................................. 79

Module Eleven: Recognize Achievements ......................................................................................... 82

Recognition Motivates! .......................................................................................................................... 82

Recognize Achievements Regularly ........................................................................................................ 83

Recognize Achievements Publically ........................................................................................................ 84

Document Achievements ........................................................................................................................ 84

Case Study ............................................................................................................................................... 85

Module Eleven: Review Questions .......................................................................................................... 87

Module Twelve: Wrapping Up .......................................................................................................... 89

Words from the Wise .............................................................................................................................. 89

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Review of Parking Lot ............................................................................................................................. 89

Lessons Learned ...................................................................................................................................... 90

Completion of Action Plans and Evaluations .......................................................................................... 90