motor city west 2012 justin choi presentation
TRANSCRIPT
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#thinkMotor
Become a member today!
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#thinkMotor
thinkLA Motor City West
Founder and President
PostRelease
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REACHING THE
DIGITAL GENERATION
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IT IS AWESOME
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vs
vs
vs
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• More access
• More information
• More choices
• More competition for attention
There’s more of more
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2012
72 Hours upload every minute
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More content = more time
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• Faster / better filters
• Less attentive (A.D.D.)
• Another Damn Device
• Less memory- more knowledge
• No patience
The consequences of more
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Sharing
information used
to be really
hard...
We lived in information poverty
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We have become information rich
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We have become good filters
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Brands can be the content
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• Authenticity
• Value
• Your content defines
your brand
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Ads vs. Content
Interruption vs. Engagement
Extract Value vs. Provide Value
Selling vs. Telling
We are now in the engagement era
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Content is becoming advertising
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It’s not just Twitter...
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Small Screens Double Tap to Zoom
Less space for interruption
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Think multi-screen, mobile first
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Pictures and videos: use them
Quantity is as important Quality
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Be frictionless
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• Faster / better filters
• Less attentive (A.D.D.)
• Another Damn Device
• Less memory- more knowledge
• No patience
The consequences of more
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• Engagement not interruption
• Be authentic
• Your content = your brand
• Multi-screen
• Show don’t tell and do it more frequently
• Be frictionless
• Deliver something of value
Summary
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We all have a voice
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