moving beyond text based media search dmasm 2011 international workshop march 1 st, 2011 allan...
TRANSCRIPT
Moving Beyond Text Based Media Search
DMASM 2011 International WorkshopMarch 1st, 2011
Allan McLennanPresident/FounderThe PADEM Group
USA
The PADEM GroupPure Advanced Digital Entertainment & Media
Allan McLennanPresident/Founder
Focused on delivering advancement for companies in the digital marketplace
www.pademgroup.com
Looking Towards The Next Opportunity in Advancing The Connected TV & On-line Information Marketplace
PERSONAL INFORMATION PORTALS
1980’s
1990’s
1970’s
2010’s
3 Networks
& Theatrical
There used to be three choices, as we know now there’s however many more…and that’s just the distribution platforms
Cable TV’sPay Per View
Home Video Rental (VHS Revenue Sharing)
InternetSatellite TV
Home Video Sell-Thru (DVD)
Broadband
DownloadMobile
WirelessVODIPTV Streaming
“iPad/Tablet”P2PDVRDwnld2Burn
Where we were, and how different it is today, let alone tomorrow
Now, Today, Personal Selection and identification is driving a huge need in efficient Information discovery,
OTT/IP On-Demand & Live Programming All on Multiple Personal Devices
• Content Creation
• Content Acquisition
• Content Distribution
PUSH
What it will take
• Integrating and launching a new offering successfully requires certain steps to even have a chance– Business models
– Licensing arrangements
– Patent protection
– Stable algorithmic technology
– Data-analytics & Piracy protection to support revenue models
– Intelligent Meta-data management
– Reality - Delivering upon a need
Enabling the individual to have what they want when they need it
Television or IP Personalization vs. Vast Search or Mass broadcasting
“Meta-data Clarity”
Clear guidance between what’s truly your goal versus massive amounts of varied information
Clarity of Metadata
The Value of Metadata
As an example…Global Search Engines have exploded and are driving As an example…Global Search Engines have exploded and are driving access to VAST amounts and choices of open mediaaccess to VAST amounts and choices of open media
PAGE# 10 季節特集
“Markets of size 1”
“The Mass Market”(size in the millions)
The Personalization Trend
Personalization as Validation
Market NeedHow do you survive (and thrive) in an overly congested
world of information and entertainment programming?
You become a plumber
Refine and edit information that is intelligently delivered to meet yours or your customers requirements and needs.
Help viewer/users find what
They want – easily, reduce
The weight of data usage which is
only going to explode
Portable Example – Manage Usage• Wireless operators are facing a tsunami data.
• As a result, many of them are looking for creative ways to off load the demand
• The cause for demand in wireless data - easy to understand. Growth of share of SmartPhones in North America from 2009 through 2015.
• Handset subscribers just in North America are expected to rise from the 23.9% in 09’ to over 67.1% in 15’.Complete reversal in basic phones plummeting from 66.3% down to 22.9% Frost & Sullivan - 2011
• Today, SmartPhones provide tremendous quality of rich media. Thus, each new SmartPhone results huge data communications demand.
• And then there’s Tablets being purchased in the millions and each tablet via their wireless connection generates huge demand in search and identifying of news, weather, sports, books, magazines, music and videos. Thus, the use of rich media in tablets could be potentially greater than in SmartPhones.
• Operators are dealing with this by making it easier for subscribers to obtain the rich media they need by encouraging the use of Wi-Fi (in home and out), as well as time-shifting the demand to the evening and night time when the network is at a very low utilization.
What’s the Cable Industries perspective?
Cable Congress 2011, Lucerne, Switzerland two weeks ago
Address OTT straight forward
1) Make cable content available on multiple devices
2) Differentiate cable by delivering multi-screen offerings at home, bundling hi-speed IP to feed the vast numbers of devices simultaneously.
3) Simultaneously develop next-generation platforms providing personalized navigation to manage access to more content and more Web-centric services on the television itself.
What’s new on the horizon• New category is immerging -
Cloud organization– Organizing the information
that is resident throughout the internet cloud is forecasted to be worth upwards of $5.5 billion by 2015
– How much is it worth to the individual?
• Users with in test groups have expressed that they would pay upwards of $5 a month subscription – Students, business organizations, research, legal and in some cases, entertainment test groups.
DECO, Accenture, IDC IT Cloud services forecast team analysis
Let’s move Beyond Text Based Media Search What are the Key Elements in Developing a Successful,
Automatic, Personal Navigation System
• Search shifting paradigm using algorithmic method of search refinement.
• Comprehensive feature sets that automatically enhance any search engines findings, clearly interacting with them by layering onto any and every search engine or aggregator platform
- Real-time key word, phrase or meta-data (video) analytics
- Real-time generated synopsis and contextual abstracts
- Enabling real-time intelligent targeted advertising and management
- Real-time generated concept indexing with context concentration promoting relevance
- Real-time algorithmic simultaneous multilingual access
Recognizing the when one problems solved…
• New ones are created– A thin line between genius and failure – critical to deliver upon a
need!– Addressing true personalization as complete validation– Demonstrating that there’s many ways to serve up an idea
• Automation and collaborative filtering• Editorial guidance
– The value of protecting your business model• Patent protection
– Clear revenue model– Privacy– Piracy!!! It’s real.– Advertising – targeted and relevance – key in delivering results.
The Holy GrailBeyond text based search
• Personal Information Portals
• Delivering information and intelligence, automatically.
• Reduction on mobile and wireless/ip networks by assisting the user (participant) to have delivered automatically subject/content information: i.e. collecting information throughout the day versus immediate demand.
• Through ‘reconavigation,’ precise navigation, clear recognition and intelligent management of vast amounts of information, delivering select intelligence at a predetermined time.
• It is recognized how valuable finding what you want, exactly, when you want it is critical.
– Imagine having that ability. Your information or programming always there when you need it, at a predetermined time of your choosing
• The next opportunity.
Personal Information Portal
CDs1• Content Discovery Systems:
• CDs1™ - Personal Information Portal
• Delivering information and intelligence automatically.
• CDs1- moves beyond text based information and media search, it is a proven “reconavigation” tool, delivering collective intelligence all managed for the users need and enabling better decision making or content selection.
• CDs1 - creates personal, intelligent portals that automatically generate content/documents of specific interest at a predetermined time of your choosing.
Recap
• Meta-data clarity
• The 3-P’s: Piracy, Privacy and Protection
• Patents, patents, patents – key in advancing business offerings
• It is recognized that the most valuable aspect of advancing interest is enabling customers/viewers/users to find what they want, exactly, when they want it.
– Imagine having that ability. Your information or programming always there when you need it, at a predetermined time of your choosing
• Through ‘reconavigation,’ precise navigation, clear recognition and intelligent management of vast amounts of information, delivers select information when needed.
• Personal Information Portals– Delivering intelligence and information, automatically.
