moving beyond the buzz word
DESCRIPTION
IgnitionOne UK Managing Director, Simon Haynes, presented at the IAB New Year New You Seminar. The seminar focuses on what marketers should be doing with their digital marketing in 2014.TRANSCRIPT
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Moving Beyond the Buzz Word
SIMON HAYNES
IGNITIONONE:
28 Jan 2014
What is marketing automation?
Marketing Automation…focuses on the definition, scheduling, segmentation and tracking of marketing campaigns.
The use of marketing automation makes processes that would otherwise have been performed manually much more
efficient and makes new processes possible.
Attract Nurture Prioritise Sell
Measure Effectiveness
Use Your Data!
26% jumpers
43% shirts
27% trousers
MIN. SPENT ON-SITE
PAST PURCHASER
HOURS BETWEEN VISIT
KEYWORDS SEARCHED
NEW VISTOR OF SITE
SITE CATEGORIES VISITED
REFERRING URL
Paid Search
Display
Social
On-site
Putting the individual at the centre
Embrace the Individual
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THANK YOU
Simon HaynesUK Managing Director
www.ignitionone.comwww.digitalmarketingsuite.comsimon.haynes@ignitionone.com