© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Changing Nothing Risks Everything. Moving beyond traditional backup & archiving

Hosted by @HPStorageGuy Calvin Zito

David Scott, SVP and GM, HP Storage

Jason Buffington, Sr Analyst, Enterprise Strategy Group

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Listen to the audio of this webcast

Go to the Around the Storage Block podcast

• hpstorage.me/ATSB-podcasts

• Search iTunes podcasts for “Around the Storage Block”

• This webcast is #162

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

Today’s guests

David Scott SVP and GM, HP Storage

Calvin Zito Blogger & @HPStorageGuy

• Prior to HP, President and CEO of 3PAR

• Lead 3PAR from early-stage, through IPO, and acquisition

• 30 years experience in enterprise storage, software and servers

Jason Buffington Senior Analyst, ESG & @JBuff

• 23-year Backup Guy in channel, ISVs and Microsoft

• Blog: TechnicalOptimist.com

• Twitter: @JBUFF

• With HP since 1983

• In HP Storage since 1990

• Blog: www.hp.com/storage/blog

• Twitter: @HPStorageGuy

Over 80 years of IT experience!

© 2013 Enterprise Strategy Group

20%

20%

22%

22%

22%

24%

25%

26%

27%

29%

0% 5% 10% 15% 20% 25% 30% 35%

Business continuity/disaster recovery programs*

Regulatory compliance initiatives*

Major application deployments or upgrades

Use cloud infrastructure services

Desktop virtualization

Data center consolidation

Manage data growth

Increased use of server virtualization

Improve data backup and recovery

Information security initiatives

Which of the following would you consider to be your organization’s most important IT priorities over the next 12 months?

(Percent of respondents, N=540, ten responses accepted)

* five way tie at 20%

Source: ESG Research Report, 2013 IT Spending Intentions Survey, January 2013.

4

© 2013 by The Enterprise Strategy Group, Inc. 5

20%

20%

21%

21%

21%

22%

24%

25%

25%

31%

0% 5% 10% 15% 20% 25% 30% 35%

Bring-your-own-device(BYOD) policy

Desktop virtualization

Increased use of server virtualization

Deploying applications on or for new mobile …

Mobile workforce enablement

Improve collaboration capabilities

Information security initiatives

Use cloud infrastructure services

Business continuity/disaster recovery programs

Improve data backup and recovery

Which of the following would you consider to be your organization’s most important IT priorities over the next 12 months? (Percent of respondents, N=155,

ten responses accepted)

The “Status Quo” for Backups Today

6 © 2013 by The Enterprise Strategy Group, Inc.

Data is initially backed up to on-site disk storage and a

copy is sent off-site via removable media (i.e., tape)

(D2D2T), 31%

Data is backed up to on-site disk storage with no off-site

copy (D2D), 15%

Data is initially backed up to on-site tape storage and a

copy is sent off-site via removable media (i.e., tape)

(D2T2T), 15%

Data is initially backed up to on-site disk storage and a

copy is sent over the WAN to off-site disk (D2D2WAN),

15%

Data is backed up to on-site tape storage with no off-site

copy (D2T), 10%

Data is backed up over the WAN directly to a secondary

corporate site such as a headquarters location or

other corporate data center (no on-site storage of backup

data) (D2WAN), 7%

Data is initially backed up to on-site disk storage and a

copy is then sent to a third-party cloud storage service

provider (D2D2C), 5%

Data is backed up over the WAN to a third-party backup SaaS/cloud service provider

(no on-site storage of backup data) (D2C), 2%

The “Status Quo” for Backups Today

7 © 2013 by The Enterprise Strategy Group, Inc.

Data is initially backed up to on-site disk storage and a

copy is sent off-site via removable media (i.e., tape)

(D2D2T), 31%

Data is backed up to on-site disk storage with no off-site

copy (D2D), 15%

Data is initially backed up to on-site tape storage and a

copy is sent off-site via removable media (i.e., tape)

(D2T2T), 15%

Data is initially backed up to on-site disk storage and a

copy is sent over the WAN to off-site disk (D2D2WAN),

15%

Data is backed up to on-site tape storage with no off-site

copy (D2T), 10%

Data is backed up over the WAN directly to a secondary

corporate site such as a headquarters location or

other corporate data center (no on-site storage of backup

data) (D2WAN), 7%

Data is initially backed up to on-site disk storage and a

copy is then sent to a third-party cloud storage service

provider (D2D2C), 5%

Data is backed up over the WAN to a third-party backup SaaS/cloud service provider

(no on-site storage of backup data) (D2C), 2%

Tape (56%)

The “Status Quo” for Backups Today

8 © 2013 by The Enterprise Strategy Group, Inc.

Data is initially backed up to on-site disk storage and a

copy is sent off-site via removable media (i.e., tape)

(D2D2T), 31%

Data is backed up to on-site disk storage with no off-site

copy (D2D), 15%

Data is initially backed up to on-site tape storage and a

copy is sent off-site via removable media (i.e., tape)

(D2T2T), 15%

Data is initially backed up to on-site disk storage and a

copy is sent over the WAN to off-site disk (D2D2WAN),

15%

Data is backed up to on-site tape storage with no off-site

copy (D2T), 10%

Data is backed up over the WAN directly to a secondary

corporate site such as a headquarters location or

other corporate data center (no on-site storage of backup

data) (D2WAN), 7%

Data is initially backed up to on-site disk storage and a

copy is then sent to a third-party cloud storage service

provider (D2D2C), 5%

Data is backed up over the WAN to a third-party backup SaaS/cloud service provider

(no on-site storage of backup data) (D2C), 2%

Cloud (7%)

The “Status Quo” for Backups Today

9 © 2013 by The Enterprise Strategy Group, Inc.

Data is initially backed up to on-site disk storage and a

copy is sent off-site via removable media (i.e., tape)

(D2D2T), 31%

Data is backed up to on-site disk storage with no off-site

copy (D2D), 15%

Data is initially backed up to on-site tape storage and a

copy is sent off-site via removable media (i.e., tape)

(D2T2T), 15%

Data is initially backed up to on-site disk storage and a

copy is sent over the WAN to off-site disk (D2D2WAN),

15%

Data is backed up to on-site tape storage with no off-site

copy (D2T), 10%

Data is backed up over the WAN directly to a secondary

corporate site such as a headquarters location or

other corporate data center (no on-site storage of backup

data) (D2WAN), 7%

Data is initially backed up to on-site disk storage and a

copy is then sent to a third-party cloud storage service

provider (D2D2C), 5%

Data is backed up over the WAN to a third-party backup SaaS/cloud service provider

(no on-site storage of backup data) (D2C), 2%

Disk-only (37%)

The “Status Quo” for Backups Today

10 © 2013 by The Enterprise Strategy Group, Inc.

Data is initially backed up to on-site disk storage and a

copy is sent off-site via removable media (i.e., tape)

(D2D2T), 31%

Data is backed up to on-site disk storage with no off-site

copy (D2D), 15%

Data is initially backed up to on-site tape storage and a

copy is sent off-site via removable media (i.e., tape)

(D2T2T), 15%

Data is initially backed up to on-site disk storage and a

copy is sent over the WAN to off-site disk (D2D2WAN),

15%

Data is backed up to on-site tape storage with no off-site

copy (D2T), 10%

Data is backed up over the WAN directly to a secondary

corporate site such as a headquarters location or

other corporate data center (no on-site storage of backup

data) (D2WAN), 7%

Data is initially backed up to on-site disk storage and a

copy is then sent to a third-party cloud storage service

provider (D2D2C), 5%

Data is backed up over the WAN to a third-party backup SaaS/cloud service provider

(no on-site storage of backup data) (D2C), 2%

Disk-first (73%)

Commitment to Current Backup Process

11 © 2013 Enterprise Strategy Group

Use a new backup solution, 44%

Use the same backup solution, 32%

Use a third-party cloud backup service

instead of an in-house solution, 16%

Don’t know, 8%

If provided the opportunity to completely re-architect its backup process(es) from scratch, do you believe your organization would: (Percent of respondents, N=323)

Source: ESG Research Report, Trends in Data Protection Modernization, August 2012.

Ba

ck

up

s

Sn

ap

sho

ts

Re

plic

atio

n

[----------------------- Deduplication -------------------------- ]

Arch

ivin

g

Disaste

r R

ecove

ry

Bu

sin

ess C

on

tin

uity

Hig

h A

vaila

bility

The Spectrum of Data Protection

To be agile, consider where data must be throughout its protection lifespan:

The Data Protection Solution Architecture (DPSA)

© 2013 by The Enterprise Strategy Group, Inc.

Primary Storage (snapshots)

Secondary Storage (deduplicated)

Software (backup & archive)

Tertiary Storage (retention)

Servers (availability)

Service & Expertise

BC/DR

Direct & Channel

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14

RPO/RTO continuum

SECONDS - DAYS 30-DAYS 90-DAYS 1+ YRS ∞

Critical Data Operational Data Legacy Data

Data Management Software

Replication/Snaps

Backup/deduplication

Performance or capacity optimized archive

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15

Backup and archive is not adapting fast enough

Cloud

Big Data

40ZB 2005 2010 2012 2015

Volume

Variety

Velocity

*Source : IDC Digital Universe in 2020

Mobility

Human information, machine generated, structured databases

90% of data is less than 2yrs. old.

2020*

50X increase

450B Internet transactions per day by 2020

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16

Fragmented complexity is unsustainable

Complex

Inefficient

Rigid

10+ Primary Storage

Information Retention & Analytics

Information Protection

Diverged Storage Architectures

Tier 1

VMAX

Midrange

VNX

SSD

XtremIO

Data Domain

Virt.

VPLEX

Entry

VNXe

Object storage

Atmos

Scale-out NAS

Isilon

Archive

Centera

Source backup

Avamar

Target backup

3rd party tape

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17

Why is HP Converged Storage transformational?

Store HP 3PAR StoreServ Apps, Virtualization, & Cloud

Protect & Retain HP StoreOnce + StoreAll Backup, Recovery, & Archive

• One Primary storage system architecture

• One Protection and Retention system architecture

• One Approach to block, object and file

• One Architecture for both HDD and SSD/Flash

• Common data services low-to-high

• Extensible to software-defined delivery

HP StoreVirtual VSA & StoreOnce VSA

Our vision: Polymorphic Simplicity Adj. Existence in several forms, shapes, & sizes

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18

SECONDS - DAYS

HP Storage Approach to Business Continuity & Availability

30-DAYS 90-DAYS 1+ YRS ∞

Critical Data Operational Data Legacy Data

HP - Data Protector / Consolidated Archive

3PAR StoreServ Recovery Manager

StoreOnce Federated Deduplication StoreEver LTO6 Tape Solutions

StoreAll Intelligent Archive StoreEver LTO6 Tape Solutions

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Increasing RTO and analytics leadership, cloud integration

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20

New: Next generation HP StoreOnce Backup

2x recovery performance to get back up and running even faster1

The fastest backup in the market just got faster with new hardware and software

Simplify application backup to save administrative time StoreOnce Catalyst support to backup directly from Oracle RMAN and BridgeHead

Eliminate business risk by modernizing backup and recovery Autonomic restart, new deduplication integrity checking, and a guaranteed 95% capacity reduction2

Securely backup 120% more data for ITaaS/Cloud consolidation1

Higher capacity, data at rest encryption and secure erase, multi-tenant VLAN tagging

Get Protected Guarantee

40% faster backup to protect more data in your backup window1

ISV integrated performance increase with new StoreOnce Catalyst enhancements

1. StoreOnce 6500 compared to previous generation StoreOnce B6200 2. As compared to a fully-hydrated backup. Subject to compliance with the Get Protected Guarantee Terms and Conditions.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21

New: HP StoreOnce Backup Family

StoreOnce in HP Data Protector

4500

6500

Up to5.5TB

Up to 36TB

Up to 160TB VSA

Series

2700

4700

Up to 1.7PB

4900

Up to 432TB

Polymorphic simplicity ONE Architecture

• Small sites to Enterprise to Service Providers

• Backup and Replicate anywhere

StoreOnce Catalyst

Backup Application Integration & Source-side deduplication

34PB of backed up data

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22

HP StoreOnce value blows EMC Data Domain away in the high-end data center

139TB/HR Backup Speed1

75TB/HR Restore Speed2

4.5x

31 TB/hr.

10x

7.5 TB/hr.

1.72 PB Usable Capacity

3x

570TB

Autonomic Restart

Yes

NO

57% Lower Cost per TB/hr.

EMC DD990 with Boost

vs. StoreOnce 6500 with Catalyst

10X Faster

RTO

1. EMC DD990 w/ EMC Boost vs. HP StoreOnce 6500 w/ StoreOnce Catalyst 2. EMC DD990 VTL vs. HP StoreOnce 6500 VTL. Based expert observations that, for many competitors, restore performance can be as slow as 50 percent of native ingest as cited by Evaluator Group.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23

Hyperscale storage to tame and mine explosive content growth

Enhanced: Next generation HP StoreAll Archive

Accelerate AND simplify business insight from unstructured content StoreAll Express Query informed reporting, simplified management, plus one-step multi-attribute queries

Extend technology lifecycle to match archive lifecycles 1.5PB scale per rack, 2x performance plus clustering across current and previous generations

Develop applications in public cloud, then deploy in-house for security and agility Native OpenStack Object (Swift) and Identity (Keystone) integration simplifies application portability

HP Cloud Cloud Applications

On-Premise

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24

New: HP StoreAll Archive Family

Gateway

Active Archive Tiered Archive Deep Archive

Object and File in a converged, hyperscale, economic, ultra-dense appliance

+

StoreAll 8800 StoreAll 8200

Single 16PB Namespace with policy based data tiering

All-inclusive with integrated Express Query metadata database and native OpenStack Object

3PAR StoreServ

Integration: OpenStack, Citrix ShareFile, Signiant Media Shuttle, Autonomy ACA, Symantec Enterprise Vault, CommVault Simpana, iTernity iCAS, GE, Agfa

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Extending Tier-1 leadership in virtual and ITaaS datacenters

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26

Enhanced: HP 3PAR StoreServ 7450 All-Flash Array

900K IOPS Performance

1.6X

June 2013

vs. December 2013

220TB Capacity

2.3x

25% Lower Latency

More revenue generating transactions at half the cost Adding new latency optimizations and lower cost SSDs to existing hardware accelerated efficiency and fine-grained16KB compaction

50% Lower Cost/TB

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27

Enhanced: HP 3PAR StoreServ Priority Optimization

Enable massive ITaaS consolidation while assuring absolute service level control

• Min/Max for IOPs, Bandwidth and Latency

• Set relative priority: High, Medium, Low

• Configured by Application and Tenant

App A App

B

App C

All Other Apps A

rray

Per

form

ance

Max Threshold

Min Goal

Enable Tiered Service Levels and protect Mission-Critical Applications

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28

When value matters Starting at $25K

3PAR StoreServ was designed for a new style of IT

7450 All flash array

7200

When performance matters Over 900K IOPS @ <.7 ms latency

When scale matters Up to 3.2 PB

Polymorphic simplicity ONE Architecture

• Midrange. Flash. High-end

• Common Tier-1 Feature Set

• Interoperability end-to-end

7400

10400

10800

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29

How to connect with HP Storage

• Around the Storage Block blog: http://hpstorage.me/ATSB-blog • HP Storage Group on LinkedIn: http://hpstorage.me/HPStorageGroup • ChalkTalks on YouTube: http://hpstorage.me/HPChalkTalks • Podcasts or search iTunes for “ATSB”: http://hpstorage.me/ATSB-podcasts • HP Storage on Facebook: http://hpstorage.me/HPStorageOnFacebook

@HPStorageGuy

@HPStorage

www.hp.com/go/storage

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Thank you!