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M O V I N G C O N S U M E R S F R O M

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valassis.com

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TRANSFORM THE WAY YOU ENGAGE & MOTIVATE CONSUMERSConsumer behavior keeps changing with the proliferation of new technology, purchase influencers, ecommerce options, retail reinvention, and more. Loyalty is declining and decisions can be swayed by compelling offers and messages. Marketers must assess and adjust their consumer engagement strategies continuously.

Fortunately, Valassis possesses unparalleled predictive intelligence to advise and inform your approach. We

convert billions of signals into meaningful engagement across media channels to drive scale, inspire action, and lift results. Quite simply, we:

A N T I C I PAT E I N T E N T Understand consumers’ needs with a more complete view and profile

I N S P I R E A C T I O N Engage consumers consistently across diverse multichannel media

D R I V E G R O W T H Use measurement and insight to know what works and optimize results

Read on to discover how our breadth of offerings

deliver both expansive reach and targeted engagement.

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SPARK ENGAGEMENT WHEN & WHERE IT MATTERSDeliver personalized experiences based on predictive intelligence using the most relevant channels. That’s key to moving consumers from awareness to action. Learn more about our diverse online and offline engagement options.

15 | Calendar 16 | Proprietary Data & Research 17 | Art Submission Guides

OFFLINE

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| Direct Mail Package (Wrap)

| Inserts (Flyers)

| Coupon Book (FSI)

| Retail Connection (FSI)

| Dynamic Postcards

| Solo Direct Mail

| Newspaper Ads/ROP

| Display Advertising

| Video Advertising

| Dynamic Mobile

| Digital Coupons

| Email Marketing

ONLINE

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• Reach over 74 million households weekly; up to 117 million monthly

• Target desirable zones (comprised of multiple ZIP Codes) and version messaging to resonate with local audience

• Choice of page positions include: front, back, inside front, inside back, double truck, billboard space, and combos

• Positive tie with “Have You Seen Me?®”

Balance efficiency with effectiveness. For just pennies per household, you can reach 9 out of 10 U.S. households. Saturate entire or partial markets. Advertising on the cover gives you high visibility with an eager crowd who know the RetailMeNot Everyday mail package contains valuable flyers and grocery circulars, as well as a way to help find America’s missing children.

DIRECT MAIL PACKAGE (WRAP)O F F L I N E E N GAG E M E N T

Guidelines Art submission guide Templates Event calendar

Coverage levels National Market Neighborhood

Lead time 4 weeks

Small business choice

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O F F L I N E E N GAG E M E N T

• Saturate markets or target to sub-ZIP Codes

• Variety of sizes and formats, such as 2-sided, store circular, die-cuts, etc.

• Optimize delivery in the mail and/or newspaper

• Single source for creative, flyer printing, and delivery

• Supply your own inserts or we will print for you

Localize your message in a powerful way. Over 70% of consumers read inserts.1 Delivered in the mail and/or newspaper, they’re a great media choice for promoting local deals, news, or grand openings. Gives you the ability to version ads; change prices, items, and addresses for specific locations.

1Valassis “Building Loyalty with Dynamic Shoppers,” Awareness-to-Activation Study, 2018

INSERTS (FLYERS)

Coverage levels National Market Neighborhood

Guidelines Art submission guide Templates

Lead time 3 - 4 weeks

Small business choice

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• #1 vehicle for coupon distribution2

• Published 40+ times per year

• Reach nearly 63 million U.S. households or select markets

• Delivered via quality newspapers or direct mail

• Large space for brand awareness: 6.75”W x 10”H booklet

• Positive tie with “Have You Seen Me?”

Still number one! Brands continue to rely on the free-standing insert or FSI because consumers do, as well. Our RetailMeNot Everyday coupon book provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move products and increase sales.1

1Valassis Response Analytics Database (RAD), 2018 2NCH U.S. CPG Coupon Facts: Year-end 2018

COUPON BOOK (FSI)O F F L I N E E N GAG E M E N T

Coverage level National Market

Guidelines Art submission guide Templates Event calendar

Lead time 9 weeks

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Coverage level National Market

Guidelines Art submission guide Templates Event calendar

Lead time 9 weeks

• CPG-paid ad with tie to retailer

• Feature price points, coupon and retailer logo

• Ads can be half page or full page; single page or adjacent pages

• Retailer approval needed

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RETAIL CONNECTION (FSI)Brand + Retailer combine forces. CPG manufacturers pursue Retail Connection since it’s a good value for shopper marketing dollars and a winner with retailers. This co-branded program within the RetailMeNot Everyday coupon book helps drive shopping trips, transaction size, and sales. Amplify your brand message to specific retail shoppers.

O F F L I N E E N GAG E M E N T

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Coverage levels Neighborhood Individual

• Robust intelligence Identifies high value consumers and their neighborhoods

• Powerful, efficient personalized messaging to spur strong response

• Choice of size and level of customization:

Personalized Postcard; 4C versioning, both sides, two sizes: 9”W x 4” H and 8.375” W x 5” H

Basic Postcard; addressed to the resident’s name, 8.375” W x 5” H

Guidelines Art submission guide Templates

O F F L I N E E N GAG E M E N T

Personalization meets affordability. Your wish answered. Our Dynamic Postcards deliver 1:1 messaging across neighborhoods, nationwide. By layering predictive intelligence from the Valassis Consumer Graph™ with your own database1, we can speak to next door neighbors differently. Segmenting offers for current customers while efficiently tailoring messages to activate new prospects – all in the same mailing. Such personalized offers trigger higher response and an increased return on advertising spend.

1Some limitations may apply

DYNAMIC POSTCARDS

Lead time 4 - 5 weeks

Small business choice

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Coverage levels Carrier route Individual

Guidelines Art submission guide Templates

Lead time 10 business days to enter mail stream once art is finalized2

Small business choice

SOLO DIRECT MAILO F F L I N E E N GAG E M E N T

Accurately engage high-value individuals. Take advantage of the industry’s most comprehensive address file and our ability to pinpoint specific consumers most apt to respond to a particular offer. Or use your own database1 to personalize messages based on past buying behavior. We provide expert handling of audience selection, list procurement, printing, and mailing to swiftly implement relevant solo direct mail programs that drive trial, increase ticket, and impact sales.

Adjust reach to deliver campaign goals:

Solo Direct Mail: 1:1• Delivered to specific homes

• Ideal to reach certain individuals for retention, acquisition, or upsell programs

Solo Direct Mail: Saturation • Delivered to carrier routes (average route approximately 525 HHs)

• Ideal to reach audiences within a designated area for local promotions or targeted launches

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1Some limitations may apply; 2The USPS does not guarantee delivery within a specified time. After receipt at the USPS Facility, Standard postage is typically delivered within 3-5 days, but may take 10 days or more in certain situations, and First Class postage is typically delivered within 1-3 days.

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Coverage levels National Neighborhood

Guidelines Art submission guide

Lead time 3 business days

Small business choice

• Reach over 100 million adults with general and niche publications

• Run ad campaign in as little as 72 hours

• Easy-to-track billing

• Full service: placement to negotiation to analytics

NEWSPAPER ADS (ROP)O F F L I N E E N GAG E M E N T

Broadcast your message in print quickly. Run-of-press newspaper advertising is the ideal choice for competitive or crisis situations. It is also particularly strong with affluent baby boomers. Be assured, with our database of 15,000+ newspapers, we can place any size program quickly and accurately.

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Coverage levels National Neighborhood Individual

Guidelines Art submission guide

Lead time 3 business days

Small business choice

DISPLAY ADVERTISINGO N L I N E E N GAG E M E N T

Break through the clutter – find and engage receptive consumers. We use special, predictive targeting that leverages a unique blend of offline and online data. Then deliver your ads via our high quality, programmatic inventory when and where your ideal consumers are most likely to respond. It's a priority to ensure that your display ads are seen and brand safety is maintained, so we take measures to increase viewability and maximize results.

1 In beta with limited availability2Measured using internal prediction models or third-party supplied tags

• Reach individuals across their devices

• Leverage standard, rich media, and innovative formats, including Add-to- Cart, Conversational, and Circular1 Ads

• Full-funnel analytics to measure campaigns

• 70% viewability standard on every campaign2

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Coverage levels National Neighborhood Individual

Guidelines Art submission guide

Lead time 3 business days

VIDEO ADVERTISINGO N L I N E E N GAG E M E N T

Capture and keep consumer attention. Drawing on our predictive targeting, we’ll find consumers most likely to view your ads and serve them the right video format at the right time. We maximize brand awareness by amplifying your message across a wide range of premium inventory, while ensuring viewability and brand safety. Our ability to holistically assess targeting, delivery, and response in real time allows us to optimize to what is working best and drive strong results.

• In-Banner and In-Stream (pre- and mid-roll) video formats

• In-view inventory delivered on brand safe environments

• Complete optimization to maximize efficiency and response

• Easily integrate video into multichannel campaigns

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Coverage levels National Neighborhood Individual

Guidelines Art submission guide

Lead time 5 - 8 business days

• Persistent banner ads (stay above fold)

• Activated by proximity to store

• Show offer, map, store location, and real-time distance

• Allow consumers to call, view site or download app

• Measurable in-store foot traffic

O N L I N E E N GAG E M E N T

DYNAMIC MOBILEAttract consumers at precisely the right moment. These locally-aware mobile ads provide the ultimate in relevancy – great for targeted, national campaigns. Engage consumers who fit your profile, are out-and-about, and near your location. For best quality and receptivity, we place ads primarily in a direct-bought, in-app environment.

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Clip2Card• Loadable to a retailer’s loyalty program

• Distributed exclusively on RetailMeNot as well as on retail and SavingStar properties

• Access to nearly 70,000 store locations

• Secure, UPC-level validation

Print@Home• Secure coupons that shoppers print and take to store

• Broad distribution across nearly 1,200 deal, lifestyle and blog sites

Generate brand trial and sales. Through our expansive digital coupon network, we provide an efficient way to distribute coupons to millions of consumers anywhere across thousands of deal, lifestyle, and retail websites and apps, or host them on your website or custom landing page. Ultimately, motivating consumers to buy now or soon.

DIGITAL COUPONSO N L I N E E N GAG E M E N T

Coverage levels National Neighborhood

Guidelines Art submission guide

Lead time 10 business days

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Coverage levels National Neighborhood Individual

Guidelines Art submission guide

Lead time 10 business days

• Access to high-quality database of 250 million consumer opt-in records

• Suppress existing email database and truly reach new prospects

• Choose from hundreds of targeting segments

• Industry leading data cleansing and email verification

EMAIL MARKETINGO N L I N E E N GAG E M E N T

Reach and convert new customers. Take full advantage of acquisition email and engage new prospects, increasing your awareness and response. Precisely target opted-in consumers based on their real-world interest over time, purchase, and in-market behaviors. Personally connect via email and convert them to customers.

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W R A PFS I

RetailMeNot EverydayDIRECT MAIL (WRAP) & COUPON BOOK (FSI)2019 EVENT CALENDAR

Plan to impact major retail events: New Year, New You | Big Game | Presidents’ Day | Valentine’s Day | March Hoopla | Spring | Mother’s Day Graduates | Summer | Father’s Day | Independence Day | Back to School | Breast Cancer Awareness | Halloween | Thanksgiving | Holiday

IHW = In-Home Week

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6/2

IHW: 10/27

IHW: 11/10IHW: 7/14

A P R M AY J U N J U L A U G S E P O C T N O V D E C

5/5

IHW: 6/9

IHW: 7/28

IHW: 8/18

IHW: 8/25IHW: 6/23

IHW: 7/7 IHW: 9/1

IHW: 9/8

IHW: 9/29

IHW: 5/12 IHW: 10/13

IHW: 10/20

11/3IHW: 11/3

11/17

IHW: 11/17

IHW: 11/24

IHW: 9/15IHW: 7/21

JA N F E B M A R

1/6

IHW: 1/13

IHW: 1/20

IHW: 1/271/27

2/17

3/3IHW: 3/3

3/10IHW: 3/10

IHW: 3/17

6/9

IHW: 6/30

10/27 10/27*Hispanic Connection

4/7

8/4

12/8

* Hispanic Connection events include: Día de los Reyes | Cinco de Mayo | Hispanic Heritage Month | El Día de los Muertos

4/14

1/20

2/3

IHW: 2/3

2/10

IHW: 2/10

2/24

3/17

3/24

3/31

4/28 5/26

7/7

7/14

7/21

7/28

9/1

9/22

9/29

IHW: 10/610/6 12/1

IHW: 12/1

IHW: 12/15

IHW: 12/22

1/6*Hispanic Connection

5/5*Hispanic Connection

9/8*Hispanic Connection

IHW: 1/6

IHW: 2/17

IHW: 2/24

IHW: 4/7 IHW: 5/5 IHW: 6/2

IHW: 3/24

IHW: 3/31

IHW: 4/14 IHW: 8/11 IHW: 12/8

IHW: 4/21

IHW: 4/28

IHW: 5/19

IHW: 5/26

IHW: 6/16

6/16

IHW: 8/4

8/11

8/18

8/25IHW: 9/22

5/19

5/12

6/23

10/20

11/10

6/30

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PROPRIETARY DATA & RESEARCHPlan smarter. To enhance your understanding of who is truly inclined to want what you offer and how to best motivate them, update your profiles. Ground your definitions on real-life behaviors. We’re filling the gaps in intelligence, especially in the realm of value-seeking strategies. Check out our array of proprietary data and research – that ultimately improve personalization, results, and ROI.

RAD (Response Analytics Database) Predict results with the benchmarks, compiled from analysis of over 15,000 client programs/marketing events

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Valassis Research eBooks & Infographics

Purse String Survey Infographic

2K19 Valassis Coupon Intelligence Report

MEDIA KIT

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Exclusive intelligence from the Valassis Consumer Graph™ Connecting billions of offline and online data points for superior identity resolution and stronger audience prediction, including:

2BC O U P O N R E D E M P T I O N S

110 BD A I LY I N T E N T S I G N A L S

33BD A I LY LO C AT I O N S I G N A L S

120 M M+H O U S E H O L D S

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ART SUBMISSION GUIDES

Offline Engagement Online Engagement

Direct Mail Package (Wrap) Inserts (Flyers) Coupon Book (FSI)Dynamic Postcards Solo Direct Mail Newspaper Ads/ROP

Display Advertising Video Advertising Dynamic Mobile Digital Coupons Email Marketing Landing Pages

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