C A P I T A L M A R K E T S

D A Y 2 0 1 6

M O V M N T

2 2 - 0 3 - 2 0 1 6

M I C H A E L L I N D S K O G

&

T I L L J U C H H E I M

2

M A R K E T P L A C E F O R

A F F O R D A B L E F A S H I O N

2 5 5 6 5 0

0 0 0

2 5 5 2 5 5 2 5 5

1 1 5 1 2 2 1 3 2

2 2 9 2 2 9 2 2 9

2 4 3 2 4 3 2 4 3

1 0 9 1 0 9 1 0 9

2 5 4 1 6 6 1 0 1

2 5 5 2 1 0 1 7 8

“Looking good is important

for me and I shop a lot!

Money was a bit tight this

month but just yesterday I

found this super pretty

dress that cost me almost

nothing. I don’t even know

what brand it is, but the

design really got me.”

C O R E N E E D S

3

“I own a small factory and we

have produced fashion for the

European consumers for more

than 10 years. We both design

and produce a lot of great

products for “fast-fashion”

retailers. But, I am a bit

worried about being so

dependent on only a few

clients and would also really

like to build my own brand and

sell directly to consumers.”

S T U D E N T

K I M ( 2 2 )

FASHION PRODUCER

MEHMET (59)

Berlin

Istanbul

4

Style-right & good quality

Best-in-class customer experience

Affordable fashion

T H E S O L U T I O N

M E H M E T ( 5 9 ) K I M ( 2 2 )

Control & diversification

Own brand & customer base

Access to mega trends

5

T H E O P P O R T U N I T Y

HIGH DEMAND FOR VALUE PRICED FASHION SUPPLY AVAILABLE & UN-SERVED

H & M I n d i t e x P r i m a r k

1 4 1 3

7

>6,000 fashion

producers registered in EMEA &

0 reference players focus

on EMEA supply base

2015 Revenue in Europe in €bn1

(1) Based on respective f iscal years; Currency adjusted using average exchange rates.

6

NEW CONSUMER

SEGMENT

SCALABILITY

affordable fashion

NO

INVENTORY

RISK

ADD-ON SERVICE

OPPORTUNITIES e.g., fulfillment by Zalando

low capital utilization

M O V M N T ‘ S C O N T R I B U T I O N S T O Z A L A N D O

7

M O V M N T I S U N I Q U E L Y P O S I T I O N E D T O S U C C E E D

WITH ZALANDO AS ITS BACKBONE… …AND AN ATTRACTIVE MARKET POSITIONING

Pr

ic

e

F a s h i o n a b i l i t y

Current white-spot between major fast fashion players

and price only focused m-commerce references

Experienced team benefiting from Zalando’s

eCommerce expertise

Leverage Zalando “tech & ops” enablers

1.

2.

8

A C H I E V E M E N T S S O F A R

>70K app

downloads Scalable end-to-end “plug n’

play” e-commerce solution

developed for merchants

Integration with Zalando Platform

enables scaling

Cross functional expert team on

board and closely aligned with

central experts

Live in

DE & FR since

late ‘15

>10 merchants

live

>1,000 products

for sale

9

T H E A P P

F E E D O U T L E T O V E R V I E W C O U P O N S P U S H

10

2 0 1 6 P R I O R I T I E S

D E V E L O P U N I Q U E

C U S T O M E R E X P E R I E N C E

E X P A N D

G E O G R A P H I C R E A C H

G R O W A S S O R T M E N T

& S E L L E R B A S E

E X P A N D M A I N

T O U C H P O I N T S

11

INITIAL SET OF MERCHANTS ONBOARDED …AND SOME INVESTING SIGNIFICANT RESOURCES TO MAKE MOVMNT

THEIR MAIN DIRECT SALES PLATFORM

Fast fashion brand designed,

produced and exclusively

distributed via MOVMNT

Collection produced in best-in-class

socially compliant Portuguese factory

also carrying GOTS certification

G R O W A S S O R T M E N T & S E L L E R B A S E

12

2 5 5 6 5 0

0 0 0

2 5 5 2 5 5 2 5 5

1 1 5 1 2 2 1 3 2

2 2 9 2 2 9 2 2 9

2 4 3 2 4 3 2 4 3

1 0 9 1 0 9 1 0 9

2 5 4 1 6 6 1 0 1

2 5 5 2 1 0 1 7 8

D E V E L O P U N I Q U E C U S T O M E R E X P E R I E N C E

• Visually differentiate from reference players

• Fun & alive mobile shopping experience

• Highlight unique assets (e.g., exclusive merchants & assortment)

• Tailored offers and campaigns

• Intelligent and personalized engagement approach

• Gamification elements to drive community growth

• Reach an expected level of service and convenience (e.g., delivery time)

• Effective trust indicators, e.g., payment methods, certifications, guarantees

E N G A G I N G O F F E R S

& C A M P A I G N S

C O N V E N I E N T

S E R V I C E P R O P O S I T I O N

E X C I T I N G F A S H I O N

E X P E R I E N C E

13

E X P A N D G E O G R A P H I C R E A C H

DE, FR in 2015

+ more countries going forward

14

E X P A N D M A I N T O U C H P O I N T S

• App launched

• Focus on phones

• Pioneer new features

• Optimize funnels

• Observe tablet traffic

• Development in progress

• Focus on phones

• Expect >40% traffic share

• Q2 launch planned

ANDROID APP IOS APP

W E B S I T E

• Not in current focus

• Initial trials in H2

• Final scope to be defined

15

Q U E S T I O N S ?

16

These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities of Zal ando SE (together with its subsidiaries, the

“Company”) in any jurisdiction. The distribution of this presentation may be restricted by law in certain jurisdictions and p ersons into whose possession any

document or other information referred to herein comes should inform themselves about and observe any such restrictions. Any failure to comply with these

restrictions may constitute a violation of the securities laws of any such jurisdiction.

This presentation contains certain forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in

which the Company operates. Forward-looking statements concern future circumstances and results and other statements that are no t historical facts, sometimes

identified by the words “believes”, “expects”, “predicts”, “intends”, “projects”, “plans”, “estimates”, “aims”, “foresees”, “ anticipates”, “targets”, and similar

expressions. The forward-looking statements contained in this presentation, including assumptions, opinions and views of the Com pany or cited from third party

sources, are solely opinions and forecasts which are uncertain and subject to risks. Actual events may differ significantly f rom any anticipated development due to a

number of factors, including without limitation, changes in general economic conditions, in particular economic conditions in Germany, changes affecting interest

rate levels, changes in competition levels, changes in laws and regulations, environmental damages, the potential impact of l egal proceedings and actions and the

Group’s ability to achieve operational synergies from past or future acquisitions. The Company does not guarantee that the as sumptions underlying the forward-

looking statements in this presentation are free from errors nor does it accept any responsibility for the future accuracy of the opinions expressed in this

presentation or any obligation to update the statements in this presentation to reflect subsequent events. The forward -looking statements in this presentation are

made only as of the date hereof. Neither the delivery of this presentation nor any further discussions of the Company with an y of the recipients thereof shall, under

any circumstances, create any implication that there has been no change in the affairs of the Company since such date. Conseq uently, the Company does not

undertake any obligation to review, update or confirm investors' expectations or estimates or to release publicly any revisio ns to any forward-looking statements to

reflect events that occur or circumstances that arise in relation to the content of the presentation.

This presentation contains summary information only and does not purport to be comprehensive and is not intended to be (and s hould not be used as) the basis of

any analysis or other evaluation. In addition, the information in this presentation is subject to change. No representation or warranty (express or implied) is made as

to, and no reliance should be placed on, any information, including projections, estimates, targets and opinions, contained h erein, and no liability whatsoever is

accepted as to any errors, omissions or misstatements contained herein.

D I S C L A I M E R

i n v e s t o r . r e l a t i o n s @ z a l a n d o . d e

2 2 - 0 3 - 2 0 1 6

I N V E S T O R R E L A T I O N S