#MozCon

Mike Arnesen SEO Team Manager, SwellPath

How To Be A One-Person Link Building Army

@mike_arnesen

…but link building is haaard!

@mike_arnesen

It’s not fair!

@mike_arnesen

@mike_arnesen

Warning: Getting links is habit-forming

@mike_arnesen

Link building is a fading tactic anyway.

@mike_arnesen

Time to stop

whining

It’s time to start building links

@mike_arnesen

Against impossible odds, you can still build links like a champion

@mike_arnesen

It CAN be done!

@mike_arnesen

Do whatever you can, whenever you can. Leverage tools, processes, & relationships.

@mike_arnesen

What it takes Ef

ficie

ncy

Ag

ility

Link

abili

ty

Sere

ndip

ity

@mike_arnesen

Efficiency

1.  Grab a URL 2.  Drop into Page2RSS.com 3.  Have IFTTT email you when new

results are added to the RSS

Great for blogs, author pages, Just Discovered Links.

@mike_arnesen

Efficiency

Track brand mentions, competitors, snippets of text.

@mike_arnesen

Efficiency

Fresh Web Explorer is great, too! Needs some automation.

@mike_arnesen

smilesoftware.com/TextExpander/

Efficiency

Save time with dynamic text snippets

@mike_arnesen

Efficiency

More effective outreach with handwritten notes!

@mike_arnesen

Efficiency

Branch out into related topics.

@mike_arnesen

Agility Be nimble and opportunistic.

Your mobile device is a competitive advantage!

@mike_arnesen

Agility

Interact faster, reach out sooner, get links quicker.

@mike_arnesen

Agility

Prospecting tools run in the background and save you time.

@mike_arnesen

Linkability

Technical tricks and enhancements can make content notable.

@mike_arnesen

Linkability

Implement attention-grabbing new technology

@mike_arnesen

Linkability

What is your reason?

- Simon Sinek

“People don’t buy what you do,

they buy why you do it.”

@mike_arnesen

Linkability #RES (Real Expert Sh*t)

Be a real expert. Don’t be afraid to specialize.

@mike_arnesen

Linkability “Give up this Renaissance man,

dilettante b***sh** of doing a lot of different things

(and none of them very well by real standards).

Get to the guts of one thing”

- Mark Twight

Be a real expert. Don’t be afraid to specialize.

@mike_arnesen

Serendipity

Source: moz.com/rand/manufacturing-serendipity/

It works for link building, too!

@mike_arnesen

Serendipity

How about an AMA on Inbound.org or Reddit?

@mike_arnesen

Serendipity

ID advocates using tools and analytics. Make them your BFFs!

@mike_arnesen

Serendipity

Don’t just build links; earn links.

@mike_arnesen

You are efficient, agile, linkable, serendipitous.

#MozCon

Link Bundle of Tools & Resources: http://bit.ly/mozconmike