mozy's twitter success story
DESCRIPTION
How Mozy found success using Twitter! Sorry if the slides don't make a lot of sense without the presentation. I did build most of the graphics myself though.TRANSCRIPT
![Page 1: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/1.jpg)
It’s Mozy Free Account Friday!!!
Or how one company used Twitter to make a difference in
their marketing.
![Page 2: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/2.jpg)
Nate Kartchner
Social Media EvangelistDecho, Inc. (Mozy.com)
![Page 3: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/3.jpg)
Establish Value
1. What do you want out of social media?
2. What will you offer your audience in exchange?
![Page 4: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/4.jpg)
Measure, Measure, Measure
•Sales
•Positive Brand Mentions
•Followers
•@ Responses
![Page 5: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/5.jpg)
Innovate
•Where are we?
•Where do we want to be?
•How do we get there?
![Page 6: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/6.jpg)
The Example: Mozy
![Page 7: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/7.jpg)
Our Value:
![Page 8: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/8.jpg)
Their Value:
![Page 9: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/9.jpg)
First Effort
1-Nov-041-Dec-04
1-Jan-05
0
50
100
150
200
250
300
350
400
Followers
![Page 10: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/10.jpg)
Press Mentions
InfoWorld ITBusiness.ca
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The Big Idea
![Page 12: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/12.jpg)
The Result
• 400+ followers
• #3 Retweeted
• $$$
![Page 13: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/13.jpg)
Since Then…
1-Fe
b-05
1-Mar
-05
1-Ap
r-05
1-May
-05
1-Ju
n-05
1-Ju
l-05
1-Au
g-05
0
1,000
2,000
3,000
4,000
5,000
6,000
Followers
![Page 14: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/14.jpg)
Mentions of Mozy v. Competitors
Mozy Comp. 1 Comp. 2 Comp. 30
2000
4000
6000
8000
Stats via TweetVolume.com
![Page 15: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/15.jpg)
The Bottom Line…
![Page 16: Mozy's Twitter Success Story](https://reader033.vdocument.in/reader033/viewer/2022061206/548268f9b07959570c8b4799/html5/thumbnails/16.jpg)
Nate Kartchner
[email protected]@mozy or @jazzcathttp://mozy.comhttp://natekartchner.com
Social Media EvangelistDecho, Inc.