mp hariharan - city branding
TRANSCRIPT
What is City Branding?
๏ Coherent pieces of communication that when viewed over a period of time, form a bigger, complete picture for…
๏ Stakeholders- Citizens
- Domestic visitors
- Foreign visitors
- Celebrities
- VIPs
Examples
๏ Paris has a comprehensive communication strategy in place for decades-Transportation signage
-Heritage branding
-Tourist branding
-Online communication
-Souvenirs / T-shirts
-More…
Examples
๏ New York prides in itself-Brand New York – “I love NY”
-Sensitive to design – color/ fonts
-Total destination
-Centralised control over branding
-Souvenirs / T-shirts
-More…
Trivia: Graphics over Text๏ No language problem
๏ The eye comprehends a visual faster than text
๏ Fewer errors during installation
๏ If done well, can lend themselves to the brand of a city
Communication in India
๏ If there is a diversion on the road, you are considered lucky, if you see the signage much before the diversion
๏ You have just seconds before you are ‘warned’ of a division in the road
๏ Of course the ‘one-way’ signages
๏ No centralised authority – Govt does not recognise the need for a “branding manual”
Coming back, why do you need urban signage?
๏ To warn someone
๏ To give someone information
๏ To engage someone to do something
๏ To confess love
๏ ALL THESE WITHOUT THE NECESSITY TO ASK SOMEONE
Types of City Branding… that Bangalore could use๏ Comprehensive Signage - across roads, important places,
police stations, hospitals etc.
๏ One-point official resource - where all information related to Bangalore is available
๏ Use Technology – Customised GPS maps of Karnataka tourism, for example, SMS based discovery services, there is a lot, we as tech capital can do.
๏ Self-service maps - Give people the thrill of discovering by themselves
๏ Pride in our City – We are a great city, why not be proud of it and share our pride – T-shirts, souvenirs etc
๏ Central point – Like Paris uses Eiffel everywhere, we could use the phenomenal Vidhana Soudha OR Lalbagh
Comprehensive signage
๏ Transport guide
๏ Bus-stand guides
๏ Design graphic signages for important places
๏ Plan for road signage
Official resource
๏ Website
๏ One-helpline for all users
๏ Think of foreigners
๏ Think of multiple languages
Are we the kings of Tech?
๏ So why doesn’t it %$*& show in our city?
๏ Bluetooth/ Wi-fi
๏ Entry points
๏ GPS tourism MAP
Self-service
๏ Help people find themselves
๏ Printed maps
๏ Provide information at decision making points
๏ Of course, this is a popular demand. Get the &*%$ infra right
I LOVE BANGALORE
๏ This is a wonderful city
๏ Souvenirs
๏ Online branding
๏ Extend to the whole country
BRAND BANGALORE
๏ Design a city logo
๏ Select one monument of the city that will represent us
๏ Proliferate it
And lest we forget…
๏ It is Bengaluru… Please use that more often. I promise to with my new presentations
Thank you
๏ Remember, an important part of good city branding is you. Keep smiling!
๏ MP Hariharan - Chief Thinker, ReZonant & Thinxworks