mp - wayfinding design concepts

Media ObjectivesDowntown Wayfinding Strategy - Design Concepts 7.15.15

VILLAGE OFMOUNT PROSPECT

Downtown Wayfinding StrategyDesign ConceptsJuly 15, 2015


Project ProcessKick-Off Meeting

Discovery

Survey Existing Signage

Interviews + Surveys

5.29.15Discovery Concept Design Schematic Design Design Development Final Revisions4.29.15 7.15.15 8.12.15 9.8.15 9.25.15

Study Pedestrian, Bike + Vehicle Traffic

Research Best Practices

Initial Recommendations

Steering CommitteeReview

Font, Color + GraphicConcepts

Two SystemConcepts

Research Presentation

Concept Design

Develop StrategyOverview

Follow-Up Research + Synopsis

Draft Sign Types + Location Plan

Concept Presentation

Schematic Design

Initial BudgetEstimates

Revise Sign Types + Location Plan

Develop Font, Color + Graphics

Further ResearchMaterial Options

Revise SingleSystem Design

Design Development

Final Budget +Implementation Plan

Finalize Sign Types + Location Plan

Finalize Font, Color + Graphics

Finalize Materiality + Fabrication Methods

Finalize System DesignS

D Presentation

Village Board Approval


DMAReviewDMAReview

VillagePlanningReview


DMAReview

DesignMadePublic


PublicWorks + IDOTReview


PublicWorksReview


FinalBoard Review


Final Revisionsto Documents

Turned Over to Village for Bidding + Implementation

GeneralPublicInput


Project Statement

To develop a comprehensive, functional, and distinct wayfinding

signage strategy that assists with navigation throughout

downtown Mount Prospect. The system will provide citizens

and visitors (motorists, pedestrians and bicyclists) with clear

directions to parking, points of interest, general business areas,

special events, and village services.


Public Right of Way

Municipal Buildings

Buildings

Surface Lots

Greenspace

Schools

Public Right of Way

Municipal Buildings

Buildings

Surface Lots

Greenspace

Schools

TIF Boundary

Public Right of Way

Municipal Buildings

Buildings

Surface Lots

Greenspace

Schools

Downtown Boundary

Graphic Key:

Study Area


SIGNAGE STRATEGYOVERVIEW


Integrate cohesive strategy throughout the downtown

Improve existing gateways and integrate additional gateways

Create a processional experience into the downtown

Clearly identify parking locations and regulations

Clear direction to points of interest, business areas and events

Set an appropriate sense of hierarchy and scale to information

Integrate pedestrian maps/directories into wayfinding system

Provide a bread-crumb approach to wayfinding

Provide a flexible system which accounts for updatability

Create an improved sense of identity and place for downtown

Utilize existing infrastructure when at all possible

Initial Recommendations


Sign Matrix

A01 Primary Gateway A02 Gateway Banners A03 Street Signs B03 Trailmarker -Pedestrian(Freestanding or Mounted)

IDENTITY SIGNS DIRECTIONAL

P01 Parking ID - Mounted P02 Parking ID - Freestanding

A04 Existing Gateway

P04 Street Parking Regulatory P05 Commuter Parking Regulatory

B01 Vehicular - Mounted B02 Vehicle - Freestanding

PARKING INFORMATION

P03 Parking Regulatory + ID(Freestanding or Mounted)

C01 Major Kiosk C02 Secondary Kiosk

Media ObjectivesDowntown Wayfinding Strategy - Design Concepts 7.15.15Downtown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design Concepts 7.15.157.15.157.15.157.15.157.15.157.15.15Downtown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design ConceptsDowntown Wayfinding Strategy - Design Concepts

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A01 Primary Gateway

A02 Gateway Banners

A04 Existing Gateway

B03 Trailmarker -Pedestrian(Freestanding or Mounted)

P01 Parking ID - Mounted

P02 Parking ID - Freestanding

B01 Vehicular - Mounted

B02 Vehicle - Freestanding

P03 Parking Regulatory + ID(Freestanding or Mounted)

C01 Major Kiosk

C02 Secondary Kiosk


DESIGN CONSIDERATIONS


Frutiger Next Pro - Regular

Avenir LT 45 Book

Font Options Overview

Develop an attractive, legible signage system

San Serif fonts are generally more suitable for signage applications

Need a font that is clear and does not distract the eye

Legibility is dependent on shape of lowercase letters

Larger x-heights allow for legibility at smaller sizes

Compliment existing use of Futura and Verdana within Village Signage & Icons


FrutigerNext Pro

Font: Option 01

Designer - Adrian Frutiger Foundry - Linotype Category - Humanist Sans-serifYear - 1975 (original), 2000 (redesign)

Originally design for the Charles de Gaulle Airport signage

Utilized in the signage system at the Amsterdam Airport Schiphol

Utilized in highway signage in Switzerland

Strong amount of character while retaining a good amount of legibility

Verdana, utilized in conjunction with village crest, is also Humanistic in nature


Strokes of the capital K align in the center of the letter

Vertical cutoffs at the ends of letters create height in the typeface.

Large Counters allow for strong distinction between lowercase characters ( a, e, o)

Square dots on lowercase i & j fit with the character of the Village

Subtle play in shape of font (ex. uppercase R) creates interest but retains legibility

Frutiger: Anatomy


Avenir LT 45 Book

Font: Option 02

Designer - Adrian Frutiger Foundry - Linotype Category - Geometric Sans-serifYear - 1988 (original), 2004 (redesign)

Avenir is the French word for future

Principal typeface for the corporate identities of Amsterdam and BBC Two

Considered by the designer to be one of his finest typefaces

Often a standard for a variety of wayfinding applications

Similarities to Futura, but with more consistency in the letter forms / sizes


Avenir: Anatomy Consistent thickness throughout line / letter strokes

Very strong feeling of geometric letter forms

Lower x-height provides more horizontal reading of words.

Circular dots on lowercase i & j create a friendly character

Design Influence by other geometric typefaces like Erbar and Futura


Village Hall

MetraProspect Ave.

Owens Park

LibraryPost Office

Frutiger Next Pro - Regular Avenir LT 45 Book

Village Hall

MetraProspect Ave.

LibraryPost OfficeOwens Park

Comparison: Common Words


CIVIC LIBRARY PARKRETAIL

AIGA / SEGD Standard

pictograms lack the full

range of icons needed for

the village.

PictogramsFood + Drink Knife and Fork (Fancy)

Burger, Hot Dog, Etc. (Casual)

Pizza

Bar & Pub (Beer Bottle or Glass)

Coffee

Ice Cream

Shop (Retail) Skate

Pharmacy / Corner Store

Bakery

Entertainment

Civic Temp Event

Library

Post Office

Bank

Commuter Lot

Bike Parking

Metra

Parks


Custom Pictograms

Great opportunity to integrate local character

Update outdated icons in the standard system

Further define the personality of the downtown

Develop a system that could extent into other marketing efforts of the village

Act as driver to define wayfinding efforts

Create visual interest for signage


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Evergreen Ave.

OWEN PARK

Prospect Ave.

Northwest Hwy

E. Busse Ave.

Color Strategy - 01

Earth tone, color palette to complement existing Mount Prospect Village branding

Color coded building / zones on map help define various downtown programs and activities

Map base (roads) consistent with signage materiality

Use of blue to denote public parking zones


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S E

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Prospect Ave.

OWEN PARK

Northwest Hwy

E. Busse Ave.

Color Strategy - 02

Neutral map allows for icons / call-outs to be pushed to the foreground

Brighter colors built from Experience Mount Prospect marketing efforts utilized within signage and map

Possible ability to differentiate village zones by color treatment

Use of blue to denote public parking zones


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Evergreen Ave.Evergreen Ave.

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St.

S E

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Prospect Ave.

OWEN PARK

Northwest Hwy

E. Busse Ave.

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Map

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S E

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St.

S Sc

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Evergreen Ave.

OWEN PARK

Prospect Ave.

Northwest Hwy

E. Busse Ave.

Graphic Application Comparison

COLOR STRATEGY - 01 COLOR STRATEGY - 02


DESIGN CONCEPTS


It is impossible to fully capture the culture of a place

in a sign. Rather than try to achieve this unattainable

task this system does the next best thing, sets up

a framework for the city that helps residents and

visitors alike truly experience the village.

Through the use of structural viewports, the signage

acts as both a canvas, showcasing the many events

and sites the village has to offer, and a frame,

strategically revealing the city to passers by and

inspires them to experience Mount Prospect.

System 01 - Viewports


System 01 - Sign StrategyGrid based structures create unified forms in signage architecture

Pictogram based vehicular wayfinding elements

Utilizes a more neutral color palette

Anchor parking wayfinding to bottom of wayfinding elements for consistency

Double-sided kiosks balance event info with directory / map based navigation tools

Pinpointing specific locations is critical

Kiosk have updatable panels with a standard frame condition

Blends nicely with the current downtown

Unified concept helps create a consistent feel for all the downtown

New monumental signage helps frame the edges of the village


2-0

4-0

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12-0

14-0

INFO

MAPLECOMMUTER LOT

RESIDENT ONLY

$1.50 PER DAY

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C01 C02

Village HallLibrary

PLACE 1

INFO

RMAT

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Placemaking

LibraryVillage Hall

Train Station

Public Parking

Placemaking

LibraryVillage Hall

Train StationPublic Parking

INFO

RMAT

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Key

Map

Key

Map

GAT

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BAN

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System 01

SIGN FAMILY - SYSTEM 01

SIGN FAMILY

MAJOR KIOSK SECONDARY KIOSK

SIDEFRONTSIDEFRONT

POLE - MOUNTEDTRAILMARKER

POLE - MOUNTEDPARKING I.D.

FREESTANDINGPARKING I.D.

MOUNTED VEHICULAR BANNERS

PRIMARY GATEWAYFREESTANDINGTRAILMARKER A02 A01B03 P01P02 B01B02 P03


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6-0

8-0

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INFO

RMAT

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INFO

RMAT

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Key

Map

Key

Map

INFO

RMAT

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Public ParkingTrain Station

Village HallLibrary

Village HallLibrary

PLACE 1

INFO

RMAT

ION

Placemaking Placemaking


LibraryVillage Hall

Train Station

Public Parking Public Parking

Train Station

Village HallLibrary

PlacemakingPlacemaking

LibraryVillage Hall


INFO

RMAT

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Placema

king

Placema

king

Scale: NTS

WAYFINDING ISOMETRICMAJOR KIOSK SECONDARY KIOSK

MAJOR KIOSK ALT.

SIDEBACKFRONTSIDEBACKFRONT

SIDEBACKFRONT

WAYFINDING KIOSK ELEVATIONS

Scale: 3/8=1

System 01INFORMATION KIOSKS


2-0

4-0

6-0

8-0

10-0

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INFO

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PARKING INDICATORS

PARKING SIGNAGE IN USE

PARKING SIGNAGE ISOMETRIC

PARKING SIGNAGE ELEVATIONS

Scale: 3/8=1

Scale: NTS

Scale: NTSPOLE - MOUNTEDPARKING I.D.


System 01PARKING I.D.

P01P02P03


2-0

4-0

6-0

8-0

10-0INFO

INFO

INFO

POLE - MOUNTEDTRAIL MARKER

FREESTANDINGTRAIL MARKER

DIRECTIONAL IN USE

DIRECTIONAL ISOMETRIC

DIRECTIONAL ELEVATIONS

Scale: 3/8=1

Scale: NTS

Scale: NTS

System 01DIRECTIONAL SIGNAGE

B03B02


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6-0

8-0

10-0

12-0

14-0

GATEW

AYBANNER

BANNERS MOUNTED VEHICULAR BANNERMOUNTED VEHICULAR BANNER

Scale: 3/8=1


A02 B01B01


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14-0

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PRIMARY GATEWAY ELEVATION PRIMARY GATEWAY ISOMETRIC

SIDE

Scale: NTS

FRONT

Scale: 3/8=1

System 01MONUMENTAL SIGNAGE

A01


2-0

4-0

6-0

8-0

10-0

12-0

14-0

SIDEFRONT

Scale: NTS

MONUMENT B ISOMETRICPRIMARY GATEWAY ALTERNATIVE

Scale: 3/8=1


A01


PARKING I.D. System 01


MAJOR KIOSK System 01


SECONDARY KIOSK + TRAILMARKER System 01


VEHICULAR DIRECTIONAL System 01


PRIMARY GATEWAY + SECONDARY KIOSK System 01


System 02 - Crossroads

The Village of Mount Prospect is a unique city with an

atypical convergence of three major highways. This

mix of North / South, East / West and diagonal routes

creates a downtown truly defined by its boundaries.

Drawing inspiration from the intersections of these

roads, comes a signage system that finds flexibility in

not being perpendicular. A strategy consistent with

the master plan of the city, that helps define a sense of

convergence that can only be found in Mount Prospect.


System 02 - Sign StrategyUtilization of angular legs connects signage to village master plan

Highly flexible system composed of standardized kit-of-parts

3 panel widths (9, 18, 27)

2 leg styles (120, 60)

4.5 Height modulars for sign panels

15 degree and 30 degree sign cuts

Bright colors utilized throughout system, and help create strong visual appeal

Large placemaking panels to help define sub areas of village downtown

Ability to customize signage needs to specific locations

Efficiency within the installation / updatability of signage system

Monument signage heavily sculptural


2-0

4-0

6-0

8-0

10-0

12-0

14-0

Scale: 3/8=1

SIGN FAMILY ELEVATIONS

Scale: 3/8=1

MAJOR KIOSK SECONDARY KIOSK POLE - MOUNTEDTRAILMARKERPOLE - MOUNTEDPARKING I.D.


MOUNTED VEHICULAR BANNERS

PRIMARY GATEWAYFREESTANDINGTRAILMARKER

System 02SIGN FAMILY

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C01 C02

VillageHall

-Library

-Public

Parking

Metra

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-Library

-Public

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A02 A01B03 P01 B01B02 P03


2-0

4-0

6-0

8-0

MAJOR KIOSKS

MAJOR KIOSKS SECONDARY KIOSKS

Scale: NTS

SECONDARY KIOSKS

KIOSK D KIOSK EWAYFINDING KIOSK A WAYFINDING KIOSK CWAYFINDING KIOSK B

INFORMATION KIOSK ISOMETRICS

KIOSK D KIOSK EWAYFINDING KIOSK B WAYFINDING KIOSK C

INFORMATION KIOSK ELEVATIONS

Scale: 3/8=1

System 02INFORMATION KIOSKS

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WAYFINDING KIOSK A

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LIBRARY

PARKING

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PARKING

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2-0

4-0

6-0

8-0

10-0

Scale: NTS


Scale: NTS



Scale: 3/8=1

POLE - MOUNTEDTRAIL MARKER

FREESTANDINGTRAIL MARKER


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VillageHall

-Library

-Public

Parking

VillageHall-Library-PublicParking

VillageHall

-Library

-Public

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PublicParking Plac

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B03B02


2-0

4-0

6-0

8-0

10-0

Scale: NTS

PARKING IDENTIFICATION


Scale: 3/8=1

PARKING INDICATORS

POLE - MOUNTEDPARKING I.D.


System 02PARKING I.D.

Scale: NTS


RESIDENTCOMMUTER

LOT

RESIDENTCOMMUTER

LOT

RESIDENTCOMMUTERLOT

PARK

ING

RESIDENTCOMMUTER

LOT

RESIDENT

COMMUTERLOT

P01P03P02


2-0

4-0

6-0

8-0

10-0

12-0

14-0

Scale: 3/8=1

BANNERS MOUNTED VEHICULAR BANNERMOUNTED VEHICULAR BANNER


VillageHall

-Library

-Public

Parking

Metra

VillageHall

-Library

-Public

Parking

Metra

Gat

eway

Ban

ner

A02 B01B01


2-0

4-0

6-0

8-0

10-0

12-0

14-0

MONUMENT ISOMETRICS

Scale: NTSSIDEFRONT

PRIMARY GATEWAY ELEVATION

Scale: 3/8=1


A01


PARKING I.D. System 02


MAJOR KIOSK System 02


SECONDARY KIOSK + TRAILMARKER System 02


VEHICULAR DIRECTIONAL System 02


PRIMARY GATEWAY + SECONDARY KIOSK System 02


INFO

MAPLECOMMUTER LOT

RESIDENT ONLY

$1.50 PER DAY



INFO

Dow

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Pro

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Key

Map

Key

Map

Village HallLibrary

PLACE 1

INFO

RMAT

ION

Placemaking

LibraryVillage Hall

Train Station

Public Parking

Placemaking

LibraryVillage Hall


INFO

RMAT

ION

Key

Map

Key

Map

Placemaking

GAT

EWAY

BAN

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RESIDENTCOMMUTER

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Concept ComparisonsSystem 01 Grid based signage creates unified

components

Frame create views of the downtown

and help define permanent signage

Materiality and color tones blend into

landscape

Icon based vehicular wayfinding

Double-sided content opportunities

Unified signage for consistent downtown

experience.

System 02 Flexible kit-of-parts based construction

Placemaking panels help define localized

zones in downtown area

Angular treatment of signage connect to

village master plan and library entry

Multiple engagement points

Strong use of color / graphics

Signage draws attention to itself

Text based vehicular wayfinding


ADDITIONALCONSIDERATIONS


Integrate permanent banners to create a sense of placemaking and arrival

Adjust temporary banner sizes to be cohesive with selected system (pending DOT regulatory review)

Develop strategy of permanent/temporary banner locations

Review establishing a temporary banner template to relate to selected system

2-0

4-0

6-0

8-0

10-0

12-0

14-0

SYSTEM 01 BANNER OVERVIEW SYSTEM 02 BANNER OVERVIEW

EXISTINGLARGE BANNER

EXISTINGLARGE BANNER

SYSTEM01

SYSTEM02

Temporary Banners


NO PARKING1AM - 5AM

1 HOUR7AM - 6PM

Streamline the presentation of visual content (fonts / verbiage / arrow location)

Integrate parking icons

Strategically unify street parking signage

Thorough follow-up review with IDOTon restrictions and standards Conform to regulatory hierarchy of info Prohibition / restriction

Time of day

Specific days

Zones / limitations / arrows

Develop guidelines outlining recommended signage styling

Street Parking Signage


1.5

3

4.5

6

7.5

9

1 .5

616 - 617

COMMUTERPARKING

$1.50

PAY AT AUTOMATED

PAY BOX LOCATED AT

COMMUTER LOTSNO PARKING

1AM - 5AM

1 HOUR7AM - 6PM

DEBIT CARDS AVAILABLEAT TRAIN STATION

5AM - 7AMMONDAY - FRIDAY

PROSPECT AVENUECOMMUTER LOT

Additional information if needed can be located here.

This is a location for additioninformation if needed.

Other text can be located here if needed for other reasons, if needed. Anotherline goes here.

Additional information if needed can be located here.

This is a location for additioninformation if needed.

Other text can be located here if needed for other reasons, if needed. Anotherline goes here.

PAY BOX

616 - 617

Streamline signage sizing to reduce stacking of mixed sign sizes

Provide better hierarchy of content

Consolidate detailed parking restrictions near pay booth

Provide better distinction between public, commuter, and permit parking

Commuter Parking Signage


QUESTIONS & SURVEY