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Publishers Press, family-owned since 1866, brings together credible resources, tools and industry expertise. As the sponsor and printer of the 2015 MPA Magazine Media Factbook, we are honored to partner with MPA – The Association of Magazine Media.

Publishers Press believes the printed word offers readers an experience that no other medium can simulate. We recognize that content has evolved to offer innovation and exploration beyond the newsstand. As your industry partner and friend, we encourage you to creatively incorporate the magazine media statistics, facts and trends within your marketing efforts. Generate new revenue streams as you entice advertisers and sponsors with targeted statistics and delight your readers within your niche.

Publishers Press shares magazine media’s genuine interest in the future of content, both in print and digital. It’s your content, but it’s our passion.


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magazine.org

Just the facts… It is always inspiring to see magazine media’s story laid out by thenumbers, particularly now as we expand the delivery of our trusted, curated andvalued content to a bigger audience, including the most desirable demographics,new platforms, formats and audiences.

The facts, figures and trends within the new Magazine Media Factbook demonstratethat magazine media continues to be the most trusted, inspiring and influentialmedia, satisfying readers when, where and how they choose.

For more statistics on the vibrancy of magazine media brands, MPA releases TheMagazine Media 360° Brand Audience Report monthly and The Social MediaReport quarterly on www.magazine.org. On the site you will also find industry news,events and careers in magazine media.

There has never been a more exciting time to be part of the magazine mediaindustry and I hope you share in my enthusiasm for the future.

—Mary G. BernerPresident and Chief Executive Officer, MPA – The Association of Magazine Media


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Magazine Media 360°

6 Magazine Media 360o is . . .

7 Audience Mix/Growth

12 Category Performance

20 Social Media Report

24 Magazine Media USP

Demand/Reach25 Net audience for magazine print and digital editions

is growing

26 Percentage of American adults who read digital magazine

editions has more than quadrupled over the past 3 years

27 Magazine brand apps are top sellers

28 The top 25 print magazine reach more adults and teens

than the top 25 primetime TV programs

29 Americans of all ages read print magazines—especially

younger adults

30 Digital edition magazine readers are young, educated

and upscale

31 Younger adults are the heaviest consumers of print

magazines

32 Magazine media readership is diverse

33 Magazine media readers are the most active consumers

34 Print magazines rank #1 or #2 in reaching influential consumers

35 Readership builds long after publication

36 Print magazine readership increases with income

Ad Environment37 Magazine media are more trusted, inspiring and influential

than other media

38 Magazine media provide a more positive environment for

advertisers than other media

39 Advertising in magazine media increases sales

40 Advertising in print and digital edition magazines attract

the most intention from affluent consumers

41 Print and digital magazine content is deeply engaging

42 Brands that advertise in print magazines achieve higher

brand favorability, purchase intent and ad awareness than

they do online or on TV

43 Magazine media generate more positive emotions than

other media

44 Increased exposure to print magazine ads improves

advertiser metrics

45 Magazine media ads raise TV viewership

46 Magazine media ads are valued more than ads in other media

47 Print magazine advertising works regardless of ad size

or placement

48 Print magazine advertising inspires action


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Influence/Impact49 Trusted recommenders across product categories

are heavy print magazine readers

50 Category influentials are heavy print magazine

readers

51 Automotive: Print magazines drive automotive growth

—especially at the top end of the market

52 Automotive: Heavy print magazine readers are most

likely to purchase or lease vehicles

53 Entertainment: Print magazine readers are most likely

to buy entertainment goods and services

54 Finance/investing: Affluent and active investors are

heavy print magazine readers

55 Food: Food influencers read print magazines

56 Healthcare/pharma: Print magazines excel in reaching

influential consumers in healthcare

57 Healthcare/pharma: Heavy print readers are the

most informed and engaged healthcare/pharma

customers

58 Healthcare/pharma: Magazine media advertising is

#1 in driving consumer healthcare actions

59 Healthcare/pharma: Viewers of healthcare ads in

magazine media are most likely to take action

60 Home furnishing/remodeling: Print magazine readers

are top spenders on home remodeling and redecorating


are super influencers in home furnishings and remodeling


are most likely to use home improvement professionals

and remodel or redecorate home/garden

63 Luxury goods: Luxury goods category influencers and

buyers are heavy print magazine readers

64 Technology: Heavy print magazine readers are tech

influencers—second only to online

65 Travel: Print magazine readers are active, affluent

and influential travelers

66 Travel: Heavy print readers are most likely to travel

Magazine Brand Vitality67 Magazine brands endure—More than 180 print

magazines have thrived for more than 50 years

68 Print magazine brands increased in 2014

69 231 new print brands launched in 2014

70 Affirming the value of print, leading digital businesses

launch print magazines

72 Leading marketers invest in print magazines

magazine.org


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A newly created industry metric that measures audiences across multipleplatforms and formats to provide a comprehensive and accurate picture ofconsumer demand for magazine media brands. Platforms and formats covered include:

• print+digital editions• web (desktop/laptop)• mobile web• video• social media (reported separately)

Magazine Media 360o uses data from leading third-party providers and currently covers approximately 145 magazine media brands from more than 30 companies, representing 95% of the reader universe.

The MPA Magazine Media 360o Brand Audience Report, which contains the 360o audience metric by title, is published monthly at www.magazine.org. Theseparate MPA Magazine Media 360o Social Media Report is released quarterly.

Magazine Media 360o is...

magazine.org


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Magazine Media 360˚ First Quarter Performance

Q1 2014

1.550 B*Total BrandAudience

Monthly Average

Web(Desktop/Laptop)

17%

Mobile Web

15%

Web(Desktop/Laptop)

16%

Mobile Web

22%

Audience Growth* +10.2%*Due to a former joint venture with CNN, 2014 web/mobile data for Fortune and Money is not available and is not reported for these titles. Additionally, in order toappropriately calculate audience percentage change, Fortune and Money were excluded in their entirety from the current year to date and year ago data.

Sources: Print+Digital Editions GfK MRI’s Survey of the American Consumer® Print+Digital Fall 2014 and 2013, GfK MRI’s Survey of the American Consumer® Print+Digital DoubleBase 2014 and 2013, GfK MRI Accessed Prototype, GfK MRI’s Teenmark® or 2014 and 2013 Ipsos Affluent Survey USA (Print only). Web (Desktop/Laptop) comScore Media Metrix® or Nielsen NetView; unique visitors; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S. Mobile Web comScore Mobile Metrix or Nielsen Mobile NetView 3.0; unique visitors; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S. Video comScore Video Metrix or Nielsen VideoCensus; unique viewers; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S.

Print+DigitalEditions

60%


66%

Q1 2015

1.731 BTotal BrandAudience

Monthly Average

2% Video

2% Video

magazine.org


Magazine Media 360o First Quarter PerformancePrint+Digital

Total Print+Digital Audience

1,018,758,000

Print+Digital Audience Growth +0.2%Sources: GfK MRI’s Survey of the American Consumer® Print+Digital Fall 2014 and 2013, GfK MRI’s Survey of the American Consumer®

Print+Digital DoubleBase 2014 and 2013, GfK MRI Accessed Prototype, GfK MRI’s Teenmark® or 2014 and 2013 Ipsos Affluent Survey USA (Print only).


60%


66%

Total Print+Digital Audience

1,031,289,000

Q1 2015Total BrandAudience

Monthly Average


Monthly Average

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360

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magazine.org


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Magazine Media 360o First Quarter PerformanceWeb (Desktop/Laptop)

Total Web (Desktop/Laptop) Audience

269,289,000

Web (Desktop/Laptop) Audience Growth +0.4%Sources: comScore Media Metrix® or Nielsen NetView; unique visitors; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S.

Total Web (Desktop/Laptop) Audience

277,201,000


Monthly Average


Monthly Average

Web(Desktop/Laptop)

17%

Web(Desktop/Laptop)

16%

8 magazine.org


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Magazine Media 360o First Quarter PerformanceMobile Web

Total Mobile Web Audience

230,152,000

Mobile Web Audience Growth +65.3%Sources: comScore Mobile Metrix or Nielsen Mobile NetView 3.0; unique visitors; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S.

Total Mobile Web Audience

385,733,000


Monthly Average


Monthly Average Mobile Web

15%Mobile Web

22%

magazine.org


Magazine Media 360o First Quarter PerformanceVideo

Total Video Audience

31,843,000

Video Audience Growth +14.4%Sources: comScore Video Metrix or Nielsen VideoCensus; unique viewers; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S.

Total Video Audience

36,777,000


Monthly Average


Monthly Average

2% Video

2% Video

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magazine.org


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The following pages present editorial category performance (both totalmagazine media brand audience growth as well as platform/format mix) for January–March 2014 and January–March 2015 for the followingcategories:

• epicurean • shelter• health and fitness • travel• men’s fashion • women’s fashion• newsweeklies

Magazine Media 360o

Category Performance

magazine.org


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Web(Desktop/Laptop)

25%

Mobile Web

24%

Web(Desktop/Laptop)

21%

Mobile Web

32%

d

Print+Digital Editions

50%


46%

Q1 2014

139.9 MMonthly Average

1% Video Video 1%

Category Growth +20.2%Sources: Print+Digital Editions GfK MRI’s Survey of the American Consumer® Print+Digital Fall 2014 and 2013, GfK MRI’s Survey of the American Consumer® Print+Digital DoubleBase 2014 and 2013, GfK MRI Accessed Prototype, GfK MRI’s Teenmark® or 2014 and 2013 Ipsos Affluent Survey USA (Print only). Web (Desktop/Laptop) comScore Media Metrix® or Nielsen NetView; unique visitors; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S. Mobile Web comScore Mobile Metrix or Nielsen Mobile NetView 3.0; unique visitors; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S. Video comScore Video Metrix or Nielsen VideoCensus; unique viewers; Jan.–Mar. 2015 and Jan.–Mar. 2014; U.S.

Q1 2015


Magazine Media 360o First Quarter PerformanceEpicurean Category

12 magazine.org


Category Growth +9.9%


61%

<1% Video

Web(Desktop/Laptop)

16%

Mobile Web

16%

Web(Desktop/Laptop)

14%

Mobile Web

25%


68%

Video <1%


Q1 2014


Q1 2015


Magazine Media 360o First Quarter PerformanceHealth and Fitness Category

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54%


4% Video

Web(Desktop/Laptop)

21%

Mobile Web

18%

Web(Desktop/Laptop)

17%

Mobile Web

24%


57%

Video 5%

Q1 2015


Q1 2014


Magazine Media 360o First Quarter PerformanceMen’s Fashion and Grooming Category

14 magazine.org




42%


3% Video

Web((Desktop/Laptop)

27%

Mobile Web

23%

Web(Desktop/Laptop)

21%

Mobile Web

32%


47%

Video 5%

Q1 2015


Q1 2014


Magazine Media 360o First Quarter PerformanceNewsweeklies Category

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magazine.org


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360

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76%


1% Video

Web(Desktop/Laptop)

9%

Mobile Web

9%

Web(Desktop/Laptop)

10%

Mobile Web

14%


81%

<1% Video

Q1 2014


Q1 2015


Magazine Media 360o First Quarter PerformanceShelter Category

16 magazine.org




85%


Web(Desktop/Laptop)

7%

Mobile Web

4%

<1% Video

Web(Desktop/Laptop)

7%

Mobile Web

8%

<1% Video


89%

Q1 2014


Q1 2015


Magazine Media 360o First Quarter PerformanceTravel Category

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67%


Web(Desktop/Laptop)

12%

Mobile Web

11%

Web(Desktop/Laptop)

12%

Mobile Web

19%


75%

2% Video

2% Video

Q1 2014


Q1 2015


Magazine Media 360o First Quarter PerformanceWomen’s Fashion Category

18 magazine.org


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In November 2014, MPA began releasing The MPA Magazine Media 360o Social

Media Report. This report reveals new insights into the performance of magazine

media brands on the five leading social media platforms—Facebook, Twitter, Google+,

Instagram, and Pinterest. The data on the following pages are based on the likes and

followers of more than 220 magazine brands from 35 companies. The report, from the

first quarter of 2015, is based on data provided by SocialFlow, exclusively for MPA.

The data highlights the significant presence and continued growth of magazine

media brands in social media. “Magazine brands continue to be among the leading

providers of quality content on social networks,” said Jim Anderson, CEO of

SocialFlow. According to Mary Berner, president and CEO of MPA, “Insights gleaned

from this report clearly demonstrate that magazine media consumers are

enthusiastically interacting with their brands on social platforms.”

Social Media Report

magazine.org


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135116

51

23

330

(mill

ions

)

Facebook Twitter Google+ Instagram Pinterest

Total Magazine Media Industry Likes/Followers by Social Network(as of March 31, 2015)

D ATA P R O V I D E D B Y

Social Network Share of Total Magazine Media Industry Likes/Followers

Magazine Media Industry: Data shown are collected for approximately 220 magazine media brands from 35 companies, representing 95% of the reader universe. Growth in number or % of pagelikes/followers: The absolute or % difference between total number of page likes/followers on March 31, 2015 and total number of page likes/followers on December 31, 2014 for brands that weremeasured in both periods.

Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from thatparticular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on the publisher’s page. All statistics gathered on last day of month.

NOTE: Beginning in March 2015, Facebook adopted a policy of removing memorialized and voluntarily deactivated accounts which resulted in the removal of those peoples’ page likes.

SOURCES: Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’ APIs (application program interfaces). Pinterest: Manual collection using publicly available data.

53.8% 18.4%

17.3%

6.6%

3.9%

51.4% 18.9%

8.0%

3.8%

December 31,

2014March 31,

2015 17.9%

F IRST QUARTE RSocial Media Report

magazine.org


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10.3 10.2

6.9

0.8

7.6

(mill

ions

)

Facebook Twitter Google+ Instagram Pinterest

Facebook

Twitter

Google+

Instagram

Pinterest

3.7%

2.5%

9.8%

10.3%

18.2%


Magazine Media Industry: Data shown are collected for approximately 220 magazine media brands from 35 companies, representing 95% of the reader universe. Growth in number or % of pagelikes/followers: The absolute or % difference between total number of page likes/followers on March 31, 2015 and total number of page likes/followers on December 31, 2014 for brands that weremeasured in both periods.

Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from thatparticular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on the publisher’s page. All statistics gathered on last day of month.

NOTE: Beginning in March 2015, Facebook adopted a policy of removing memorialized and voluntarily deactivated accounts which resulted in the removal of those peoples’ page likes.

SOURCES: Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’ APIs (Application Program Interface). Pinterest: Manual collection using publicly available data.

Growth in Number of MagazineMedia Industry Likes/Followers by Social Network (First Quarter 2015)

% Growth in Number of Magazine MediaIndustry Likes/Followers by Social Network(First Quarter 2015)


magazine.org


22

TOTAL MAGAZINEMEDIA INDUSTRY

% Share by Network by Editorial Category, March 2015

Magazine Media Industry: Data shown are collected for approximately 220 magazine media brands from 35 companies, representing 95% of the reader universe. Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on the publisher’s page. All statistics gathered on last day of month.NOTE: Beginning in March 2015, Facebook adopted a policy of removing memorialized and voluntarily deactivated accounts which resulted in the removal of those peoples’ page likes. SOURCES: Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’APIs (Application Program Interface). Pinterest: Manual collection using publicly available data.

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magazine.org


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Magazine media deliver powerful relationships that influence, inspire

and endure. The magazine media brand experience is based on trusted

editorial, complemented by relevant advertising. This dual immersion in

edit and ads satisfies the interests and passions of millions of readers—

when, where and how they choose. The readersÕ commitment to this

unique brand experience results in extraordinary consumer engagement

with magazine media on all platforms and formats.

Magazine Media USP

‘

magazine.org


Net audience for magazine

print anddigital editions is growing

2012 2013 2014

210.7

214.1

215.7

Total 18+ magazine media audience 2012 – 2014Note: Measured magazine titles excluding Sunday magazines.

Source: GfK MRI, Fall 2012–2014.

/200 million

in m

illio

ns

25

Dem

and

/Rea

ch

magazine.org


Percentage ofAmerican adultswho read digital

edition magazineshas more than

quadrupled over the past 3 years

26

Dem

and

/Rea

ch

Percent of total adults 18+ who read digital edition magazines 2011 – 2014Note: Measured magazine titles excluding Sunday magazines.Source: GfK MRI, Fall 2011–2014.

20111.4%

20124.1%

20135.4%

20146.0%

magazine.org


26

Magazine brand apps are top sellersin key iPad categories

Top-grossing iPad apps as of January 2015

Lifestyle 1 O, The Oprah Magazine

2 Cosmopolitan

3 Crestron Mobile Pro G

4 Martha Stewart Living

5 Real Simple

6 People StyleWatch

7 Reader’s Digest

8 Glamour

9 Better Homes and Gardens

10 GQ

11 Architectural Digest

12 Quiltmania

13 Elle

14 HGTV Magazine

15 InStyle

Source: iTunes, iPad App Store, January 2015

Health & Fitness1 Men’s Health

2 Weight Watchers Mobile

3 Self

4 Lose It!

5 Runner’s World

6 Yoga Studio

7 Food Diary and Calories Tracker

8 Men’s Fitness

9 PostureScreen

10 Shape

11 DailyBurn

12 Prevention

13 Jillian Michaels

14 Weight Watchers

15 Fitness Magazine

Food & Drink1 Cook’s Illustrated

2 Food & Wine

3 Food Network Magazine

4 Taste of Home

5 Nom Nom Paleo

6 Bon Appétit

7 Whisky Magazine

8 Gourmet Traveller

9 Joy of Cooking

10 Wine Spectator

11 Panna

12 Modernist Cuisine at Home

13 Fine Cooking

14 Jamie Oliver’s Recipes

15 Cooking Light

27

Dem

and

/Rea

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magazine.org


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Dem

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/Rea

ch

166123

13866

14782

10684

11395

18887

19598

14544

Note: Total GRPs equal the rating of the top 25 vehicles of each medium added together.Source: Carat Insight/Nielsen, September 2013–March 2014 (regularly scheduled primetimeprograms). Nielsen defines primetime as Monday to Saturday 8pm–11pm and Sunday 7pm –11pm; TV ratings based on Live+SD data. GfK MRI, Fall 2013; GfK MRI Twelveplus, 2013

Gross ratings points (GRPs) of the top 25 print magazines and primetime TV programsadults 18+

adults 18–34

adults 18–49

men 18–49

men 18–49 HHI $75K+

women 18–49

women 18–49 HHI $75K+

teens 12–17

print magazines

primetime TVThe top 25 printmagazines reachmore adults and

teens than the top 25 primetime

TV programs

magazine.org


91%of adults

94%of those under 35

95%of those under 25

Read magazine editions in the last six months(includes approx. 3% digital editions)

Base: U.S. adults 18+.Source: GfK MRI, Fall 2014.

Americans of all ages read printmagazines—especially younger adults

29

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/Rea

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Digital edition magazine reader profilepercent index

men 51% 107

women 49 94

age

18–24 22% 174

25–34 26 148

35–44 23 137

45–54 15 80

55+ 14 41

annual household income

less than $75,000 43% 72

$75,000–$149,999 37 130

$150,000+ 20 169

education level

high school graduate or less 25% 59

some college 34 116

college graduate+ 41 143

Percent of total digital magazine readers indexed against U.S. adults 18+.Source: GfK MRI, Fall 2014.

Digital editionmagazine

readersare young, educated

and upscale

30

Dem

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/Rea

ch

magazine.org


31

Dem

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/Rea

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Print magazine readership by agetotal under 25 under 35 35+ 50+

issues read in past month 9.3 9.6 9.5 9.2 9.0

index 100 103 102 99 97

heavy magazine readers–top quintile 20.0 21.8 21.0 19.6 18.9

index 100 109 105 98 94

Base: U.S. adults 18+.Source: GfK MRI, Fall 2014.

Younger adults are the heaviestconsumers of print magazines

30 magazine.org


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African-American adults read an average of 12.8 print magazine issues per month,compared to 9.3 issues per month for all U.S. adults.

Asian-American adults read anaverage of 9.5 print magazine issues per month, close to the U.S. average.

Hispanic-American adults read an average of 9.8 print magazineissues per month, slightly higherthan the average number of issues for all U.S. adults.

Source: GfK MRI, Fall 2014.

Magazine media readership is diverse

90% African-American adults

88% Asian-American adults

86% Hispanic-American adults

Read magazine media in the last six months (print and digital editions)

magazine.org


Activities participated in regularly (index)magazine media internet* TV radio newspapers

visit museums 176 109 72 127 180

spa services 167 154 100 134 118

dancing 165 153 99 143 112

tennis 161 143 65 81 145

photography 159 139 62 136 130

football 152 122 108 117 133

adult education courses 151 129 113 136 138

yoga/pilates 150 140 63 96 119

basketball 145 132 113 123 119

cooking for fun 144 125 112 119 116

aerobics 143 87 87 114 119

swimming 142 116 87 135 125

baseball/softball 139 118 114 139 122

fitness walking 129 84 86 112 125

use a health club/gym 128 120 70 96 107

*Includes internet magazine activity.Index: Top quintile of users of each medium vs. adults 18+.Source: Kantar Media, MARS Consumer Health Study, 2014.

Magazine media readers are the most active consumers

33

Dem

and

/Rea

ch

magazine.org


Number of times medium ranks #1 or #2 among category influential consumers across 60 product categories*Includes internet magazine activity. Base: Top quintile of users of each medium among adults 18+. Category influentials are defined as people who have great experience in this topic and whose advice on this topic is trusted by friends and family members. Source: GfK MRI, Spring 2014.

52

46

12

8

2

print internet* newspapers radio TVmagazines

Print magazines rank #1or #2

in reachinginfluential consumers

34

Dem

and

/Rea

ch

magazine.org


35

Dem

and

/Rea

ch

Readership builds long after publication

weeks from on-sale date weeklies monthlies

Print magazine audience accumulation over time

0

20

40

60

80

100

-1 on-sale 1 2 3 4 5 6 7 8 9 10 date

Note: Print magazine reach begins accumulating audience before the actual on-sale date. The on-sale date is the actual date the print magazine appears on the newsstand or is likely to arrive in subscriber households. The on-sale date generally precedes the cover date.Source: GfK MRI 2000, Accumulation Study and GfK MRI, Spring 2014.

pe

rce

nt

of

aud

ien

ce

magazine.org


36

Dem

and

/Rea

ch

Print magazine readershipincreases with income

HHI $75K–$149,999 (index)

*Includes internet magazine activity.Index: Top quintile of users of each medium vs. adults 18+.Source: GfK MRI, Fall 2014.

136

122

42

81

119

106

108

64

99

98

HHI $150K+ (index)

print magazines

internet*

TV

radio

newspapers

magazine.org


Magazine media are more trusted, inspiring and influential than other media

37

Ad

Env

iro

nmen

t

magazine ad-supported(index) media websites TV networks

touches me deep down 131 96 92

a way to learn about new products 129 103 81

inspires me in my own life 126 100 85

gets me to try new things 122 107 81

inspires me to buy things 117 113 79

a treat for me 115 85 109

affects me emotionally 115 96 96

gives me something to talk about 114 95 97

trust to tell the truth 114 105 86

get valuable information from 113 110 85

brings to mind things I enjoy 111 92 100

Note: Data for each medium based on levels of agreement with the above statements for a set of vehicles used byeach individual in each medium.Index: Percentage of purchase influencers within the household for each medium vs. percentage of purchase influencerswithin the household for the combination of magazine media, websites and TV vehicles used by each respondent.Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Spring 2014.

magazine.org


Magazinemedia

provide a morepositive

environment for advertisers

than other media

1139795

1109897

10910490

10810096

10692

106

10697

100

Appropriateness of description for each medium (index)

Note: Data for each medium based on composite scores for a set of vehicles used by each individual in each medium.Index: Composite scores of purchase influencers within the household for each medium vs. composite scores of purchase influencers within the household for the combination of magazine media, websites and TV vehicles used by each respondent.Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Spring 2014.

ad attention / receptivity

inspirational

life-enhancing

trustworthy

personal time-out

social interaction

magazine media

websites

TV

38

Ad

Env

iro

nmen

t

magazine.org


Average sales lift

+11%

+17%

+4%

+7%

+11%

FOODbaked goodsbutter substitutecandycoffeecookiesfrozen entréejuicelunch kitkids’ juicelunch meatmargarinepastapasta sauceportable juicerefrigerated chickensalad dressingsandwich spreadsouptea

BEAUTYanti-agingbar soapbody washlipsticklotionmoisturizersun care

HH GOODSair freshenerliquid soaptoilet paper

OTHERfeminine carehome retailmouthwashnasal decongestantpet foodpet care

$7.80 $6.07 $4.59 $9.37 $7.45

FO

OD

BE

AU

TY

HH

GO

OD

S

OT

HE

R

ALL

CA

MPA

IGN

S

Average ROI perdollar spent on

magazine campaign >Note: Based on comparison of exposed to matched unexposed control. Average dollar purchases per household/year (includes non-buyers).Source: Meredith Corporation/Nielsen Catalina Solutions.

Advertising in magazine mediaincreases sales

39

Ad

Env

iro

nmen

t

Households exposed to themagazine media campaignspent significantly more thanthose not exposed (test vs.control). Positive ROI for allbrands ranged from $1.59 to$19.99 incremental for everymedia dollar spent.

Average ROI: $7.45Campaign period: 2009–2015

magazine.org


40

Ad

Env

iro

nmen

t

Among affluent consumers,advertising

in print and digital magazines attracts the most interest

Considerable or some interest in any advertising seen or heard (past 30 days)

HHI $75K+ HHI $150K+

digital magazines 70% 62%

print magazines 66 56

TV 61 50

print newspapers 59 57

movie theaters 58 50

tablets 57 43

sports stadiums or arenas 55 51

Facebook 52 43

radio 50 38

websites 50 48

smartphones 49 49

office building lobbies 49 38

medical offices 48 38

digital newspapers 47 37

Base: Those who saw advertising in the medium. Sample sizes: 1,056 for HHI $75K+, 753 for HHI $150K+.Source: Special tabulations from the Shullman Luxury, Affluence and Wealth Pulse, October 2014.

Affluent consumers who saw advertising in print or digital magazines expressed

greater interest in that advertising than thosewho saw advertising in other media.

magazine.org


41

Ad

Env

iro

nmen

t

Printanddigitaledition magazine contentis deeply engaging

Average time spent per issue:

*Subscribers/newsstand buyers and other members of their households.

Source: GfK MRI, Special Tabulators, Fall 2014.

53.1 minutesprimary print readers*

54.3 minutesdigital edition readers

40 magazine.org


42

Ad

Env

iro

nmen

t

brand favorability

Average brand lift due to exposureData is Delta. Delta=Exposed - Control

Number of respondents: magazine n=69,877; online n=188,872; TV n=136,217Source: InsightExpress, 2014.

pri

nt m

agaz

ines

onlin

e

TV

9%

4%

7%

4%

8%

7%

6%

3%

5%

brand purchase intent brand ad awareness

Brands that advertise in

print magazines achieve higher

brand favorability,purchase intent,

and ad awarenessthan they do

online or on TV

magazine.org


43

Ad

Env

iro

nmen

t

Magazine media generatemore positive emotions than other media

Share of gross half hours when emotion was experienced (percent)

Half hours when each print digital radio/medium was used magazines magazines TV audio computer+ mobile+ tablet+

happy 36 39 27 30 22 30 28

confident 19 30 7 10 8 7 11

excited 15 23 5 7 5 8 5

hopeful 17 14 5 6 4 6 7

interested 25 30 5 4 5 5 9+Excluding digital magazines.Source: RealityMine USA TouchPoints, 2014.

When people read print or

digital magazines, they are much morelikely to be happy,confident, excited

and hopeful than during the

times they spendwith other media

magazine.org


44

Ad

Env

iro

nmen

t

Increasedexposure

to print magazine ads

improvesadvertiser metrics

Lift (percent)

Data is Delta. Delta = Exposed – Control. Number of respondents: 1–2 exposures, n=50,213 (62 campaigns); 3–4 exposures, n=10,155 (42 campaigns); 5+ exposures, n=9,172 (29 campaigns).Source: InsightExpress, 2014.

brand favorability

purchase intent

print ad awareness

brand awareness

7

20

16

10

12

14

13

1–2 3–4 5+

8

5

17

exposures

magazine.org


Magazine media adsraise TV viewership

Ads for a new situation comedy ran in

eight Meredith titles. Program ratings of

Meredith subscribers in the Nielsen

People Meter Panel were significantly

higher than those for a control group of

non-subscribers in the panel.

Live+3 ratings for persons 18–49

Meredith controlsubscribers group* lift

premiere episode 5.3 5.0 +6%

second episode 4.2 2.9 +44%

*Control Group=Nielsen People Meter Panelists with demographiccharacteristics and prior viewing behavior similar to those of subscribers.Source: Meredith Corp. and the Nielsen Company, 2014.

45

Ad

Env

iro

nmen

t

magazine.org


magazine ad-supported(index) media websites TV networks

ads fit well with the content 132 96 86

has ads about things I care about 132 100 86

products/services advertised are high quality 130 96 85

get valuable info from the ads 125 100 83

more likely to buy the products in ads 124 105 86

ads help me make purchase decisions 123 100 82

Note: Data for each medium based on levels of agreement with the above statements for a set of vehicles used by each individual in each medium.Index: Percentage of purchase influencers within the household for each medium vs. percentage of purchase influencerswithin the household for the combination of magazine media, websites and TV vehicles used by each respondent.Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Spring 2014.

46

Ad

Env

iro

nmen

t

Magazine media ads are valuedmore than ads in other media

magazine.org


47

Ad

Env

iro

nmen

t

Impact of print magazine advertisingnoted action taken

all ads 52% 61%

AD SIZE

multiple pages (excluding spreads) 68 61

gatefold ads 63 60

spread 54 60

full page 51 61

half page 44 65

third page 43 65

less than half page 43 65

COLOR

four color 52 61

black and white 39 59

PREMIUM POSITION

inside front cover 75 60

inside back cover 60 61

back cover 63 61

adjacent to table of contents 58 60

Source: GfK MRI Starch Advertising Research, July 2013– June 2014.

Print magazine

advertising works

regardless ofad size orplacement

magazine.org


Advertising effectiveness by position

noted action taken

first quarter of book 55% 61%

second quarter of book 50 61

third quarter of book 49 62

fourth quarter of book 50 62

Note: Includes all ads, size/color and cover positions.Source: GfK MRI Starch, July 2013– June 2014.

Action taken includes:• have a more favorable opinion about the advertiser

• consider purchasing the advertised product or service

• gather more information about the advertised product or service

• recommend the product or service

• visit the advertiser’s website

• purchase the product or service

• clip or save the ad

• visit or plan to visit a dealership

Source: GfK MRI Starch.

48

Ad

Env

iro

nmen

t

Print magazine advertising inspires action

magazine.org


49

Infl

uenc

e/I

mp

act

12611891

107112

11913978

10481

11811079

100109

117105104115101

113102101106108

11210696

103101

Trusted recommenders among heavy media users (index)

*Includes internet magazine activity.Index: Percentage of recommenders within top quintile of users of each medium vs. percentage of recommenders among adults 18+. Recommenders are defined as people who say they have recommended products or services to others in the past 12 months, within a category.Source: GfK MRI, Spring 2014.

finance

technology

vacation travel

automotive

healthcare

food

print magazines

internet*

TVradio

newspapers

Trusted recommenders

across productcategories are

heavy printmagazine readers

magazine.org


Categoryinfluentials

are heavyprint magazine

readers

14313483

10171

15014293

11268

13412374

112116

13011561

116113

Category influentials among heavy media users (index)

*Includes internet magazine activity.Index: Percentage of category influentials within top quintile of users of each medium vs. percentage of category influentials among adults 18+. Category influentials are defined as people who have great experience in this topic and whose advice on this topic is trusted by friends and family members.Source: GfK MRI, Spring 2014.

fashion–clothes

beauty

household furnishings

sporting equipment

print magazines

internet*

TV

radio

newspapers

50

Infl

uenc

e/I

mp

act

magazine.org


*Includes internet magazine activity.Note: Print magazine quintiles based on readership of 120 titles.Index: Top quintile of users of each medium among new vehicle buyers vs. all new vehicle buyers.Source: JD Power Automotive Media and Marketing Report, Summer 2014.

Among new vehicle buyers, heavy print magazine readersare more affluent and more likely to buy premium makes (index)

122985677

1131046386

1071057092

1051037697

HHI $200,000+

HHI $150,000+

HHI $100,000+

HHI $80,000+

bought premium brand vehicle

1381068180

print magazines

internet*

TV

radio

Print magazinesdrive automotivegrowth–especially

at the top end of the market

Heavy print magazine readersaccounted for $82 billion

in annual automotive sales.Source: JD Power Automotive Media and

Marketing Report, Summer 2014.

51

Infl

uenc

e/I

mp

act

magazine.org


Heavy print magazine readers are most likely to purchase or lease vehicles

52

Infl

uenc

e/I

mp

act

142126121108

82

131108122131

80

12292

105110

83

120114

97117

88

Very likely to purchase/lease among heavymedia users (index)

*Includes internet magazine activity.Index: Top quintile of users of each medium vs. adults 18+.Source: GfK MRI, Spring 2014.

motorcycle

2-door car

sport utility vehicle

4-door car

print magazines

internet*

TV

radionewspapers

Print magazines deliver consumers with the highest auto purchase intent (index)

Very/somewhat likely to buy a new car in the next 12 months

printmagazines internet* TV radio newspapers

118 114 99 105 92

Index: Top quintile of users of each medium vs. adults 18+.Source: GfK MRI, Spring 2014.

magazine.org


Print magazine readers are most likely to buy entertainment goods and services

Entertainment activities among heavy media users (index)

printmagazines internet* TV radio newspapers

very likely to buy a home theater system in the next 12 months 148 148 109 131 81

very likely to buy a Blu-ray player in the next 12 months 142 109 115 131 86

very likely to buy a portable DVD player in the next 12 months 142 124 133 140 90

very likely to buy a giant flat screen/HDTV in the next 12 months 136 130 103 112 79

attended movies once a week or more 128 109 127 100 98

bought a DVD or Blu-ray player in the last 12 months 112 108 94 109 75


53

Infl

uenc

e/I

mp

act

52 magazine.org


plan to open or move a non-retirement account

household used a private banker

household used a full-service broker

plan to invest in stocks, mutual funds, etc.

household used a financial planner

168

117

106

92

145

97

102

115

132

95

109

114

118

115

99

116

117

92

111

113

In the past 12 months/next 12 months (index)

print magazines

internet*

TV

radio

*Includes internet magazine activity.Index: Top quintile of users of each medium among adults 18+ with HHI $100K+ vs. all adults 18+ with HHI $100K+.Source: Ipsos Affluent Survey USA, 2014.

54

Infl

uenc

e/I

mp

act

Affluent and active investors are heavy

print magazine readers

Total value of household’s financial accounts/liquid assets (index)

printmagazines internet* TV radio

$750K+ 129 90 107 111

$500K+ 121 94 109 108

$250K+ 114 96 109 107

*Includes internet magazine activity.Index: Top quintile of users of each medium among adults 18+ with HHI $100K+vs. all adults 18+ with HHI $100K+.Source: Ipsos Affluent Survey USA, 2014.

magazine.org


55

Infl

uenc

e/I

mp

act

13411313311898

12411995

10283

11911598

109101

11711190

105103

Category influential consumers for food purchasesamong heavy media users (index)

*Includes internet magazine activity.Index: Percentage of category influentials among top quintile of users of each medium vs. percentage of category influentials among adults 18+. Category influentials are defined as people who have great experience in this topic and whose advice on this topic is trusted by friends and family members.Source: GfK MRI, Spring 2014.

soft drinks

snacks

grocery shopping

cooking

print magazines

internet*

TV

radionewspapersFood

influencersread printmagazines

magazine.org


56

Infl

uenc

e/I

mp

act

118117549491

11411072

101106

11311293

108107

109119529592

Category influential consumers for healthcare categories among heavy media users (index)

*Includes internet magazine activity.Index: Percentage of category influentials among top quintile of users of each medium vs. percentage of category influentials among adults 18+. Category influentials are defined as people who have great experience in this topic and whose advice on this topic is trusted by friends and family members. Source: GfK MRI, Spring 2014.

print magazines

internet*

radio

newspapers

TV

physical fitness

healthcare

prescription drugs

healthy lifestyle

Print magazines

excel in reachinginfluential

consumers inhealthcare

magazine.org


57

Infl

uenc

e/I

mp

act

Agreement with statements and opinions about pharmaceuticals and healthcare (index)

magazine media internet TV radio newspapers

Pharmaceutical advertisements make me more knowledgeable about medicines 153 90 112 91 112

It’s worth paying more for branded prescription medications rather than generic 148 90 119 92 117

I trust pharmaceutical companies that advertise the medications I take 147 75 101 75 109

I often discuss new prescription medicines with my doctor 138 80 119 88 113

I research treatment options on my own and then ask my doctor about them 134 112 96 108 110

Friends come to me for advice about healthcare and medications 132 129 100 99 107

I am willing to ask my doctor for a prescription medication or drug samplethat I have seen or heard advertised 132 91 115 98 98

I am better informed about my health than most people 123 100 99 94 113

I research healthcare information so that I am better informed about different healthcare treatment options 122 105 90 95 107

I carefully examine the ingredient list on over-the-counter medications 119 91 101 101 111


Heavy print readers are the most informed andengaged healthcare/pharma customers

magazine.org


58

Infl

uenc

e/I

mp

act

Actions taken in the last 12 months as a result of healthcare advertising (index)

magazine media internet* TV radio newspapers

returned a free sample card 236 83 191 24 172

called a toll-free number to get additional information 234 102 180 139 155

visited a pharmaceutical company’s website 210 104 131 129 142

switched to a different brand 208 115 156 121 150

referred to a book, journal or magazine to get additional information 192 101 116 119 124

asked your doctor for a product sample of a prescription drug 179 95 145 111 125

consulted a pharmacist 178 79 134 115 130

discussed an ad with a friend or relative 176 120 135 147 134

used a coupon 176 89 128 130 136

asked your doctor to prescribe a specific drug 152 100 131 95 132

purchased a nonprescription product 140 93 121 115 117

called for a prescription refill 136 74 132 106 114

made an appointment to see a doctor 132 81 114 104 112

took medication 126 87 121 112 113


Magazine media advertising is #1in drivingconsumer healthcare actions

magazine.org


59

Infl

uenc

e/I

mp

act

Number of times purchased prescription products in the last 12 months (index)


10+ times 114 91 108 93 103

6+ times 113 90 107 96 105

3+ times 110 94 105 95 106

1+ times 108 101 103 100 104

none 75 97 90 100 87

Used any of the following when received or filled a prescription in the last 12 months (index)


coupon offer downloaded/emailed from the drug company website 160 132 112 147 135

brand-specific coupon received from a doctor 142 127 114 140 123

prescription assistance program from a drug brand 130 95 105 114 132

prescription discount or savings card 127 122 108 124 126

*Includes internet magazine activity.Index: Those who saw/heard healthcare advertising in each medium in the last 12 months vs. adults 18+.Source: Kantar Media, MARS Consumer Health Study, 2014.

Viewers of healthcare ads in magazinemedia are most likely to take action

magazine.org


60

Infl

uenc

e/I

mp

act

Print magazine readers are topspenderson home remodeling and decorating

Home improvement spending among affluent heavy media users (index)

printmagazines internet* TV radio

$1,000+ home decorating services 154 110 100 107

$3,000+ furniture 141 126 95 122

$1,000+ furniture 131 119 101 110

$1,000+ HH appliances 137 111 109 112

$1,000+ kitchen appliances 130 109 119 113

$5,000+ home remodeling 130 98 92 108

$10,000+ home remodeling 125 94 104 103


magazine.org


Print magazinereaders are

super influencers in home

furnishings andremodeling

61

Infl

uenc

e/I

mp

act

14312871

107120

13512559

12090

13012086

123126

1098968

11496

Super influential consumers for home improvement purchases among heavy media users (index)

*Includes internet magazine activity.Index: Percentage of super influentials among top quintile of users of each medium vs. percentage of super influentials among adults 18+. Super influentials are defined as peoplewho have great experience in this topic, whose advice on this topic is trusted by friendsand family members and who recommend products or services on this topic to others.Source: GfK MRI, Spring 2014.

household furnishings

interior decorating

gardening

home remodeling

print magazines

internet*

TV

radio

newspapers

magazine.org


Print magazine readers are most likely touse home improvement professionals and

remodel or redecorate home/garden

Home improvement activity among affluent heavyusers of media (index)

printin the past 12 months... magazines internet* TV radio

used landscape designer 149 109 113 114

used interior designer/decorator 141 116 83 107

used landscape architect 140 117 118 126

used any home-related professional 126 111 106 118

in the next 12 months...

plan to redecorate home 135 112 100 114

plan to remodel or renovate kitchen 134 104 108 107

plan to remodel or renovate garden 134 104 104 122


62

Infl

uenc

e/I

mp

act

magazine.org


63

Infl

uenc

e/I

mp

act

Luxury goods category influencers and

buyers are heavy print magazine readers

208139133161

177145104134

174112128137

170152120131

162114120132

156103124124

Luxury goods spending among affluent heavy media users in past year (index)

$1,000+ watches

$10,000+ apparel and accessories

$3,000+ fine watches, fine jewelry

$2,000+ skin care/cosmetics/fragrance

$1,000+ fine watches, fine jewelry

$1,000+ fine jewelry


print magazines

internet*

TV

radio

Luxury goods category influencers amongheavy media users (index)

print news-magazines internet* TV radio papers

beauty 139 125 107 121 72

fashion–clothes 131 121 96 95 69

interior decorating 114 97 61 102 102

*Includes internet magazine activity.Index: Percentage of category influentials within top quintile of users of eachmedium among adults 18+ with HHI $50K+ vs. percentage of category influentialsamong all adults 18+ with HHI $50K+. Category influentials are defined as peoplewho have great experience in this topic and whose advice on this topic is trustedby friends and family members.Source: GfK MRI, Spring 2014.

magazine.org


Heavy printmagazinereadersare tech

influencers—second only

to online

128

173

72

104

91

127

165

65

107

76

119

168

72

109

93

Super influential consumers for technology purchases among heavy media users (index)

*Includes internet magazine activity.Index: Percentage of super influentials among top quintile of users of each medium vs.percentage of super influentials among adults 18+. Super influentials are defined as peoplewho have great experience in this topic, whose advice on this topic is trusted by friendsand family members and who recommend products or services on this topic to others.Source: GfK MRI, Spring 2014.

new technology

mobile phones

home electronics

print magazines

internet*

TV

radio

newspapers

64

Infl

uenc

e/I

mp

act

magazine.org


Print magazine readers are active,

affluent andinfluential travelers

11611479

102108

11611092

10190

1111049598

102

10810886

102102

Travel charactistics of heavy media users (index)

very/somewhat likely next 12 months: vacation abroad

agree completely/somewhat: others ask my advice about vacation travel

very/somewhat likely next 12 months: take a cruise (2+ days)

very/somewhat likely next 12 months: vacation in the U.S.+

*Includes internet magazine activity.Index: Top quintile of users of each medium vs. adults 18+.+Defined as Hawaii, Florida, theme parks, and other U.S.Source: GfK MRI, Spring 2014.

print magazines

internet*

TV

radionewspapers

65

Infl

uenc

e/I

mp

act

Affluent heavy print magazine readers arebig spenders on travel (index)

amount spent on vacations printin past 12 months magazines internet* TV radio

$10,000+ within U.S. 144 114 106 108

$10,000+ outside U.S. 136 120 97 121

$5,000+ within U.S. 125 104 112 118

$5,000+ outside U.S. 123 114 93 110


magazine.org


66

Infl

uenc

e/I

mp

act

Heavy print magazine readersare most likely

to travel

142133115106

13911886

105

133127110125

130112114107

130102124120

120116100105

Travel habits of affluent heavy media users (index)

*Includes internet magazine activity.Index: Top quintile of users of each medium among adults 18+ with HHI $100K+ vs.all adults 18+ with HHI $100K+.Source: Ipsos Affluent Survey USA, 2014.

print magazines

internet*

TV

radio

took five or more airline trips for domestic vacations in past year

travel to Europe in the past three years

belong to hotel frequent traveler program

travel to any island in the Atlantic or Caribbean in past 3 years

took a cruise of 7–14 days in past three years

belong to airline frequent flyer program

Travel intentions among heavy users of media (index)Intended destinations very likely next 12 months

print news-magazines internet* TV radio papers

Hawaii 124 109 97 98 84

Florida 111 97 94 98 106

Caribbean 122 112 79 104 109

Mexico 114 105 76 106 100

South America 138 132 86 121 84

Europe 127 121 74 96 124


magazine.org


Magazinebrandsendure

More than 180 printmagazines have thrivedfor more than 50 years(only 13 TV programs can say the same)

67print magazines have flourished for more than 100 yearsSource: MPA Info Center, MediaFinder.com, Serial Solutions, Ulrich’s Web, Museum of Broadcast Communications; 2015 data.

67

Mag

azin

e B

rand

Vit

alit

y

magazine.org


Print magazine

brandsincreased

in 2014 Mag

azin

e B

rand

Vit

alit

y

68

Number of U.S. consumer printmagazines 2004–20142014 — 7,289

2013 — 7,240

2012 — 7,390

2011 — 7,179

2010 — 7,163

2009 — 7,110

2008 — 7,383

2007 — 6,809

2006 — 6,734

2005 — 6,325

2004 — 7,188Source: National Directory of Magazines/Mediafinder.com, 2015.

magazine.org


U.S. print magazine launches by category (2014)

39 special interest/lifestyle

19 metropolitan/regional/state

19 popular culture

15 crafts/games/hobbies/models

10 children’s

9 art/antiques

9 sports

7 fashion/beauty

7 gay/lesbian

7 health

6 home/home services

6 literary/reviews

5 automotive

5 epicurean

5 science/technology

4 camping/outdoors

4 comic/comic tech

4 ethnic

4 fishing and hunting

4 fitness

4 lifestyles

4 military/naval

4 political/sociological topics

4 travel

3 bridal

3 men’s

3 music

3 pets

3 sex

2 photography

2 teen

1 aviation

1 entertainment

1 equine

1 gaming

1 gardening

1 motorcycles

1 religious

1 TV, radio, communications

231 new print

brandslaunched in 2014

69

Mag

azin

e B

rand

Vit

alit

y

Note: This list represents weekly, monthly, bimonthly and quarterly titles; specials,annuals and “bookazines” are excluded.Source: Samir “Mr. Magazine™” Husni Launch Monitor www.launchmonitor.com, 2014.

Mag

azin

e B

rand

Vit

alit

y

68 magazine.org


70

Mag

azin

e B

rand

Vit

alit

y

Affirming the value of print, leading digital businesses launch print magazines

Paperless Post

airbnb c |net

WebMD

magazine.org


71

Mag

azin

e B

rand

Vit

alit

y

Affirming the value of print, leading digital businesses launch print magazines

Net-A-Porter

Angie’s List Politico

Uber

magazine.org


Note: Sunday magazines excluded. Source: PIB® and Kantar Media, data as of January 2015.

72

Leading marketers invest in print magazines2014 top 50 marketers’ print magazine rate card reported spend: $6,825,758,887

Mag

azin

e B

rand

Vit

alit

y

1 L Oréal SA (in thousands) $ 837,7582 Procter & Gamble Co 774,7363 Pfizer Inc 367,2484 LVMH Moët Hennessy Louis Vuitton SA 291,0955 Johnson & Johnson 233,2726 Unilever 223,4017 Mars Inc 189,4568 Berkshire Hathaway Inc 183,5749 Joh A Benckiser Gmbh 177,645

10 Kellogg Co 161,08611 Kraft Foods Group Inc 155,54212 Estée Lauder Cosmetics Inc 155,22413 Toyota Motor Corp 151,30914 Allergan Inc 137,01815 Merck & Co Inc 127,16216 Reynolds American Inc 121,13717 Nestlé SA 120,38618 General Motors Corp 110,94019 Revlon Inc 97,88220 Chanel SA 96,61721 Energizer Holdings Inc 93,28522 Eli Lilly & Co 93,30323 Kering SA 84,03924 Church & Dwight Co Inc 83,53725 Comcast Corp 82,559

26 Cambell Soup Co 79,69927 Amazon.com Inc 77,58228 AstraZeneca Plc 74,89429 Target Corp 74,81530 Walt Disney Co 74,23031 Pepsico Inc 73,23032 Macys Inc 73,18933 Phillips-Van Heusen Corp 72,56234 VF Corp 72,20735 Clorox Co 72,17436 AT&T Inc 69,74837 Bradford Exchange Ltd 68,11038 Fiat Chrysler Automobiles NV 65,85239 Bose Corp 64,87040 Compagnie Financière Richemont AG 64,51541 Kao Corp 63,77842 Luxottica Group Spa 63,61043 Gap Inc 62,81444 Basic Research LLC 61,16345 MacNeil Automotive Products Ltd 60,82646 Lorillard Inc 59,92647 Bristol-Myers Squibb Co 58,64448 Kimberly-Clark Corp 58,39249 Mondelez International Inc 56,81350 Walmart Stores Inc 54,903

’

Apple Inc.

Carat

comScore, Inc.

DJG Marketing Services

Experian Marketing Services

GfK MRI, GfK MRI Starch

InsightExpress

Ipsos MediaCT

J.D. Power & Associates

Kantar Media, Kantar Media MARS

MediaFinder

Meredith Corporation

Museum of Broadcast Communications

Nielsen

Pew Research Center

Professor Samir Husni, Mrmagazine.com

Publishers Information Bureau® (PIB)

RealityMine, TouchPoints

Serial Solutions

Shullman Research Center

SocialFlow

Ulrich’s Web

MAGAZINE MEDIA FACTBOOK 2015Our thanks to the following for their research contribution:

magazine.org


Ab

out

MPA

magazine.org

The MPA Information Center offers personalized research

services for MPA members, advertisers and their agencies.

The staff can provide data on historical trends, industry

statistics, news and much more.

Members can send requests to [email protected]

or make an appointment to visit the Information Center in

New York. Staff is available 9am to 5pm Eastern time,

Monday through Friday.

Find more information and updates at magazine.org.

The Magazine Media Factbook 2015. Produced by MPA – The Association of

Magazine Media. MPA, 757 Third Avenue, 11th Floor, New York, NY 10017

© Copyright 2015. All rights reserved.

MPA—The Association of Magazine Media

is the primary advocate and voice for the

magazine media industry, driving thought

leadership and game-changing strategies

to promote the industry’s vitality, increase

revenues and grow market share. Established

in 1919, MPA represents 265 domestic,

associate and international members. MPA

is headquartered in New York City, with a

government affairs office in Washington, D.C.


PublishersInformationBureau

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