Video Wall Solutions for

Retail Store Audience

INTRODUCTION

● Retail store shopping is a common thing that everyone does for

meeting their needs.

● Even though the trend of online shopping is getting wider

acceptance everywhere, people also love to step into retail store

for shopping that leaves them satisfied and happy after the

purchase.

● So the marketers also try to strengthen their presence in the retail

store through different forms of advertising mediums.

● The studies conducted on retail store sales reveals that in store advertisements can trigger the purchase decisions of the buyer even though the buyer doesn't plan to make a purchase.

● Also by the advent of digital technology, advertising became more easy and efficient in grabbing passerby attention.

How do video walls boost retail store sales?● Video wall advertising is one of the coolest digital media advertising,

where the viewer gets a crystal clear picture about the brand and their

services.

● This large advertising screen with robust software is ideal for both

indoor and outdoor advertising.

● Compared to other digital signage, installation of video wall solutions

at high traffic locations can easily connect with the audience and can

assure healthy interaction with the brand.

● Video wall solutions allow the marketers to present dynamic and

animated visuals of the brand.

● As the video wall is able to deliver static images as well as video

graphics, the video wall screens offer versatile features in advertising

which helps in incorporating the right mode of advertising depending

on the targeted audience.

● Story telling about the product by means of a virtual salesperson is one

among those effective video wall advertising patterns.

CONCLUSION

● Video wall screens are highly

flexible as they can be

customized into any size and

configuration depending on the

requirement.

● As this displayed content have guaranteed audience, customizing

the video walls helps in utilizing each and every inch within the

retail store for effective advertising.

● Through creative designs and visually appealing content, this

advertising medium can enhance the brand awareness among the

audience which in turn boost the overall retail store sales in the

long run.