mr. charles ahlem - industry perspectives on fmd preparedness: why invest now?
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Industry Perspectives on FMD Preparedness: Why Invest Now? - Mr. Charles Ahlem, Co-founding Owner, Hilmar Cheese, from the 2013 NIAA Merging Values and Technology conference, April 15-17, 2013, Louisville, KY, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2013-niaa-merging-values-and-technologyTRANSCRIPT
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Charles AhlemCharles Ahlem Ranches
Founding OwnerHilmar Cheese Company
Industry Perspective on
HMD Preparedness: Why Invest Now?
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Who is Hilmar Cheese Company?
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Hilmar
Two Production Facilities
Chicago
Dallas
Dalhart
Los Angeles
Washington DC
New York City
San Francisco
Seattle
Denver
Atlanta
Miami
Houston
Hilmar
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Processing Facilities
Hilmar, California• 3 cheese plants• 2 protein plants• 2 lactose plants• Water Recycled
Dalhart, Texas• 2 cheese plants• 2 protein plants• 1 permeate plant• Water Recycled
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• 240 family farms • 57% High Solids Jersey &
Mixed-Breed Jersey milk
Milk Supply
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What do we make?
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Cheese Production
640 lb. (300 Kg) Blocks - Domestic
42 lb (20 Kg) Blocks – Domestic & Export
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Uses of Whey Protein
Protein BarsBeverages
Yogurt
Supplements
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Uses of Lactose
Infant Formula & Milk Powders
Food, Spices & Confectionery
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PROTEIN40–50%
LACTOSE+95%
Global Reach
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HOOF & Mouth Disease• “Foot and mouth” confused with human
“hand, foot and mouth”• Only affects cloven-hoof animals• Industry must change the name– Reduce public confusion between diseases– Focus that it is an animal only disease– Name tells consumers “I won’t get it, I don’t have
a hoof
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Charles Ahlem Ranch
• Policy on our farms, chain of command• Site security – limited access • Capacity to handle milk on the dairies• Emergency protocol - ability to contact all
employees at home or at work• All animals electronically identified• Would like to know if county would allow
roads to be controlled in emergency
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HMD Risk and Strategy• Less likely to happen, major impact when it
happens• Focused Strategy– On-farm containment – Producer awareness– Producer actions– Hauler actions
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HMD Preparedness Actions• Communication System to immediately contact all
producers and employees (One Call Now) – web based, sends VM, text and email. Tested annually, other uses.
• Biosecurity pre-planning so milk movement will more likely be permitted, other uses.
• HMD risk communication workshops, other uses• Support for bulk tank sampling studies• Developing a focused plan to work with haulers• Involved in state, federal, and university Secure Milk
Supply project – volunteered as pilot facility to write plan.
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Why Invest Now?
• Long-term business implications– Impact on milk supply– Consumer confidence
• Prepared for HMD, means we are ready for anything
We must be ready to quickly contain and educate consumers.
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What does industry expect from government?
• Strong communication between agencies and industry
• Government to quickly conduct testing• Timely actions• Government to grant companies with a Secure
Milk Supply Plan access to move milk before others
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HMD Vaccination
• Safety aspects clarified• Public concern• Export access• Unified messages
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We must all work together