[1]

2000

Organized sectors enabled by a liberalized economy, investment, technology

Organizing unorganized industriesIndia is undergoing an “organized” revolution

2

Franchise Business

Before (unorganized) … After (Organized) …

[3]

300 franchisee outlets

180 cities

43 cities with multiple outlets

28 partners having more than one outlet

Expected to hit 350 by FY end

Pipeline

Our NetworkFormidable reach, sustained presence, strong pipeline for growth

Our plan is to accelerate network growth

[4]

Leadership PositionLeader in industry, leading opportunity across industries

Entrepreneur MFCW

• Infrastructure• Working

Capital• Manpower• Self

Involvement• Procurement• Pricing

• Brand• Start up support• Business Knowledge• Process and Systems• Technology• Catchment Marketing• Products & Services• Training, Tie ups

Strategic Positioning

• Asset light business model

• First mover advantage

• Geographical scale :breadth & depth

• Foundation for a bricks/clicks hybrid model – will enable eCommerce solutions

• MFCW website 1.5 lacs hits

• 17000 store walkins

Comprehensive 5 year agreement

• Adherence to key processes• Transparency • Meeting statutory liabilities• Customer focus• Monthly Fee collection

Franchisee – Franchisor relationshipProven approach, strong industry position

Franchisee Role Franchisor Role

Audit &

Reward

Carrot & Stick- A MUST

Reward & Recognition

Business Control , Knowledge and Customer Experience

Happens before outlet goes liveCritical part of franchisee agreement Routine visits with record & reporting Infrastructure Statutory Norms Process PeopleCustomer Experience

Audit is a way of life

Visit Reports , tracking & FollowupCRM Programme Periodic Reviews on Business PlanTraining Mystery VisitsTelecallingCustomer Feedback ( Instore & Online)Reward & Recognition programmeFranchisee Agreement on adherence

Audit Tools

Dealer Performance Excellence Programme - DPEP

S. NO

PARAMETER MARKS %

1 Business Performance 40

2 People and Process 25

3 Infrastructure Facilities 20

4 Financial Performance 10

5 Corporate Sustainability 5

100 %

The assessments will be conducted 2 times a year.

Implementation of Outlet Management System  (OMS) is must.

Mystery visits & calls from call-centre

Business Innovation leading to superior customer experience

Best performing dealerships in the zone would be declared

as  ‘Star-outlets’.

Theme is High quality with utmost customer experience

DPEP

DPEP : Awards

Awards increased from 25 to 32.

S. No Name of Award No. of

Awards Criteria Reward

1All India DPEP

Toppers4 Top 4 eDPEP

National Scores

Trip for couple to Europe for each

winner

2Zonal DPEP

Winners12

Top 3 eDPEP scores in the zone

( Apart from the top 4 )

Trip for Single to South East Asia for

each winner

3Best Debutant Performance

4Top debut

performance from each zone

Trip for Single to South East Asia for

each winner

4 X-mart Winners 12

Top 3 from each zone

(With equal weightage on

Volume achievement and

Penetration)

Electronic Gadgets worth 30,000 to

each winner

[13]

Franchise Business GrowthInvest to strengthen capability

PeopleProduct &

Technology

Marketin

g

Process

[14]

Brand Mahindra

Experienced team

National footprint in 180+ cities

Established business model

Online – offline integrated platform

Granular analysis of each catchment

area

Proven economic model for partners

Franchisee Profitabilty focus

Competitive Differentiators Our strengths are our differentiators

Competitive differentiators strong – well beyond any competitor

[15]

Thankyou

FAQs pl…..