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MulticulturalRefugeeCoalition

Presented by:Alexandra Musi

Julia Weeks

Kristen Froelick

Lauren Georgalas

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Overview: Research

Issue

Community does not know what a

refugee is

Goal Change the perception of the

Austin communitys definition of

a refugee

Execute

Key Publics

Strategies and Tactics

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SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

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Increase total donation from $10,300 to$75,000 by October 2013

Increase from 11 corporate donors to 15 byOctober 2013

Have 10 refugees indicate they feel thecommunity has improved behavior towardsthem

Objectives

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Objectives

Increase engagement on social media

platforms by 12% by October 2013

Increased attendance at Multicultural dinner

from 45 to 60 by October 2013

Have five different media stories reported on

the MRC in the local media by October 2013

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Key Public

Refugees

Self-Interest

Influential

Primary Messages

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Key Public

Current Donors

Self-Interest

Influential

Primary Messages

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Key Public

College Students

Self-Interest

Influential

Primary Messages

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Key Public

Local Community

Self-Interest

Influential

Primary Messages

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Increase total donation from $10,300 to

$75,000 by October 2013

Key public: Current Donors Strategy: Host a fundraising event

Objective

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Evites

3 Steps

Enter details

Add guests

Invite options

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Increase from 11 corporate donors to 15 byOctober 2013

Key publics: Current Donors Strategy: Make donors feel

appreciated

Objective

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Have 10 refugees indicate they feel thecommunity has improved behavior towards

them

Key public: Local community Strategy: Improve local community

behavior towards refugees

Objective

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Brochure

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Increase engagement on social mediaplatforms by 12% by October 2013

Key public: Local community Strategy: Increase amount of social

media presence

Objective

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Increased attendance at Multicultural dinnerfrom 45 to 60 by October 2013

Key Publics: Current donors, Collegestudents, Local community

Social media and Evites

Objective

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Have five different media stories reported onthe MRC in the local media by October 2013

Key public: Local community Use the press kit to spread the word

Objective

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The Importance of Media

Press Kit

Press Release

Pitch Letter

Media Tip Sheet

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Budget and Calendar

Proposed execution

of strategies and

tactics

Proposed budget

needed to execute

task