Best practice engagement strategies for encouraging healthy lifestyles Delivered by John Paul Matthews & Natalie Heaton 25.02.16

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Source: *YouGov Plc Report 2015 N=2,087 adults

79% of internet users in the UK say they have looked online for health information in the past year.

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How can Bupa stand out as a leader in wellbeing advice and information?

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Engage real people

Involve the customer at every stage

Get breadth &

depth

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Competitor Health Insurance Customers

Non-Health Insurance Customers

Bupa Health Insurance Customers

Structure of the 300 member Bupa

Think Tank Innovation Community.

Age range 18-65

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Ongoing Bupa & C Space Community Involvement

How the project worked

Debrief

Scrum Sessions with core team

01Week

02Week

03Week

04Week

05Week

06Week

Exploration Co-Creation Evaluation Shaping

Wider Team Involvement

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“The latest diet craze doesn't do anyone any favours as it’s not health advice and won’t work for most people. I wish there was someone who could separate the fact from the fiction”

#3 “Leverage your experts to stand out as an authority”

Meet David…

“I like the idea that you can change your life in little ways and this can make big changes in your health over a longer period. Instead of encouraging people to make massive new year's resolutions, why not suggest a small change on the first of each month”

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#4 “Make actions bite-sized and achievable so they can fit in with my routine”

Meet Susan…

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Health Blog

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Webinar Series

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#1

Think like a software developer

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#2

Create aManifesto

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#3

Involve thecustomerat everystage