msc final aw - vlizmsc-certified fish rose from 237 to 433 – all within an audited, traceable...

Annual Report 2006/07

English

Marine Stewardship Council

MSC

The MSC’s mission is to improve the health of the world’s oceansand contribute to creating a sustainable global seafood market.We want to encourage fisheries around the world to meet ourrigorous, science-based standard for environmentally responsibleand sustainable fishing.

This year has seen tremendous progress as more and more retailers andprocessors put independent assurance of sustainability at the heart of theirseafood procurement strategies. In turn, this ‘demand pull’ has encouraged newfisheries to come forward into the assessment process. Most importantly, thereis also a growing ecological case for certification. Our challenge now is to buildconsumer awareness of the MSC brand within our key target markets and tocontinue to improve the overall quality and consistency of individual fisheryassessments. We will be investing over the coming year to help achieve this.

My personal highlights in 2006/7 include the recruitment of the MSC’s firstProgramme Director for Japan and the opening of our Tokyo office. It is alsofantastic to have completed the development of a trial methodology that will enablesmall-scale, community based fisheries to participate in the MSC programme.

I remain extremely grateful for the continued commitment of our funders andother stakeholders who share our vision of productive and healthy marine eco-systems. This support, together with the dedication of the MSC team, Board,Stakeholder Council and Technical Advisory Board, has been essential to deliverthe achievements you will read about in this report.

Rupert HowesChief Executive

Cover photo: On route to the Yukondelta, our Chief Executive RupertHowes, caught the fantastic momentof a bear enjoying MSC-certifiedAlaska salmon.

Foreword

MSC - the best environmental choice in seafood 1

This year’s highlights

From April 2006 to March 2007:• Six new fisheries achieved certification

bringing the total to 22. Chefs andshoppers enjoyed MSC-certified scallops,sablefish, halibut and pikeperch for thefirst time.

• 26 different species were certified or inassessment including salmon, sardines,tuna, prawn, crab, hake and Dover sole.

• Close to four million tonnes of fish wereeither certified or in assessment,representing seven per cent of theworld’s edible seafood catch.

• The number of businesses that trade inMSC-certified fish rose from 237 to 433 – all within an audited, traceablesupply chain.

• The number of seafood productsdisplaying the MSC label hit 500 and haskept rising. Over the year there was a 76per cent rise in MSC-labelled products.

The Marine Stewardship Council’svision is to create change in the waythe seas are fished. We seek toreverse the decline of fish stocks,safeguard livelihoods and deliverimprovements in marine conservationworldwide.

We have developed the world’sleading independent, internationalfishery certification and eco-labellingprogramme that is fully consistentwith the UN Food and AgricultureOrganization’s guidelines on eco-labelling. More than ever, people areasking for seafood marked with theMSC’s bold, blue eco-label.

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2 MSC - the best environmental choice in seafood

Rewarding sustainable fishing

Safeguarding livelihoods andglobal resourcesThe UN predicts that another two billionpeople will join the world’s population within20 years, increasing demand for food andother resources. Add to this scenario thesurge in consumption that is expected as theworld’s emerging economies develop andexpand, and it is obvious that sustainabledevelopment is a necessity, not a luxury.

Healthy oceans provide nutritious daily food tomillions of vulnerable people, and a thrivingfishing industry offers economic security tomany more. The seafood we enjoy today will beessential for future generations, yet too manyfisheries are being overexploited and illegalfishing is widespread. Uncontrolled bycatchand habitat damage put further pressure onthe ocean ecosystem and the rich diversity ofmarine life that is needed to maintain healthy,productive fisheries.

FOCUS ONPatagonian scallopsCertified in December 2006, thePatagonian scallop fishery in Argentinawas commended by certification body OIAfor its effective management and co-operative approach. “Ever since theinception of the fishery in 1996, theFederal Fisheries Council has takenpositive action to guide its sustainabledevelopment. This includes theestablishment of unfished reserves, 100per cent observer coverage on all trips andhigh quality research,” said OIA’s PedroLanda. The fishery quickly succeeded inmarketing its product in Europe whereseveral retailers and seafood brands willbe offering MSC-labelled scallops.


The MSC’s eco-label is a practicalsolution to the threat of overfishing

What our stakeholders say

“The problems caused byfisheries to valuable marineecosystems are enormous.Being involved in the MarineStewardship Council makesyou part of the solution. This creates a positive drivefor change.”Dr Esther Luiten, North Sea Foundation.

The latest UN Food and AgricultureOrganization (FAO) figures from 2006 showthat catches of the world’s top ten speciescannot increase further and many of them needrebuilding simply to feed current demand. It isclear that urgent solutions are needed.

Although the scale of the challenge is global,it is not insurmountable. Some fisheries havepioneered sustainable management for manyyears and others are taking action now toprotect the resource they – and we – rely on.Their stewardship of the oceans is recognisedthrough the MSC’s environmental standard –the world’s leading independent, internationalcertification programme for wild capturefisheries.

Half of all seafood entering international tradecomes from developing country fisheries, andwe have forged strong links with fisheries in

Africa, Latin America and Asia. This year, westepped up our work to engage developingcountries, and seven small-scale fisheries willtake part in a pilot project in 2007, improvingaccess to the benefits of certification andhelping to safeguard food resources for the future.

Our independent eco-label is giving fishers anincentive to promote sustainable practices; itis giving consumers an easy way to make the‘right choice’ and is helping to protect thediverse ecology of the seas. Finally, it is givingfishers a real chance to protect theirlivelihoods for the future.

supply

The business case for fisheries

FOCUS ONWestern Australiarock lobsterRecertified this year, Western Australia rocklobster was the first fishery to meet theMSC standard. The fishery uses escapehatches to reduce the numbers ofundersize lobsters that could get caughtinside the lobster pots, and hasimplemented Sea Lion Excluder Devices toeliminate bycatch of young sea lions. Thefishery also improved its environmentalperformance beyond the scope of the MSCprogramme by reducing waste and pollingfishers to gather new ideas on sustainablemanagement including ways to improveeconomic performance.

1. Increasing numbers of fisheries arereporting benefits from joining the MSCprogramme – including better prices andmarket stability.

Meeting buyers’ expectationsConsumer-facing seafood businesses areincreasingly asking their suppliers to provideproof that their seafood purchases come froma sustainable source. “Being an internationalretailer, corporate social responsibility hasalways been integrated in the way we dobusiness,” says Hans-Jürgen Matern ofMETRO Group. “We are committed tosustainability and environmental protection inthe same way as we are guaranteeing highstandards in quality assurance.” The MSCfishery certification programme can improveaccess to markets, enable producers todifferentiate their products in increasinglycompetitive markets and gain ‘preferredsupplier’ status. Additionally, the MSC’s Chainof Custody certification ensures that anyproduct carrying the MSC label is part of anaudited supply chain that is fully traceable –an attractive ‘bonus’ for seafood buyers.

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Fisheries experience benefitsfrom MSC certification

Not just higher pricesFisheries look towards the MSC for a range ofbenefits. For some, third-party assurance ofsustainability is now a market requirement,demanded by major buyers around the world.For others, better prices are the goal.Fisheries such as the Pacific cod freezerlongline fishery reported price benefitsimmediately after certification, and many morehave seen price improvements over time.“MSC certainly led to higher prices as somebuyers will only source products with the MSClabel,” says David Muirhead of the South Westhandline mackerel fishery, which wasrecertified this year. But it’s not just about thebottom line. Certification shows localcommunities that fisheries are well managedand sustainable. It also gives consumers achance to support sustainable fisheries bychoosing from the wide range of competitivelypriced MSC-labelled seafood now available.

New fisheries seek the MSC labelThe number of fisheries certified assustainable has almost tripled in three years,and was at 22 by the end of 2006/07. In2006/07 six new fisheries were certified(North Pacific halibut, North Sea herring,Alaska sablefish, two Lake Hjälmarenpikeperch fisheries and Patagonian scallops)and a further three were recertified (BurryInlet cockles, Western Australia rock lobsterand South West handline mackerel). At theend of the year MSC-certified fisheriesrepresented 18 different species from ninecountries and four oceans. A further 18fisheries were in full assessment, includingthe Gulf of California sardine fishery,Canadian prawn and shrimp fisheries and theGerman North Sea saithe fishery, adding newvariety to the MSC programme.

2. The Pacific halibutfishery was certified assustainable this year.The fishery quicklyfound a retail buyerwho launched newMSC-labelled productsin store.

3. Alaska pollockfishermen bring in thebiggest catch in theMSC programme –about 1.5 milliontonnes annually – andsell it as fillets, surimiand roe in Japan, theUSA and Europe.

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“As the largest fish retailer inEurope, we co-operate closelywith the independent MSC topromote sustainable fishing.The MSC gives credibility andtransparency to sustainableand well-managed fisheries.”Hans-Jürgen Matern, METRO Group.


Global momentum

1. Whole Foods Marketintroduced shoppers toMSC-labelled Pacifichalibut soon after thefishery was certified.

Growth in North AmericaThe USA is the fastest growing market forMSC-labelled products, with strong interest indomestic fisheries such as Alaska salmon,Alaska pollock and Pacific sablefish. WholeFoods Market launched the first MSC-labelledNorth Pacific halibut and introduced MSC-labelled South Georgia Patagonian toothfish,accompanied by a shopper’s guide forcustomers. The New York-based companyFresh Direct, brought sustainable seafood toa new group of shoppers by offering MSC-certified products through its online service.Meanwhile, Wal-Mart’s commitment tosupport the MSC programme is having anoticeable ‘ripple’ effect on fisheries,processors and the retail sector. Fifty NorthAmerican processors were certified this yearfor Chain of Custody – the MSC’s traceabilitystandard – to help meet demand from theUSA, Europe and Japan.


“It’s very exciting that, in lessthan a decade, the MSC hasdemonstrated the market cancreate powerful incentives forglobal sustainable fisheriesmanagement.”Dr Cathy Roheim, University of Rhode Island.

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2. In the UK Sainsbury’shelped to build the MSCbrand throughpromotions on the wetfish counter. 2


The market for sustainableseafood is rising rapidly

3. The MSC put downroots in Japan for thefirst time this year, withnew product launchesand promotion of theMSC label to shoppers.

4. Lidl’s bold packagingputs the MSC labelupfront on a wide rangeof products to driveshoppers towardssustainable seafood.

Japan leads Asia-PacificThis year every month brought more MSCnews from Japan. Since July 2006, whenTokyo’s National Azabu supermarketintroduced the first MSC-labelled productto Japanese shoppers, this influentialseafood nation has embraced the MSC’smessage. Aeon, a national retail chain with1,200 stores, launched a wide range ofMSC-labelled products in November 2006,and wholesalers have also taken part.Media coverage of the MSC has beenconsistently high, and the MSC ended avery exciting year by appointing aProgramme Director in Tokyo to supportfuture growth. Elsewhere in the Asia-Pacificregion, 29 suppliers in Vietnam, Malaysiaand China became certified to process,pack and distribute MSC-labelled productsaround the world.

Europe backs the MSCEurope remains the most mature marketfor the MSC eco-label and this yearcompanies operating in Germany, the UK,Sweden, Switzerland and the Netherlandswere dominant. In foodservice, DeutscheSee introduced 19 MSC-labelled products,while Brakes in the UK and Findus inSweden expanded their establishedranges. The first MSC-labelled snack foodsin Europe came through Coraya’s surimiproducts in Switzerland and Friedrich’ssalmon sticks in Germany. Swedish retailerICA presented MSC ready meals, while Lidlbecame the first multi-national discountstore to promote the MSC label. In termsof product range, Sainsbury’s and Young’sSeafood in the UK continued to lead theEuropean market with nearly 30 MSC-labelled products each, while Marks &Spencer announced that all of its fishwould come from MSC-certified sources orequivalent by 2012.

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FOCUS ONGulf of Californiasardines

The Gulf ofCalifornia sardinefishery in Mexicoentered fullassessment againstthe MSC standardthis year. It brings anew species to theMSC programmeand is important for

including feed-grade fish in its catch. Manypeople are concerned about the impact ofrising demand for fishmeal on thesustainability of this industry. “In seekingMSC certification we have the long-termsuccess of our fishery in mind. We believethe sardine fishery operates sustainablyand are looking for independentconfirmation of our fishers’ goodpractices”, said Leon Tissot Plant from theNational Chamber of the Fishing Industry.

MSC-labelled products

Retailers360 (Hong Kong)Aeon (Japan)ALDI Süd (Austria, Switzerland, Germany, UK)Asda (UK)Coop (Switzerland)Costco (USA)Delhaize (Belgium)ED (France)Frank’s Smoke House (Netherlands)Globus (Switzerland)Hemköp (Sweden)ICA (Sweden)Iceland (UK)Judge’s Bakery (UK)Lidl (Germany, Denmark, Netherlands, Belgium, Austria, France, Italy, UK,Norway, Sweden, Finland, Ireland, Spain, Portugal, Greece)Marks & Spencer (Ireland, UK)Migros (Switzerland)Monoprix (France)Morrisons (UK)Pelican (Migros) (Switzerland)Rock-a-Nore Fisheries (UK)Safeway (USA)Sainsbury’s (UK)Sam’s Club (USA)Seiyu (Japan)Somerfield (UK)Takustore (USA)Target (USA)Tesco (UK)The Fresh Market (USA)U (France)United Co-op (UK)Volg (Switzerland)Waitrose (UK)Wal-Mart (USA)Whole Foods Market (USA, Canada)Willys (Sweden)Woolworths (South Africa)

Manufacturers’ brandsAlmare (Austria)Aquamar (USA)Birds Eye (Ireland, UK, Australia)Bristol Bay (USA)Bruce Gore (Japan)Clearwater (Argentina)Coleson’s CatchCoraya (Switzerland)CT Océane (Switzerland)Duchy Selections (UK)Ducktrap River Fish Farm (USA)Dyhrberg (Switzerland)Enghav (Sweden, Denmark)Findus (Sweden, France)Fishery Products International (USA)The Fishin’ Company (USA)Full Circle (USA)Friedrichs (Germany, Switzerland)Frosta (Germany)Gold Seal (USA)Gooday (USA)Heiploeg Shellfish (UK)Iglo (Austria, Belgium, France, Germany, Greece, Portugal)I & J (South Africa, Switzerland, Italy, France, Portugal, Spain, Namibia)Independent Fisheries (New Zealand)John West (Australia, New Zealand)Mare Seafood (Germany)Market Pantry (USA)McCain (Belgium)Mövenpick (Switzerland)Norm Thompson (USA)Northern Chef (USA)Portlock (USA)Rahbek (Denmark)Salmon House (Austria)Sanford (New Zealand)SeaBear (UAE, USA)Sea Choice (USA)Seafood Producers Cooperative (USA)Sealord (New Zealand)Sea Harvest (South Africa)Talley’s (Australia)Trans Ocean (USA)Trident (USA)Vital Choice Seafood (USA)Wildcatch (USA)Worldcatch (USA)Youkon Wilder Lachs (Austria, Germany)Young’s Seafood (Malta, UK)

FoodserviceBrakes (UK)Deutsche See (Germany)Feldt’s (Sweden)Findus (Scandinavia)London Tower Hamlets (UK)M & J Seafoods (UK)Metro Cash and Carry (Germany, Austria)

Pissarro’s (UK)The Place Camber Sands (UK)Quick (Belgium, Luxembourg)Sardus Foodpartner (Sweden)Servera (Sweden)Surrey Commercial Services (UK)Xanterra (USA)

Business-to-business suppliers

Asia-Pacific Amaltal Corporation LtdAustral Fisheries Pty LtdBluewater GrillClancy’s Fish PubDalian Baolong Aquatic Foods Co LtdDalian Hongsheng Foods Co LtdDalian Hongxing Food Co LtdDalian New Haiyang Foods Co LtdDalian Rich Seafood Co LtdDalian Shinko Marine Co LtdDalian Tongyuan Foodstuffs Co LtdDalian Yanjie Foods Co LtdDalian Yonghe Seafoods Co LtdDalian Zhongtai Aquatic Products Co LtdFestival Fish Market (Herdsman Fresh)Frozen Quality Foods Co LtdGolden FreshHakata Marukita Co LtdHaneuo Syokuhin Co LtdIncomfisIndependent Fisheries LtdJames Bowes Pty LtdKailis Bros Pty LtdKailis Bros (Retail Store)Kamewa Shouten Co LtdKyokuyo Co LtdLucky Union Foods Co LtdMaruichi Foods Co LtdMeadsMust WinebarNarong Seafood Co LtdNeptunus BVNichiro CorporationNippon Suisan Kaisha LtdOcean Stone (Dalian) Foodstuff Co LtdPacific Andes Food LtdPacific Andes Food Ltd (Rushan Huagreat Aquatic Products Co Ltd)Port Lincoln Tuna Processors Pty LtdPyramid Pacific LtdQingdao Fucheng Foodstuffs Co LtdQingdao Hairong Foodstuff Co LtdQingdao Honfu Yingshui Foods Co LtdQingdao Kangbao Foodstuffs Co LtdQingdao Longyuan Aquatic Products Co LtdQingdao Sanyang Aquatic Products Company LtdQingdao Shunzheng Foodstuffs Co LtdQingdao Unibond Premium Seafood Processing Ltd

Qingdao UZP Foods Processing LtdQingdao Yilufa Foodstuffs Co LtdRizhao Smart Foods Co LtdRizhua Changhua Aquatic Foodstuff Co LtdRongcheng Yinhai Aquatic Foods Co LtdSanford LtdSanford South Island LtdSeafayre CuisineSeafood SecretsSeafresh Fish MarketSealord Group LtdShandong Sanfod Group Co LtdSimplot (Australia) Pty LtdSimunovich Fisheries LtdTalley’s Fisheries LtdToyo Suisan KaishaTrawlpac Seafoods LtdTrident Seafoods (Asia) IncVela Fishing LtdVinci Seafood ExportersWatarai Company LtdWeihai Dong Won Foods Co LtdWestar Lobster Pty LtdYantai Liming Aquatic Products Co LtdYantai Longwin Foods Co LtdYantai M & K Foods Co LtdZe Hui Co LtdZhoushan Industrial Co Ltd

EuropeAcqua TerraAgriFrance SAAnchor Seafoods LtdArctic TradersArgos Atlantic LtdArgos Froyanes LtdArgos Georgia LtdArgos Oceanic LtdArgos Pereira Espana LtdBen’s FishBG/CUISIMER SASBigham’s LtdBirds Eye LimitedBluesail Fish CompanyBrakes LimitedCardium ShellfishCité MarineColchester Fish SuppliesColdwater Seafoods (UK) LtdCroeso LtdThe Company ShedThe Cromer Crab CompanyCrustimex Seafood GmbHCT Océane SADeutsche See GmbH Co LGDie RäuchereiDockside LtdDomstein Enghav Sverige ABDyhrberg AG


Sustainable seafoodIn 2006/07 the followingcompanies, supported by our Chainof Custody traceability programme,were trading in MSC-labelledseafood with a global retail value of$509,885,254 (US). This marks a116 per cent increase on last year’sfigure.

Elite SeafoodsErnst Kratzenstein & Co GmbHEuro-Baltic Fischverarbeitung GmbHF Barraclough LtdFalmouth Fishselling Co LtdFarne Salmon and Trout LtdFindus France SAFindus Sverige ABFishes Holding BVFive Star FishFjord ImportFrosta AGFrozen Fish International GmbHFüngers Feinkost GmbH & Co KGGadus NVGreen GourmetGottfried Friedrichs KGHastings Fishery Management GroupHjälmarfisk ABHolland Shellfish BVInterfishInterpralJac Den Dulk & Zonen BVJP KlausenJP SalmonJSC ‘Kraitene’Ken Green Fish MerchantsKent & Essex Sea Fisheries CommitteeLaschinger GmbHMardon plcMarine Harvest Belgium NVMarinus Sp ZooMcCain Foods Belgium NVMCM Select FoodsMorpol SAMrs CodNational 1Neue Rügen Fisch GmbH & CoNew England Seafoods InternationalNordic Seafood ASNowaco ASOcean Fish (Vistgate) LtdOcean Gold Seafoods LtdOstseefisch GmbH & Co Produktions-und VertriebsgesellschaftOzean Fisch- und Feinkosterzeugung GmbHPatchwork Traditional Food Company LtdPenclawdd Shellfish Processing LtdPH FishPickenpack GelmerPickenpack – Hussmann & Hahn Seafood GmbHPickfiskPizoler AGPlanet CaviarPopp FeinkostPrincesPro offa GmbHRahbekfiskRiddlersRoyal Greenland Seafood GmbH

Rügen Feinkost GmbHRügener Fischspezialitäten GmbHSaßnitzFisch GmbHSchloss Göhrde GmbHSeachill LimitedSealord EuropeSimo’s FischverarbeitungSmalesSovintex SAStolt Sea Farm NVStrathaird Salmon LtdSuempol Sp ZooThames Estuary Herring Management GroupThistle Seafoods LtdThobani Frozen Foods LtdThorfisk ASThree Oceans LtdTOFISCOTop Toque Bell AGUnibond Trading LtdUniq Prepared Foods - Pinney’s of ScotlandVästkustfiléVersvishandel Jan Van AsViciunai GroupW Simpson LimitedWelmar Europe BVWest Country Smokehouses LtdWest Fish GmbHYoung’s Seafood LtdYoung’s Seafood Ltd (incorporating Macrae Foods Ltd, B Midgleys SeafoodLtd, Polarfrost)Zalmhuis Steur

North America10th & M Seafoods IncACME Smoked Fish CorporationAlaska Glacier Seafoods IncAlaska Ocean Seafoods LtdAlaska Peninsula Fisherman’s Co-opAlbion Fisheries LtdAlyeska Seafoods IncAmerican Seafoods Company LLCArctic Fjord IncArctic StormAquaCuisine IncAquamarAquastarArrowrac FisheriesBear and Wolf Salmon CoBeaver Street Fisheries IncBering Select SeafoodsBlue North Trading Company LtdBlundell Seafoods LtdCallaway Consumer Products LLC dba Organic Bistro Whole Life MealsCanada Food Sales LtdCanadian Fishing Company/Alaska General Seafoods CanadaCannon Fish CompanyClearwater Seafoods Limited PartnershipCoastal Villages Seafoods LLC

Coffee Point Seafoods of Washington LLCCopper River SeafoodsCresting Wave Seafoods IncD Jay Enterprises dba Baranof Frozen Foods & Swiftsure FoodsDalian New Haiyang Foods Co LtdDownstream Seafood Market DevelopmentDucktrap River Fish Farm LLCE & E FoodsE & R InternationalEC Phillips & Sons IncEcoFish IncEd Bahrt Management Co LLC, Pelican Seafoods PlantEkuk Fisheries LLCEngelhart Gourmet Foods IncThe Fish FactoryFishery Products InternationalThe Fishin’ CompanyFresh DirectGlacier Fish CompanyGortonsGrand Hale Marine Products Co LtdGreat Lands Seafoods LLCGreat Northern Packing LtdGreat Pacific Seafoods IncHai Yang InternationalHighland Light Seafoods LLCHi-To Fisheries LtdHoonah Cold StoreIcelandic USA IncIcicle Seafoods IncIcy Strait Seafoods IncInlet Fish ProducersInterocean IncInterocean SeafoodIntersea Fisheries WestJS McMillan Fisheries LtdKake Seafood AKKenai River SeafoodsKenbourne International IncKlawock Oceanside IncLeader Creek Fisheries LLCMark Foods IncMiddlebury College Dining ServicesNational Fish & Seafood IncNorQuest Seafoods IncNorm ThompsonNorth Coast SeafoodsNorth Pacific Seafoods IncNorthern Keta CaviarNorthern Ocean Marine IncNorthern ProductsOcean Beauty Seafoods IncOcean Fisheries (BC) CanadaOcean Fresh International Co LtdOcean King Enterprises IncOdyssey CorporationOrca Bay SeafoodsOrca Specialty Foods LtdPacific Seafood Group - Island Seafood and Sea Level Seafood

Pacific Star Seafoods IncParamount Seafood International LtdPelican SeafoodsPeter Pan Seafoods IncThe Plitt CompanyPolar Seafoods IncPremier Pacific SeafoodsSM Products (BC) LtdSalamatof SeafoodsSeaBearSeafood Producers CooperativeSeafresh Marketing LLCSea One SeafoodsSea Supreme IncSignature Seafoods IncSlade GortonSnowpac Products IncSnug Harbor SeafoodsSouthern Southeast Regional Aquaculture AssociationStarbound LLCStavis Seafoods IncTai Foong USATaku Fisheries/Taku SmokeriesTampa Bay Fisheries IncTradex Foods IncTrans-Ocean Products IncTrapper’s Creek Smoking CompanyTriad Fisheries LtdTrident Seafoods CorporationTrue World Foods - AlaskaUnisea IncViking Seafoods IncVital Choice SeafoodsWalcan Seafood IncWards Cove Packing CoWelmar Pacific IncWestward Seafoods IncWFM Select Fish IncWildcatchWorldcatch LLCWorldwise IncWrangell Seafoods IncXanterra Parks & ResortsYardarm Knot Fisheries LLCYakutat Seafood LLC

AfricaBeiramar Shipping Services (PTY) LtdIrvin & Johnson LimitedMarpro TrawlingSea Harvest Corporation Ltd

South AmericaAston Seafood Corporation SAFEDECOOPGlaciar Pesquera SAPlafida Holding


Where to buy sustainable seafood


“It is a dauntingchallenge to evaluatediverse fisheries againsta single sustainabilitystandard. If this projectcan distill lessonslearned and deliverconsistent applicationof the MSC standard,all stakeholders willbenefit.”Jim Gilmore, At-sea ProcessorsAssociation.

FOCUS ON

Quality and Consistency project

The MSC’s Principles and Criteria forSustainable Fishing were developedfollowing extensive internationalstakeholder discussion between 1997and 1999. They were based on theUnited Nations FAO Code of Conductfor Responsible Fisheries and werevalidated through the first MSC fisheryassessments of 1999. Now, with over30 individual fishery assessments andrecertifications complete, we havesufficient practical experience toexamine how we can further improvethe overall quality and consistency ofthe assessment process. The MSC’sQuality and Consistency project wasstarted in 2006 to achieve this aim.

It is hoped that this ambitious projectwill deliver standard performanceindicators and scoring guideposts forfishery assessments by July 2008.These will provide fisheries withgreater clarity about what the MSC

process actually entails before theyenter assessment and will help thembetter understand the level ofperformance they need to meet tobecome certified. It is important tonote that the MSC is not revisiting itsstandard or where ‘the bar’ forcertification is set. The project’s aimis to improve the overall efficiency ofthe third-party assessment processand how the standard is applied toindividual fisheries. It will alsoreduce uncertainty for certifiedfisheries approaching thereassessment process. Finally, it willensure consistent and high qualityassessments for the rapidlyexpanding number of fisheries nowcoming forward to be certified.

Here, some of the participants inthe ‘Q&C’ project explain why thiswork is so important.

The Quality and Consistency Proje


The MSC is improving its certification programmefor fisheries, certifiers and stakeholders

“It is important for fisheries’interests that the Q&C projectsuccessfully meets itsobjectives. A transparent andstable standard, supported byan efficient certification processis critical to the continuedgrowth and credibility of theMSC programme.”Christine Penney, Clearwater Fine Foods Inc.

“Q&C is a critical initiative to resolve wrinkles inhow the MSC standard is applied. It is importantthat the MSC standard is consistent across allfisheries so that industry is assured of a levelplaying field, and consumers can be confidentthat MSC fish meets the most environmentallyrigorous standard.”Lorraine Hitch, WWF Australia.

“The successfulcompletion of the Q&Cproject is essential forexisting and aspiringcertified fisheries toensure that, as much aspossible, assessmentteam members remainobjective and unbiased intheir commentary andscoring of fisheries.” David Carter, Austral Fisheries Pty Ltd.

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Engaged fisheries

23

341

9

19

203

2 11

28

26

41

43

30

25

4223

4424

Metric tonnes of fish

Map Key

Fisheries certifiedbefore 2006/07

1,000,000+

10,000+

1,000+

1+

MSC status Countries where MSC products are available

In assessment

Fisheries certifiedduring 2006/07

Fisheries in full assessment at time of print23 AAFA Pacific albacore tuna North and South USA American Albacore Fishing Association and WWF California Office24 British Columbia salmon Canada BC Salmon Marketing Council25 California Chinook salmon USA California Salmon Council26 California Dungeness crab USA Pacific Coast Federation of Fisherman’s Associations and WWF California Office27 Canadian Northern prawn trawl Canada Association of Seafood Producers28 Chilean hake Chile Congelados Pacifico S.A. and "El Golfo"29 German North Sea saithe Germany Erzeugergemeinschaft der Hoschsee - und Kutterfishcher GmbH30 Gulf of California sardines Mexico Camara Nacional de la Industria Pesquera

Fisheries certified before 2006/07Fishery Country Client1 Alaska pollock (BSAI) USA At-sea Processors Association2 Alaska pollock (GOA) USA At-sea Processors Association3 Alaska salmon USA Alaska Department of Fish and Game4 Australian mackerel icefish Australia Austral Fisheries Pty Ltd5 Burry Inlet cockles UK South Wales Sea Fisheries Committee 6 Hastings Dover sole UK Hastings Fishery Management Group7 Hastings pelagic (mackerel, herring) UK Hastings Fishery Management Group8 Loch Torridon nephrops UK Shieldaig Export Company9 Mexican Baja California spiny lobster Mexico Federacion Regional de Sociedades Cooperativas de la Industria Pesquera10 New Zealand hoki New Zealand The Deepwater Stakeholder Group11 Pacific cod freezer longline (BSAI) USA Bering Select Seafoods Company 12 South African hake S Africa South African Deep-Sea Trawling Industry Association13 South Georgia toothfish S Georgia Government of South Georgia and the South Sandwich Islands14 South West mackerel handline UK South West Handline Fishermen’s Association 15 Thames herring UK Colchester Borough Council16 Western Australia rock lobster Australia Western Australia Fishing Industry Council

Fisheries certified during 2006/0717 Lake Hjälmaren pikeperch gill net Sweden WWF Sweden Marine Programme18 Lake Hjälmaren pikeperch fish trap Sweden WWF Sweden Marine Programme19 North Pacific halibut (Alaska, Washington, Oregon) USA Fishing Vessel Owners' Association20 North Pacific sablefish USA Fishing Vessel Owners' Association21 North Sea herring Netherlands Pelagic Freezer-Trawler Association22 Patagonian scallop Argentina Glaciar Pesquera S.A.

From Alaska to New Zealand people

are talking about the MSC as more

fisheries, businesses and consumers

look for evidence of sustainability.

Fisheries outreach in South America is led by theMSC’s consultant Ernesto Godelman (far left).Ernesto is based in Argentina, but this year metfishers throughout South and Central America andreports growing interest from this part of the world.


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38

40

27

47

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29

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16

10 45

17/18

37

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14

3536

155

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6/7

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4639

31 Gulf of St Lawrence Northern shrimp Canada Association Quebecoise de I'Industrie de la Peche32 Hastings Dover sole trawl and gill-net UK Hastings Fishery Management Group33 KDSFF snow crab and flathead flounder Japan Kyoto Danish Seine Fishery Federation34 Maryland striped bass USA EcoLogix Group and Maryland Department of Natural Resources35 NESFC lobster UK North Eastern Sea Fisheries Committee36 NESFC sea bass UK North Eastern Sea Fisheries Committee37 North East Arctic cod and haddock Norway Domstein Longliner Partners38 North East Arctic saithe Norway The Norwegian Fishing Vessel Owners Association39 North Sea herring Swedish pelagic Sweden Astrid Fiske AB

40 North Sea saithe Norway The Norwegian Fishing Vessel Owners Association41 Oregon Dungeness crab USA Oregon Dungeness Crab Commission and ShoreBank Enterprise Pacific42 Oregon pink shrimp USA Oregon Trawl Commission43 Pacific hake mid-water trawl Canada PWCC, Oregon Trawl Commission, APHF44 Pacific halibut (British Columbia) Canada Pacific Halibut Management Association45 South Australia Lakes and Coorong Australia Southern Fisherman’s Association46 SPSG North Sea herring UK Scottish Pelagic Sustainability Group Ltd47 SPSG Western mackerel UK Scottish Pelagic Sustainability Group Ltd48 Vietnamese Ben Tre clam Vietnam Ben Tre Peoples Committee Department of Fisheries

The MSC’s DevelopingWorld Programme, runby Dr Yemi Oloruntuyi(right) encouragesfisheries in developingcountries to take part incertification and accessnew markets. This year,workshops were held inthe Gambia, Ghana,India, Kenya andTanzania, resulting inmore fisheries preparingto engage in the MSCprogramme.

With encouragementfrom the MSC’s Asia-Pacific director DuncanLeadbitter (left), 29companies havecompleted Chain ofCustody certification inChina, Malaysia andVietnam. Severalfisheries in the Asia-Pacific region haveundertaken pre-assessment against theMSC standard, with moreprogress expected in2007/08.

Kozo Ishii (right) wasappointed the MSC’sProgramme Director inJapan. He soonestablished an office andstarted his outreachwork with companiesand fisheries.


Science and policy

1. In the Netherlands, a Dutch shrimp fisheryis working to improve its environmentalimpact before starting assessment againstthe MSC standard.

‘On the water’ changesFisheries make the most significant changes toreduce their environmental impact shortlybefore they begin the MSC assessmentprocess, according to the expert panels thatreviewed the MSC programme in 2006/07. At aseries of workshops for the MSC’sEnvironmental Benefits project, participantsconcluded that the period before fisheriescommence their MSC assessment is when theyare most likely to introduce new conservation orsustainability measures, rather than at laterstages or post-certification. The finding will helpthe MSC identify new evaluation tools to trackthe impact of certification on fisheries andmaximise its potential to deliver environmentalgains. Already it is clear that a strong marketincentive is a powerful way to persuade morefisheries towards sustainable practices.

Secure supply chains All buyers of MSC-labelled seafood need totrust that it has indeed come from an MSC-certified fishery. This is why every link in thesupply chain, ‘from boat to plate’, undergoesa Chain of Custody audit for traceability. Inessence, the audit ensures that certified fish isseparated from non-certified fish at everystage of processing and transport. Thisrequirement is a unique feature of the MSCprogramme and differentiates it from otherseafood initiatives. In February 2007 welaunched our Traceability and Assurance in theSupply Chain (TASC) project to make ourChain of Custody programme even morerobust. The project is likely to see theintroduction of random supplier audits,product tracebacks and DNA testing to furtherimprove confidence in the MSC eco-label.

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More fisheries put conservation atthe heart of fishery management


“In the past I believedthat MSC certificationwas a barrier to trade fordeveloping countries.Now I see it is a usefultool for conservationand marketing.”Nancy Gitonga, former Director ofFisheries, Kenya, now a FisheriesConsultant with FishAfrica.

2. Barcode scanning at the MSC-certified SouthGeorgia Patagonian toothfish fishery ensures illegallycaught fish are excluded from the supply chain.

3. The MSC is open to all fisheries, whatever theirsize, type or location.

FOCUS ON

A world class standardThis year the MSC became fully consistentwith guidelines on fisheries eco-labellingestablished by the UN’s Food and AgricultureOrganization. The guidelines are among thefew documents to capture internationalconsensus on key features of a crediblecertification programme for marine fisheries.Embedded in these guidelines are the MSC’score principles of independence, transparency,impartiality and stakeholder consultation. Builton a science-based standard and an opengovernance structure, the MSC also becamethe only seafood eco-label to meet the Codeof Good Practice of the International Socialand Environmental Accreditation and LabellingAlliance. The MSC programme also meets ISOrequirements for standard setting, certificationand accreditation organisations.

Lake Hjälmarenpikeperch x 2In August 2006 two Lake Hjälmarenfisheries became the first freshwater andfirst Swedish fisheries to meet the MSCstandard. The fishers use gill nets duringthe ice season and catch pikeperch, alsoknown as zander, with traps during therest of the year – hence it is counted astwo fisheries. “Sweden has more than100,000 lakes and most of its people liveclose to water. Fishing has always been anintegral part of Swedish society. To makesure it stays this way, the fishers at LakeHjälmaren have chosen MSC certification”,says Inger Näslund of WWF Sweden.

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Building a global brand

MSC in the headlinesControversial headlines on illegal fishing,collapsing fish stocks and climate changetriggered a wave of media interest in fishingand seafood that put the MSC in the spotlight.Offering shoppers a simple, positive solutionto questions about what fish to buy, theMSC’s blue eco-label featured in articlesaround the world and won public support forthe pioneering fisheries that meet the MSC’senvironmental standard. With conservationgroups raising awareness of marine issues,many consumers discovered the MSC for thefirst time and visits to our website increasedby 60 per cent over the year. A major websiteoverhaul is now underway to provide moreconsumer friendly information and help buildthe MSC’s global brand.

FOCUS ONAlaska pollockIn 2006/07 MSC-labelled fish was availablein 27 countries and one species could befound in almost every market. As surimi,fish sticks or fillets, Alaska pollock ispopular with consumers worldwide for itssucculent white flesh and light flavour –although many home cooks do not know itsreal name. The fishery provides livelihoodsfor approximately 5,000 people in Alaska,from fishers operating big catcher-processor boats or smaller coastal vessels,to others involved in processing,transporting and marketing this plentifuland versatile species.

Pollock dishes are highly popular withconsumers, and an increasing range ofproducts now carry the MSC eco-label.


Shoppers are being urged tolook for the MSC label

Teaching tomorrow’s shoppers The MSC won a coveted Green Award inNovember 2006 for outstandingcommunications work in its Fish & Kidsproject. The project works with LocalEducation Authorities in England to increaseuptake of MSC-labelled fish in school mealsand teaches children about sustainablefishing through a learning pack and website(www.fishandkids.org). Foodservice providerBrakes pioneered the pilot project and hasquickly introduced the MSC label to 250,000children in 1,200 schools. The project ishighly popular with children who love theproject’s mascot – Murdock the Fisherman’sCat. As the star of Fish & Kids, Murdockleads the children through the issue ofsustainable fishing and encourages them toeat a delicious meal of MSC-labelled fish.


“Six months after we launchedthe first MSC products, ourcustomers had bought tenmillion items of MSC-labelledseafood. We feel the messageon fishery resources is graduallybut steadily penetrating intoJapanese customers’awareness.”Yasuyuki Yamamoto, Aeon Co Ltd.

Consumer outreachWorking with partners around the world, theMSC eco-label is now being widelypromoted to consumers in Europe, Japan,North America and Australia. Seafood cardsare one of the most popular ways to accessinformation, and many now feature MSC-labelled choices. Magazine articles andwebsite campaigns are also askingconsumers to look for the MSC eco-labelwhen shopping for fish. Retailers often seebenefits for themselves in promoting theMSC to enhance brand loyalty. Many nowadvertise the MSC-labelled products on theirshelves and explain to customers why theysupport the MSC. In Australia, a secondSustainable Seafood Day repeated last year’ssuccess with nationwide coverage via TVand radio advertisements broadcast throughmajor media outlets.

2. First eat it, then learnabout it: children areresponding withenthusiasm to the Fish& Kids project, whichbrings a positiveapproach to lessonsabout sustainablefishing.

3. Car parkcommunication: UKchain Asda wants itscustomers to knowwhat the MSC labellooks like and meansby using massivebanners in the carpark and in store.

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1. Murdock theFisherman’s Cat helpschildren learn aboutsustainable fishing.


Secure funding

US FoundationsCommonwealDavid and Lucile Packard FoundationFreed FoundationMarisla FoundationResources Legacy FundSkoll FoundationTinker FoundationTriad FoundationWalton Family Foundation

StatutoryDefra (UK Dept for Environment, Food andRural Affairs)Sida (Swedish International DevelopmentAgency)


“We’re very impressed bythe wide ranging impactsthat the MSC achieves.This is a highly professionalorganisation that makes itspromises come true.”Jeffrey Prins, DOEN Foundation.

UK Trusts and FoundationsCohen Foundation, John S Dulverton TrustEdith Mary Sage Charitable TrustEsmée Fairbairn FoundationGarfield Weston FoundationGladys Wightwick TrustGolden Bottle TrustMarsh Christian TrustMary Webb TrustMercers’ CompanyProject AWARE FoundationRoger Vere FoundationRufford Maurice Laing FoundationSwire Charitable Trust

Other European FoundationsHivos-Novib Biodiversity Fund (Netherlands)DOEN Foundation (Netherlands)

CorporateFish SocietyMarks & SpencerMicrosoft (Employee Giving Campaign)TescoUnilever

Other NGOsComMark Trust (South Africa)North Sea Foundation (Netherlands)SSNC (Sweden)WWF InternationalWWF UKWWF US

In-kind supportBrakesSirichai Fisheries Co Ltd

Financial support since April 2006The MSC would like to thank the following organisations for their recent support:


New funding sources helpdrive projects forward

The biggest thank youThe consistent support of our core fundersunderpins all that we do. With the MSCpursuing an ambitious programme of growthand seeking to transform global seafoodmarkets, a firm financial foundation is vital. Forthis reason we especially acknowledge andthank the Esmée Fairbairn Foundation, theDavid and Lucile Packard Foundation, theWalton Family Foundation and the DOENFoundation. The funding from thesefoundations has enabled the MSC to recruitkey staff, to expand operations and tostimulate continued commitment tosustainable fishing practices from the industry.The achievements presented in this AnnualReport flow directly from the visionary supportand generosity of our funders, who share ourbelief that market forces can be harnessed topromote sustainable practices and marineconservation.

MSC recognised by the Skoll FoundationThe Skoll Foundation Awards for SocialEntrepreneurship honour individuals leadingorganisations that offer the most innovativeand effective approaches to resolving criticalsocial issues. This year, the MSC’s ChiefExecutive, Rupert Howes, was chosen toreceive one of the Skoll Foundation’sprestigious awards. As a result, the MSCreceived a major three-year grant from theSkoll Foundation. Sally Osberg, President andCEO of the Skoll Foundation said: “The MSCis tackling a complex social problem with asustainable, scalable solution. We believe theirwork has the potential for transformationalbenefit to the area of sustainable seafood, andwe’re honoured to support their continuedcommitment to systemic change at the grass-roots level.”

Exciting projects attract new supportDiscrete MSC projects to educate schoolchildren about sustainable fishing, presentthe MSC programme to fisheries andresearch environmental impacts were amongthose to win funding this year. As part of ourDeveloping World Programme, preparatorywork for a major project in southern Africawas funded by the ComMark Trust, whileoutreach workshops with fishers in Senegaland Mauritania were supported by theSwedish Society for Nature Conservation.The Rufford Maurice Laing Foundation kindlyfunded a new project analysing markets forseafood from developing countries andTesco supported an experts workshop toestablish a methodology for environmentalmonitoring and evaluation. In the UK, theFish & Kids project entered its second yearthanks to support from Defra and theProject AWARE Foundation.

1. The MSC’s ChiefExecutive Rupert Howes(centre) received theSkoll Foundation Awardin March 2007. Also pictured (left to right)are Sally Osberg, Peter Gabriel,Muhammad Yunus andJeff Skoll.

2. The highly-praisedFish & Kids educationproject has initially beenfunded for England only,but there is a strongdemand for it to be rolledout in Europe, the USAand Australia.

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3. The MSC wasrecognised byintelligentgiving.com asone of its Top RankedCharities, scoring 79 percent for high quality andtransparent reporting.


Financial report 2006/07

Charitable grants

Government agencies

Companies

Individual donations / other

Charitable activities (logo licencing)

Investment

Where the money comes from

79%

6%

4%

1%

8%

2%

Where the money goes

Policy and maintenance of standard

Education and awareness

Commercial and fisheries outreach

Logo licencing

Governance costs

Fundraising

29%

14%

43%

4%

3%

7%

Independent Auditor’s statementto the Trustees of MarineStewardship Council Charity.We have examined the summarised financialstatements of Marine Stewardship Council.

Respective Responsibilities ofTrustees and AuditorsThe Trustees are responsible for preparingthe summarised financial statements inaccordance with the recommendation of thecharities SORP.

Our responsibility is to report to the Trusteesour opinion on the consistency of thesummarised financial statements with the fullfinancial statements and Trustees’ AnnualReport. We also read the other informationcontained in the summarised annual reportand consider the implication for our report ifwe become aware of any apparentmisstatements or material inconsistencieswith the summarised financial statements.

Basis of opinionWe conducted our work in accordance withBulletin 1999/6. The auditors’ statement onthe summary financial statement issued bythe Auditing Practices Board for use in theUnited Kingdom.

OpinionIn our opinion the summarised financialstatements are consistent with the fullfinancial statements and Trustees’ AnnualReport of Marine Stewardship Council for the year ended 31 March 2007.

Sobell Rhodes,Registered Auditors & Chartered AccountantsMonument House215 Marsh RoadPinnerMiddlesex HA5 5NE

24 September 2007


CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES (INCLUDING INCOME ANDEXPENDITURE ACCOUNT) FOR THE YEAR ENDED 31 MARCH 2007

Unrestricted Restricted Total Total

Funds Funds Funds Funds

2007 2006

£ £ £ £

Incoming resources

Donations and voluntary incoming resources 2,263,899 377,683 2,641,582 2,283,894

Incoming sources from charitable activities 224,090 0 224,090 173,768

Investment income 64,856 0 64,856 44,540

Total incoming resources 2,552,845 377,683 2,930,528 2,502,202

Resources expended

Cost of generating funds 179,403 0 179,403 186,694

179,403 0 179,403 186,694

Charitable expenditure

Costs in furtherance of the charity’s objectives 1,822,004 612,544 2,434,548 1,533,905

Governance costs 78,564 0 78,564 79,067

Total charitable expenditure 1,900,568 612,544 2,513,112 1,612,972

Total resources expended 2,079,971 612,544 2,692,515 1,799,666

Net incoming/(outgoing) resources before transfers 472,874 (234,861) 238,013 702,536

Transfers (123,162) 123,162 0 0

Net incoming/(outgoing) resources after transfers 349,712 (111,699) 238,013 702,536

Funds at 1 April 2006 1,288,544 231,049 1,519,593 788,374

(Losses) / surplus on disposal of fixed assets (85) 0 (85) 4,454

Exchange (losses) / gains on translation

of foreign assets (26,026) (7,591) (33,617) 24,229

Funds at 31 March 2007 1,612,145 111,759 1,723,904 1,519,593

There were no recognised gains or losses other than those included in the Statementof Financial Activities.

All incoming resources and resources expended derive from continuing activities.

CONSOLIDATED AND CHARITY BALANCE SHEET AS AT 31 MARCH 2007

Group Group Charity Charity

2007 2006 2007 2006

£ £ £ £

Fixed assets

Tangible assets 111,550 22,461 101,968 13,214

Investments 1 1 2 2

111,551 22,462 101,970 13,216

Current Assets

Trading stock 0 13,177 0 0

Debtors 288,957 217,962 335,841 293,193

Cash at bank and in hand 2,009,353 1,527,671 1,407,865 1,057,442

2,298,310 1,758,810 1,743,706 1,350,635

Creditors:

Amounts falling due within one year (685,957) (261,679) (575,861) (186,044)

Net current assets 1,612,353 1,497,131 1,167,845 1,164,591

Total assets less total liabilities 1,723,904 1,519,593 1,269,815 1,177,807

Funds

Unrestricted funds - general 1,612,145 1,288,544 1,228,045 1,020,229

Restricted funds 111,759 231,049 41,770 157,578

Total funds 1,723,904 1,519,593 1,269,815 1,177,807

The information within this Annual Report reflects the Trustees report in the full financialstatements for the year ended 31 March 2007, which are available from CompaniesHouse.


Governance and participation

Chairman’s letter

When I look into the not-too-distant future, Isee that the sustainability of marine fishresources will be as commonly demanded inthe marketplace as health and sanitary issues.The era of overfishing and irresponsibleoverexploitation will be seen as a curious relicof a wasteful past.

We thank our partners in the catch,commercial and conservation sectors forhelping make sustainability a significant issuein the marketplace, as at the policy tables. TheMSC has been a leader in this movement,providing an independent, impartial,professional third-party assurance programmethat is considered a global gold standard.

We are proud to be a part of a new andimportant chapter in sustainable development.To the rapidly growing number of buyers in theprocessing sector, the retail sector and publicwho discriminate based on the sustainability of

their sources, we furnish the expert andunbiased assurance that the MSC-certifiedwild-caught fish they purchase is fromsustainable and well-managed fisheries.

The MSC has made tremendous progressduring this past year. Our programme isrobust, credible, balanced and fair; ourcertified fisheries are among the best in theworld and more are joining; top processorsand retailers are demanding certified productfrom their suppliers; and our certified productsare given prominence in significant markets.

Challenges remain, but our programme issound. And, the time when sustainability is anecessary feature in the marketplace for fishand fish products is coming even faster thanwe expected.

Will MartinChair of the MSC Board of Trustees


“What attracts me to theMSC is how it can serveas a force to seriouslyreduce the environmentalimpact of fisheries, likecurbing bycatch ofseabirds and othermarine wildlife.”Dr Euan Dunn, BirdLife International.

Left to right: Dr Euan Dunn, Jeff Davis, John Connelly,Professor Cathy Roheim, Dr David Agnew, Will Martin,Kees Lankester, Dr Keith Sainsbury, Mike Parker, Annie Jarrett, Javier Corcuera, Margaret Wittenberg.Missing from the photo: Wicharn Sirichai-Ekawat.


We extend our thanks to those who strengthenthe MSC through good governance.

The Board of TrusteesWill Martin (USA) – ChairWill Martin is a businessman, lawyer and SeniorFellow for WWF-US. Previously he was the headof international policy for the US NationalOceanic and Atmospheric Administration (NOAA)and he served as Chairman of the UN FAOCommittee on Fisheries.

Dr David Agnew (UK) – TAB Chair, joined May2007Dr Agnew is a Reader in Fisheries andPopulation Biology at Imperial College London.He has extensive experience in the assessment,conservation and management of marine livingresources, particularly Southern Ocean fisheries.

John Connelly (USA), joined May 2007John Connelly has been President of the NationalFisheries Institute since 2003 and recently servedas Chairman of the International Coalition ofFisheries Associations.

Javier Corcuera (Argentina), joined May 2007Javier Corcuera is a marine biologist and iscurrently representing Latin America for theCoasts and Water Programme of the AvinaFoundation. Javier is co-author of the books The Environmental State of Argentina in 2000and 2005.

Jeff Davis (USA), joined May 2007Jeff Davis is a director of American Seafoods andis the 2007 Chairman of the National FisheriesInstitute, the trade association for the Americanseafood industry.

Dr Euan Dunn (UK), joined May 2007Dr Dunn is Head of Marine Policy at the RoyalSociety for the Protection of Birds, Europe’slargest wildlife charity, which leads BirdLifeInternational’s Global Seabird Programme.

Annie Jarrett (Australia) – Stakeholder CouncilCo-Chair, joined June 2006 Annie Jarrett is Executive Officer of the NorthernPrawn Fishery Management Advisory Committeeand a member of the Australian CommonwealthFisheries Association. She also manages herown consultancy company, Pro-Fish Pty Ltd.

Kees Lankester (Netherlands)Kees Lankester is founding director of ScomberConsultancy that advises on fisheriesmanagement and ocean wildlife in theinternational dimension.

Stakeholder CouncilProfessor Cathy Roheim (USA) – Co-ChairUniversity of Rhode Island, resigned August 2007.

Annie Jarrett (Australia) – Co-Chair Pro-Fish Pty.

Daniel Bailey (South Africa) Batostar, resignedJune 2007.

Mike Boots (USA) Seafood Choices Alliance.

Dr Luis Bourillón (Mexico) COBI.

Isabel de la Torre (USA) Industrial Shrimp ActionNetwork, resigned June 2007.

Professor Eyiwunmi Falaye (Nigeria) University of Ibadan.

Jim Gilmore (USA) At-sea Processors Association.

Dr Patrice Guillotreau (France) University ofNantes.

Carol Haest (Belgium) World OrganicSupermarketing Club.

Burr Heneman (USA) Commonweal Ocean Policy.

Eddie Hegerl (Australia) Marine Ecosystem PolicyAdvisors.

Jens Peter Klausen (Denmark) JP Klausen & Co.

Otto Langer (Canada) David Suzuki Foundation.

Gerry Leape (USA) National Environmental Trust.

Technical Advisory BoardDr David Agnew (UK) – ChairImperial College, joined November 06.

Dr Lee Alverson (USA)Natural Resources Consultants Inc.

Jim Cannon (Belgium)Sustainable Fisheries Partnership.

Dr Shelley Clarke (Hong Kong and Japan)Independent consultant.

Henrik Gislason (Denmark)Danish Institute for Fisheries Research.

Dr Martin Hall (USA)Inter-American Tropical Tuna Commission.

Howard Johnson (USA)HM Johnson & Associates.

Volker Kuntzsch (Namibia)Hangana Seafood.

Mike Parker (UK) – Finance Committee ChairMike Parker is Deputy Chief Executive of Young’sSeafood Ltd, the UK’s largest seafood companywith an approximate 40 per cent share of the UKconsumer market. He is also on the Board ofSeafish in the UK.

Dr Keith Sainsbury (Australia) – Vice ChairDr Keith Sainsbury has conducted research onthe assessment, ecology, exploitation andconservation of marine resources andecosystems for over 25 years. In 2004 he wasawarded the Japan Prize for outstandingachievements in science and technology.

Wicharn Sirichai-Ekawat (Thailand)Wicharn Sirichai-Ekawat is the Managing Directorof various fishery and industry organizations inThailand, Singapore, Indonesia, Yemen andMozambique.

Margaret Wittenberg (USA)Margaret Wittenberg is Global Vice President forQuality Standards and Public Relations for WholeFoods Market, Inc.

Thank you to the following MSC Boardmembers who left the Board this year:

Scott Burns (USA), resigned January 2007.

Murray France (Australia), resignedDecember 2006.

Mercedes Lee (USA), resigned May 2006.

Chris Nissen (South Africa), resignedNovember 2006.

Professor Cathy Roheim (USA) – StakeholderCouncil Co-Chair, joined June 2006 and resignedAugust 2007.

Mike Sutton (USA), resigned May 2007.

Alastair Macfarlane (New Zealand)New Zealand Seafood Industry Council.

Dr Rich Marasco (USA)Alaska Fisheries Science Center (retired), joinedAugust 07.

Dr Purwito Martosubroto (Indonesia)Bogor Agricultural University, joined August 07.

Cliff Morrison (UK)Young’s Seafood.

Dr Keith Sainsbury (Australia)Sainsolutions.

Matthew Wenban-Smith (UK)OneWorld Standards Ltd.

Dr Chang Zhang (Korea)Pukyong National University.

Permanent observers: Stakeholder Council Co-Chairs.

Guy Leyland (Australia) Western Australia FishingIndustry Council.

Dr Esther Luiten (Netherlands) North SeaFoundation.

Hans-Jürgen Matern (Germany) METRO Group International.

Cliff Morrison (UK) Youngs Bluecrest.

Christine Penney (Canada) Clearwater Seafoods,joined July 2007.

Dr Dierk Peters (Germany) Unilever, onsecondment to WWF.

Peter Redmond (USA) Wal-Mart.

Dr Enir Reis (Brazil) Universidade de Rio Grande.

Dr Uwe Scholz (Philippines) DeutscheGesellschaft für Technische Zusammenarbeit (GTZ).

Alfred Schumm (Germany) WWF Germany.

Dr Ussif Rashid Sumaila (Canada) University ofBritish Columbia.

Per Swensson (Norway) Binor Products AS.

Brid Torrades (Ireland) Eurotoque International.

Knut Vartdal (Norway) Vartdal Seafood.

Margaret Wittenberg (USA) Whole Foods Market.


Moving ahead in 2007/8This report coversachievements up to theend of March 2007. Herewe present some of ourmore recent successes.

In the Netherlands, theFishes fishmongerchain launched sevenMSC-labelled speciesas part of a policy tobecome a fullysustainable business.

The first tuna fishery was certifiedin September 2007 –congratulations to the AAFAPacific albacore tuna fishery.

More than 800 products carryingthe MSC label, including Birds Eye'snew Omega 3 Alaska pollock fishfingers in the UK.

In France, Findus put a full page advert into nationalnewspaper Le Monde featuring the MSC label, and a nationalTV advert for Iglo products showed a son telling his motherhe chose this fish supper because of the MSC label.

A manga-style Big Comic storyin Japan promoted the MSC’sadventures at Tokyo’s Tsukijifish market.

The Ben Tre clam fishery inVietnam announced it was enteringthe MSC’s full assessmentprocess. It is the first fishery inSouth East Asia and the first clamfishery to seek the MSC eco-label.

More schools started serving MSC-labelled fish as part of the Fish &Kids project in England, and theMSC explored opportunities toexpand the project internationally.

Name

Company

Address

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I want the MSC to succeed, I enclose a cheque / money order / CAF voucher (madepayable to Marine Stewardship Council) for:

Amount: Currency:

Please send your donation with this form to the address below

Please contact me to discuss corporate donation opportunities

OR I enclose my credit card details and amount belowAmount: Currency:

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Valid from Valid to Issue No. (Switch)

Mastercard / Visa / Switch / CAF Charity card (please specify)

Your signature Date

Please help the MSC to succeedby giving a donation.

Thank you!

Your name Mr / Mrs /Miss / Ms (delete as appropriate) Other (please state)

If you are a UK tax payer, your gift could be worth more to the Marine Stewardship Councilunder the Gift Aid scheme. Please complete the Gift Aid declaration below.

I am a UK tax payer and pay an amount of Income Tax and/or Capital Gains Tax at least equal to the tax that can be reclaimed on my donation.

I do not pay tax and/or this statement does not apply to me.

Marine Stewardship Council, 3rd Floor Mountbarrow House, 6-20 Elizabeth Street, London SW1W 9RB UKRegistered charity (UK): 1066806 Non-profit status (USA): 501(c)(3) ABN (Australia): 69 517 984 605

Written and edited byJ Wenban-Smith, MSC.

Contributors: MSC staff and Board.

Design: Redesign +44 (0)20 8805 9585

Printing: Polar Print Group Limited

Paper: Greencoat Plus Velvet FSC fromHoward Smith

Photographs:

Cover: R Howes/MSCPage 1: Seguin/Andia/Still Pictures, A Aitchison, ASDA,

American Seafoods Co, A Izawa/WWF-Canon, J White/MSC,D Leadbitter/MSC.

Page 2/3: M Riopa/Getty, N Turner, Glaciar Pesquera, Clearwater Seafoods,N Behring/Panos, N Behring/Panos, T Schultz/Dreamstime.com.

Page 4/5: A Nozay/BIOS/Still Pictures, WAFIC, D Leadbitter/MSC,R Kendrick/Getty, At-sea Processors Association.

Page 6/7: A Aitchison, Whole Foods Market, D Reinhardt, J S Blair/Getty.

Page 10/11: AAFA, J White/MSC, C Woffenden/MSC, C Grieve/MSC,H Slegers/Dreamstime.com, E Godelman/MSC, D Skinns,Sea Harvest.

Page 12/13: G Gomez/MSC, D Leadbitter/MSC.

Page 14/15: Seguin/Andia.fr/Still Pictures, Heiploeg, P Sutherland,WWF Sweden, R Howes/MSC.

Page 16/17: D Reinhardt, At-sea Processors Association, A Aitchison.

Page 18/19: M Riopa/Getty, M Bammert/MSC, J Fruchterman, A Aitchison.

Page 22/23: A Aitchison.

Page 24: C Schumacher, A Aitchison, Fishes, Big Comic, D Leadbitter/MSC.

Inside back: At-sea Processors Association, D Reinhardt.

Secure online donations or regular contributions by banker’s order can be made by visiting www.msc.org.

MSC HEAD OFFICE(Europe, Africa and Middle East)3rd Floor Mountbarrow House6-20 Elizabeth StreetLondon SW1W 9RBUKTel: +44 20 7811 3300Fax: +44 20 7811 3301Registered charity: 1066806

MSC REGIONAL OFFICE (Americas)2110 North Pacific StreetSuite 102Seattle WA 98103USATel: +1 206 691 0188/9Fax: +1 206 691 0190Non-profit status 501(c)(3)

MSC REGIONAL OFFICE (Asia-Pacific)10/46-48 Urunga ParadeMirandaNSW 2228AustraliaTel: +612 9524 8400Fax: +612 9524 8900ABN: 69 517 984 605

MSC LOCAL OFFICE (Japan)Tel: +81 (0)70 6669 9014Fax: +81 (0)3 5454 4004

MSC LOCAL OFFICE (Netherlands)Sweelinckplein 9-11, Unit 122517 GK, Den Haag NetherlandsTel: +31 (0)70 360 [email protected]

www.msc.org

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