msvu - mktng pres to entrepreneur class
TRANSCRIPT
![Page 1: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/1.jpg)
Marketing for entrepreneurs or entrepreneurial marketing?
February 2011
![Page 2: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/2.jpg)
I’m a marketer and an entrepreneur…
What one do you want to talk about?
![Page 3: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/3.jpg)
sean williams marketing group
• I’m the company – been at for 4 years
• Saw the market potential to be a ‘hard core’ marketing company that can be a CMO for hire or a team of experts
• Client’s all across North America – Not some small time shop
• Utilize “partner network” to support specific initiatives
![Page 4: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/4.jpg)
Company Niche
• Dynamic and flexible model vs. traditional, set ‘agency’ offering
• Built on four pillars– Customized
– Collaborative
– Crowd-sourcing
– Creative thinking
• Cost effective solution – work to budget not billable hours
![Page 5: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/5.jpg)
My Present
![Page 6: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/6.jpg)
What do you want from today’s session?
Understand the foundation of good marketing or how to
succeed as a an entrepreneur?
![Page 7: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/7.jpg)
How to develop a good marketing foundation
![Page 8: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/8.jpg)
Know and Know and understand your understand your
audienceaudience
![Page 9: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/9.jpg)
Respect who they are and what’s
going on in their lives
![Page 10: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/10.jpg)
Engage them in their space
![Page 11: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/11.jpg)
Ensure the offering or contact means something to them
* Word bubble compliments of wordle.net
![Page 12: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/12.jpg)
Stay true to your “brand”Stay true to your “brand”
![Page 13: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/13.jpg)
Foundation in Action
![Page 14: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/14.jpg)
Who’s this punk?
![Page 15: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/15.jpg)
Build ‘your’ Brand
• He’s not just some dude that’s a really good on a skateboard and snowboard
• He is the brand and has built an empire around him
• His sponsors are Red Bull, HP, Oakley, Target, Burton (since 7) and many other well recognized brands
http://www.youtube.com/watch?v=e1Zoh2JC_XA
![Page 16: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/16.jpg)
Minivans aren’t cool
![Page 17: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/17.jpg)
http://www.youtube.com/watch?v=ql-N3F1FhW4
Minivans aren’t cool
![Page 18: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/18.jpg)
Tap into a Human Truth
• Toyota has given their minivan attitude and personality
• Gained a true understanding of their audience
• Very high level of engagement through a mix of mediums– YouTube (views and comments)– Facebook (posts, comments and shares)– Site traffic
• Toyota Sienna sales up 92.9% - Sept. 2010 vs Sept. 2009
![Page 19: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/19.jpg)
A dog, clouds and Google
![Page 20: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/20.jpg)
Find the right opportunity
• SheepDog Inc. is the only authorized Google Apps provider in Canada
• Client are all around North America• Being fed business directly from
Google• Sit on a Google advisory panel• Head office is in Halifax
![Page 21: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/21.jpg)
Now What?
![Page 22: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/22.jpg)
Map out a plan
What is it your marketing?
What are your objectives?
Who do you want to reach?
What do you want to say?
What do you want to have happen?
![Page 23: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/23.jpg)
Put the plan in action
Be and think different
Use all tools out there
Keep it simple
Ensure integration
Define actions/triggers
Test, track and redo
![Page 24: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/24.jpg)
Entrepreneurial Success
![Page 25: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/25.jpg)
What I did
Found an ‘open’ space
Developed a unique service offering
Got a break
Got hit with a serious challenge early
Make/strengthen A LOT of connections
Stay professional
Do the best job
![Page 26: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/26.jpg)
What’s Ahead?
![Page 27: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/27.jpg)
Cool Video on Today’s World
http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng
![Page 28: MSVU - Mktng Pres to Entrepreneur Class](https://reader036.vdocument.in/reader036/viewer/2022062513/555f2fb5d8b42a65118b48a2/html5/thumbnails/28.jpg)
Q&A