much ado about the future of customer service (relate live london)
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#RelateLive#RelateLive
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Dominic PastaGroupon Global Senior Manager - CS Technology
@Dom_Pasta
Gabriele FamousZendesk VP of Product Marketing
@sffamous
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#RelateLive
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#RelateLive
Mainstream mobile use impacts channel mix Photo credit: Sjoerd Lammers
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Mobile, It’s not just for the kids
62%
Of customers’ agents use mobile apps to
deliver support
2.2MTickets created,
updated, chats started, and articles viewed via
Zendesk SDKs
Sources: Zendesk data Forrester Report: “European Mobile And Tablet Commerce Forecast, 2013 To 2018”
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Mobile Impact in Customer Service Delivery
Meeting the customer where they want to be
met
Knowing the customer before you even start engagement
Fluent channel swapping
Fast and agile in delivering on new channels as they
pop up
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#RelateLiveMachine Learning, AI & bots, Oh my!
Photo credit: Michael Shwarzenberger
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Not a human replacement, but an enhancement
$3B The collaborative
machine market by 2020
13MSatisfaction predictions
made to date
Sources: Zendesk data James Stettler, an analyst at Barclays Capital
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AI & MLT Deployment
Deliver Support & Sales AI using customer engagement
channels
Market customizable support channels
Inform agents by support and sales generation
Lay groundwork for the future of AI
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Preparation for AI & MLT
Cleaning Up the Infrastructure ● Allow rapid adaptation of new channels as they emerge ● Minimize issues when dealing across channels / platforms
Knowledge Centralization ● Smart AI requires Smart Knowledge, across the entire organization
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#RelateLiveFiguring out how to be customer centric
Photo credit: Petra B. Fritz
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It requires a little more flexibility
52%
Sources: Zendesk data Eurostat British Telecom The Multi-Channel Swap shop
40%Of EU companies use
social media to respond to customer opinion,
questions and reviews
79%Of UK consumers want multi-channel options for customer service
Of Zendesk Chat customers report they
are blending support and sales use cases
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Multifunctional agents
Empower the customer to be
in control
Facilitate agents to go beyond support
Bridge the support gap between customers
and merchants
Increase customer effort score
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#RelateLiveThe future is now, check it out
Photo credit: Ran Berkovich