muddacademics - hypercasting
DESCRIPTION
---Make sure to click in the LOWER RIGHT hand corner to see video examples---- Mudd Advertising has taken web-based video marketing to a new high. Hypercasting is a media-driven, video-powered online retail promotional framework. Not just video on a website, hypercasting takes multiple online and offline mediums to drive traffic to a central custom website that utilizes a specific message to capture your audiences attention. Hypercasting is a PROCESS of combining a retail strategy and a media strategy. Mudd Advertising consults with you on the whole process. And, now it is offered too you through MuddAcademics targeting higher education institutions. Just take a look at our website to see how successful we can be for you and your company.TRANSCRIPT
New technologies in Alumni, Athletics, and Advancement:
A how-to guide to increasing revenue growing
numbers and improving communications
Mudd Advertising Introduces
• Mudd Advertising knows HyperCasting works!
• Measurability
• Focused Message
What is HyperCasting?
Mudd AcademicsWartburg Admissions Acceptance Video
• Emailed to all students accepted to Wartburg College
• Open Rate: 55%• Click Through Rate: 78%
• Emailed to all students that visit Wartburg College
• Open rate: 51%• Click Through Rate: 38%• Survey: 13%
Mudd AcademicsWartburg Admissions Student Visit Video
• Video that plays outside Admissions welcoming any guests and prospective students.
Mudd AcademicsWartburg Admissions Welcome Board
Video
• Prospective students are now able to look through our view book selection online.
• Specialized for:– General – International– Diversity – Minnesota– Illinois
Mudd AcademicsWartburg Admissions View Book
• Be Orange Donation
• Open Rate: 20.9%• Effort doubled with
less spending
Mudd AlumniWartburg Alumni & Parent
Programming
• Personalized e-mails
• Begins relationship building and helps put a face to a name
Mudd AcademicsWartburg Admissions Counselors
• Reaching the teen audience through television
New Commercial
Be Orange
Testimonial
Mudd AcademicsWartburg Admissions Commercials
Mudd AcademicsProfessor Videos
• Communication Arts Scholarship
• Congratulations
Mudd AthleticsUniversity of Northern Iowa
• Season ticket sales
• Emotional pull from three head coaches
• Free t-shirt hook
• Campaign combined mail, e-mail, Web, and video
• Increased season ticket sales by over 80%
• Over $100K in extra profit
Mudd AthleticsUniversity of Northern Iowa Football
Mudd AthleticsUNI Mailer
For more information contact Mudd Advertising
Brent [email protected]
319.277.2003
www.muddhypercasting.comwww.muddacademics.com
www.muddalumni.comwww.muddathletics.com
Brian [email protected]
319.277.1546
Kathleen [email protected]
om319.277.9551