Multi-channel Marketing – A Contact Process between Customers & Channel Marketers

Multi-channel strategy is less about technology and more about contact channels!

Did you know why?• Multiple options to shop• Multiple connections to

market available • Channel connections gets

results faster • Cross-channel

relationships give a chance to communicate in a personalized way

• You can be at a place where your buyers are

• The more the channels, the more options of engagement of buyers for you

• You can align your channel tactics based on inbound traffic volume

Multiple mediums for buyers to connect with you

45 percent ofretailers aim to increase market share via multi-channel retailing

Smart TvSmartphon

e

Laptop

Desktop

In-store

Channels are endless…

It’s up to the customer to decide the medium of desired conversations whatever medium they are comfortable

with

Retail store

Pay Per Click (PPC)

Website

Let the customer

decide where to interact with you

Direct mail

Email

Mobile

Social media

Channels are endless but not value networks

So which channel is right for your specific marketing program or

campaign???

Value which specific

network drives audience

interest for communication

Which is the right channel for multi-channel marketing to derive value?

To pick the right channel all you need

is to choose the right multi-channel marketing strategy

Find out why multi-channel consumer shop online

Multi-channel customers spend three to four times more than single-channel customers do.

Why multi-channel consumer shop online?Because it all lies in engagement. The more customers are engaged via their preferred choice of channel, the

stronger they co-relate with brand expectations

It’s always the first point of preferred contact

First channel contact matters!

Multi-channels & its strengthsEach channel of marketing has its own set of strengths

Multi-channel marketing & its strengthsAdWords PPC/Ad extensio

n

The Click-to-Call Extension adds a phone number to ads, integrating PPC and mobile activity. The PPC Offer Extension lets advertisers add a coupon to PPC ad, allowing users to print out the coupon to use at a location, merging physical and online activity

Direct Mail

Featuring URLs

Some mail order catalogues feature pages that push viewers to the businesses’ website, offering (for example) a 15% discount on online orders using the code:MAILOFFER. This coupling is popular because some users would rather order online, but prefer to browse product offerings in print

Television

Hashtags

The 2nd screen effect (watching TV while simultaneously using a 2nd, smaller device, like a smartphone or tablet) by adding a Twitter hashtag overlay during shows to encourage Twitter followers to take the discussion online getting more mileage.

Pick the right channel to improve first contact

The right channel provides unheralded opportunities

Having your foot in so many doors means you will get more

customers andbrand recognition

More attention

Customers can use their favourite medium

Giving people choices regarding how they will interact with your business means they can use the medium they are most comfortable with, increasing your chances of seeing completed conversions

The right channel provides unheralded opportunities

Using multi-channel marketing means your brand can stay consistent across mediums

Your brand stays consistent

More touch points Having more touch points in your marketing funnel allows you to collectmore data

Want to learn more about Multi-channel Marketing

strategies?

Visit our site: to know the right strategies and tactics of multi-channel marketing all power-packed in this whole book! Explore a little more.